Brownhills

What Brownhills does

Brownhills Motorhomes Limited is the UK's largest single-site motorhome retailer, operating from a 12.5-acre, 30,000 sq ft showroom at the A1/A46 junction in Newark, Nottinghamshire, since its founding in 1972. The company retails new motorhomes and campervans from multiple manufacturers (Adria, Autotrail, Elddis, Swift, Rapido, Giottiline, Itineo, Sun Living, and others) plus a wide range of used vehicles (including Autosleeper, Bailey, Benimar, Chausson, Dethleffs, Mobilvetta, Rimor), with new-vehicle ticket prices ranging from approximately £45,000 for entry-level campervans to £145,000+ for premium coachbuilt models such as the Mercedes Adria Supersonic 890 LC.

The product portfolio extends beyond vehicle sales into a full after-sales and financial-services ecosystem: on-site motorhome servicing, mechanical and habitation repairs, warranty work, damp checks, parts and accessories (through the Motorhomeshop.co.uk e-commerce platform), and fitted-accessory services. Brownhills holds an exclusive coachbuilt range, the Elddis Accordo Evolution (105/120/135 models), available only through the Newark showroom, with a refreshed 2025 specification. Club Brownhills operates as a loyalty program providing free overnight stays with electric hook-up, swimming pool, spa, sauna, club lounge access, and a network of partner discounts.

Revenue is generated primarily through one-time new and used vehicle sales, supplemented by recurring service and parts revenue, finance commission (as an FCA-authorized credit broker via ITC Compliance Limited, with representative APRs of 8.9%-11.9%), and insurance referral commissions from partner Caravan Guard. The go-to-market is sales-led: dedicated showroom executives guide customers through part-exchange, finance, and a structured handover with technical training. Brownhills operates no mobile or app-based purchase channel but maintains an export service to New Zealand, the Channel Islands, and UK armed forces personnel within the EU. The company transitioned in 2025 to an Employee Ownership Trust (EOT) structure, with no external parent or venture/PE investment indicated. For the year to September 30, 2025, the company reported a pre-tax loss of £961,000 against a prior-year £1.12m profit, attributed to industry-wide oversupply, increased competition, and margin compression from discounting; directors expect continued challenging conditions but anticipate improved financial performance ahead.

Name

Brownhills

Legal name

Brownhills Motorhomes Limited

Website

https://brownhills.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Brownhills is the UK's largest single-site motorhome retailer, operating a 12.5-acre, 30,000 sq ft showroom in Newark, Nottinghamshire. Founded in 1972 and now employee-owned, it retails new and used motorhomes and campervans from multiple manufacturers to consumers across the UK and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Motorhome Sales: Sale of new motorhomes from multiple manufacturers including Adria, Autotrail, Elddis, Swift, Rapido, and others. Revenue recognized on vehicle delivery with various finance options available.
2. Used Motorhome Sales: Sale of pre-owned motorhomes taken in part-exchange or purchased outright for resale.
3. Parts & Accessories: Sale of motorhome parts, spares, and fitted accessories through the Motorhomeshop.co.uk e-commerce platform.
4. Servicing & Repairs: Mechanical services, habitation servicing, warranty repairs, damp checks, and general motorhome repair work performed on-site.
5. Finance Commission: As a credit broker, Brownhills earns commission from finance providers when customers arrange vehicle financing through their platform.
6. Insurance Referrals: Referral arrangements with insurance providers such as Caravan Guard for motorhome insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brownhills Motorhomes Limited is the UK's largest single-site motorhome retailer, selling new and used motorhomes and campervans from multiple manufacturers (Adria, Autotrail, Elddis, Giottiline, Itineo, Rapido, Sun Living, Swift, and others) from its 12.5-acre Newark showroom. The business operates as an employee-owned EOT and complements vehicle sales with on-site servicing and repairs, parts and accessories (via Motorhomeshop.co.uk), finance broking, motorhome insurance referrals, and the Club Brownhills loyalty program with on-site customer facilities.

Product overview

Brownhills Motorhomes Limited is the UK's largest single-site motorhome dealer offering a comprehensive portfolio of products and services. The core offering consists of new and used motorhomes and campervans from multiple manufacturers (Adria, Autotrail, Elddis, Giottiline, Itineo, Rapido, Sun Living, Swift, and others), complemented by the exclusive Elddis Accordo Evolution range available only through Brownhills. The company provides a full ecosystem of after-sales services including motorhome servicing, parts and accessories, insurance, and finance. Club Brownhills serves as the loyalty program offering exclusive benefits including free overnight stays, swimming pool, sauna, and spa facilities. Export services are available for international customers. The product portfolio spans from compact 2-berth campervans to spacious 6-berth motorhomes, with finance and insurance partnerships completing the purchase lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Club Brownhills: Customer loyalty program offering exclusive benefits, discounts, and perks to members purchasing motorhomes from Brownhills. Includes facilities such as swimming pool, club lounge, sauna, spa, and overnight stay options.

Products and services

• New Motorhomes Sale of new motorhomes from multiple manufacturers including Adria, Autotrail, Elddis, Giottiline, Itineo, Rapido, Sun Living, and Swift, with available finance options and part-exchange. Targeted at individual UK consumers and export buyers seeking recreational vehicles for touring.
• Used Motorhomes Sale of pre-owned motorhomes from a wide range of manufacturers including Adria, Autosleeper, Autotrail, Bailey, Benimar, Chausson, Dethleffs, Elddis, Giottiline, Itineo, Mobilvetta, Rapido, Rimor, Sun Living, and Swift. Targeted at individual buyers seeking value or specific layouts.
• Campervans Sale of new and used campervans, including van conversions from Adria, Autosleeper, Autotrail, Elddis, Rapido, and Swift. Targeted at individuals seeking compact touring vehicles.
• Elddis Accordo Evolution Exclusive coachbuilt motorhome range available only through Brownhills, featuring bespoke graphics, premium upholstery, metallic black cab, and colour-coded bumpers. Available in 105, 120, and 135 models catering to 2-3 berths.
• Club Brownhills Loyalty Program Customer loyalty program offering exclusive discounts, free overnight stays with electric hook-up, access to swimming pool, club lounge, sauna, spa facilities, priority booking for events, and partnership discounts for members purchasing motorhomes from Brownhills.
• Motorhome Servicing & Repair On-site mechanical servicing, habitation servicing, warranty repairs, damp checks, and general motorhome repairs performed by qualified technicians. Targeted at motorhome owners requiring maintenance and warranty work.
• Motorhome Parts & Accessories Sale of motorhome parts, spares, and fitted accessories through the BrownhillsAccessories online shop and on-site fitting service. Targeted at motorhome owners requiring replacement parts or upgrades.
• Finance Services Hire purchase and finance options through partnered lenders, with representative APR ranging from 8.9% to 11.9%, available for both new and used motorhome purchases. Brownhills acts as an FCA-authorised credit broker via ITC Compliance and receives commission from finance providers.
• Motorhome Insurance Motorhome insurance products offered through partnership with Caravan Guard, providing discounted rates for Brownhills customers; Brownhills earns referral commission.
• We Buy Motorhomes for Cash Part exchange and cash purchase service allowing customers to sell their existing motorhome when purchasing from Brownhills. Targeted at upgrading owners and trade-in sellers.
• Exporting Motorhomes Export assistance for customers outside the EU (including New Zealand and Channel Islands) and UK armed forces personnel within the EU, including vehicle suitability guidance, shipping arrangements, export paperwork, and airport collection services.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Caravan GuardcoreGTM or Marketing PartnerInsurance partner offering discounted motorhome insurance prices exclusively for Brownhills customers. Brownhills refers customers to Caravan Guard for motorhome insurance coverage, receiving referral benefits in return.
• Club Brownhills Partner NetworkminorGTM or Marketing PartnerNetwork of partners across the UK offering discounts and exclusive benefits to Club Brownhills members, enhancing the loyalty program value proposition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marquis Motorhomes: Marquis Motorhomes is one of the UK's largest motorhome dealer networks with multiple showrooms. Like Brownhills, they sell new and used motorhomes from multiple manufacturers and offer servicing, parts, and finance. They are a direct competitor in the UK motorhome retail market with a comparable multi-brand retail model.
• Lowdhams: Lowdhams is a long-established UK motorhome dealer with showrooms in Huddersfield. They sell new and used motorhomes from multiple brands and offer servicing and parts, making them a direct competitor with a similar multi-brand retail model and target customer base to Brownhills.
• Travelworld Motorhomes: Travelworld is a Staffordshire-based motorhome dealer selling new and used models from multiple brands. They are comparable to Brownhills as a multi-brand UK motorhome retailer with similar scale, product range, and target customer base of leisure touring buyers.
• SMC Motorhomes: SMC Motorhomes is based in Lincolnshire, geographically close to Brownhills' Newark site. They sell new and used motorhomes from multiple brands and are a direct regional competitor serving overlapping East Midlands customer segments in the UK motorhome retail market.
• Spinney Motorhomes: Spinney Motorhomes is a Cheshire-based UK motorhome dealer with multi-brand offerings and after-sales services. They are comparable to Brownhills in product range and target customer base, serving the North West UK motorhome retail market.
• Dicksons Motorhomes: Dicksons Motorhomes operates in Inverness, Scotland, serving as a regional UK motorhome retailer with a similar multi-brand new and used vehicle business model. They are comparable to Brownhills in product offering but with primarily regional Scottish geographic focus.

Broad incumbents

• Go Outdoors: Go Outdoors is a major UK outdoor and leisure retailer selling camping equipment, clothing, and outdoor gear through a nationwide store network. They are not a direct competitor in motorhomes but address an overlapping customer base and adjacent product categories relevant to Brownhills' parts and accessories business.
• Halfords: Halfords is a UK retailer of motoring and leisure products including camping, outdoor equipment, and motoring accessories. They are a broader incumbent in the UK leisure retail space with an overlapping customer base but a different core product focus than Brownhills' motorhome sales business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brownhillsltd
• YouTubeyoutube.com/user/brownhillstv
• Facebookfacebook.com/Brownhills-Motorhomes-324760254250857
• Instagraminstagram.com/brownhillsmotorhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownhills