T&T Seeds

What T&T Seeds does

T&T Seeds is a Canadian mail-order and e-commerce seed and garden supply retailer headquartered in Winnipeg, Manitoba, with a year-round physical garden centre in Headingley. Founded in 1946 as Twomey Seeds by Manitoba geneticist Jerry Twomey, the company has operated for 79 years, transitioning in 2016 from three-generation Twomey family ownership to sole ownership under Jarrett Davidson. The core catalog spans 1,600+ SKUs across vegetable seeds (421 varieties), flower seeds (261), herb seeds, garlic/potato/onion sets, flower bulbs, fruit plants and trees (86 varieties), shrubs, trees, vines, and garden accessories such as seed-starting supplies and fertilizers. A five-acre in-house trial garden is used to test every variety sold, and the company maintains an extensive library of educational growing guides, a print catalogue (2026 edition), and a customer community (T&T Insiders) that informs product decisions.

The business operates a Shopify-based e-commerce storefront at ttseeds.com, complemented by phone/mail-order fulfillment and a 16,000 sq ft warehouse built in 1997 that enables coast-to-coast Canadian shipping. Customer segments are led by individual home gardeners (family gardeners, market growers, and small-scale farmers) and increasingly extended to B2B buyers via the Signature Seeds white-label program for garden centres, nurseries, farm stores, and co-ops, plus the Create-a-Packet customization service for weddings, memorials, fundraisers, and corporate gifts. A dedicated Les Verts Compatible product line ties the catalog to indoor hydroponic growing systems, broadening the addressable market beyond traditional outdoor gardening seasons.

Revenue is generated primarily through one-time unit-priced product sales, with a 10% early-order discount on orders of CAD $110 or more placed before mid-February as a seasonal demand-smoothing mechanism. The company offers gift cards, runs paid and free in-store workshops, and has an active hiring page indicating ongoing organizational buildout. No venture capital, private equity, or institutional investment is disclosed, and the company is privately held with no public revenue reporting, patents, certifications, or third-party AI/ML integrations identified in the available data.

Name

T&T Seeds

Legal name

T&T Seeds

Website

https://ttseeds.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

T&T Seeds is a privately held Canadian mail-order and e-commerce seed and garden supply retailer, founded in 1946 in Winnipeg, Manitoba. It sells 1,600+ seed, bulb, and live plant varieties to home gardeners, market growers, and B2B retailers across Canada.

Ownership category

akta.pro rank

Product category

Garden Seeds and Horticultural Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)

akta.pro secondary industries

Propagation & Seedling/Plug Production (Vegetable Transplants, Tissue-Culture Liners) (AFAGAHAG), Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)

Keywords

• Vegetable seeds
• Flower seeds
• Garden supplies
• Nursery plants
• Custom seed packets

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: T&T Seeds generates revenue primarily through direct sales of seeds (vegetable, flower, herb), bulbs and sets, fruit plants and trees, shrubs, garden supplies, and accessories through their e-commerce platform and physical garden centre. They offer over 1,600 seed varieties and live nursery stock.
2. Custom Seed Packets (B2B): The company offers white-label/custom seed packet programs for retailers (Signature Seeds) and events/corporate customers (Create-a-Packet), providing custom-branded seed packets featuring customer logos and designs with no returns required and better margins for retailers.
3. Gift Cards: Digital and physical gift certificates sold through the website and in-store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

T&T Seeds retails vegetable, flower, and herb seeds, flower bulbs, seed potatoes, onion and garlic sets, fruit plants, vines, and seed starting supplies to home gardeners across Canada. The company also operates a physical garden centre in Headingley, Manitoba, and a B2B custom seed packet service (Signature Seeds) that produces branded packets for businesses, organizations, and events.

Product overview

T&T Seeds is a Canadian seed and garden supplies company operating an e-commerce platform built on Shopify, complemented by a physical garden centre in Headingley, Manitoba. The core product portfolio consists of seeds across three main categories: Vegetable Seeds (421 varieties), Flower Seeds (261 varieties), and Herb Seeds, along with Bulbs and Sets (garlic, potatoes, onions, flower bulbs). The company also offers Fruit Plants and Trees (86 varieties), Shrubs, Trees & Vines, and Garden/Yard accessories. Distinctive service offerings include Custom Seed Packets through two programs: Signature Seeds (for retailers requiring custom branding with access to 1,600+ varieties) and Create-a-Packet (for personal events like weddings and fundraisers). A dedicated Les Verts Compatible product line serves indoor gardening systems. The company enriches its product offerings with educational Gardening Success Guides, a T&T Insiders loyalty/community program, and seasonal Workshops & Events at the garden centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetable Seeds

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• West Coast Seeds: West Coast Seeds is a British Columbia-based Canadian seed retailer specializing in organic, heirloom, and conventional vegetable, herb, and flower seeds. It competes head-to-head with T&T in the Canadian DTC seed market with a similar e-commerce-first model and home gardener focus.
• Vesey's Seeds: Vesey's Seeds is a Canadian mail-order and online seed company based in Prince Edward Island, offering vegetable, flower, and herb seeds. It is one of T&T Seeds' most direct competitors in the Canadian home gardening seed market, serving overlapping customer segments via similar DTC catalog and e-commerce channels.
• Stokes Seeds: Stokes Seeds is a long-established Canadian seed company headquartered in St. Catharines, Ontario, selling vegetable, flower, and herb seeds to both commercial growers and home gardeners. It directly overlaps T&T Seeds' product offering, target customers, and distribution model (catalog + e-commerce).
• McKenzie Seeds: McKenzie Seeds is a Canadian seed company selling vegetable, flower, and herb seeds primarily through retail distribution at garden centres and hardware stores across Canada. It is one of T&T Seeds' most direct Canadian competitors, with overlapping product lines and home gardener target market.
• William Dam Seeds: William Dam Seeds is a Canadian seed company based in Ontario serving home gardeners and small commercial growers with vegetable, flower, and herb seeds. It is a direct competitor in the Canadian home gardening segment with similar product breadth and family-business heritage.

Emerging players

• Renee's Garden: Renee's Garden is a US-based specialty seed company offering heirloom and gourmet vegetable, herb, and flower seeds via online and retail channels. It is comparable to T&T Seeds in product category and home gardener focus, but at smaller scale and with US-only distribution.

Broad incumbents

• Burpee (W. Atlee Burpee & Company): Burpee is one of the most recognized US seed brands offering vegetable, flower, and herb seeds plus live plants through catalog and e-commerce. It competes in the same home gardening seed category as T&T Seeds with substantially larger scale, brand recognition, and distribution.
• Park Seed: Park Seed is a US-based established seed and live plant retailer selling vegetable, flower, and herb seeds plus gardening supplies. It is comparable to T&T Seeds in product breadth and customer base (home gardeners), though it operates at larger scale across the US market.
• Johnny's Selected Seeds: Johnny's Selected Seeds is a well-established US-based employee-owned seed company serving home gardeners and commercial growers with vegetable, flower, and herb seeds. It is comparable in product category and customer base to T&T Seeds, though it operates at significantly larger scale and broader geographic scope.
• Baker Creek Heirloom Seeds: Baker Creek Heirloom Seeds is a US-based specialty seed retailer focused on heirloom and rare open-pollinated varieties, serving passionate home gardeners. It overlaps with T&T Seeds' flower and vegetable seed offering and similar DTC catalog/online distribution model, though with a narrower heirloom focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TTSeedsLtd
• Instagraminstagram/ttseeds_can
• Xx.com/TandTSeeds
• LinkedInlinkedin.com/company/t-t-seeds-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T&T Seeds