What NHI does

NHI (Nursing & Homemakers Inc.) is a privately held Ontario-based healthcare staffing and homecare agency founded in 1985, providing temporary and permanent placement of nurses, personal support workers, and dental professionals to healthcare institutions and private households. The company operates three core service lines: Institutional/Facility Staffing (serving acute care hospitals, long-term care facilities, and retirement homes), Private Duty homecare (covering senior, Alzheimer's, paediatric, mental health, rehabilitation, HIV/AIDS, palliative, and respite care), and Dental Staffing (supplying dental assistants, hygienists, receptionists, treatment coordinators, and office managers to dental practices). Services are available 24 hours per day, 7 days per week, with flexible coverage ranging from a single hour per day to round-the-clock care and no long-term contract requirements.

The company's technical footprint is modest: a Staff Portal for employee login and timesheets, an online Healthcare Staffing Request Form for intake, and a blog/news site constitute the primary digital infrastructure. The business is accredited by Accreditation Canada through the ISQua-accredited program and is described as owner-operated, with staff covering over 70 languages to serve Ontario's diverse population. Headcount is reported at 251–500 employees across two Toronto offices (Kennedy Road headquarters and a Downtown Toronto office).

NHI's go-to-market is sales-led, combining phone-based outreach, online staffing request forms, and self-serve job postings to attract both client institutions and individual caregivers. Compensation is structured on hourly unit pricing by role (e.g., Registered Nurses at $47/hour for overnight shifts, Registered Practical Nurses at $35/hour, Dental Hygienists at $48–$60/hour, Certified Dental Assistants at $27–$30/hour). Revenue is generated through staffing fees billed to client facilities and private homecare clients, and via placement of allied healthcare professionals. No public revenue figures, funding rounds, or institutional investors are disclosed, and the company remains independently owner-operated.

Name

NHI

Legal name

Nursing & Homemakers Inc

Website

http://www.nhihealthcare.com/

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

NHI offers spiritual support, consultation, personal care, skilled nursing, home care, and rehabilitation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Staffing Services: NHI provides temporary and permanent placement of healthcare professionals (nurses, PSWs, dental staff) to healthcare facilities, retirement homes, hospitals, and private clients. Revenue is generated through staffing fees charged to client organizations and potentially through placement commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

NHI is an Ontario-based healthcare staffing and homecare agency that supplies qualified nurses, personal support workers (PSWs), and dental professionals to hospitals, long-term care facilities, retirement homes, dental practices, and private residences. Services cover institutional/facility staffing, private duty homecare, and dental staffing, with flexible coverage ranging from one hour per day to 24/7 care and support for senior, Alzheimer's, paediatric, mental health, rehabilitation, HIV/AIDS, palliative, and respite care.

Product overview

NHI (Nursing & Homemakers Inc.) is a healthcare staffing and homecare agency operating since 1985. The company offers a portfolio of staffing and care services organized around three core areas: Institutional/Facility Staffing (for hospitals, nursing homes, retirement homes), Private Duty homecare services, and Dental Staffing. The Institutional/Facility Staffing and Private Duty services work together to provide flexible care coverage ranging from one hour per day to 24/7 care. The Dental Staffing service complements these by supplying dental practices with certified dental assistants, dental hygienists, dental receptionists, and dental office managers. Additionally, the company provides a Staff Portal for employee access and an online Healthcare Staffing Request Form for clients to submit staffing and homecare requirements. Services are available 24 hours a day, 7 days a week throughout Ontario, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional/Facility Staffing

Quantifiable outcome

• Serving families and facilities in Ontario since 1985

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Bayshore HealthCare: Bayshore HealthCare is one of Canada's largest home care and staffing providers, offering home health, personal care, and facility staffing across multiple provinces. It directly overlaps with NHI's institutional staffing, private duty, and homecare service lines, but at significantly greater national scale.
• SE Health (Saint Elizabeth Health Care): SE Health is a major Canadian not-for-profit home care, staffing, and health services organization operating across multiple provinces. Like NHI, it provides homecare, palliative, and facility staffing, but at national scale with broader service lines.
• ParaMed (Extendicare): ParaMed is a national Canadian home care and healthcare staffing provider owned by Extendicare. It competes directly with NHI in Ontario homecare, PSW placement, and facility staffing, with broader geographic reach.
• CBI Health (now CBI Home Health): CBI Health is a Canadian provider of home health, rehabilitation, and staffing services across multiple provinces. It overlaps with NHI's homecare, rehabilitation, and institutional staffing services, and operates at greater national scale.

Direct peers

• Nurse Next Door Home Care Services: Nurse Next Door is a Canadian-founded home care franchise providing private duty, senior care, and respite services. It competes most directly with NHI's private duty and homecare offerings in Ontario and across Canada, with similar flexibility and 24/7 positioning.
• We Care Home Health Services (CBI): We Care is a Canadian home health and personal support provider offering PSWs, nursing, and homemaking services. It competes with NHI in Ontario homecare and PSW staffing with comparable service scope.
• Home Instead Senior Care (Canada): Home Instead is a global senior home care franchise operating in Canada, providing personal care, Alzheimer's/dementia care, and respite services. It directly competes with NHI's private duty and senior homecare offerings in Ontario markets.
• Comfort Keepers (Canada): Comfort Keepers is an international senior home care franchise operating in Canada, offering personal care, companionship, and respite services. It overlaps directly with NHI's homecare and elderly care service lines.
• Right at Home Canada: Right at Home is a home care franchise operating in Canada offering personal support, dementia care, and facility staffing. It competes with NHI's senior care, respite, and homecare services in Ontario.

Emerging players

• BrightStar Care: BrightStar Care is a North American home care and medical staffing franchise providing skilled nursing, PSW, and home health services. It overlaps with NHI's skilled home health, private duty, and facility staffing, though it has more limited Canadian presence than NHI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Nhihealthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHI