Shasta Beverages

What Shasta Beverages does

Shasta Beverages, Inc. is an American value-priced carbonated soft drink manufacturer founded in 1889 as the Shasta Mineral Springs Company at the base of Mount Shasta in Northern California. The company produces over 30 flavors of carbonated soft drinks organized into three core lines: a regular full-calorie line (Cola, Cherry Cola, Dr. Shasta, Apple, Grape, Orange, Mountain Rush, California Dreamin', Ginger Ale, etc.), a Zero Sugar line using sucralose and acesulfame potassium sweeteners, and a mixers line (Club Soda, Ginger Ale, Tonic Water) targeted at cocktail and mocktail preparation. The product portfolio also includes specialty sub-brands (Grapefruit Zazz, Very Cherry Twist), limited-edition flavors such as the Hispanic-inspired Manzana, Horchata, and Jamaica, and seasonal kids' lines (POPcakes). Products are sold in multiple package formats—8oz, 12oz, and 16oz cans; 2-liter and 3-liter bottles; and multi-packs—and are OU Kosher certified.

Shasta is a wholly-owned subsidiary of National Beverage Corp. (NASDAQ: FIZZ), a publicly traded multi-brand beverage company founded in 1985 and controlled by Nick A. Caporella. The parent company portfolio includes LaCroix (the dominant brand at 80%+ of parent revenue), Faygo, Everfresh, and Shasta. Shasta's products are distributed through major warehouse clubs (Costco, Sam's Club), regional grocery chains (WinCo Foods), convenience stores, and direct-to-consumer channels including the company's own e-commerce storefront (shastapop.com) and Amazon marketplace. Marketing is conducted across a broad social media footprint (Facebook, X, Instagram, TikTok, Threads, YouTube), email newsletters, and recipe-based content marketing.

The company has a 135+ year operational history and was an early industry innovator: first to package soft drinks into cans (1953) and first to introduce sugar-free, zero-calorie soft drinks (1960s). Despite this heritage, Shasta operates with a modest disclosed footprint (501–1000 employees across U.S. locations in Gainesville, FL, Hayward, CA, and Fort Lauderdale, FL), no disclosed AI/ML capabilities, and a value-price positioning that places it as a defensive, mass-market brand within its parent's portfolio. Pricing is not publicly disclosed and varies by retailer and package format.

Name

Shasta Beverages

Legal name

Shasta Beverages, Inc.

Website

https://shastapop.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Shasta Beverages is an American value-priced carbonated soft drink manufacturer offering over 30 flavors across regular, Zero Sugar, and mixer lines, distributed through warehouse clubs, grocery chains, and e-commerce to mass-market US consumers as a subsidiary of National Beverage Corp.

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Carbonated Beverage Bottling (CSD Filling & Crowning) (AFAFAJAF)

Keywords

• Carbonated soft drinks
• Value soda beverages
• Sparkling mixers
• Zero sugar sodas
• Beverage manufacturing

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Product Sales: Shasta generates revenue through the sale of carbonated soft drinks, sparkling waters, and mixers across retail, e-commerce, and food service channels. Products are sold in various formats including cans (8oz, 12oz, 16oz), bottles (2-liter, 3-liter), and multi-packs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Shasta Beverages manufactures and markets a value-priced carbonated soft drink line available in over 30 flavors across Regular, Zero Sugar, and Mixer categories. Products are sold in cans (8oz, 12oz, 16oz), bottles (2-liter, 3-liter), and multi-pack formats via retail, food service, and e-commerce channels in the United States.

Product overview

Shasta Beverages is a碳酸饮料 company that is part of National Beverage Corp., offering over 30 flavors of carbonated soft drinks. The product portfolio consists of three main lines: (1) Regular Soda Line featuring full-calorie sodas in diverse flavors like Cola, Cherry Cola, Dr. Shasta, Apple, Grape, Orange, and Mountain Rush; (2) Zero Sugar Soda Line providing sugar-free, zero-calorie versions of popular flavors using sucralose and acesulfame potassium sweeteners; and (3) Mixers including Club Soda, Ginger Ale, and Tonic Water. Specialty offerings include Grapefruit Zazz and Very Cherry Twist sub-brands, plus limited-edition seasonal and regional flavors. The company also sells merchandise through its ShastaPop.com online store. National Beverage Corp. operates under NASDAQ ticker FIZZ and was founded in 1889 as Shasta Mineral Springs Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Soda Line Full-calorie carbonated soft drinks offered in over 30 flavors including Cola, Cherry Cola, Dr. Shasta, Apple, Black Cherry, Grape, Orange, Pineapple, Strawberry, Mountain Rush, California Dreamin', Fiesta Punch, and Ginger Ale, sold in cans and bottles for at-home and on-the-go refreshment.
• Zero Sugar Soda Line Sugar-free, zero-calorie versions of popular Shasta flavors sweetened with sucralose and acesulfame potassium, including Zero Sugar Cola, Zero Sugar Cherry Cola, Zero Sugar Dr. Shasta, Zero Sugar Ginger Ale, Zero Sugar Grape, Zero Sugar Grapefruit, Zero Sugar Orange, Zero Sugar Mountain Rush, Zero Sugar Tiki Punch, Zero Sugar Creme Soda, Zero Sugar California Dreamin', and Zero Sugar Twist, targeted at sugar-conscious consumers.
• Mixers Line (Club Soda, Ginger Ale, Tonic Water) Non-flavored carbonated mixers including Club Soda, Ginger Ale, and Tonic Water, designed for cocktail and mocktail preparation for home and food service use.
• Grapefruit Zazz Sweetened grapefruit-flavored sparkling beverage with added zest and citrus flavor, positioned as a sub-brand within the Shasta flavored portfolio.
• Very Cherry Twist Cherry-lime soda combining dark cherry with zesty lemon and lime flavors, positioned as a Shasta sub-brand.
• Shasta POPcakes (Kids' Flavor Line) Special-edition kids' flavor line under the Shasta Shortz Kids brand featuring Bubble Gum and Cotton Candy flavors, targeted at children and families.
• Hispanic-Inspired Flavor Line Limited-edition Hispanic-inspired flavors including Manzana (apple), Horchata (rice drink), and Jamaica (hibiscus flower), targeted at Hispanic consumers and adventurous flavor seekers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ShastaSodas
• YouTubeyoutube.com/@ShastaSodas
• Facebookfacebook.com/shastasoda
• Instagraminstagram.com/shastasodas/?hl=en
• TikToktiktok.com/@shastasodas?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasta Beverages