Pilgrim
Pilgrim's Europe is a UK-based protein processor and food manufacturer, owned by JBS SA, producing own-label and branded fresh chicken, pork, lamb and ready meals under brands including Moy Park, Richmond and Denny, supplying major UK supermarkets and foodservice operators.
- Company typePrivate
- Founded1958
- HeadquartersWarwick, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pilgrim does
Pilgrim's Europe is a UK-domiciled food manufacturer and processor operating across poultry, pork, lamb and beef supply chains, selling both branded consumer products and own-label lines through retail and foodservice channels. The company is wholly owned by Brazilian protein conglomerate JBS SA and operates a portfolio of consumer brands including Moy Park Chicken, Richmond, Denny, Oakhouse Foods, Fridge Raiders, and Rollover Hot Dogs. Production assets include multiple manufacturing sites in the UK and Ireland, with recent capital deployment focused on a new Pork Centre of Excellence at Bromborough (£350,000 investment, April 2026) featuring a development kitchen, dry-ageing equipment, and a customer panelling area, while the legacy Dukinfield pork processing facility was shut in 2023 and is scheduled for demolition in 2026.
The business operates two go-to-market motions in parallel. First, a channel-partner model in which branded products (notably Richmond sausages) are sold through the four largest UK grocers — Tesco, Asda, Sainsbury's and Morrisons — and amplified via their retail media networks alongside linear TV, video-on-demand, paid social and out-of-home advertising. Second, a sales-led B2B model supplying own-label fresh chicken, pork and lamb, ready meals, snacking ranges and added-value foodservice products to retail and hospitality customers, underpinned by partnerships with local farmers across all four protein categories. Pricing is not publicly disclosed, reflecting standard B2B commercial terms with enterprise retail and foodservice accounts. The company employs between 1,001 and 5,000 staff, is headquartered in Warwick, and was founded in 1958.
Pilgrim firmographics
Firmographics- Name
- Pilgrim
- Legal name
- Pilgrim's Europe
- Website
- https://pilgrimsuk.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pilgrim's Europe is a UK-based protein processor and food manufacturer, owned by JBS SA, producing own-label and branded fresh chicken, pork, lamb and ready meals under brands including Moy Park, Richmond and Denny, supplying major UK supermarkets and foodservice operators.
- Ownership category
- akta.pro rank
Pilgrim industry classification
Industry- Product category
- Meat and Poultry Processing
- NAICS
- Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Poultry Processing (311615), Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)
- akta.pro secondary industries
- Prepared Meat Meals (RTE/RTH) (AFANAFAA), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Pilgrim is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pilgrim business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded fresh meat and poultry products: Sale of branded fresh chicken, pork and lamb under portfolio brands including Moy Park Chicken, Richmond sausages, Denny, Fridge Raiders, and Rollover Hot Dogs.
- Own-label manufacturing: Production of own-label fresh chicken, pork and lamb for retail supermarket customers.
- Ready meals and added value products: Chilled and frozen ready meals, snacking ranges, and added value products for retail and foodservice channels.
- Foodservice products: Food service products supplied to hospitality and catering businesses.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Pilgrim product offering
Product offeringCore offering
Pilgrim's Europe produces own-label and branded fresh chicken, pork and lamb, along with authentic chilled and frozen ready meals, snacking ranges, added-value and foodservice products. The company supplies these through major UK supermarket chains and foodservice operators across the UK and Europe, drawing on partnerships with local farmers across poultry, pork, lamb and beef supply chains. Its portfolio includes brands such as Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs.
Product overview
Pilgrim's Europe is a diversified food company producing both own-label and branded fresh chicken, pork, and lamb, as well as chilled and frozen ready meals, snacking ranges, added value products, and food service offerings. The company operates under multiple consumer brands including Moy Park Chicken, Oakhouse Foods, Denny, Richmond (sausages), Fridge Raiders (snacking), and Rollover Hot Dogs. The portfolio spans core protein categories (poultry, pork, lamb, beef) and value-added product lines (ready meals, snacks, foodservice products), distributed through retail and foodservice channels.
Differentiator
Problem solved
Functional benefit
Brands
- Moy Park Chicken: Chicken products brand operated by Pilgrim's Europe.
- Oakhouse Foods
- Denny
- Richmond
- Fridge Raiders
- Rollover Hot Dogs
Products and services
- Moy Park Chicken A chicken brand within the Pilgrim's Europe portfolio offering fresh poultry products and serving as one of the company's core protein categories for retail and foodservice channels.
- Oakhouse Foods A food brand within the Pilgrim's Europe portfolio offering chilled and frozen prepared foods for retail and foodservice customers.
- Denny An Irish food brand within the Pilgrim's Europe portfolio offering meat and prepared food products.
- Richmond A sausage brand within the Pilgrim's Europe portfolio that is the subject of multi-channel awareness campaigns including TV, VOD, paid social, out-of-home, and retail media network advertising.
- Fridge Raiders A snacking brand within the Pilgrim's Europe portfolio offering chilled snack products.
- Rollover Hot Dogs A hot dog brand within the Pilgrim's Europe portfolio offering prepared food service products.
Companies that use Pilgrim
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Pilgrim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pilgrim partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TescocoreTesco retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
- AsdacoreAsda retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
- Sainsbury'scoreSainsbury's retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
- MorrisonscoreMorrisons retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
- Retail and Foodservice PartnerscorePilgrim's Europe's Pork Centre of Excellence at Bromborough features a customer panelling area for product tastings and collaborative workshops with retail and foodservice partners, supporting joint product development.
- CAFRE (College of Agriculture, Food and Rural Enterprise)minorPilgrim's Europe employee Edith Hogg completed a Higher Level Apprenticeship in Food and Drink Manufacture through CAFRE, demonstrating investment in workforce development and educational partnerships.
- Local FarmerscorePilgrim's Europe partners with local farmers across poultry, pork, lamb and beef supply chains to supply sustainable, quality food to customers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pilgrim competitors and assessment
Company assessmentBroad incumbents
- Tyson Foods: Tyson Foods is one of the world's largest poultry, beef and prepared foods producers with a broad branded and foodservice portfolio. It is a broad incumbent peer to Pilgrim's Europe / JBS in scale, category breadth and customer mix.
- Maple Leaf Foods: Maple Leaf Foods is a leading Canadian vertically integrated meat and prepared foods producer operating across pork, poultry and plant protein. It is broadly comparable to Pilgrim's Europe in protein vertical integration, branded and own-label mix, and category diversification.
- Danish Crown: Danish Crown is Europe's largest pork producer and the parent of Tulip Ltd. It is a broad incumbent in UK/European pork and processed meats, overlapping with Pilgrim's Europe across the pork value chain but operating globally rather than UK-specialist.
Direct peers
- Cranswick plc: Cranswick is one of the UK's largest pork and prepared foods producers, supplying own-label and branded ranges into Tesco, Sainsbury's and other major grocers. It is the closest direct UK competitor to Pilgrim's Europe in pork, sausages and added-value prepared foods.
- Tulip Ltd: Tulip Ltd is the UK subsidiary of Danish Crown and one of the largest pork processors in the UK, producing bacon, gammon, sausages and cooked meats. It directly competes with Pilgrim's Europe in pig farming, pork processing and retail own-label supply.
- Karro Food Group: Karro is a leading UK pork processor producing fresh pork, bacon and cooked meats for retail and foodservice. It competes head-on with Pilgrim's Europe in pig farming, pork processing and own-label fresh pork supply to UK supermarkets.
- Hilton Food Group: Hilton Food Group is a UK-listed protein packing specialist co-manufacturing meat, fish and vegetarian products with major retailers across the UK, Europe and Australasia. It is highly comparable to Pilgrim's Europe in retail meat packing partnerships and category management.
- Foyle Food Group: Foyle Food Group is a major UK and Irish beef and lamb processor supplying retail and foodservice customers. It overlaps with Pilgrim's Europe in red-meat supply chains, Irish/UK farmer relationships and retail own-label red-meat packing.
- Bernard Matthews: Bernard Matthews is one of the UK's largest turkey and poultry producers, with branded turkey products and own-label poultry supplied into UK grocers. It is a direct poultry-side peer to Pilgrim's Europe and Moy Park.
- 2 Sisters Food Group: 2 Sisters is one of the UK's largest food manufacturers, with major activities in poultry processing and prepared foods supplied to UK grocers. It directly overlaps with Pilgrim's Europe in poultry (Moy Park), ready meals and own-label retail supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pilgrim social profiles
Digital presencePilgrim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilgrim leadership team
Management profileNumber of profiles
Profiles1 record
Pilgrim subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pilgrim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilgrim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilgrim
What does Pilgrim do?
Pilgrim's Europe produces own-label and branded fresh chicken, pork and lamb, along with authentic chilled and frozen ready meals, snacking ranges, added-value and foodservice products. The company supplies these through major UK supermarket chains and foodservice operators across the UK and Europe, drawing on partnerships with local farmers across poultry, pork, lamb and beef supply chains. Its portfolio includes brands such as Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs.
Is Pilgrim a public or private company?
Pilgrim is a private company. It is classified as corporate owned and is currently operating.
When was Pilgrim founded?
Pilgrim was founded in 1958. It employs 1,001 to 5,000 people.
Where is Pilgrim based?
Pilgrim is headquartered in Warwick, United Kingdom, in the Europe region.
How does Pilgrim make money?
Four revenue lines are on record. Branded fresh meat and poultry products are the primary driver. The others are own-label manufacturing, ready meals and added value products and foodservice products.
Who are Pilgrim's main competitors?
Broad incumbents on record are Tyson Foods, Maple Leaf Foods and Danish Crown. Direct peers are Cranswick plc, Tulip Ltd, Karro Food Group, Hilton Food Group, Foyle Food Group, Bernard Matthews and 2 Sisters Food Group.
Does Pilgrim have an API?
No public API is recorded for Pilgrim.
What industry is Pilgrim in?
Pilgrim's product category is Meat and Poultry Processing. Its primary akta.pro industry code is AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs), with a secondary code of AFANAFAA, Prepared Meat Meals (RTE/RTH). Its NAICS code is 3116 and its SIC code is 2013.