idverde

What idverde does

idverde Nederland B.V. is a Dutch full-service green solutions provider, organized around four business units: idverde Advies (consulting), idverde Realisatie (implementation), idverde Bomendienst (tree services), and idverde Nederland (corporate), with the horticultural brand Bras Fijnaart retained as an acquired subsidiary. Founded in 1962 as a horticultural firm and joined the international idverde Group at the end of 2018, the company employs more than 500 people across 22 branch locations in the Netherlands and serves government (municipalities such as Apeldoorn, Amsterdam, Zwolle, Tilburg, Gouda; Rijkswaterstaat; Havenbedrijf Rotterdam), housing corporations (De Alliantie), utilities (Brabant Water), recreation (Center Parcs), healthcare (De Zijlen), construction (Van Wijnen, TBI Hazenberg), and enterprise clients (Wienerberger, 200 European sites).

The company's core offerings span more than 20 products including roof and facade greening (Dak- en Gevelgroen), hydroseeding, Dutch elm disease prevention (DutchTrig), climate-resilient neighborhood design (Klimaatbestendige Wijkinrichting), biodiversity action plans, Green Impact Modelling, corporate greening (RICH), tree transplantation, integrated project management (IPM), and ecological and nature legislation advisory. Its technology stack centers on quantitative environmental analytics — i-Tree (for tree valuation; idverde Bomendienst is an initiator of i-Tree Nederland), ArcGIS-based Natuurwaardenkaart mapping protected flora and fauna, Tygron environmental modeling, and the Speeltuinchef participatory design tool — used to make green value measurable for clients.

The business model is sales-led and project-based, delivered through three regional managers (Zuidoost, Zuidwest, Noord) covering the Netherlands, with revenue generated through consulting fees under DNR 2011 terms (Advies), project-based implementation contracts for business and consumer clients (Realisatie), and combined advisory and execution work (Bomendienst). Pricing is quote-based and not publicly disclosed; client acquisition runs through direct relationships, repeat business, and public procurement/tenders. Revenue streams are categorized as professional services across all three core units.

Name

idverde

Legal name

idverde Nederland B.V.

Website

https://idverde.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

idverde Nederland is a Dutch full-service green solutions provider delivering advisory, design, implementation, and tree-care services to government, utilities, housing corporations, recreation, healthcare, and enterprise clients from 22 branch offices with 500+ employees.

Ownership category

akta.pro rank

Product category

Landscape and Grounds Maintenance Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Exterminating and Pest Control Services (56171)

SIC

Services-Facilities Support Management Services (8744), Forestry (800), Services-Management Services (8741), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Landscape maintenance services
• Tree care services
• Ecological consulting
• Urban greening solutions
• Grounds management services

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services (idverde Advies): Consulting services including ecological advice, green policy development, organization and management, preparation and realization support, and tree consulting. Revenue is generated through project-based consulting fees, typically governed by DNR 2011 contract terms.
2. Realization Services (idverde Realisatie): Implementation of green projects including garden design, installation, and maintenance. Services cover roof and facade greenery, climate-adaptive neighborhood design, play and recreation areas, and more. Revenue from project-based contracts for both business and consumer clients.
3. Tree Services (idverde Bomendienst): Specialist tree advisory and management services including tree disease prevention (DutchTrig for elm disease), transplantation, and growing medium improvement. Revenue from both advisory fees and implementation services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

idverde NL provides end-to-end green services for outdoor spaces across the Netherlands, structured around three business units: idverde Advies (ecological, policy and strategic consulting), idverde Realisatie (design, construction and ongoing maintenance of parks, schoolyards, green roofs, climate-adaptive neighborhoods and corporate grounds), and idverde Bomendienst (specialist tree care, Dutch elm disease prevention via DutchTrig, and i-Tree-based valuation). Services address climate adaptation, biodiversity loss, health and spatial quality for governments, housing corporations, schools, healthcare providers, recreation parks and businesses.

Product overview

idverde NL offers a comprehensive portfolio of green impact solutions organized around four business units: idverde Advies (consulting), idverde Realisatie (realization/implementation), idverde Bomendienst (tree services), and idverde Nederland (corporate). The core products include roof and facade greening (Dak- en Gevelgroen), climate-adaptive neighborhood design (Klimaatbestendige Wijkinrichting), biodiversity action planning (Biodiversiteit Actieplan), and Green Impact Modelling for measuring green value. Specialized offerings include DutchTrig for elm disease prevention, Dendrovivre for urban tree enhancement, RICH for corporate greening, and i-Tree software for tree valuation. The company also provides integrated project management (IPM), ecological and nature legislation advisory (Ecologie & Natuurwetgeving), construction services (Aanleg & Reconstructie), preparation and realization support, and organizational management services. Together, these products enable clients to address climate change, biodiversity loss, health, and spatial quality challenges through evidence-based green solutions.

Differentiator

Problem solved

Functional benefit

Brands

• idverde Advies: Green advisory and consulting services for outdoor space design, ecology, and sustainability
• idverde Realisatie
• idverde Bomendienst
• Bras Fijnaart

Products and services

• idverde Advies (Green Advisory Services) Consulting business unit providing ecological advice, green policy and strategy development, organizational management, preparation and realization support, and tree consulting. Services are typically governed by DNR 2011 contract terms and serve governments, housing corporations, schools, healthcare institutions, recreation parks and businesses.
• idverde Realisatie (Green Realization Services) Implementation business unit delivering design, construction, reconstruction and ongoing maintenance of parks, schoolyards, green roofs, climate-adaptive neighborhoods, playgrounds and corporate grounds across the Netherlands.
• idverde Bomendienst (Tree Services) Specialist tree advisory and management services including tree disease prevention via DutchTrig (elm disease), transplantation and growing medium improvement (Verplanting en Groeiplaatsverbetering), legal tree-technical advisory, and i-Tree valuation.
• Dak- en Gevelgroen (Roof and Facade Greening) Roof and facade greening solutions that transform buildings into green icons, delivering climate adaptation, biodiversity enhancement and water management benefits for housing corporations, developers and corporate clients.
• Hydroseeding Rapid and durable greening solution for terrain using a mixture of seeds, water, mulch and nutrients sprayed onto soil surfaces, used for parks, business sites and infrastructure projects.
• DutchTrig (Elm Disease Prevention) Specialized solution for preventing and managing Dutch elm disease (iepziekte), protecting elm trees from fungal infection spread by bark beetles.
• Spelen, Bewegen en Recreatie (Play, Movement and Recreation) Sustainable outdoor spaces for play, movement and recreation combining green elements with recreational facilities for municipalities, schools, recreation parks and healthcare institutions.
• Klimaatbestendige Wijkinrichting (Climate-Resilient Neighborhood Design) Climate-resilient neighborhood design services that prepare residential areas for climate change impacts including heat stress, flooding and drought, delivered to municipalities and housing corporations.
• Programmatische Groen- en Natuurplannen (Programmatic Green and Nature Plans) Programmatic green and nature planning services that make the added value of green spaces tangible and measurable for communities and organizations.
• Biodiversiteit Actieplan (Biodiversity Action Plan) Biodiversity action planning service that develops strategies to enhance species diversity and ecosystem health for municipalities, businesses and housing corporations.
• Green Impact Modelling Impact measurement and modeling service that quantifies the environmental, social and economic value of green projects using i-Tree, Tygron and ArcGIS, supporting tenders and ESG reporting.
• RICH (Corporate Greening Program) Corporate greening program that enables companies to create greener business premises while demonstrating sustainable leadership, targeted at enterprises seeking measurable sustainability outcomes.
• Verplanting en Groeiplaatsverbetering (Tree Transplantation and Growing Environment Improvement) Tree transplantation and growing environment improvement services that ensure healthy tree growth across generations, used in construction projects and public space renovations.
• Integraal Project Management (IPM) Integrated project management service that coordinates all aspects of green projects from a single point, ensuring seamless execution across advisory, realization and tree workstreams.
• Dendrovivre (Urban Tree and Green Spaces Concept) Concept focused on enhancing urban environments through strategic tree placement and care, supporting healthier and more liveable cities for municipalities and developers.
• Spelen in 't Groen (Green Schoolyards) Play and movement solutions for educational settings that transform schoolyards into adventurous green spaces supporting children's physical, social and emotional development.
• Ecologie & Natuurwetgeving (Ecology and Nature Legislation Advisory) Specialized ecological advisory covering nature legislation, nature restoration, nature management and nature development, from quick scans to year-round flora and fauna research.
• Aanleg & Reconstructie (Construction and Reconstruction) Construction and reconstruction services for green outdoor spaces including park development, playgrounds, care gardens and green integration in construction projects.
• Voorbereiding & Realisatie (Preparation and Realization) Preparation and realization services ensuring green quality from design phase through technical execution, including contract forms, engineering and direct supervision.
• Organisatie & Beheer (Organization and Management) Management and organization services including maintenance plans, quality inspections, policy measurements, contract management and GIS expertise for public space and green management.
• Groenbeleid & Strategie (Green Policy and Strategy) Green policy and strategy development services that help governments and organizations create workable strategic visions and plans for green infrastructure.
• i-Tree Tree Valuation Service Software-based tree valuation service that calculates the monetary and ecological value of trees, enabling better tree management decisions and policy support for municipalities and developers.
• Juridisch Boomtechnisch Advies (Legal Tree-Technical Advisory) Legal tree technical advisory service providing certainty in green spaces through expert assessment of tree-related legal matters for property owners, developers and municipalities.

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• idverde GroupcoreStrategic or Co-development Partner · 1 January 2018Since end of 2018, idverde NL has been part of the international idverde group (www.idverde.com), providing access to international expertise and resources while maintaining local Dutch market focus.
• Branchevereniging VHGcoreOthersidverde NL works together with VHG branch association, schools, students, gardeners, green service providers, municipal green services, and tree nurseries to train young people for careers in the green sector. idverde is a recognized training company (erkend leerbedrijf).
• TRI (formerly GOA)coreStrategic or Co-development Partneridverde works with TRI (formerly GOA) for vocational training of students through work-based learning (bbl) and vocational education (bol) pathways, helping train the next generation of green sector professionals.
• i-Tree NederlandcoreTechnology or Integrationidverde Bomendienst is one of the initiators of i-Tree Nederland. Since the start of the pilots with 14 municipalities, idverde has been intensively involved and has the knowledge to deploy i-Tree correctly for Dutch municipalities or during construction projects.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Koninklijke Ginkel Groep: Largest direct Dutch competitor in landscape maintenance, green services, and grounds management. Directly comparable in service scope, public-sector client base, and nationwide delivery model to idverde NL.
• BTL Groep: Dutch full-service landscaping, green infrastructure, and tree care provider competing in the same tenders for municipalities, housing corporations, and developers. Closely comparable in green realization and tree services.
• Donkergroen: Dutch green services and landscaping contractor with comparable offerings in grounds maintenance, ecological advice, and climate-adaptive projects. Direct overlap with idverde's mid-market Dutch customer base.
• Copijn Boekel: Dutch landscape architecture and green advisory firm with overlapping consulting capabilities around park design, ecology, and urban greening - directly comparable to idverde Advies.
• Verkoelen Tuinprojecten: Dutch landscaping and green implementation specialist serving housing corporations, municipalities, and developers; competes for the same project pipelines as idverde Realisatie.

Emerging players

• BugelHajema Adviseurs: Dutch landscape architecture and advisory firm with strong overlap in climate-adaptive neighborhood design, GIS analysis, and green policy consulting - comparable to idverde Advies' strategy & policy work.
• MTD Landschapsarchitecten: Dutch landscape architecture practice with focus on urban greening, parks, and climate-resilient design - overlapping with idverde's Klimaatbestendige Wijkinrichting and Dendrovivre offerings.

Broad incumbents

• BrightView Holdings: Largest US commercial landscaping services company; comparable as a scaled, multi-service landscape maintenance and tree care platform, though operating in a different geography. Useful as a public-market benchmark for valuation logic.
• Antea Group Nederland: Dutch engineering and environmental consulting firm with significant overlap in ecological advisory, GIS, and environmental policy work for governments - competes with idverde Advies for consulting mandates.
• Royal HaskoningDHV: Large Dutch engineering and environmental consultancy that touches climate adaptation, water management, and green infrastructure advisory - competes for higher-level strategic mandates alongside idverde Advies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idverdenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idverde