Western Michigan University - Haworth College of Business

What Western Michigan University - Haworth College of Business does

Western Michigan University is a public research university headquartered in Kalamazoo, Michigan, with additional instructional sites in Grand Rapids and Battle Creek (College of Aviation), plus online programs. The Haworth College of Business is one of WMU's constituent academic colleges, enrolling more than 3,500 undergraduate students alongside graduate cohorts, with degree offerings spanning accounting, finance, marketing, management, and related disciplines. Supporting infrastructure includes the goWMU student portal, an Elearning LMS, PeopleSoft Human Resources, the Bronco Card integrated identity/access credential, WMU Alert and Rave Guardian for campus safety, an AED network with Narcan availability, and the Sindecuse Health Center for medical and counseling services.

WMU's revenue model is a hybrid of tuition and mandatory fees, housing and dining services, state appropriations, research grants, and philanthropic gifts, with affordability interventions such as The Bronco Promise providing free tuition for qualifying low-income Michigan families (AGI ≤ $50,000 and net assets < $75,000). Go-to-market relies on a traditional admissions funnel: prospective and transfer students engage through the wmich.edu website, campus tours, college-fair recruitment, and regional partnerships, while international recruitment is supported by Conversation Circles and dedicated admissions pathways.

Distribution runs through on-campus instruction at Kalamazoo, regional delivery in Grand Rapids, the dedicated Battle Creek College of Aviation, and online education for remote learners. Career outcomes and engagement are central to the value proposition: 9 of 10 graduates are employed quickly in their field, 98% of students report engaged instructors, and 93% participate in Experience-Driven Learning per the 2024-25 Career Outcomes Report.

Name

Western Michigan University - Haworth College of Business

Legal name

Western Michigan University

Website

https://wmich.edu

Company type

Private

Founded year

1903

Operating status

Operating

Short description

Western Michigan University's Haworth College of Business is a public, AACSB-style business college in Kalamazoo, Michigan, serving 3,500+ undergraduate and graduate students via on-campus, regional, and online modalities with revenue from tuition, housing, state appropriations, and philanthropy.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate student tuition and mandatory fees
2. Housing and Dining Services: On-campus housing and meal plan revenue
3. Philanthropic Gifts: Charitable donations and endowed gifts to the university and Haworth College of Business

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Haworth College of Business delivers undergraduate and graduate business degree programs as part of Western Michigan University, a public state university in Kalamazoo, Michigan founded in 1903. Programs center on experience-driven learning that combines classroom instruction with applied work. Tuition, housing/dining, and philanthropic gifts are the core revenue sources.

Product overview

Western Michigan University is a comprehensive public research university with the Haworth College of Business as one of its prominent academic units. The university's product portfolio includes academic degree programs spanning business, engineering, health sciences, and liberal arts. Supporting services include goWMU (student portal), Bronco Card (campus ID and access), Parking Services, Sindecuse Health Center (medical and counseling), Housing and Residence Life, and the Department of Public Safety. The Experience-Driven Learning initiative connects academic programs with practical internship and co-op opportunities. These services collectively form the university's educational and student support ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Haworth College of Business Undergraduate Degree Programs

Quantifiable outcome

• 9 of 10 Broncos are employed quickly, working in their field in jobs they like
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kalamazoo Valley Community CollegecoreStrategic or Co-development Partner · 1 June 2015Reverse transfer agreement allowing students to receive an associate degree by combining credits completed at WMU with credits earned at KVCC. Students can add a marketable credential to their resume.
• Alpena Community CollegeminorStrategic or Co-development PartnerReverse transfer agreement partner community college
• Bay de Noc Community CollegeminorStrategic or Co-development PartnerReverse transfer agreement partner community college
• Delta CollegeminorStrategic or Co-development PartnerReverse transfer agreement partner community college
• Grand Rapids Community CollegeminorStrategic or Co-development PartnerReverse transfer agreement partner community college
• West Michigan Aviation AcademycoreStrategic or Co-development PartnerAviation pathway partnership launched June 2026 to meet growing pilot demand. Provides pathway from high school aviation programs to WMU College of Aviation.
• Zhang FinancialcoreStrategic or Co-development PartnerZhang Financial Presidential Internship program provides experience-driven learning opportunity through investment management for WMU students.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• University of Michigan - Ross School of Business: The flagship Michigan public university with a top-ranked business school. Functions as the dominant incumbent in the same geography, drawing away top in-state students that Haworth would otherwise compete for.
• Michigan State University - Eli Broad College of Business: A larger, higher-tier Michigan state university with a well-known business school and stronger national brand. Competes with Haworth for Michigan applicants and faculty, though at a meaningfully higher selectivity and pricing tier.

Regional players

• Ferris State University: A Michigan public university with applied, career-oriented programs. Overlaps with WMU on in-state recruitment, especially for non-traditional and career-focused students in Michigan.
• Western Illinois University - College of Business and Technology: A regional public university outside Michigan with a similar mid-tier profile, similar enrollment scale, and similar mission emphasizing career outcomes. Comparable as a regional public school facing analogous demographic and funding dynamics.
• Wayne State University - Mike Ilitch School of Business: A Michigan public university with a business school serving urban Detroit-area students. Overlaps with WMU in in-state recruitment and urban-vs-regional student segments.

Emerging players

• Ball State University - Miller College of Business: A Midwestern regional public university with an AACSB business school of comparable tier and size. Useful as a comparable on operating economics, online program scale, and revenue diversification.

Direct peers

• Grand Valley State University - Seidman College of Business: A Michigan public university with its own AACSB-accredited business college, comparable in size, mission, and tuition-tier to Haworth. Both compete for the same Michigan-resident undergraduate business students and emphasize experiential learning outcomes.
• Eastern Michigan University - College of Business: Another Michigan public university with an AACSB business college targeting similar in-state, transfer, and adult learner populations. Directly comparable tier, mission, and tuition structure to Haworth.
• Central Michigan University - College of Business Administration: A Michigan public university with a directly comparable College of Business Administration serving similar in-state student segments. Both are mid-tier regional publics competing for Michigan applicants on affordability and experiential learning.

Others

• University of Wisconsin-Milwaukee - Lubar College of Business: A Midwestern public university with an AACSB business school serving a comparable urban-regional student population. Functions as an adjacent peer on cohort economics, online program structure, and regional public university operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HCOB
• Facebookfacebook.com/hcobwmu
• LinkedInlinkedin.com/company/western-michigan-university---haworth-college-of-b

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Michigan University - Haworth College of Business