Menrad
- Company typePrivate
- Founded1896
- HeadquartersLimeira, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Menrad firmographics
Firmographics- Name
- Menrad
- Legal name
- Menrad
- Website
- https://menrad.de
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Menrad industry classification
Industry- Product category
- Optical Eyewear and Frames
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Menrad is headquartered
LocationHeadquarters
- HQ city
- Limeira
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Menrad business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Menrad product offering
Product offeringCore offering
Menrad is a German eyewear brand that designs, manufactures, and sells corrective eyeglasses, optical frames, and sunglasses. The company holds proprietary design rights, technical assets, and inventory around its eyewear product lines. Following insolvency proceedings, full ownership was acquired in 2025 by Design Eyewear Group, which integrated the brand into its international eyewear portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Menrad Eyewear (Corrective Eyeglasses and Sunglasses) A German-branded line of corrective eyeglasses, optical frames, and sunglasses sold to optical retailers and opticians for resale to end consumers. The product offering is backed by the company's proprietary design rights and technical manufacturing assets.
Companies that use Menrad
Customer profileIdeal customer profiles1 record
Menrad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Menrad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Design Eyewear GroupcoreDesign Eyewear Group acquired full ownership of Menrad following its insolvency. The acquisition includes MENRAD's design rights, technical assets, inventory, and growth potential. This acquisition reinforces Design Eyewear Group's expansion strategy in international markets and expands its brand portfolio.
Scale indicators1 record
Menrad competitors and assessment
Company assessmentDirect peers
- Marcolin: Italian eyewear manufacturer with a portfolio of proprietary and licensed brands (Tom Ford, Guess, Ermenegildo Zegna). Closely comparable to Menrad as a designer/maison eyewear maker serving optical retail with branded and licensed collections.
- Rodenstock: German eyewear and lens manufacturer with heritage dating to 1877. Highly comparable to Menrad as a long-established German eyewear house spanning ophthalmic frames and lens technology.
- Safilo Group: Italian eyewear manufacturer producing optical frames and sunglasses under licensed and proprietary brands (Polaroid, Carrera, Smith, etc.). Directly comparable to Menrad as a frame/sunglass manufacturer selling through optical retail globally, with similar category exposure and customer base.
- De Rigo: Italian eyewear group behind Police, Sting, and licensed brands like Dior and Chopard. Directly comparable heritage-adjacent European eyewear manufacturer with a similar brand-portfolio and optical/sun product mix.
- Silhouette International: Austrian premium eyewear manufacturer of ultra-light titanium frames, founded 1964. Comparable to Menrad as a European-based, design-led optical frame maker serving premium optical channels.
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate combining lens manufacturing with frame brands (Ray-Ban, Oakley, Persol, Versace, etc.). The dominant incumbent against which Menrad and every mid-tier European eyewear brand competes for shelf space and pricing.
- Kering Eyewear: Eyewear division of Kering producing and distributing licensed luxury frames (Gucci, Saint Laurent, Bottega Veneta, Balenciaga). Sets the premium-tier benchmark Menrad would need to compete with in designer optical channels.
- Fielmann: Europe's largest optical retailer, also operating proprietary and licensed eyewear brands. Comparable as a vertically integrated German optical player with both retail and frame-manufacturing exposure.
Emerging players
- Brendel Eyewear: German designer eyewear brand focused on fashion-forward optical frames and sunglasses. Comparable to Menrad as a German specialty optical brand with a similar product range and target optician channel.
Others
- Design Eyewear Group: Menrad's parent company and multi-brand European eyewear platform. Relevant as the acquirer and operating context for Menrad — provides the peer-set benchmark for how mid-tier eyewear brands are run inside a portfolio.
Market position
Customer concentration
Menrad social profiles
Digital presenceMenrad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menrad leadership team
Management profileNumber of profiles
Menrad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menrad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menrad
What does Menrad do?
Menrad is a German eyewear brand that designs, manufactures, and sells corrective eyeglasses, optical frames, and sunglasses. The company holds proprietary design rights, technical assets, and inventory around its eyewear product lines. Following insolvency proceedings, full ownership was acquired in 2025 by Design Eyewear Group, which integrated the brand into its international eyewear portfolio.
Is Menrad a public or private company?
Menrad is a private company. It is classified as corporate owned and is currently operating.
When was Menrad founded?
Menrad was founded in 1896. It employs 251 to 500 people.
Where is Menrad based?
Menrad is headquartered in Limeira, Brazil, in the Latin America region.
Who are Menrad's main competitors?
Direct peers on record are Marcolin, Rodenstock, Safilo Group, De Rigo and Silhouette International. Broad incumbents are EssilorLuxottica, Kering Eyewear and Fielmann. Brendel Eyewear is listed as an emerging player. Design Eyewear Group is listed as an others.
Does Menrad have an API?
No public API is recorded for Menrad.
What industry is Menrad in?
Menrad's product category is Optical Eyewear and Frames. Its primary akta.pro industry code is CRAKAFAG, Luxury Eyewear (Sunglasses & Optical), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.