What GatheringUs does

GatheringUs is a privately held, for-profit company founded in 2018 by Noha Waibsnaider and headquartered in Brooklyn, New York. It operates a cloud-based platform that helps families and individuals plan, host, and memorialize funeral and celebration-of-life events, with a focus on virtual and hybrid formats that connect geographically dispersed friends and family. The company was acquired by Keeper Memorials on December 12, 2022, and continues to operate under the GatheringUs brand within the Keeper Memorials family.

The product surface is built around three components: (1) free online memorial pages where users can post obituaries, share photos and videos, and host permanent tributes; (2) paid, full-service virtual and hybrid event planning that includes a dedicated event planner, program design, event facilitation, and technical support for speakers and guests on Zoom; and (3) integrated fundraising and donation processing via WePay, PayPal, and PayU Money, plus educational planning resources (checklists, vendor recommendations, grief support articles). The technology stack is a web and mobile application with social authentication through Facebook and Google, scheduling through Calendly, and a self-serve plus assisted-sales go-to-market.

The business model is a freemium hybrid. Memorial pages are free, generating no direct platform fee, while monetization comes from paid Deluxe and Comprehensive virtual/hybrid event packages (pricing not publicly disclosed, requires a free 30-minute consultation), a 2.9% plus $0.30 credit card transaction fee on donations processed through the platform, and optional voluntary tips. The company targets bereaved families and individuals as the primary segment, with a secondary segment of employers seeking corporate grief support resources. The stated scale signal is 100,000+ people having gathered communities through the platform, and headcount is in the 11-50 range. No venture funding rounds or financial disclosures are available.

Name

GatheringUs

Legal name

GatherUs

Website

https://gatheringus.com

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

GatheringUs is a Brooklyn-based, privately held platform that helps bereaved families create free online memorial pages and pay for full-service virtual and hybrid funeral or celebration-of-life event planning with dedicated planners and technical support. It is a subsidiary of Keeper Memorials following the December 2022 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Virtual Event Services: Paid planning and facilitation services for virtual and hybrid memorial events. Includes program planning, event facilitation, technical support, and memorial page creation as part of comprehensive packages.
2. Donation Transaction Fees: Standard credit card payment processing fee of 2.9% plus $0.30 per transaction on donations collected through the platform for funeral expenses or charitable contributions.
3. Voluntary Tips: Donors may choose to give voluntary tips during the donation process, which help maintain and improve the free platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GatheringUs provides a cloud-based virtual event platform and full-service planning for virtual and hybrid funeral and memorial events. Its offerings include free online memorial pages with photo/video sharing and crowdfunding, plus paid Deluxe and Comprehensive event packages that provide a dedicated event planner, live event facilitation on Zoom, and end-to-end technical support for hosts and guests. The company enables real-time, two-way participation by remote attendees rather than one-way livestream viewing.

Product overview

GatheringUs is a digital memorial platform acquired by Keeper Memorials in December 2022. The platform offers two core products: (1) Free Memorial Pages for creating and sharing online obituaries, memorials, and content honoring loved ones with built-in fundraising capabilities; and (2) Virtual Funeral & Memorial Event Services providing full-service planning, facilitation, and technical support for virtual and hybrid memorial events. The platform also includes a Planning Resources module with educational content and tools for funeral and memorial planning. Users can create memorial pages at no cost and the platform facilitates donations with standard credit card processing fees of 2.9% plus $0.30.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Funeral & Memorial Event Services Full-service planning, facilitation, and technical support for virtual and hybrid funeral and memorial events conducted on Zoom. Includes a dedicated event planner for program design (speakers, celebrants, clergy, musicians), live event facilitation, audio/visual setup, technical support hotline for guests, and a memorial page. Targeted at families coordinating memorials for a deceased loved one.
• Free Memorial Pages Free online memorial pages where families can publish obituaries, share photos and videos, post event updates, and raise funds for funeral expenses or charitable donations. No platform fee. Available to anyone via self-serve creation on gatheringus.com.
• Fundraising Campaigns Crowdfunding campaigns integrated into memorial pages that allow community members to contribute toward funeral, wake, or similar expenses, with funds withdrawable via WePay. Standard credit card processing fees of 2.9% plus $0.30 per transaction apply.
• Planning Resources Free educational content and planning tools for funeral and memorial coordination, including a to-do checklist, funeral budget worksheet, ceremony guides, vendor recommendations, religious guides, and articles on grief support.

Quantifiable outcome

• 100,000+ people have gathered with their communities through the platform
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FrontRunner Professional: Funeral home technology and web services provider including tribute videos and online memorial pages. Comparable through its funeral home channel and overlapping tribute/memorial functionality.
• Keeper Memorials: Online memorial platform that acquired GatheringUs in December 2022. Operates in the same virtual memorial space with overlapping free memorial pages and planning services, making it the most directly comparable peer.
• Everplans: Digital estate and end-of-life planning platform helping families organize documents and funeral wishes. Comparable as a planning resource layer in the death care journey, complementing rather than competing head-to-head on events.
• Legacy.com: Largest U.S. online obituary and memorial network, partnering with newspapers and funeral homes. Directly comparable as a destination for online memorials and obituary sharing, though more B2B-oriented.
• Tribute Technology: Funeral home technology platform offering websites, obituary hosting, and event coordination software. Comparable through its funeral home channel and overlapping memorial/tribute page functionality.
• Cake: End-of-life planning platform offering checklists, planning resources, and memorial/funeral coordination tools. Comparable as a consumer-facing death care planning service with overlapping content and tools.
• FuneralOne: Funeral home marketing and technology provider offering website design, social media, and memorial video products. Comparable in enabling funeral homes to deliver digital memorial experiences to families.
• Tulip Cremation: Direct-to-consumer cremation provider with online arrangement and family coordination tools. Comparable as a digitally native death care brand simplifying family decision-making online.

Emerging players

• Parting Stone: Remains from cremation as a memorial alternative, with online family ordering and storytelling. Comparable in offering modern, digitally delivered memorial products to bereaved families.
• Empathy: Bereavement and grief support platform combining technology with human guidance for families after a loss. Comparable as an adjacent digital service targeting the same bereaved-family customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GatheringUs
• Xx.com/GatheringUsAll

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GatheringUs