Digital Intersection

What Digital Intersection does

Digital Intersection is a privately held, founder-led integrated marketing communications agency founded circa 2009–2010 and headquartered in St. Louis, Missouri. The firm designs and executes integrated campaigns that combine online digital media (paid search, display, social, email) with offline direct response channels (notably direct mail fundraising and lead generation), with its strategic production partners located in the Midwest enabling tight quality and budget oversight. Core service offerings include direct response fundraising and donor engagement, website design and content publishing, full-service digital media placement and measurement, integrated customer lead generation and engagement, and social media management.

The agency's go-to-market is consultative and sales-led, with account executives functioning as extensions of client marketing teams. The firm positions itself as a small, senior team by design (approximately 10–15 people) and partners with Google (paid media), Acoustic/formerly IBM Marketing Cloud (marketing automation), and Umbraco (CMS) as its underlying technology stack. Its primary customer segments are non-profit organizations — including Greek/fraternal organizations (Delta Upsilon, Delta Tau Delta), food banks (Middle Georgia Community Food Bank, Feeding South Florida), higher education, and other fundraising verticals — with secondary for-profit work for community banks and credit unions (Elevate Bank, Velera, American Bank), home services (Angi), and other enterprise brands.

The firm operates on a professional services revenue model with project-based and retainer engagements, custom-quoted against client objectives and typically structured as multi-year contracts. Revenue is not publicly disclosed and the company has no institutional investors, no parent company, and no recorded M&A activity, leaving it as a founder-controlled boutique agency competing primarily on domain specialization in direct response fundraising and on senior-led service quality.

Name

Digital Intersection

Legal name

Digital Intersection

Website

https://digitalintersection.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Intersection is a St. Louis-based integrated marketing communications agency that combines online digital media with offline direct response marketing to serve non-profit organizations (Greek organizations, food banks, causes) and for-profit clients in financial services and home services.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services Revenue: Digital Intersection generates revenue through professional marketing services including strategic consulting, campaign execution, creative design, website development, and digital media placement. Revenue is likely project-based or retainer-based given the agency service model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Digital Intersection is an integrated marketing communications agency that delivers direct response fundraising, website design and content publishing, integrated customer lead generation and engagement, digital media placement and measurement, social media management, and offline direct response marketing. The agency combines online digital media and offline direct response channels into unified campaigns for non-profit and for-profit clients, acting as an extension of client marketing teams.

Product overview

Digital Intersection is an integrated marketing communications agency that provides a unified portfolio of services rather than a standalone software product. The core offerings consist of direct response fundraising services (including donor segmentation and data analysis), website design and content publishing, integrated customer lead generation and engagement, digital media placement and measurement, and social media management. These services are delivered as tactical solutions for non-profit and for-profit clients, with the agency acting as an extension of client marketing teams to create and execute customized integrated strategies combining online digital media and offline direct marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Response Fundraising Services

Quantifiable outcome

• Strong fundraising results for non-profit clients including Delta Upsilon
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner providing digital advertising services across Google platforms including search, display, and video advertising for client campaigns.
• AcousticcoreTechnology or IntegrationPartnership with Acoustic (formerly IBM Marketing Cloud) enabling email marketing automation and customer engagement platform services for clients.
• UmbracocoreTechnology or IntegrationCertified Umbraco CMS partner for website design, development, and content publishing services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mal Warwick | Donordigital: Long-standing direct response fundraising and digital agency serving progressive non-profits, political campaigns, and advocacy organizations. Comparable in direct response fundraising expertise and non-profit client mix.
• Dixon Schwabl: Mid-size integrated marketing agency offering brand strategy, creative, digital, and media services. Comparable in integrated service portfolio targeting similar mid-market accounts.
• Hiebing: Mid-size integrated marketing agency in the Midwest offering brand strategy, digital media, content, and data services to mid-market and enterprise clients. Comparable in integrated service mix and Midwest positioning.
• Ologie: Marketing and branding agency focused on higher education and non-profit clients, offering integrated marketing, web, and creative services. Comparable in non-profit/higher ed vertical focus and integrated service model.
• TMA Direct: Direct response marketing agency serving non-profit and commercial clients with fundraising, lead generation, and integrated campaign services. Comparable in direct response focus and non-profit client base.
• The Lukens Company: Direct response and integrated marketing agency focused on non-profit fundraising, advocacy, and member engagement. Closely comparable in customer base (non-profits) and integrated online/offline campaign model.
• Gatesman: Independent integrated marketing agency offering advertising, digital, public relations, and media services to mid-market and enterprise clients. Comparable in full-service integrated agency model and similar client scale.
• Pursuant (formerly Russ Reid): Direct response fundraising and marketing agency specializing in non-profit clients, comparable to Digital Intersection's core fundraising and donor engagement service line. Both serve mission-driven organizations with integrated online and offline direct response programs.

Regional players

• Stephen Thomas Ltd: Canadian direct response and integrated fundraising agency serving non-profit clients across North America. Comparable in direct response fundraising expertise and non-profit client focus, but primarily Canadian market.

Broad incumbents

• Merkle: Large data-driven marketing agency offering customer experience, analytics, and integrated campaign services to enterprise clients. Comparable in data-driven segmentation and integrated digital/offline offerings, but at much larger scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/digitalintersec

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Intersection