Svensk Travsport AB

What Svensk Travsport AB does

Svensk Travsport AB is the official national governing body for Swedish harness racing (trotting sport), founded in 1924 and headquartered at Hästsportens hus on the Solvalla race track premises in Bromma, Stockholm. The organization sanctions and coordinates racing at 33 racetracks across Sweden — from Malmö in the south to Boden in the north — and administers the regulatory framework for the sport including licensing for drivers (A/B/C licences), trainers, and pony drivers; anti-doping enforcement with documented prosecution procedures; horse registration, ownership transfer (525 SEK per transfer), and export certification (2,175 SEK for definitive export); and race scheduling across all sanctioned tracks. It coordinates the Svenska Travligan (STL), the premium Saturday racing series that underpins ATG's V75 and V85 betting products, with Elitloppet at Solvalla as the flagship international event.

The organization's core digital product is Sportappen (sportapp.travsport.se), a mobile and web application providing real-time race results, start lists, high-resolution finish-line photography, horse and license holder statistics, top lists, and competition proposition/calendar access. Supporting platforms include ägatravhäst.se (a portal for prospective horse owners launched May 2026) and a Breedly.com integration for pedigree/breeding data. The Pegasus system aggregates monthly status reports on license holders, horses, pony drivers, horse owner stables, regional audience figures, trainer victories, and prize money distribution per race track region. Travskolor (Trotting Schools) at the 33 tracks deliver training for pony drivers and youth, while Svensk Travsport Ungdom operates a dedicated youth board for recruitment and retention.

The business model is multi-stream: (1) licensing, entry, and registration fees across drivers, trainers, horses, and owners; (2) registration transaction fees for ownership transfers and export certificates; (3) coordination revenue from race programming underpinning ATG's V75/V85 betting products; and (4) prize money administration across race classes (ranging from 20,000-35,000 SEK at lower tiers to 100,000+ SEK at major events, with 31.5M SEK distributed across 36 Elitloppet 2026 races). Customer segments include horse owners and breeders (individuals and entities such as Menhammar Stuteri AB, Stall Zet), licensed drivers and trainers (e.g., Daniel Redén, Mats E Djuse, Johan Untersteiner, Mattias Djuse), the 33 independent race track organizations, and a youth/pony segment, with downstream commercial activity routed through partner ATG.

Name

Svensk Travsport AB

Legal name

Svensk Travsport AB

Website

https://travsport.se

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Svensk Travsport AB is the national governing body for Swedish harness racing, coordinating 33 racetracks, licensing, anti-doping, and race scheduling through its Sportappen digital platform. It serves horse owners, trainers, drivers, race track organizations, and a youth segment, with partner ATG handling betting.

Ownership category

akta.pro rank

Product category

Harness Racing Sports Federation

NAICS

Racetracks (711212), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racing Associations, Governance & Integrity Services (MPAEADAL), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN), Training, Stables & Equine Services (MPAEADAI)

Keywords

• Harness racing governance
• Horse racing regulation
• Equestrian sports federation
• Race track operations
• Horse licensing services

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Race day operations and licensing: Svensk Travsport organizes and sanctions horse racing competitions across 33 Swedish racetracks. Revenue is generated through licensing fees, entry fees, and registration charges for horses, trainers, drivers, and owners.
2. Betting and gaming (via ATG): ATG (AB Trav och Galopp) operates the betting and wagering systems (V75, V85) for Swedish horse racing. Svensk Travsport coordinates race programs and prize structures that underpin ATG's betting products. The organization's Saturday races (STL) are a key gambling day driving total economy.
3. Horse registration and transfer fees: Fees for horse ownership transfers (525 SEK per transfer) and export certificates (2,175 SEK for definitive export) are charged to horse owners for registration and ownership change processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Svensk Travsport AB is the national governing body and sole sanctioning authority for harness racing (trotting) in Sweden, organizing racing competitions across 33 racetracks nationwide. Its core offering includes race scheduling and propositions, horse and license holder registration, licensing of drivers and trainers (A/B/C licences), anti-doping enforcement with documented penalty procedures, prize money administration, and coordination of the Swedish Trotting League (STL) with V75/V85 betting products via partner ATG. It also delivers digital services through Sportappen and Travskola education programs.

Product overview

Svensk Travsport AB is the governing body for Swedish harness racing, operating a platform-plus-services model. The core products include Sportappen (web/mobile app for race results, statistics, and scheduling), the Tävlingskalender (competition calendar and propositions system), and Svensk Travligan (STL) - the premium racing series. Supporting services include Travskola (education programs), Premiechansen (premium horse investment system), and Svensk Travsport Ungdom (youth development). The organization also operates ägatravhäst.se portal, provides various grants and scholarships (Jim Fricks Stipendium, Olle Goops Minne), and manages K-G Holgerssons Innovationspris. Race track network spans 33 venues across Sweden from Malmö to Boden. Customer service is delivered through Fråga Svensk Travsport forum.

Differentiator

Problem solved

Functional benefit

Brands

• Svenska Travligan (STL): Swedish Trotting League - the premier racing series in Sweden featuring major races and V75 betting.
• Premiechansen
• Svensk Travsport Ungdom

Products and services

• Sportappen Mobile and web application providing real-time race results, start lists, finish photos, statistics, leaderboards, and competition calendar for Swedish harness racing, used by drivers, trainers, owners, and fans.
• Travskola (Trotting School) Education and training program in harness racing for children, youth, and adults across Sweden's race tracks, including pony driver training and youth racing programs.
• Premiechansen Premium chance system where horse owners invest approximately 20,000 SEK in prize money pot for their horses to compete in major age-group races as 2-, 3-, or 4-year-olds, with 50% extra prize money for successful participants.
• Svensk Travligan (STL) Swedish Trotting League - premium racing series with major stakes races held on Saturdays with V85 betting, serving as a key gambling day driving the Swedish horse racing economy.
• Ägatravhäst.se (Owner Portal) Online portal for current and prospective race horse owners providing information about ownership models, responsibilities, practical checklists, contracts, and guidance for entering race horse ownership.
• Propositioner och tävlingskalender (Race Calendar and Propositions System) Competition propositions and race calendar system enabling race entries, race day management, and scheduling across 33 Swedish race tracks, accessed by drivers and trainers for race declarations.
• Licensing and Registration Services Regulatory services issuing A-licence (elite), B-licence (professional), and C-licence (assistant) credentials to drivers and trainers, plus horse registration, ownership transfers, and export certificates.
• Sommartravet (Summer Trotting) Summer touring racing circuit visiting multiple race tracks across Sweden, combined with activities for families and youth including SIHS Käpphäst (stick horse jumping) competitions.
• Pegasus Lägesrapport (Monthly Status Report) Monthly status report service tracking horse numbers, license holders, race school students, horse owner stables, audience figures, trainer victories, and prize money distribution by racetrack region.
• Fråga Svensk Travsport (Customer Service Forum) Open Q&A forum platform for answering questions about racing, horse ownership, breeding, horse welfare, and general inquiries about harness racing, with staff responding within one business day.
• Anti-Doping Testing and Enforcement Anti-doping enforcement framework including prohibited substance testing, A-sample and B-sample laboratory confirmation, start bans, and disciplinary committee (STAD) sanctions including fines.
• Travskoleledarutbildning (TLU) Trotting school leader education program with multiple levels covering ethology, values, quality assurance, pedagogy, leadership, and practical training.

Quantifiable outcome

• Over 1.5 million Swedes are interested in harness racing (Novus survey)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• SpendrupsminorGTM or Marketing Partner · 27 May 2026Svensk Travsport and Spendrups collaborated on the 'travaren' campaign — a joint initiative exploring whether a 'travaren' (35–40 cl beer) could become Sweden's next standard beer size, in parallel with 'stor stark' (galopp) at harness racing events.
• Sweden International Horse Show (SIHS)minorGTM or Marketing Partner · 30 April 2026Partnership bringing SIHS Käpphäst (stick horse jumping) qualifying events to Trotting School tracks during summer, culminating in finals at Strawberry Arena during SIHS in December. Includes 10 qualifying events at tracks including Mantorp, Solvalla, Kalmar, and Åby.
• ATG (AB Trav och Galopp)coreStrategic or Co-development PartnerATG is the exclusive betting and gaming operator for Swedish harness racing, offering V75, V85, and other wagering products based on Svensk Travsport race programs. Saturday races (STL) are the key gambling days central to the sport's total economy. ATG appointed Anna Romboli as new CEO effective December 2026.
• Hästsportens Folkhögskola (Wången)coreStrategic or Co-development PartnerHästsportens Folkhögskola operates the Wången campus, offering equestrian education including harness racing-specific programs: horse keeper training with harness racing profile, farrier training, and Trotting School leader training (TLU). Svensk Travsport collaborates on curriculum development and training.
• Nordiska Travmuseet (Nordic Harness Racing Museum), ÅrjängminorStrategic or Co-development PartnerNordiska Travmuseet houses Trav sportens Hall of Fame, established in 2007. Svensk Travsport participates in inducting racing legends. Total of 78 members inducted through 2026.
• Jordbruksverket (Swedish Board of Agriculture)coreStrategic or Co-development PartnerJordbruksverket sets regulatory requirements for horse identification, passports, and food chain withdrawal procedures. Svensk Travsport stamps and signs horse passports when horses are withdrawn from the food chain or when stallions are castrated, per Jordbruksverkets rules.
• SVA (Statens veterinärmedicinska anstalt)coreStrategic or Co-development PartnerSVA provides veterinary diagnostic services for disease surveillance. SVA tested samples from Umåkers racetrack after disease outbreak concerns (later cleared), and confirmed EHV-1 cases in neurological form from other equestrian events.
• Swedish race track organizations (33 tracks)coreChannel Partner/ Reseller/ Distributor33 independent race track organizations (including Solvalla, Jägersro, Åby, Axevalla, Bollnäs, and others) host Svensk Travsport-sanctioned race days and serve as local membership and community hubs for harness racing.
• Travtränarnas Riksförbund (National Trainer Association)minorChannel Partner/ Reseller/ DistributorNational association representing harness racing trainers. Collaborates with Svensk Travsport on trainer licensing, continuing education requirements, and working conditions.
• LRF Häst (Swedish Farmers' Association Horse Section) and HNS (Hästnäringens Nationella Stiftelse)minorStrategic or Co-development PartnerSvensk Travsport co-hosted a parliamentary evening with LRF Häst and HNS, where politicians from Riksdagens Hästnätverk visited Solvalla Trotting School to learn about the Swedish horse industry and racing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dansk Travsports Centralforbund (DTC): Danish national harness racing federation with the same governing body role as Svensk Travsport: race sanctioning, licensing, horse registration, and coordination with Danish betting operators. Direct Nordic peer with shared operational model.
• Standardbred Canada: Canadian harness racing governing body covering Standardbred breeding, registration, and racing administration. Closely analogous mandate to Svensk Travsport with similar North American ecosystem structure for Standardbreds.
• Suomen Hippos: Finnish trotting and breeding association that governs Finnish harness racing with analogous regulatory, licensing, breeding registration, and anti-doping functions. Closely comparable Nordic peer coordinating cross-border racing through the same UEP framework.
• Det Norske Travselskap (DNT): Norwegian Trotting Association is the national governing body for harness racing in Norway, performing the same regulatory, licensing, and race-scheduling functions as Svensk Travsport. Direct Nordic counterpart with similar sport structure and shared UEP/Nordic federation coordination.

Broad incumbents

• Racing Victoria: Australian state racing authority performing integrated governance, integrity, and race-day regulation functions similar to Svensk Travsport. Comparable role as a single sport's regulatory and operational steward, though operating gallop racing at a different scale.
• LeTrot (SECF): Société d'Encouragement à l'Élevage du Trotteur Français is the French authority for trotting, governing French harness racing with a much larger commercial ecosystem. Comparable in mandate but at significantly greater scale, and a leading source of international horses racing in Sweden.
• British Horseracing Authority (BHA): UK regulator for British horse racing with licensing, integrity, anti-doping, and race-scheduling responsibilities analogous to Svensk Travsport's mandate. Comparable governance and integrity scope, though at larger scale and in a different racing discipline.
• The Jockey Club (UK): UK horse racing governing and venue-operating organization with a much broader portfolio including multiple racecourses and the Cheltenham Festival. Comparable regulatory and race-operating scope, though focused on gallop racing rather than trotting.
• USTA (United States Trotting Association): U.S. national harness racing organization performing regulatory, registration, and integrity functions for American Standardbred racing. Largest direct international counterpart in mandate, though operating within a fragmented U.S. state-racing regulatory structure.

Emerging players

• ATG (AB Trav och Galopp): ATG is Sweden's exclusive pari-mutuel betting operator and Svensk Travsport's most strategic commercial partner. While not a governing body, ATG operates within the same Swedish harness racing ecosystem and is the primary commercial distribution channel for STL/V75/V85 products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/svensktravsport
• YouTubeyoutube.com/@svensktravsport
• Facebookfacebook.com/svensktravsport
• Instagraminstagram.com/svensktravsport
• LinkedInlinkedin.com/company/svensk-travsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svensk Travsport AB