What JSwipe does

JSwipe is a mobile-first dating application designed exclusively for Jewish singles, primarily targeting Jewish millennials seeking faith-compatible romantic partners. The product is a swipe-based matching platform available on iOS and Android, with core mechanics consisting of profile browsing, mutual-match creation, and in-app messaging. The operating entity is Smooch Labs, Inc., a wholly-owned subsidiary of Spark Networks USA, LLC, which in turn is wholly owned by Spark Networks SE, a publicly-traded company on NASDAQ under the ticker LOV. The company supports social login via Facebook, Google, and Twitter, and uses Google Analytics for usage measurement and standard payment processors for subscription billing.

The business model is subscription-recurring, offering a free base tier with paid premium subscriptions and add-ons (including boosts and gifts) that auto-renew on a monthly cadence unless cancelled. Specific pricing points are not publicly disclosed. The go-to-market motion is product-led growth: users discover and download the app directly from the Apple App Store and Google Play Store, with brand awareness supported by earned media coverage in TechCrunch, Time, BuzzFeed, BLR, and VentureBeat. An Advertising Opportunities page indicates a nascent B2B revenue stream targeting brands seeking access to the Jewish millennial demographic.

JSwipe positions itself as the "#1 Jewish Dating App" and competes as a vertical niche alternative to mainstream dating platforms. The company operates from offices in Lehi and South Jordan, Utah, with a headcount of 11-50 employees. There is no disclosed AI/ML capability, no published funding rounds, and no recent product launches beyond the initial 2014 launch; the product is sustained under the broader Spark Networks portfolio rather than as an independently scaling venture.

Name

JSwipe

Legal name

Smooch Labs, Inc.

Website

https://jswipeapp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

JSwipe is a mobile dating app serving Jewish singles, primarily millennials, through a swipe-based matching interface on iOS and Android. The product operates as a subscription-based service under Spark Networks SE (NASDAQ: LOV).

Ownership category

akta.pro rank

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Services: 用户提供免费基础功能和付费订阅服务，包括高级附加功能以增强匹配机会。订阅自动续订，除非用户在期限结束前取消。

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

JSwipe is a swipe-based mobile dating application designed exclusively for Jewish singles to find romantic partners and meaningful connections within the Jewish community. The app offers a free basic tier along with premium subscription add-ons (such as boosts and gifts) that enhance matching opportunities, with subscriptions auto-renewing monthly. It is available on iOS and Android platforms and positions itself as the #1 Jewish Dating App.

Product overview

JSwipe is a niche dating platform specifically designed for Jewish singles to meet and form relationships. The company offers a mobile-first product portfolio consisting of a core dating app available on both iOS and Android platforms. Owned by Spark Networks (NASDAQ: LOV), JSwipe positions itself as the #1 Jewish Dating App. The platform is part of the faith-tech sector, serving the Jewish community through swipe-based matching technology.

Differentiator

Problem solved

Functional benefit

Products and services

• JSwipe Mobile App A swipe-based mobile dating application designed for Jewish singles to meet, match, communicate, and form romantic relationships within the Jewish community. Available with free basic functionality and paid premium add-ons.
• JSwipe for iOS iOS application of the JSwipe dating service, available for download on Apple devices through the Apple App Store, providing Jewish singles with swipe-based matchmaking.
• JSwipe for Android Android application of the JSwipe dating service, available for download on Google Play, providing Jewish singles with swipe-based matchmaking.
• JSwipe Premium Subscription Monthly auto-renewing premium subscription with enhanced matching features and add-ons such as profile boosts and virtual gifts for Jewish singles seeking greater visibility and match opportunities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Spark Networks SEcoreOthersJSwipe is a wholly-owned subsidiary of Spark Networks USA, LLC, which is a wholly-owned subsidiary of Spark Networks SE, a NASDAQ listed company (ticker: LOV). Spark Networks SE operates multiple faith-based and niche dating platforms.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Jdate: Jdate is the original Jewish online dating platform, also owned by Spark Networks. It is JSwipe's closest direct peer, targeting the same Jewish dating intent but with a web-first, mature-user positioning, whereas JSwipe is mobile-first and millennial-focused.
• Saw You at Sinai: Orthodox Jewish matchmaking platform using a more traditional, shadchan-style real-life introductions approach combined with online profiles. Direct niche peer to JSwipe within the Jewish dating market.
• Frumster: A Jewish dating site serving the Orthodox and Modern Orthodox community, with a focus on observant Jewish singles. Competes with JSwipe for the Jewish dating user in the same faith-segregated segment.

Broad incumbents

• Christian Mingle: Faith-based dating platform also under Spark Networks SE, serving Christian singles. Comparable as a faith-targeted dating product with the same monetization model and overlapping parent-company distribution.
• Zoosk: Major general-audience dating platform also owned by Spark Networks. Comparable as a peer dating brand within the Spark Networks portfolio, sharing infrastructure, billing, and marketing stack with JSwipe.
• Tinder: Mass-market swipe-based dating app under Match Group. The dominant swipe-app reference point and product-design progenitor; while serving a much broader audience, it competes directly for Jewish millennial mindshare against JSwipe.
• Bumble: Mainstream dating app where women message first, a major competitor in the millennial dating category. Comparable swipe-adjacent user experience and target demographic to JSwipe's Jewish millennial audience.
• Hinge: Dating app positioned for relationships, owned by Match Group. Targets a similar relationship-intent millennial user as JSwipe and competes for the same single-Jewish-millennial cohort as a generalist alternative.
• Match.com: Flagship Match Group dating platform, targeting the broader serious-dating segment. Comparable as a generalist subscription-based dating product and as a destination Jewish millennials might use instead of JSwipe.

Emerging players

• Coffee Meets Bagel: Relationship-focused dating app with a curated daily match model, popular with young professional millennials. Comparable mobile-first, relationship-intent positioning to JSwipe and a credible alternative for Jewish millennial users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/JSwipe
• Facebookfacebook.com/jswipe
• LinkedInlinkedin.com/company/jswipe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JSwipe