KFYR-TV

What KFYR-TV does

KFYR-TV is a regional television broadcast platform operating as a wholly-owned subsidiary of Gray Television, Inc. (NYSE: GTN), through Gray Local Media, Inc. The company runs a four-station NBC affiliate network in western North Dakota: KFYR-TV (Bismarck), KMOT (Minot), KUMV-TV (Williston), and KQCD-TV (Dickinson), collectively reaching more than 186,000 TV households with content distribution spillover into Montana and South Dakota. Operations are anchored at 200 N. 4th St., Bismarck, with a workforce in the 11-50 range. KFYR brands itself as "Your News Leader" and was founded in 1953 in its broadcast form, with the digital and corporate structure under Gray Local Media dated to 2002.

The company's product surface combines linear over-the-air broadcasting with a multi-platform digital distribution stack: the KFYR+ subscription streaming service (live and on-demand), mobile news and FirstWarn weather applications for each station, browser push and SMS alert subscriptions, an interactive SkyTracker Radar, and a network of Live SkyWatch Cameras. NextGen TV (ATSC 3.0) capability, NBC News Now livestream integration, and dedicated sub-brands (MeTV, InvestigateTV, PowerNation, We the People, Good News, KMOT Ag Expo) round out the content portfolio. The technology stack is built on broadcast television infrastructure augmented by regional digital ad serving and a self-operated digital marketing agency (701 Digital) that provides programmatic, OTT/CTV, geo-fencing, behavioral targeting, PPC, SEO, and email database marketing.

KFYR-TV monetizes through three principal revenue streams: (1) television advertising sold across the four-station network, primarily to local and regional SMB advertisers in western North Dakota; (2) digital advertising through the in-house 701 Digital agency across station-owned desktop and mobile properties plus extended audience targeting, OTT streaming video, and YouTube; and (3) recurring subscription revenue from KFYR+ streaming. Pricing for advertising packages is custom and quote-based (handled through General Sales Manager Darrell Olsen and the digital sales staff), with multi-year contract cadence; consumer streaming pricing for KFYR+ is not publicly disclosed. The station's primary customer segments are general viewers/consumers in the four-market region and local/regional advertisers seeking to reach those geographies.

Name

KFYR-TV

Legal name

Gray Local Media, Inc.

Website

https://kfyrtv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

KFYR-TV is a regional NBC-affiliated television broadcast platform owned by Gray Television, operating a four-station network (KFYR, KMOT, KUMV, KQCD) across western North Dakota. It serves local viewers with news, weather, and sports and monetizes via broadcast/digital advertising and the KFYR+ streaming service.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Video Player SDKs & Playback Apps (Web/Mobile/CTV) (MPAHAJAD), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local television broadcasting
• NBC affiliate station
• Regional news coverage
• Digital advertising solutions
• Weather broadcasting

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising sales across multiple stations (KFYR, KQCD, KMOT and KUMV) reaching over 186,000 TV households across western North Dakota including Bismarck-Mandan, Minot, Williston, and Dickinson
2. Digital Advertising: Digital marketing solutions through internal agency 701 Digital Marketing, offering targeted digital advertising including station-owned platforms, extended audience targeting, behavioral and contextual advertising, geo-fencing, site re-targeting, social media marketing, SEO, PPC, OTT streaming video advertising, and YouTube advertising
3. Subscription Streaming (KFYR+): Premium streaming service offering live streaming and video on-demand content beyond traditional broadcast

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

KFYR-TV operates a regional television broadcast network consisting of four NBC affiliate stations (KFYR-TV Bismarck, KMOT Minot, KUMV Williston, KQCD-TV Dickinson) that deliver local news, weather, sports, and entertainment programming to western North Dakota. The company monetizes its audience through traditional broadcast advertising sales and its internal digital marketing agency 701 Digital, and offers a subscription streaming service KFYR+ for live and on-demand video, supported by mobile news/weather apps and web properties.

Product overview

KFYR-TV operates as a regional television broadcast network comprising four NBC affiliate stations (KFYR-TV, KMOT, KQCD-TV, and KUMV-TV) serving western North Dakota including Bismarck-Mandan, Minot, Williston, and Dickinson. The company offers a multi-platform content portfolio including broadcast television, the KFYR+ streaming service for live and on-demand video, the 701 Digital internal marketing agency for digital advertising solutions, mobile news and weather applications, and specialized programming segments including MeTV, NextGen TV, InvestigateTV, and We the People community content. Weather services include SkyTracker Radar and Live SkyWatch Cameras. The stations reach over 186,000 TV households across western North Dakota, with coverage extending into Montana and South Dakota.

Differentiator

Problem solved

Functional benefit

Brands

• KFYR+: Live streaming and video on-demand service offering exclusive content from KFYR-TV.
• 701 Digital
• FirstWarn

Products and services

• KFYR-TV Primary NBC affiliate television station serving Bismarck-Mandan and the broader western North Dakota market, delivering local news, weather, sports, and NBC network programming over-the-air.
• KMOT NBC affiliate television station serving Minot and the surrounding region as part of the KFYR-TV station group.
• KQCD-TV NBC affiliate television station serving Dickinson and the surrounding region as part of the KFYR-TV station group.
• KUMV-TV NBC affiliate television station serving Williston and the surrounding region as part of the KFYR-TV station group.
• KFYR+ Streaming Service Premium subscription streaming service providing live streaming and video on-demand access to KFYR-TV local news, sports, weather, and exclusive content across devices, extending the station's broadcast content beyond over-the-air.
• 701 Digital Marketing Agency Internal digital marketing agency offering targeted digital advertising solutions to local and regional businesses, including station-owned platforms, audience targeting, behavioral and contextual advertising, geo-fencing, site re-targeting, social media marketing, SEO, PPC, OTT streaming video advertising, and YouTube advertising.
• KFYR Mobile News and FirstWarn Weather Apps Mobile applications for iOS and Android devices corresponding to the four stations (KFYR, KMOT, KQCD, KUMV) providing on-the-go access to breaking news, severe weather alerts, and FirstWarn weather information for western North Dakota viewers.
• InvestigateTV Investigative journalism unit producing in-depth accountability and investigative reporting aired across KFYR-TV and the Gray Television station group.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• Gray Television, Inc.coreOthersKFYR-TV is owned and operated by Gray Television, a major television broadcasting company. Gray Television owns and operates multiple local television stations across the United States, providing centralized resources, technology, and corporate support including privacy policy, terms of service, and advertising standards through Gray Local Media, Inc.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tegna Inc. Operator of numerous local ABC/CBS/NBC/FOX affiliates across mid-size US markets. Comparable in terms of station-network economics, local news emphasis, digital ad sales, and streaming extensions.
• E.W. Scripps Company: US local broadcaster operating ABC/NBC/FOX/CW affiliates and a national networks business. Comparable multi-station economics, local news focus, and exposure to broadcast advertising cyclicality.
• Sinclair Broadcast Group: Large US television station operator owning numerous local affiliates including many CBS/FOX/NBC stations in small and mid-size markets. Comparable multi-station operating model, cross-platform monetization, and exposure to the same secular broadcast headwinds.
• Hearst Television: Division of Hearst operating local NBC/ABC/CBS affiliates including leading news stations in mid-size markets. Directly comparable in combining NBC network affiliation content with strong local news differentiation.
• Gray Television, Inc. Parent company of KFYR-TV and one of the largest US local broadcasters (NYSE: GTN). Comparable as a multi-station operator with similar revenue models, though materially larger in scale and breadth than the KFYR-TV unit.
• Nexstar Media Group: Largest US television station operator with a deep portfolio of local affiliates across small and mid-size DMAs. Closest comparable in business model — local broadcast, digital, and political advertising — and competes for regional advertiser demand.

Emerging players

• Weigel Broadcasting: Independent operator of a portfolio of local stations and digital subchannels (e.g., MeTV — also carried by KFYR-TV). Comparable in operating lean local broadcast groups with diversified digital and multicast revenue.

Direct peers

• KVLY-TV: NBC affiliate serving Fargo, ND making it a like-for-like network competitor in the Dakotas. Operates a comparable structure of broadcast television with digital news, mobile apps, and weather coverage targeting adjacent North Dakota markets.
• WDAY-TV: ABC affiliate serving Fargo, ND and western Minnesota, owned by Forum Communications. Directly competes with KFYR-TV for regional news audiences and local advertising dollars across the Dakotas, operating a comparable multi-platform broadcast + digital model.
• KX News (KXMB/KXMD/KXMC): CBS affiliate network operating KXMB (Bismarck), KXMD (Minot), and KXMC (Williston) — the same three secondary markets served by KFYR's sister stations. Head-to-head competitor for local news audiences and advertiser budgets across western North Dakota.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KFYRtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFYR-TV