Kraemer

What Kraemer does

Kraemer Baumaschinen GmbH & Co. KG is a second-generation, family-owned German construction equipment dealer, rental provider, multi-brand workshop operator, and spare parts distributor headquartered in Rheda-Wiedenbrück, North Rhine-Westphalia. Founded in 1965 by Werner Kraemer and now led by sons Lars and Roger Kraemer, the company operates four physical branches (Rheda-Wiedenbrück, Dortmund, Lengerich, Lippstadt) and sells, rents, and services new and used equipment from authorized brands Develon (formerly Doosan), Weycor, Kubota, and Epiroc, covering mini/midi excavators, crawler and wheeled excavators, wheel loaders, rollers, dumpers, telehandlers, and attachments.

The business spans three integrated divisions. The equipment division combines new-machine sales, short- and long-term rental, and authorized contract workshop services across all four locations. The spare parts division operates a 16,000 m² logistics facility stocking 22,000 parts with access to over 9 million articles through the Kraemer system, shipping daily worldwide and serving as a Certified Excellence Partner of Bosch Rexroth and Service Center of Carraro. The mining division supplies parts for large mining machines from O&K, CAT, Terex, Bucyrus, Liebherr, Komatsu, and Hitachi with international heavy-transport delivery. Complementary revenue streams include financing via partner banks, service contracts with GPS-supported fleet management, insurance and warranty extensions, operator training, replacement machine bridging, autonomous machine control integration, and an e-commerce platform at kraemer24.shop.

Revenue is generated across six primary streams: one-time equipment sales, recurring rentals, transactional spare parts distribution, professional workshop services, financing arrangements, and subscription-based service contracts and insurance. Go-to-market combines direct enterprise field sales across four branches with an online shop targeting SMB and individual buyers. The customer base is diversified across three verticals — garden and landscaping (primary), general construction (primary), and mining (secondary, international) — with no disclosed concentration in any single customer. The company is privately held, reports 51-100 employees, and has never raised external capital.

Name

Kraemer

Legal name

Kraemer Baumaschinen GmbH & Co. KG

Website

https://kraemer24.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Kraemer is a second-generation, family-owned German construction equipment dealer, rental provider, multi-brand workshop, and spare parts distributor serving the construction, landscaping, and mining industries across four branches in North Rhine-Westphalia with international parts distribution.

Ownership category

akta.pro rank

Product category

Construction Equipment Sales and Rental

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Construction equipment dealer
• Construction machinery rental
• Spare parts distribution
• Workshop repair services
• Mining equipment parts

Headquarters

HQ city

Rheda-wiedenbrück

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Construction Equipment Sales: Sale of new construction machines including mini-excavators, tracked/crawler excavators, wheeled excavators, wheel loaders, rollers, and dumpers through authorized dealership of Develon (formerly Doosan), Weycor, and Kubota brands.
2. Rental of Construction Machines: Short-term and long-term rental of construction equipment including mini-mid excavators, tracked excavators, wheeled excavators, wheel loaders, telehandlers, dumpers, attachment tools, and compaction equipment.
3. Spare Parts Distribution: Multi-brand spare parts sales for construction and mining machines. Offers original parts, premium parts in OEM quality, and smart parts adjusted to machine time value. Extensive inventory of 22,000 parts in stock plus access to over 9 million articles via the Kraemer system. International shipping available.
4. Workshop / Repair Services: Multi-brand workshop services including maintenance, inspection, UVV/TÜV/VBG safety inspections, machine bridging, pickup and delivery service. OilQuick quick-coupler safety systems also offered.
5. Financing Services: Construction equipment financing in partnership with partner banks, including leasing, hire purchase, and customized financing solutions for new and used machines.
6. Service Contracts and Insurance: Service contracts for fleet management, warranty extensions, comprehensive insurance coverage, and machine breakdown insurance for construction equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kraemer is a multi-brand construction equipment dealer, rental provider, and multi-brand workshop offering authorized sales of Develon, Weycor, Kubota, and Epiroc machines. The company supplies spare parts for construction and mining equipment, performs workshop repairs and maintenance, and provides financing, insurance, service contracts, and operator training as a full-service lifecycle partner to construction, landscaping, and mining customers.

Product overview

Kraemer Baumaschinen GmbH & Co. KG is a second-generation family-owned construction equipment dealer, rental provider, multi-brand workshop, and spare parts distributor founded in 1965 and headquartered in Rheda-Wiedenbrück, Germany. The company operates three locations (Rheda-Wiedenbrück, Dortmund, Lengerich) and is organized into three main business divisions: Baumaschinen (construction equipment sales, rental, and workshop services), Ersatzteile (multi-brand spare parts), and Mining (mining machine spare parts). The product portfolio comprises authorized dealer brands — Develon (formerly Doosan), Weycor (German-made from Atlas Weyhausen), Kubota (Japanese compact equipment), and Epiroc (hydraulic attachments) — and spans multiple equipment categories including mini/midi excavators, crawler and wheeled excavators, wheel loaders, rollers/compactors, dumpers, telehandlers, dozers, compaction equipment, and attachments. Supplementary offerings include OilQuick quick coupler safety systems and FDC final drives. Services encompass multi-brand workshop/repair, machine financing, insurance and extended warranty programs, service contracts with GPS fleet management, operator training, replacement machine bridging, and autonomous machine control integration. The spare parts division stocks over 22,000 items in a 16,000 m² warehouse and is a Certified Excellence Partner of Bosch Rexroth and Service Center of Carraro.

Differentiator

Problem solved

Functional benefit

Products and services

• Minibagger (Mini- and Midi Excavators)
• Raupen-/Kettenbagger (Crawler Excavators)
• Mobil-/Radbagger (Wheeled Excavators)
• Radlader (Wheel Loaders)
• Walzen (Rollers/Compactors)
• Dumper (Site Dumpers)
• Anbaugeräte (Attachments)
• Teleskopstapler & Planierraupen (Telehandlers & Dozers) Rental
• Verdichtung (Compaction Equipment) Rental
• Werkstatt / Repair Services
• OilQuick Fallsicherung (Quick Coupler Safety Systems)
• FDC Endantriebe (Final Drives)
• Ersatzteile (Spare Parts) — Multi-Brand Program
• Mining Ersatzteile (Mining Spare Parts)
• Finanzierung (Financing)
• Versicherung & Garantieerweiterung (Insurance & Extended Warranty)
• Serviceverträge (Service Contracts)
• Schulungen (Training)
• Maschinenüberbrückung & Hol- und Bringservice (Loan Machines & Pickup/Delivery)
• Autonome Maschinensteuerung (Autonomous Machine Control)
• Professionelle Einsatzberatung (Professional Application Consulting)
• Kraemer Online-Shop

Quantifiable outcome

• Orders placed before 2 PM with express shipping delivered next day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Bosch RexrothcoreTechnology or IntegrationCertified Excellence Partner of Bosch Rexroth, a leading industrial drive and control technology provider. The partnership underscores Kraemer's quality awareness and the competence of its employees in providing spare parts and workshop services for hydraulic systems.
• CarrarocoreTechnology or IntegrationService Center of Carraro, a specialist in axles and transmission systems for off-highway vehicles. The partnership highlights Kraemer's expertise and quality commitment in serving customers across the entire lifecycle of their machines.
• Develon (formerly Doosan)coreChannel Partner/ Reseller/ DistributorAuthorized contract dealer for Develon (formerly Doosan) construction equipment brand, covering excavators and other heavy equipment. Kraemer is the first point of contact for service and spare parts for Develon machines at their locations.
• Weycor (Atlas Weyhausen GmbH)coreChannel Partner/ Reseller/ DistributorAuthorized contract dealer for Weycor brand (from Atlas Weyhausen GmbH), covering compact wheel loaders and rollers. Kraemer has been an official sales partner since 2017, based on shared values of both being owner-managed, medium-sized companies.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized contract dealer for Kubota construction equipment, covering mini-excavators, wheel loaders, and dumpers. Kraemer joined the Kubota European dealer network in 2019. Kubota is a Japanese multinational with nearly 39,000 employees, with Kubota Baumaschinen GmbH based in Zweibrücken, Germany.
• EpirocsupportingChannel Partner/ Reseller/ DistributorBrand offering for attachment tools and additional equipment for excavators and loaders, sold through the Kraemer product range.
• OilQuicksupportingTechnology or IntegrationOilQuick quick-coupler safety systems offered as an accessory product. These systems enable safe and efficient coupling of attachments on construction equipment.
• FDC (Final Drive Components)supportingTechnology or IntegrationFDC end drive components sold as a specialized product category. Kraemer offers an FDC Endantrieb-Finder tool for easy identification of compatible drive systems by machine manufacturer and type. Direct hotline available at T +49(0)2522 8388-350.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Bonk Baumaschinen: Mid-sized German dealer of construction machinery with sales, rental, parts and workshop offerings. Comparable regional-dealer profile and product/brand coverage.
• W+H Bau­maschinen: Regional German construction-equipment dealer and rental operator with multiple locations. Comparable mid-sized dealer footprint, authorized-brand sales, and workshop services.
• FRITSCH Baumaschinen: German construction-equipment dealer operating multi-brand sales, rental, parts, and service across regional branches. Directly comparable size and product/market overlap with Kraemer's core dealer model.

Direct peers

• Kiesel Group: Germany's largest independent multi-brand construction equipment dealer and rental operator (Komatsu, Hitachi, Manitou, etc.) with nationwide branch network. Directly comparable as a multi-brand authorized dealer with sales, rental, parts, and service across Germany.
• HKL Baumaschinen: Major German construction-equipment rental specialist with dense branch coverage and an integrated retail and service offering. Closely comparable to Kraemer's rental-led mix with smaller/medium earthmoving equipment.
• Atlas Weyhausen: German manufacturer of the Weycor brand of compact wheel loaders and rollers - one of Kraemer's core authorized brand partners. Directly comparable as a construction-equipment supplier serving dealer and direct-customer channels in Germany.

Broad incumbents

• Zeppelin Baumaschinen (Caterpillar): CAT's primary German dealer with nationwide rental, parts, and service network. Comparable multi-brand-equivalent role but at much larger scale, providing a reference point for how a top-tier German dealer is structured.
• Wacker Neuson: German-based global manufacturer of compact and light construction equipment that also operates dealer/distributor channels. Comparable where Kraemer sells Kubota and Weycor compact machines; partly overlapping customer base.
• Epiroc: Global manufacturer of mining and infrastructure equipment whose hydraulic attachments Kraemer distributes. Comparable on the parts, attachments, and mining-spares side of Kraemer's business.

Others

• Mascus (used-equipment marketplace): Used construction-equipment marketplace where Kraemer lists Lagermaschinen (used stock). Comparable as an adjacent distribution channel for the dealer; thematic peer on equipment remarketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtvkF3CnrjM5g-t9QZnFvmw
• Facebookfacebook.com/kraemerbaumaschinen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraemer