Legião da Boa Vontade

What Legião da Boa Vontade does

Legião da Boa Vontade (LBV) is a private, non-profit charitable institution founded in São Paulo, Brazil in 1950 by Paiva Netto, operating today with between 5,001 and 10,000 paid staff and more than 80 service units across all five Brazilian macro-regions. It delivers an integrated portfolio of social-assistance, educational, and humanitarian services free of charge to beneficiaries, organized around six core service lines: Centros Comunitários de Assistência Social (community social-assistance centers), basic-education schools from nursery through high school (notably Conjunto Educacional Boa Vontade, Instituto de Educação José de Paiva Netto, and Escola Técnica Boa Vontade offering Audiovisual Production), Abrigos and Centro-Dia facilities for elderly persons aged 60+, the Centro de Assistência Humanitária for disaster response, and a suite of targeted programs including Programa Ser Mulher, Programa Aprendiz da Boa Vontade, Programa Sementear, and Serviço Vida Plena. The organization's educational stack is built on two founder-authored proprietary methodologies — Pedagogia do Afeto for children up to 10 and Pedagogia do Cidadão Ecumênico for ages 11+ — that fuse intellectual instruction with ecumenical spiritual and ethical formation.

LBV holds CEBAS (Certificado de Entidade Beneficente de Assistência Social) certification renewed in 2022 by the Ministry of Social Development, consultative status with the United Nations since 1994, and is audited annually by Walter Heuer Auditores Independentes; in 2025 it recorded 11,150,036 attendances serving more than 100,000 families. The revenue model is donation-based and structurally diversified across six productized giving tiers (e.g., R$60 for 12 liters of milk, R$122 for 15 days of food assistance, R$50/month recurring subscription, R$258 for school support, R$595.50 for elderly shelter care), acquired via daily telemarketing, the lbv.org donation portal, PIX ([email protected]), credit card, bank deposits across Bradesco, Itaú, Banco do Brasil, Caixa and Santander, and partnerships with telecom operators Vivo, Oi and Claro plus energy utilities that allow donors to round up or add contributions to monthly bills. Leadership consists of President Francisco Periotto and Paiva Netto as Presidente de Honra-Consolidador; the most recent strategic actions include a 2026 partnership with The Church of Jesus Christ of Latter-day Days that funded the new Centro de Assistência Humanitária Dr. Osmar Carvalho e Silva in São Paulo, and a 2026 mobilization for a proprietary headquarters in São José do Rio Preto.

Name

Legião da Boa Vontade

Legal name

Legião da Boa Vontade

Website

https://lbv.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Legião da Boa Vontade (LBV) is a Brazilian non-profit founded in 1950 that delivers free social-assistance, educational, and humanitarian services to vulnerable populations across 80+ units in all five Brazilian regions, funded primarily through diversified individual donations, recurring subscriptions, and utility-bill-embedded giving.

Ownership category

akta.pro rank

Product category

Social Assistance Services

NAICS

Social Assistance (624), Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Social assistance services
• Charitable education programs
• Humanitarian aid services
• Elderly care services
• Nonprofit social programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations (One-time): One-time monetary donations made by individuals through website, PIX, bank transfer, or phone. Donors can give any amount with minimum R$5 for PIX donations.
2. Monthly Recurring Donations: Recurring monthly donations authorized by donors, charged through credit card, phone bill, or energy bill. The donor chooses the frequency and amount during authorization.
3. Telemarketing Campaigns: Daily telemarketing operations present the organization's social and educational work to potential donors, generating authorization for recurring donations added to phone or energy bills.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Legião da Boa Vontade delivers free social assistance, education, and humanitarian services to vulnerable populations in Brazil through more than 80 service units. Core offerings include Community Social Assistance Centers (Centros Comunitários de Assistência Social), basic education schools from nursery to high school, a Technical School in Audiovisual Production, residential shelters and day centers for the elderly aged 60+, a Humanitarian Assistance Center (CEAH), and the PABV professional apprenticeship program for youth aged 14–24. All services are funded through voluntary individual donations and provided free of charge to beneficiaries.

Product overview

Legião da Boa Vontade (LBV) is a nonprofit charitable organization offering an integrated portfolio of social assistance, education, and humanitarian services across Brazil. The core offering consists of Community Social Assistance Centers (Centros Comunitários de Assistência Social), Basic Education Schools, Elderly Shelters, and a Humanitarian Assistance Center. These are supplemented by specialized programs including Vida Plena for seniors, Ser Mulher for women's empowerment, the PABV apprenticeship program, and a Technical School in Audiovisual Production. Services are provided free of charge to families in social vulnerability, funded primarily through donations collected via PIX, credit card, phone/energy bills, and bank deposits. The organization operates 80+ units across Brazil's five regions with a pedagogical approach based on Ecumenical Spirituality.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro Comunitário de Assistência Social José de Paiva Netto
• Centro de Assistência Humanitária (CEAH)
• Abrigos para Pessoas Idosas (Alziro Zarur and Ássima e Elias Zarur)
• Centro-Dia para Pessoas Idosas
• Serviço Vida Plena para Pessoas Idosas
• Programa Ser Mulher
• Programa Aprendiz da Boa Vontade (PABV)
• Escola Técnica em Produção Audiovisual
• Escolas de Educação Básica (Conjunto Educacional Boa Vontade, Instituto de Educação José de Paiva Netto)
• Doação Online LBV (PIX, Cartão de Crédito, PicPay, Conta de Luz/Telefone)
• Programa Ronda da Cidadania – Pop Rua

Quantifiable outcome

• 11,150,036 total attendances and benefits delivered in 2025, serving over 100,000 families
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature2 records

Partnerships

One partnership is on record.

• A Igreja de Jesus Cristo dos Santos dos Últimos Dias (The Church of Jesus Christ of Latter-day Saints)coreStrategic or Co-development Partner · 17 June 2026Partnership with the LDS Church funded the structuring of the Centro de Assistência Humanitária Dr. Osmar Carvalho e Silva in São Paulo. The church provided financial resources for acquiring inputs and materials necessary for the space. The partnership transformed the location into a safe, functional space prepared for humanitarian assistance, directly contributing to expanding LBV's response capacity and guaranteeing rights and social protection for vulnerable populations. The LDS Church is a non-profit religious organization whose doctrine establishes charity as a fundamental principle.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Fundação OSESP / Fundação de solidariedade (broader Brazilian foundation peers): Comparable as a large Brazilian philanthropic foundation with social programming, donation infrastructure, and tax-exempt charitable status under Brazilian law (CEBAS-equivalent frameworks).

Direct peers

• Cruz Vermelha Brasileira (Brazilian Red Cross): Brazilian branch of the International Red Cross providing humanitarian assistance, disaster response, and health services. Comparable in disaster response, elderly care, and donation-based humanitarian funding model across multiple Brazilian states.
• Instituto Ayrton Senna: Major Brazilian nonprofit focused on public education innovation and youth development. Comparable as a large-scale Brazilian education nonprofit combining direct program delivery, proprietary methodologies, and corporate/foundation donor base.
• Fundação Abrinq pelos Direitos da Criança e do Adolescente: Brazilian nonprofit focused on children's rights, education, and social protection programs. Comparable as a large Brazilian philanthropic organization combining direct service delivery with advocacy and donor-funded programming.
• AACD - Associação de Assistência à Criança Deficiente: One of Brazil's largest nonprofits providing integrated rehabilitation, education, and social assistance to people with disabilities. Directly comparable as a large-scale Brazilian nonprofit operating physical service units with diversified donor funding and government partnerships.
• APAE - Associação de Pais e Amigos dos Excepcionais: Federated Brazilian nonprofit network providing education, health, and social assistance to people with intellectual disabilities. Highly comparable operating model with hundreds of local units, government service contracts, and donation-based funding across Brazil.
• Cáritas Brasileira: Brazilian Catholic nonprofit network providing humanitarian aid, social assistance, and emergency response across Brazil. Directly comparable as a faith-rooted, multi-region nonprofit operating humanitarian assistance and social programs funded by donations and partnerships.

Emerging players

• Instituto Unibanco: Brazilian nonprofit focused on education and youth development with corporate funding base. Comparable operating model combining education programming, donor-funded operations, and partnerships with public sector on social programs.

Broad incumbents

• Save the Children Brazil: Brazilian operation of a major international NGO providing child-focused education, health, and humanitarian programs. Comparable as a multi-program child welfare organization with international institutional ties, donation-based funding, and Brazilian field operations.
• UNICEF Brazil: United Nations agency operating in Brazil on children's rights, education, and social protection. Comparable as a UN-affiliated organization working on overlapping mission areas (child welfare, education) in Brazil, with large-scale programmatic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lbvbrasil
• Facebookfacebook.com/LBVBrasil
• Instagraminstagram.com/lbvbrasil
• Xx.com/lbvbrasil
• LinkedInlinkedin.com/company/legi-o-da-boa-vontade

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legião da Boa Vontade