New World Library
New World Library is a privately held American book publisher founded in 1977 that produces and sells 300+ spiritual, mindfulness, and self-help titles in physical, eBook, audiobook, course, and bundle formats, anchored by authors such as Eckhart Tolle, Dan Millman, and Deepak Chopra.
- Company typePrivate
- Founded1977
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingServices
What New World Library does
New World Library is an American book publisher founded in 1977 that specializes in spirituality, mindfulness, self-help, and personal transformation titles. The company publishes and distributes an extensive catalog of 300+ titles across physical books, eBooks, audiobooks, on-demand video courses, and bundle packages, anchored by globally recognized authors including Eckhart Tolle (The Power of Now), Dan Millman (Way of the Peaceful Warrior), Joseph Campbell, Deepak Chopra, and Mother Teresa. The company also publishes Spanish-language editions of marquee titles.
Distribution runs through a direct-to-consumer e-commerce website (newworldlibrary.com), a wholesale program for bookstores, gift shops, and wellness retailers, and digital distribution channels. Revenue is generated primarily through one-time book sales across formats, supplemented by an emerging on-demand courses category (priced $8.99-$249), bundle packages offering 28-35% savings, and a subscription service providing recurring access to content and discounts. Marketing is supported by the 'Focusing In' podcast, email communications, and Google Books preview integration.
The customer base is fragmented across spiritual seekers and personal development enthusiasts (primary), business and professional readers (with 75+ business/prosperity titles), gift buyers, and wholesale retailers. The company operates as an independent, privately held firm with no disclosed venture capital, private equity backing, parent corporate structure, or public listing. There is no proprietary technology platform and no disclosed AI/ML capability; the technology stack is limited to standard e-commerce and content distribution infrastructure.
New World Library firmographics
Firmographics- Name
- New World Library
- Legal name
- New World Library
- Website
- https://newworldlibrary.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New World Library is a privately held American book publisher founded in 1977 that produces and sells 300+ spiritual, mindfulness, and self-help titles in physical, eBook, audiobook, course, and bundle formats, anchored by authors such as Eckhart Tolle, Dan Millman, and Deepak Chopra.
- Ownership category
- akta.pro rank
New World Library industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Retailers and News Dealers (45921), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)
- akta.pro secondary industries
- Health, Wellness & Fitness Trade Publishing (MPAJAAAL), E-book Subscription & Bundling Services (MPAJAMAB), eBook & Digital Reading Platforms (BPAMAJAK), Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where New World Library is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
New World Library business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Book Sales: Revenue from selling physical books, eBooks, and audiobooks directly to consumers through the company website and wholesale channels to retailers and bookstores.
- Courses and On-Demand Content: Revenue from online course offerings including on-demand book club experiences and video retreats with authors such as Diana Rowan and Sam Bennett.
- Bundles: Bundle packages offering multiple formats (book + eBook + audiobook) at discounted prices, providing savings of 28-35% compared to individual purchases.
- Subscription: Subscription service offering ongoing access to content and discounts on products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books typically range from $9.74 to $21.56 |
| Unit Pricing | Pay-as-you-go | eBook pricing typically $9.74-$11.24 |
| Unit Pricing | Pay-as-you-go | Audiobook pricing typically $9.41-$14.36 |
| Unit Pricing | Pay-as-you-go | On-demand courses typically $8.99-$249.00 |
| Hybrid | Pay-as-you-go | Bundle packages offer 28-35% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
New World Library product offering
Product offeringCore offering
New World Library is a book publisher specializing in spiritual, mindfulness, self-help, and personal development content, selling physical books, eBooks, audiobooks, on-demand courses, and multi-format bundles directly to consumers via its e-commerce website and to retailers through a wholesale program. Its catalog features high-profile spiritual authors including Eckhart Tolle (The Power of Now), Dan Millman, Joseph Campbell, and Deepak Chopra across 300+ titles in topics such as Buddhism, Yoga, Spirituality, Health and Wellness, and Psychology.
Product overview
New World Library is a book publisher specializing in inspirational, spiritual, and self-help content. The company offers a portfolio of products including physical books, audiobooks, and eBooks across topics such as Buddhism, Yoga, Spirituality, Health and Wellness, Psychology, and Mindfulness. The product line also includes on-demand courses featuring authors, bundled format packages, and subscription services. Notable published works include Eckhart Tolle's The Power of Now, Dan Millman's Way of the Peaceful Warrior, and various titles from authors like Sam Bennett, Diana Rowan, and Dominique Antiglio. The company also publishes Spanish-language editions of select titles.
Differentiator
Problem solved
Functional benefit
Products and services
- Books Physical paperback and hardcover books across spirituality, mindfulness, self-help, health and wellness, psychology, and inspirational topics, typically priced from $9.74 to $21.56, sold to individual readers and via wholesale to retailers.
- eBooks Digital book editions available in PDF and EPUB formats, typically priced from $5.87 to $14.36, including Spanish-language editions priced $6.74-$11.96, for individual readers consuming content on e-readers, tablets, and other devices.
- Audiobooks Audiobook editions of catalog titles available for streaming or download, typically priced from $7.64 to $14.36, covering spirituality, self-help, mindfulness, and wellness topics.
- On-Demand Courses Recorded streaming courses and on-demand book club experiences featuring authors such as Diana Rowan and Sam Bennett; includes 4-part video retreats such as Eckhart Tolle's Findhorn Video Retreat (priced $17.95, reduced from $57.99) and individual on-demand book club experiences priced at $8.99, with course content such as The Magical Path Course priced up to $249.00.
- Subscription Service Subscription offering that delivers ongoing access to content with member discounts and exclusive product access; recurring billing model distinct from one-time purchases.
- Spanish Language Books Localized Spanish-language editions of selected catalog titles including Poder Del Ahora (The Power of Now), La Quietud Habla, and Los Guardianes Del Ser, priced $6.74-$11.96 for eBooks and corresponding physical editions, for Spanish-speaking individual readers.
Companies that use New World Library
Customer profileSegments4 records
Ideal customer profiles4 records
New World Library technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New World Library partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
New World Library competitors and assessment
Company assessmentBroad incumbents
- HarperOne: Broad incumbent imprint of HarperCollins focused on spirituality, religion, wellness, and personal growth. Much larger publisher that competes for the same authors (e.g., Deepak Chopra, Eckhart Tolle editions) with greater marketing reach.
- TarcherPerigee (Penguin Random House): Broad incumbent imprint of Penguin Random House focused on mind-body-spirit and self-help titles. Operates at significantly larger scale and competes directly in the wellness and personal growth category.
Regional players
- Chronicle Books: Independent publisher based in San Francisco with a gift, lifestyle, and wellness catalog. Comparable in geography and independent spirit, though broader category focus rather than purely spiritual.
- Watkins Publishing: UK-based peer publishing mind-body-spirit and self-help titles with strong European distribution. Comparable niche and author overlap, with regional rather than direct US competition.
Direct peers
- Shambhala Publications: Direct peer publishing books on Buddhism, meditation, mindfulness, yoga, and Eastern philosophy. Comparable author ecosystem and similar specialty bookstore distribution model.
- Hay House: Direct peer in spiritual and self-help publishing, founded by Louise Hay. Publishes similar authors (Wayne Dyer, Deepak Chopra), offers books, audio, courses, and subscription products, and competes for the same spiritual seeker consumer.
- Sounds True: Direct peer publishing spiritual, mindfulness, and self-help titles with a strong multimedia (audio, courses) offering. Overlaps heavily on author roster and product format, including courses and bundle products.
- Quest Books (Theosophical Publishing House): Direct peer publishing books on New Age, spirituality, philosophy, and metaphysics. Comparable author overlap (Joseph Campbell-related titles) and similar specialty bookstore distribution model.
- Inner Traditions / Bear & Company: Direct peer publishing books on spirituality, New Age, metaphysics, yoga, and alternative healing. Shares distribution channels (bookstores, gift shops, metaphysical retailers) and target audience.
- Wisdom Publications: Direct peer publishing Buddhist books and translations, with a curated catalog of contemplative and mindfulness titles. Comparable in scale and distribution model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
New World Library social profiles
Digital presenceNew World Library financial estimates
Financial estimateRevenue estimate
Valuation estimate
New World Library leadership team
Management profileNumber of profiles
New World Library funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New World Library M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New World Library
What does New World Library do?
New World Library is a book publisher specializing in spiritual, mindfulness, self-help, and personal development content, selling physical books, eBooks, audiobooks, on-demand courses, and multi-format bundles directly to consumers via its e-commerce website and to retailers through a wholesale program. Its catalog features high-profile spiritual authors including Eckhart Tolle (The Power of Now), Dan Millman, Joseph Campbell, and Deepak Chopra across 300+ titles in topics such as Buddhism, Yoga, Spirituality, Health and Wellness, and Psychology.
Is New World Library a public or private company?
New World Library is a private company. It is classified as unknown and is currently operating.
When was New World Library founded?
New World Library was founded in 1977. It employs 11 to 50 people.
Where is New World Library based?
New World Library is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does New World Library make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are courses and On-Demand Content, bundles and subscription.
Who are New World Library's main competitors?
Broad incumbents on record are HarperOne and TarcherPerigee (Penguin Random House). Regional players are Chronicle Books and Watkins Publishing. Direct peers are Shambhala Publications, Hay House, Sounds True, Quest Books (Theosophical Publishing House), Inner Traditions / Bear & Company and Wisdom Publications.
Does New World Library have an API?
No public API is recorded for New World Library.
What industry is New World Library in?
New World Library's product category is Book Publishing. Its primary akta.pro industry code is MPAJAHAH, Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age), with a secondary code of MPAJAAAL, Health, Wellness & Fitness Trade Publishing. Its NAICS code is 513130 and its SIC code is 2731.