Nature's Turf

What Nature's Turf does

Nature's Turf, Inc. is a family-owned, Georgia-based lawn care and pest control operator founded in 1977 and headquartered in Peachtree City with the principal office in Fayetteville. The company delivers recurring residential turf and pest management services across 15+ Metro Atlanta cities through six physical branch locations and a direct-to-homeowner sales motion (website quote requests, phone, and field assessment). Its core offering is a Premium Lawn Care Program of nine custom-blended treatments per year addressing Georgia-specific clay-soil conditions, supplemented by liquid aeration, tree and shrub care, grub and fire ant control, plus quarterly home pest control, monthly mosquito control, and annual termite protection. Differentiated inputs include custom fertilizer blends, liquid aeration as a non-mechanical soil-health method, Acelepryn-based insect control, and an integrated pest management (IPM) approach executed by certified technicians and supervised by an in-house agronomist.

The business is run on a recurring subscription model with tiered, per-visit or per-period pricing (e.g., $55+ per lawn visit, $109/quarter pest control, $79/month mosquito, $125/year grub, $300/year termite), marketed through an educational blog, the 'Behind The Turf' podcast, and active organic social on Facebook, LinkedIn, and Instagram alongside review platforms. The company is co-owned by brothers Phil and Adam, operates with 11-50 employees, and has no outside investors, parent company, M&A activity, or public funding rounds disclosed in source materials; revenue is not publicly reported.

Operationally, Nature's Turf relies on in-house agronomic expertise, a 100% satisfaction guarantee with free re-treatments, and a single-metro route density strategy. Its core technology stack is agronomic chemistry and IPM protocols rather than digital platforms — there is no proprietary app, API, or AI/ML capability disclosed — and customer engagement is supported by a third-party lawn care billing portal (lawngateway.com).

Name

Nature's Turf

Legal name

Nature's Turf, Inc.

Website

https://naturesturf.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Turf is a family-owned lawn care and pest control company founded in 1977 that delivers recurring residential turf treatments, liquid aeration, and pest management services to homeowners across 15+ cities in Metro Atlanta, Georgia.

Ownership category

akta.pro rank

Product category

Residential Lawn Care & Pest Control Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (561710)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Residential lawn care
• Pest control services
• Lawn fertilization
• Termite protection
• Mosquito control

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lawn Treatment Services: Recurring subscription-based lawn care program offering 9 annual treatments per year including weed control, fertilization, and soil amendments. Price varies by lawn size starting at $55 per visit. Additional services available including liquid aeration and insect control.
2. Home Pest Control: Quarterly pest control services at $109 per quarter, providing exterior treatments and interior treatments as needed with guarantee against pests. Covers common household pests including roaches, spiders, ants, and rodents.
3. Mosquito Control: Monthly mosquito extermination services at $79 per month with long-lasting protection and guaranteed results.
4. Termite Control: Annual termite protection and extermination services at $300 annual renewal. Includes bait station installation and liquid barrier treatments as needed.
5. Grub Control: Annual grub and armyworm protection at $125 per year, using Acelepryn insecticide for season-long control.
6. Fire Ant Control: Quarterly fire ant bait application program (4 times per year) with no mounds guaranteed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nature's Turf delivers recurring residential lawn care and pest control services across Metro Atlanta, Georgia. Its core offering is a 9-visit annual Premium Lawn Care Program covering weed control, fertilization, and soil amendments, paired with quarterly Home Pest Control. Add-on services include Liquid Aeration, Tree & Shrub Care, Grub and Armyworm Protection, Fire Ant Control, Mosquito Control, and Termite Control.

Product overview

Nature's Turf is a family-owned lawn care and pest control company serving Metro Atlanta since 1977. The company offers a tiered service portfolio combining core and add-on products: Premium Lawn Care Program (core) provides comprehensive weed control, fertilization, and soil management across 9 annual visits; add-on services include Liquid Aeration for soil health, Tree & Shrub Care, Grub Control + Armyworm Protection, Fire Ant Control, and Insect Control. The pest control division centers on Home Pest Control (core quarterly service) with add-ons for Mosquito Control and Termite Control. All services are customized to local Georgia soil and climate conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Lawn Care Program
• Liquid Aeration
• Tree & Shrub Care
• Grub Control + Armyworm Protection
• Fire Ant Control
• Home Pest Control
• Mosquito Control
• Termite Control

Quantifiable outcome

• 100% satisfaction guaranteed - free return visits until expectations are met
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• GreenPal: Lawn care marketplace platform connecting homeowners with local mowing and lawn care providers. Emerging digital-native player competing indirectly with Nature's Turf for homeowner lawn care dollars through a tech-enabled marketplace model.

Direct peers

• Mosquito Squad: National mosquito and tick control franchise providing recurring outdoor barrier treatments to homeowners. Competes for the same residential mosquito control spend and uses a similar subscription service model.
• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed control, and related turf services via a national branch network. Most directly comparable to Nature's Turf's core lawn treatment program, including custom blended fertilizers and 6-8 annual treatment visits.
• Weed Man USA: National lawn care franchise providing fertilization, weed control, and insect control programs to homeowners. Operates with a similar 5-7 treatment annual cadence and subscription pricing model comparable to Nature's Turf's premium program.
• Mosquito Joe: National mosquito control franchise offering recurring monthly barrier spray services to residential customers. Directly comparable to Nature's Turf's Mosquito Control offering at $79/month, with similar subscription economics and target customer.
• The Grounds Guys: National Neighborly franchise offering residential lawn care, landscaping, and related outdoor services. Directly comparable recurring service model with residential homeowner customers in suburban markets similar to Nature's Turf's Atlanta footprint.
• NaturaLawn of America: National lawn care franchise specializing in organic and environmentally responsible lawn treatment programs. Comparable service mix and direct competitor in the eco-friendly positioning that Nature's Turf highlights via Acelepryn and liquid aeration.
• Lawn Doctor: National lawn care franchise offering fertilization, weed control, and pest management services to residential homeowners. Directly comparable service mix (lawn + pest), subscription model, and certified technician delivery model.

Broad incumbents

• Terminix: One of the largest national pest control companies offering termite, general pest, and mosquito services to residential customers. Broad incumbent competing on the pest control side of Nature's Turf's portfolio with much wider geographic reach and brand awareness.
• Orkin: Major national pest control provider offering residential pest, termite, and mosquito services. Broad incumbent that competes with Nature's Turf's home pest and termite control offerings through broader geographic coverage and brand scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/shorts/Z_p6-J6-Ycc?si=vqlroN5fyb6LBFWU
• Facebookfacebook.com/NaturesTurf
• LinkedInlinkedin.com/company/nature's-landscape-services-inc-
• Instagraminstagram.com/naturesturfga
• Xx.com/naturesturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Turf