EPIC Advisors

What EPIC Advisors does

EPIC Advisors (also operating as EPIC Retirement Plan Services, or EPIC RPS) is a privately held U.S. retirement plan recordkeeper and administrator founded in 1993 and headquartered in Rochester, NY. The firm serves as a B2B2C service provider, delivering recordkeeping, administration, compliance, and participant services to financial institutions — including banks, trust companies, registered investment advisors, and third-party administrators — which in turn offer EPIC-powered plans to their employer plan sponsor clients. At scale, EPIC administers approximately 9,500 plans covering $37B in assets under administration (AUA) and roughly 400,000 plan participants, supported by 300+ professionals across offices in Rochester NY, St. Louis MO, Peoria IL, and Portland OR.

The core technology platform is GoRetire, a proprietary recordkeeping and administration system supporting participant account management, mobile access, compliance calendars, custom-branded plan websites, and dedicated advisor portals (Advisor Connect). EPIC has extended the platform into adjacent product lines including MyHSA (health savings account administration) and Smart(k) (auto-enrollment / auto-escalation retirement savings design) and offers educational content through the EPIC Insight webinar series. The platform supports emerging market structures including Multiple Employer Plans (MEPs), Pooled Employer Plans (PEPs), and Defined Contribution Groups (DCGs), positioning EPIC to capture growth driven by SECURE Act provisions.

The business model combines recurring, AUA-linked recordkeeping fees with subscription-based administration and professional services revenue across multiple customer segments. Revenue mechanics are anchored to the ~$37B AUA book and the breadth of services attached to each plan, with channel partners functioning as both customers and distribution. EPIC operates with no disclosed outside funding, no M&A history, and no leadership transition signals in the available data, consistent with a long-tenured private operator that has scaled organically over more than three decades.

Name

EPIC Advisors

Legal name

EPIC Retirement Plan Services

Website

https://epic1st.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

EPIC Advisors is a U.S. retirement plan recordkeeper and administrator serving banks, trust companies, RIAs, and TPAs across approximately 9,500 plans and $37B in assets under administration, via its proprietary GoRetire platform.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration Services

NAICS

Insurance and Employee Benefit Funds (5251)

SIC

Investment Advice (6282)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industry

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Retirement plan administration
• Recordkeeping services
• Actuarial consulting
• Health savings accounts
• Participant engagement platform

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Recordkeeping and Administration Services: Comprehensive retirement plan recordkeeping and administrative services provided to banks, trust companies, investment advisors, and TPAs. Revenue generated through fees charged to plan sponsors based on plan assets and participant counts.
2. Actuarial and Consulting Services: Defined benefit consulting and actuarial services for broadening and differentiating advisor practices in the defined benefit space.
3. Technology Platform Fees: GoRetire technology platform fees for white-label/branded solutions offered by channel partners.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

EPIC Advisors (EPIC RPS) provides comprehensive retirement plan recordkeeping and administration, defined benefit and actuarial consulting, and Health Savings Account (HSA) products and services to financial institutions and plan professionals. The offering is anchored by the proprietary GoRetire technology platform, which delivers participant access to retirement plan accounts via device-responsive web and iOS/Android mobile apps, with white-label capability for channel partners.

Product overview

EPIC Retirement Plan Services operates as a comprehensive retirement plan administration platform serving 9,500 plans with $37 billion in assets and 400,000 participants. The portfolio consists of a core platform (GoRetire technology) providing participant access, complemented by MyHSA for health savings accounts, Smart(k) for retirement savings, Advisor Connect for advisor insights, and EPIC Insight Webinars for industry education. Services are delivered through a team of over 300 professionals to Banks & Trust Companies, Investment Advisors, TPAs, and for Defined Benefit/Actuarial services.

Differentiator

Problem solved

Functional benefit

Brands

• MyHSA: A health savings account (HSA) product designed for the long term while making it easy for participants to access their money to pay for medical expenses.
• Smart(k)
• GoRetire

Products and services

• GoRetire Technology Platform Proprietary cloud-based platform providing participants secure access to online retirement plan account information, features, and transactions via device-responsive web and dedicated iOS/Android mobile apps. Sold/distributed both directly to participants and as a white-label platform to channel partners (banks, trust companies, advisors, TPAs).
• Retirement Plan Recordkeeping and Administration Services Comprehensive retirement plan recordkeeping and administrative services provided to banks, trust companies, investment advisors, and TPAs. Revenue generated through fees charged to plan sponsors based on plan assets and participant counts. Covers defined contribution, defined benefit, MEP/PEP, and group trust arrangements.
• Defined Benefit & Actuarial Consulting Services Actuarial consulting and defined benefit plan services designed to broaden and differentiate advisor and partner practices in the defined benefit space, including plan design and actuarial valuation support.
• Private Label / Branded Solutions White-label, branded delivery model that lets channel partners (e.g., banks, trust companies) offer retirement plan recordkeeping, administration, and participant technology under their own brand identity.
• MyHSA (Health Savings Account) Health Savings Account product designed for long-term savings while providing participants easy access to funds to pay for medical expenses, offered through channel partners and via a direct-to-consumer portal.
• Smart(k) Retirement Savings Solution Retirement savings product offering for participants, integrated with HSA offerings (MyHSA) as part of the Smart(k) solution.

Quantifiable outcome

• 9,500 retirement plans served
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Strategic Partners (for EPIC Insight Webinars)minorStrategic or Co-development PartnerEPIC RPS partners with industry experts and strategic partners to present the monthly EPIC Insight webinar series on industry trends, regulatory developments, new products, and best practices. Specific partner names are not disclosed on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empower Retirement: The largest independent U.S. retirement recordkeeper following acquisitions of MassMutual's and Prudential's retirement businesses. Directly comparable third-party recordkeeping model serving plans through advisor and direct channels.
• Schwab Retirement Plan Services: Major third-party retirement recordkeeper serving plan sponsors and advisors with bundled recordkeeping, administration, and participant services — closest direct competitor in the mid-to-large plan segment.
• ADP Retirement Services: Integrated payroll + 401(k) recordkeeping platform serving small and mid-market plan sponsors. Comparable in targeting bank/advisor channel partners and small/mid-sized employer plans.
• Paychex Retirement Services: Payroll-anchored 401(k) recordkeeping for SMB employers — overlapping with EPIC's TPA-style administrative model and its distribution through accountants/banks/financial advisors.
• T. Rowe Price Retirement Plan Services: Major mutual fund and retirement plan recordkeeper with strong advisor relationships — comparable channel ecosystem, DC plan administration, and participant engagement focus.
• Ubiquity Retirement + Savings: Smaller-scale third-party recordkeeper focused on small and mid-sized 401(k) plans distributed through financial advisors — closely comparable size, channel-led distribution, and retirement plan administration model.

Broad incumbents

• Principal Financial Group: Full-service retirement provider with a large recordkeeping franchise (Principal Trust), product suite, and advisor distribution. Operates at much larger scale than EPIC but overlaps materially on plan administration and participant services.
• Fidelity Workplace Investing: Industry-leading workplace retirement recordkeeper serving corporate plans plus a full investment platform. Overlaps with EPIC on recordkeeping, participant tools, and advisor enablement, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/@epic_rps
• YouTubeyoutube.com/@EPICRPS
• Facebookfacebook.com/EPICRetirementPlanServices
• LinkedInlinkedin.com/company/epicrps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC Advisors