Rico Design
- Company typePrivate
- Founded1974
- HeadquartersBrakel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Rico Design firmographics
Firmographics- Name
- Rico Design
- Legal name
- Rico Design GmbH & Co. KG
- Website
- https://rico-design.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rico Design industry classification
Industry- Product category
- Craft Supplies Wholesale
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Rico Design is headquartered
LocationHeadquarters
- HQ city
- Brakel
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Rico Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Wholesale Product Sales: Rico Design generates revenue through the wholesale sale of its branded craft and hobby products (hand knitting yarns, embroidery materials, fabrics, stationery, party supplies, arts & crafts materials, and jewellery) to retailers and stockists across Europe and globally.
- Retailer Portal / B2B Ordering: The company operates a dedicated wholesale portal (wholesale.rico-design.com) for retailers to place orders, indicating a structured B2B ordering and distribution model.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rico Design product offering
Product offeringCore offering
Rico Design is a wholesaler of branded DIY and creative handicraft products, including hand knitting yarns, embroidery materials, fabrics, paper crafts, art materials, party supplies, and pattern collections. All collections are conceptualized and developed in the company's on-site design studio in Brakel, Germany, and sold through a B2B wholesale channel to retailers and stockists across Europe and worldwide.
Product overview
Rico Design is a leading European wholesaler of DIY/craft products offering a diverse portfolio organized into eight core product categories: Hand Knitting (yarns and accessories), Embroidery, Fabrics, Creative, Art Materials, Paper, Party, and Patterns. The company operates with a platform of branded sub-lines including Ricorumi (crochet), Paper Poetry, Creative Bubble, Made by Me, Lovewool, and ART (art materials), with specialized youth lines Rico Baby and Rico Kids. Products are distributed through their wholesale portal to retailers across Europe, with proprietary design studios creating unique creative handicraft collections featuring modern designs and diverse color ranges.
Differentiator
Problem solved
Functional benefit
Brands
- Ricorumi: Crochet and hand knitting yarn brand featuring patterns and kits for creative projects
- Paper Poetry
- Creative Bubble
- Made by Me
- YEY!
- Rico Chingus
Products and services
- Patterns Pattern collections featuring creative handicraft designs, including Wool Degrade and themed pattern books, sold wholesale to retailers for resale to hobbyists.
- Hand Knitting Hand knitting yarns, needles, and accessories including branded yarn collections like Rico Baby, Rico Kids, Made by Me, Lovewool, and Ricorumi, offered wholesale to retailers.
- Embroidery Embroidery products and materials for creative handicraft projects, sold wholesale to retailers.
- Fabrics Fabric materials for creative and craft projects, distributed through wholesale channels.
- Creative General creative crafting products including Ricolino and various craft accessories, offered wholesale to retailers.
- Art Materials Art supplies including gouache paint sets, brushes, acrylic pouring mediums, and art tool kits, sold wholesale to retailers.
- Paper Paper products for crafting including cards, gift wrap, and paper-based creative materials featuring themed collections like Marché de Noël, La Vie en Rose, and Shrooom, distributed through wholesale.
- Party Party decorations and accessories including balloons, streamers, confetti, Christmas decorations, and party favors, sold wholesale to retailers.
- Ricorumi Crochet yarn brand featuring amigurumi patterns, character crochet kits, and themed CAL (Crochet Along) collections including Ricorumi Blooming Beauties, Ricorumi Shrooom, Ricorumi Dollies, and Ricorumi Monsters Under My Bed, sold wholesale to retailers.
- Paper Poetry Brand featuring paper crafting collections with wide ranges of products, beautiful colors, and modern designs, distributed through wholesale.
- Creative Bubble Creative brand featuring playful bubble and Yummy themed crochet patterns and products, offered wholesale to retailers.
- Made by Me Hand knitting magazine brand featuring pattern collections for various skill levels, including Made by Me No. 7 through No. 20 and Made by Me Men collections, sold wholesale to retailers.
- Lovewool Hand knitting yarn magazine brand featuring elegant knitwear patterns, Lovewool No. 2 through No. 22 and specialized editions for stoles and shawls, offered wholesale to retailers.
- Rico Baby Baby hand knitting yarn brand with pattern books featuring baby clothing, toys, and accessories including Chenillove, Baby Merino, and organic cotton lines, sold wholesale to retailers.
- Rico Kids Children's hand knitting yarn brand with pattern magazines featuring garments and accessories for kids sizes 68 through 152, distributed through wholesale.
- YEY! (Party Accessories) Party accessories line including spiral streamers, garlands, confetti, balloons, and party hats, offered wholesale to retailers.
- ART Gouache Paint Sets Gouache paint sets available in Basic, Pastel/Neon/Fluo varieties for opaque and watercolor painting techniques, distributed through wholesale.
Companies that use Rico Design
Customer profileSegments2 records
Ideal customer profiles2 records
Rico Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Rico Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Verband der Vereine Creditreform e.V.minorRico Design uses Creditreform e.V. for credit checks and scoring on business customers when providing advance payment terms (e.g., purchase on account), transferring necessary personal data to assess creditworthiness and payment default probability.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rico Design competitors and assessment
Company assessmentDirect peers
- Hobbii: Danish yarn and craft brand operating its own brand collections (similar to Ricorumi, Lovewool) and selling yarn, crochet and knitting kits across Europe, directly comparable to Rico Design's branded hand-knitting and crochet business.
- Garnstudio / DROPS Design: Norwegian yarn and design studio producing DROPS branded yarn collections and free patterns, directly comparable to Rico Design's in-house studio model and Ricorumi/Lovewool offerings.
- Schachenmayr: European yarn brand owned by the MEZ group selling hand-knitting yarns, patterns, and accessories through wholesale and retail, directly comparable to Rico Design's Hand Knitting category and Rico Baby/Kids lines.
- DMC: French heritage brand in embroidery threads and creative craft supplies distributed through wholesalers and retailers across Europe, comparable to Rico Design's Embroidery and creative craft product lines.
- Prym: German manufacturer and wholesaler of sewing, knitting, and craft notions (needles, hooks, accessories) sold via retail channels across Europe, directly comparable to Rico Design's craft accessories and tool offerings.
- King Cole: UK-based yarn brand with proprietary hand-knitting and crochet collections distributed through European wholesalers and retailers, comparable to Rico Design's branded yarn and pattern magazine approach.
Regional players
- Lion Brand Yarn: Long-established US yarn brand selling branded hand-knitting and crochet yarns and patterns through wholesalers and DTC, comparable to Rico Design's Ricorumi and Made by Me brands but focused on North America.
- Stoff & Stil: Scandinavian and German fabric, hobby, and craft retailer/wholesaler with own-brand collections, comparable to Rico Design's fabrics and creative product lines but more retail-store-anchored.
Emerging players
- Wool and the Gang: DTC-focused yarn and knit kit brand with strong social media presence and modern design aesthetic, partially comparable to Rico Design's Ricorumi CAL and Made by Me collections but operating DTC rather than wholesale.
Broad incumbents
- Coats Group: Global industrial thread and craft consumer brands conglomerate (owning brands such as Coats, Rowan, and Red Heart), a much larger diversified peer operating both craft and industrial segments, comparable to Rico Design's hand-knitting and embroidery offerings at the portfolio level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rico Design social profiles
Digital presenceRico Design compliance and trust
Trust signalCompliance1 record
Rico Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rico Design leadership team
Management profileNumber of profiles
Profiles2 records
Rico Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rico Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rico Design
What does Rico Design do?
Rico Design is a wholesaler of branded DIY and creative handicraft products, including hand knitting yarns, embroidery materials, fabrics, paper crafts, art materials, party supplies, and pattern collections. All collections are conceptualized and developed in the company's on-site design studio in Brakel, Germany, and sold through a B2B wholesale channel to retailers and stockists across Europe and worldwide.
Is Rico Design a public or private company?
Rico Design is a private company. It is classified as family owned and is currently operating.
When was Rico Design founded?
Rico Design was founded in 1974. It employs 11 to 50 people.
Where is Rico Design based?
Rico Design is headquartered in Brakel, Germany, in the Europe region.
How does Rico Design make money?
Two revenue lines are on record. Wholesale Product Sales are the primary driver. The others are retailer Portal / B2B Ordering.
Who are Rico Design's main competitors?
Direct peers on record are Hobbii, Garnstudio / DROPS Design, Schachenmayr, DMC, Prym and King Cole. Regional players are Lion Brand Yarn and Stoff & Stil. Wool and the Gang is listed as an emerging player. Coats Group is listed as a broad incumbent.
Does Rico Design have an API?
No public API is recorded for Rico Design.
What industry is Rico Design in?
Rico Design's product category is Craft Supplies Wholesale. Its primary akta.pro industry code is CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution. Its SIC code is 3950.