Pilgrim

What Pilgrim does

Pilgrim's Europe is a UK-domiciled food manufacturer and processor operating across poultry, pork, lamb and beef supply chains, selling both branded consumer products and own-label lines through retail and foodservice channels. The company is wholly owned by Brazilian protein conglomerate JBS SA and operates a portfolio of consumer brands including Moy Park Chicken, Richmond, Denny, Oakhouse Foods, Fridge Raiders, and Rollover Hot Dogs. Production assets include multiple manufacturing sites in the UK and Ireland, with recent capital deployment focused on a new Pork Centre of Excellence at Bromborough (£350,000 investment, April 2026) featuring a development kitchen, dry-ageing equipment, and a customer panelling area, while the legacy Dukinfield pork processing facility was shut in 2023 and is scheduled for demolition in 2026.

The business operates two go-to-market motions in parallel. First, a channel-partner model in which branded products (notably Richmond sausages) are sold through the four largest UK grocers — Tesco, Asda, Sainsbury's and Morrisons — and amplified via their retail media networks alongside linear TV, video-on-demand, paid social and out-of-home advertising. Second, a sales-led B2B model supplying own-label fresh chicken, pork and lamb, ready meals, snacking ranges and added-value foodservice products to retail and hospitality customers, underpinned by partnerships with local farmers across all four protein categories. Pricing is not publicly disclosed, reflecting standard B2B commercial terms with enterprise retail and foodservice accounts. The company employs between 1,001 and 5,000 staff, is headquartered in Warwick, and was founded in 1958.

Name

Pilgrim

Legal name

Pilgrim's Europe

Website

https://pilgrimsuk.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pilgrim's Europe is a UK-based protein processor and food manufacturer, owned by JBS SA, producing own-label and branded fresh chicken, pork, lamb and ready meals under brands including Moy Park, Richmond and Denny, supplying major UK supermarkets and foodservice operators.

Ownership category

akta.pro rank

Product category

Meat and Poultry Processing

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611), Poultry Processing (311615), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industries

Prepared Meat Meals (RTE/RTH) (AFANAFAA), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Fresh meat processing
• Poultry manufacturing
• Ready meal production
• Foodservice supply
• Private label food

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded fresh meat and poultry products: Sale of branded fresh chicken, pork and lamb under portfolio brands including Moy Park Chicken, Richmond sausages, Denny, Fridge Raiders, and Rollover Hot Dogs.
2. Own-label manufacturing: Production of own-label fresh chicken, pork and lamb for retail supermarket customers.
3. Ready meals and added value products: Chilled and frozen ready meals, snacking ranges, and added value products for retail and foodservice channels.
4. Foodservice products: Food service products supplied to hospitality and catering businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Pilgrim's Europe produces own-label and branded fresh chicken, pork and lamb, along with authentic chilled and frozen ready meals, snacking ranges, added-value and foodservice products. The company supplies these through major UK supermarket chains and foodservice operators across the UK and Europe, drawing on partnerships with local farmers across poultry, pork, lamb and beef supply chains. Its portfolio includes brands such as Moy Park Chicken, Oakhouse Foods, Denny, Richmond, Fridge Raiders, and Rollover Hot Dogs.

Product overview

Pilgrim's Europe is a diversified food company producing both own-label and branded fresh chicken, pork, and lamb, as well as chilled and frozen ready meals, snacking ranges, added value products, and food service offerings. The company operates under multiple consumer brands including Moy Park Chicken, Oakhouse Foods, Denny, Richmond (sausages), Fridge Raiders (snacking), and Rollover Hot Dogs. The portfolio spans core protein categories (poultry, pork, lamb, beef) and value-added product lines (ready meals, snacks, foodservice products), distributed through retail and foodservice channels.

Differentiator

Problem solved

Functional benefit

Brands

• Moy Park Chicken: Chicken products brand operated by Pilgrim's Europe.
• Oakhouse Foods
• Denny
• Richmond
• Fridge Raiders
• Rollover Hot Dogs

Products and services

• Moy Park Chicken A chicken brand within the Pilgrim's Europe portfolio offering fresh poultry products and serving as one of the company's core protein categories for retail and foodservice channels.
• Oakhouse Foods A food brand within the Pilgrim's Europe portfolio offering chilled and frozen prepared foods for retail and foodservice customers.
• Denny An Irish food brand within the Pilgrim's Europe portfolio offering meat and prepared food products.
• Richmond A sausage brand within the Pilgrim's Europe portfolio that is the subject of multi-channel awareness campaigns including TV, VOD, paid social, out-of-home, and retail media network advertising.
• Fridge Raiders A snacking brand within the Pilgrim's Europe portfolio offering chilled snack products.
• Rollover Hot Dogs A hot dog brand within the Pilgrim's Europe portfolio offering prepared food service products.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• TescocoreGTM or Marketing Partner · 21 May 2026Tesco retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
• AsdacoreGTM or Marketing Partner · 21 May 2026Asda retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
• Sainsbury'scoreGTM or Marketing Partner · 21 May 2026Sainsbury's retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
• MorrisonscoreGTM or Marketing Partner · 21 May 2026Morrisons retail media network used by Pilgrim's Europe for multi-channel awareness campaigns for Richmond sausage brand, allocating budget across the campaign alongside other major UK retailers.
• Retail and Foodservice PartnerscoreStrategic or Co-development Partner · 2 April 2026Pilgrim's Europe's Pork Centre of Excellence at Bromborough features a customer panelling area for product tastings and collaborative workshops with retail and foodservice partners, supporting joint product development.
• CAFRE (College of Agriculture, Food and Rural Enterprise)minorOthers · 29 January 2026Pilgrim's Europe employee Edith Hogg completed a Higher Level Apprenticeship in Food and Drink Manufacture through CAFRE, demonstrating investment in workforce development and educational partnerships.
• Local FarmerscoreStrategic or Co-development PartnerPilgrim's Europe partners with local farmers across poultry, pork, lamb and beef supply chains to supply sustainable, quality food to customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tyson Foods: Tyson Foods is one of the world's largest poultry, beef and prepared foods producers with a broad branded and foodservice portfolio. It is a broad incumbent peer to Pilgrim's Europe / JBS in scale, category breadth and customer mix.
• Maple Leaf Foods: Maple Leaf Foods is a leading Canadian vertically integrated meat and prepared foods producer operating across pork, poultry and plant protein. It is broadly comparable to Pilgrim's Europe in protein vertical integration, branded and own-label mix, and category diversification.
• Danish Crown: Danish Crown is Europe's largest pork producer and the parent of Tulip Ltd. It is a broad incumbent in UK/European pork and processed meats, overlapping with Pilgrim's Europe across the pork value chain but operating globally rather than UK-specialist.

Direct peers

• Cranswick plc: Cranswick is one of the UK's largest pork and prepared foods producers, supplying own-label and branded ranges into Tesco, Sainsbury's and other major grocers. It is the closest direct UK competitor to Pilgrim's Europe in pork, sausages and added-value prepared foods.
• Tulip Ltd: Tulip Ltd is the UK subsidiary of Danish Crown and one of the largest pork processors in the UK, producing bacon, gammon, sausages and cooked meats. It directly competes with Pilgrim's Europe in pig farming, pork processing and retail own-label supply.
• Karro Food Group: Karro is a leading UK pork processor producing fresh pork, bacon and cooked meats for retail and foodservice. It competes head-on with Pilgrim's Europe in pig farming, pork processing and own-label fresh pork supply to UK supermarkets.
• Hilton Food Group: Hilton Food Group is a UK-listed protein packing specialist co-manufacturing meat, fish and vegetarian products with major retailers across the UK, Europe and Australasia. It is highly comparable to Pilgrim's Europe in retail meat packing partnerships and category management.
• Foyle Food Group: Foyle Food Group is a major UK and Irish beef and lamb processor supplying retail and foodservice customers. It overlaps with Pilgrim's Europe in red-meat supply chains, Irish/UK farmer relationships and retail own-label red-meat packing.
• Bernard Matthews: Bernard Matthews is one of the UK's largest turkey and poultry producers, with branded turkey products and own-label poultry supplied into UK grocers. It is a direct poultry-side peer to Pilgrim's Europe and Moy Park.
• 2 Sisters Food Group: 2 Sisters is one of the UK's largest food manufacturers, with major activities in poultry processing and prepared foods supplied to UK grocers. It directly overlaps with Pilgrim's Europe in poultry (Moy Park), ready meals and own-label retail supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TulipLtd
• LinkedInlinkedin.com/company/smarter-tools-inc-
• Instagraminstagram.com/pilgrims_eu
• Xx.com/pilgrimsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilgrim