Singleton

What Singleton does

Singleton PR is an independent, privately-held specialist communications agency headquartered in Reading, England, operating primarily through its UK base while delivering services to clients across all six inhabited continents. Founded in 2007, the firm has built a category-defining position serving four tightly-defined verticals: Aerospace, Defence, Security and Space. Its offering spans strategic communications, media relations, brand and reputation management, crisis and issues management, public affairs, content creation, social media, and event support. The agency is structured as an integrated platform with five branded divisions: Singleton PR (core agency), Singleton Events (press centres and on-site event operations), SPR Social Media (digital strategy, creative production, paid media and influencer services), Singleton Space (stand-alone space-sector practice launched in 2023), and Singleton Spotlight (media amplification).

The firm's go-to-market combines event-driven and sales-led motions. It runs press centres at major international exhibitions including the Paris Air Show, Farnborough Airshow, Eurosatory, DSEI, IDEX and Milipol, and maintains long-tenure retainer relationships with start-ups, SMEs and large primes across its four verticals. Singleton reports having attended 905 events and covered 193 countries over its history. Founder and CEO Abigail Singleton leads the firm.

Revenue is generated through recurring retainer fees for ongoing PR, social media and public affairs programmes, supplemented by project-based work for events, press conferences and bespoke campaigns. Pricing is not publicly disclosed and is structured on a quote basis aligned to client scope and retainer terms. The firm has no external funding, no parent entity, no subsidiaries, and no disclosed acquisitions.

Name

Singleton

Legal name

Singleton PR

Website

https://singletonpr.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Singleton PR is an independent UK-based specialist communications agency providing retainer PR, media relations, social media, public affairs and event services exclusively to the aerospace, defence, security and space sectors, with an event-driven model spanning 193 countries.

Ownership category

akta.pro rank

Product category

Specialist Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Aerospace public relations
• Defence communications
• Security sector PR
• Space industry communications
• Event press management

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Singleton PR operates as a specialist integrated communications agency providing retainer-based professional services to clients in aerospace, defence, security, and space sectors. Revenue is generated through ongoing retainer fees for PR services, social media management, event support, and public affairs programmes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Singleton PR is a specialist B2B communications agency providing strategic public relations, media relations, brand positioning, content creation, social media management, event and press conference management, crisis communications, and public affairs services exclusively to clients in the aerospace, defence, security, and space sectors. The firm operates four vertical divisions plus supporting sub-brands (Singleton Events, SPR Social Media, Singleton Space, Singleton Spotlight) and runs press centres at major international industry exhibitions, serving clients globally on retainer-based engagements.

Product overview

Singleton PR is a unified PR agency offering integrated communications services through multiple specialized divisions: the core Singleton PR agency (strategic communications, media relations, brand positioning, content creation, crisis management, and public affairs), Singleton Events (event management and press centre operations), SPR Social Media (digital strategy and social media management), Singleton Space (space sector specialist services), and Singleton Spotlight (media amplification services). These divisions work together as an integrated full-service agency serving the Aerospace, Defence, Security, and Space industries.

Differentiator

Problem solved

Functional benefit

Brands

• Singleton Events: Events division handling press centres at international industry events including Aviation, Defence, Security and Space exhibitions.
• SPR Social Media
• Singleton Spotlight
• Singleton Space

Products and services

• Singleton PR The core PR agency service delivering strategic communications, media relations, brand positioning, content creation, copywriting, crisis and issues management, and reputation management exclusively for the Aerospace, Defence, Security, and Space industries worldwide. Functions as an extension of client marketing teams, operating through retainer-based integrated communications programmes.
• Singleton Events Events division that runs media centres and press operations at international industry exhibitions including Aviation (Paris Air Show, Farnborough Airshow, Singapore Airshow, EBACE), Defence (Eurosatory, DSEI, IDEX, DIMDEX, Milipol), Security (World Police Summit, The Security Event, Security & Policing, UDT), and Space (Space Comm, Space Tech Expo) events.
• SPR Social Media Social media services division delivering strategy, creative production, paid media, and influencer services for clients across the aerospace, defence, security, and space sectors.
• Singleton Space Dedicated space sector PR division offering PR and communications, social media, reputation management, and public affairs services for space industry clients ranging from start-ups to established space organisations.
• Singleton Spotlight Spotlight division within the Singleton PR portfolio providing specialised PR services and media amplification for clients across the aerospace, defence, security, and space sectors.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Beattie Communications: UK-based integrated communications agency offering B2B PR, social media, content and public affairs services to enterprise clients across multiple sectors including technology. Comparable in size, integrated service model, UK-headquartered positioning, and retainer-based client engagement to Singleton.
• McDonnell Group: US-based integrated marketing and PR firm specialising in aerospace, technology, and industrial clients with retainer-based B2B engagement. Direct comparable in sector-focused specialist positioning and mid-sized agency operating model to Singleton.
• Subject Matter: US communications and government advisory firm with deep aerospace, defence, and security sector expertise, including public affairs capabilities. Highly comparable to Singleton in sector focus and enterprise B2B client base, particularly for clients requiring ministerial and government stakeholder engagement.

Broad incumbents

• Burson: Global PR firm (formerly Burson-Marsteller) with an established aerospace, defence, and security practice serving large enterprise and government clients. Competes with Singleton for sector clients but offers materially broader global capabilities, deeper benches, and wider service portfolio.
• Brunswick Group: Global strategic communications firm with a significant aerospace and defence client portfolio and strong corporate, investor and public affairs capabilities. Overlaps with Singleton in sector focus and enterprise client base, but at substantially larger scale and with broader cross-border reach.
• FGS Global: Global strategic communications firm formed from the merger of Finsbury, Glover Park and Sard Verbinnen, with deep aerospace, defence, and government affairs expertise. Comparable sector focus to Singleton, but with materially broader service portfolio and global footprint.
• FleishmanHillard: Global PR network with an established aerospace and defence practice and strong public affairs, crisis and integrated communications capabilities. Competes with Singleton for sector mandates but offers much broader global resourcing and a wider service menu.
• Edelman: World's largest privately held PR firm with a dedicated aerospace and defence sector offering alongside technology, public affairs and crisis practices. Overlaps with Singleton in B2B tech and defence clients but operates at much greater scale across all major markets.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/singletonpr
• Facebookfacebook.com/SingletonPR
• LinkedInlinkedin.com/company/singleton-pr
• Instagraminstagram.com/singletonpr_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singleton