Forever Footprints

What Forever Footprints does

Forever Footprints is a 501(c)(3) nonprofit organization headquartered in Villa Park, California (Orange County), founded in 2005 by Kristyn von Rotz following the loss of her newborn son Joseph Thomas in 2004. The organization serves families who have experienced miscarriage, stillbirth, pregnancy loss, SIDS, or infant death, and the medical professionals who care for them, across Southern California and more broadly through virtual offerings.

The core products are tangible keepsakes and peer services: Memory Boxes (handmade blanket, teddy bear, candle, support literature), Sibling Backpacks (children's books, coloring books, teddy bear), Miscarriage Memory Bags (for losses under 20 weeks), an Online Memorial Wall for digital tributes, and in-person/virtual peer support groups. A secondary product line delivers perinatal bereavement education to medical professionals across 18 area hospital partners (including Hoag and Mission hospitals) and to employers seeking to support bereaved staff returning to work. Technology infrastructure is limited to a WordPress-based website, Constant Contact email, and standard nonprofit donation platforms (GivingFuel, RedPodium, Double the Donation for matching gifts).

Revenue is generated entirely through donations and contributions: individual private donations, corporate sponsorships (e.g., CliftonLarsonAllen underwriting the Miscarriage Memory Bags program), employee matching gift programs, peer-to-peer fundraising campaigns via Facebook/Instagram, dine-to-donate events, and a monthly recurring donor sub-brand called Friends of Forever Footprints. Pricing is unit-based sponsorship (e.g., $50/Memory Box, $80/Sibling Backpack, $150/support group session, $500/8-week program). The customer base is split between grieving families (free service recipients) and a secondary stakeholder audience of corporate sponsors, hospital partners, and donor individuals.

Name

Forever Footprints

Legal name

Forever Footprints

Website

https://foreverfootprints.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Forever Footprints is a 501(c)(3) nonprofit founded in 2005 that provides free grief support, memory keepsakes, and perinatal bereavement education to families experiencing pregnancy or infant loss and to medical professionals across Southern California.

Ownership category

akta.pro rank

Product category

Bereavement and Grief Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Pregnancy loss support
• Infant bereavement services
• Perinatal bereavement education
• Grief support nonprofit
• Memorial remembrance services

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Private Donations: Individual donations from supporters who contribute to the organization's mission. Donations are tax-deductible as Forever Footprints is a 501(c)(3) organization.
2. Corporate Sponsorships: Local businesses and corporations sponsor memory boxes, sibling backpacks, and program sponsorships. Companies can become Program Sponsors or host corporate donation drives and assembly days.
3. Matching Gift Programs: Corporate employee matching gift programs where companies match employee donations to Forever Footprints.
4. Fundraising Campaigns: Individual and family fundraising campaigns created in honor of babies, including custom fundraising pages, Instagram fundraisers, Facebook walks, and dine-to-donate events.
5. Monthly Giving (Friends of Forever Footprints): Recurring monthly donations from dedicated supporters providing sustainable funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Forever Footprints provides free grief support services and remembrance resources to families who have experienced pregnancy or infant loss, including physical keepsakes (Memory Boxes, Sibling Backpacks, Miscarriage Memory Bags), an Online Memorial Wall, peer support groups (in-person and virtual), and education programs for medical professionals and employers. All services are funded by donations, corporate sponsorships, and monthly giving, and are delivered at no cost to grieving families. The organization also partners with 18+ area hospitals to distribute support items and improve perinatal bereavement care protocols.

Product overview

Forever Footprints is a nonprofit organization offering a portfolio of grief support services for families experiencing pregnancy or infant loss. The core offerings include physical remembrance products (Memory Boxes, Sibling Backpacks, Miscarriage Memory Bags) distributed through hospitals and directly to families, an Online Memorial Wall for digital tributes, and peer support groups (both in-person and virtual). The organization also provides medical professional education programs (General Perinatal Education, Coping with Loss in the Workplace, The Forever Footprints Story) across 18+ area hospitals. The Friends of Forever Footprints monthly giving program supports ongoing service delivery. Services are funded entirely through private donations and corporate matching gifts.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of Forever Footprints: Monthly donor program where donors make recurring monthly contributions to support families grieving pregnancy or infant loss.

Products and services

• Memory Box Keepsake boxes containing a handmade baby blanket, teddy bear, candle, and support information, provided directly to families who have lost a baby or distributed through local hospitals to grieving families.
• Sibling Backpack Backpacks containing children's books, coloring books, and a teddy bear designed to help siblings understand and cope with the loss of a baby brother or sister.
• Miscarriage Memory Bag Comfort bags for families who experience pregnancy loss under 20 weeks, often provided in hospital emergency rooms or physician offices, containing resources, comfort items, and information about the Miscarriage Support Program.
• Online Memorial Wall Digital memorial platform allowing families to create pages honoring their babies who died, featuring photos, memorial messages, and tribute information.
• Support Groups In-person and virtual peer support groups for families who have experienced pregnancy or infant loss, offered at low or no cost to participants.
• General Perinatal Education Educational presentations for medical professionals covering types of perinatal loss, grief, communication skills, patient care improvement, and self-care strategies.
• Coping with Loss in the Workplace Employer-focused education session covering how to support employees returning to work after infant or pregnancy loss, including helpful communication and supportive policies.
• The Forever Footprints Story General presentation sharing the organization's founding story, history, and founder Kristyn von Rotz's personal insight about loss, available for booking at workplaces and events.
• Friends of Forever Footprints Monthly Giving Program Monthly giving program enabling recurring donations from dedicated supporters to provide sustainable funding for support group services, memory boxes, sibling backpacks, books, and education.

Quantifiable outcome

• 42,000+ people supported through remembrance walks
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pacific Edge HotelcoreGTM or Marketing PartnerCorporate sponsor providing cabana space at the beach for Walk to Remember participants, offering relaxing space for women who have experienced loss.
• Hoag HospitalcoreStrategic or Co-development PartnerPartner hospital where Forever Footprints provides Perinatal Loss education sessions and distributes memory boxes to grieving families.
• Mission HospitalcoreStrategic or Co-development PartnerPartner hospital hosting Perinatal Conferences and receiving support resources for families experiencing loss.
• Empty Arms Ministry, Saddleback ChurchminorStrategic or Co-development PartnerMinistry recipient of Walk to Remember funds; used donations to update library with new books and programs and hosted Empty Arms reunion for past support group members.
• Amazon Wish ListminorGTM or Marketing PartnerAmazon Wish List featuring books, crayons, and gift cards provided to those in the loss community. Supports in-kind donations.
• Groupraise.comminorChannel Partner/ Reseller/ DistributorPlatform connecting restaurants with organizations for dine-to-donate events. Restaurants can partner with Forever Footprints for fundraising events.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Postpartum Support International: Focused on perinatal mental health including pregnancy and infant loss support groups and provider training — overlapping into postpartum grief/mental-health education niche served in part by Forever Footprints.

Direct peers

• Share Pregnancy and Infant Loss Support: National nonprofit providing peer support groups, resources, and remembrance programming specifically for families who have experienced pregnancy or infant loss — the same primary mission and beneficiary population as Forever Footprints, making it the closest direct mission peer.
• Star Legacy Foundation: Focused on stillbirth and infant death, providing education, research, support groups, and remembrance events — overlaps with Forever Footprints' perinatal education, peer groups, and remembrance events.
• Now I Lay Me Down to Sleep: Provides remembrance photography and related bereavement support to families experiencing pregnancy and infant loss, distributed through affiliated hospital photographers — analogous hospital-channel distribution model to Forever Footprints' Memory Box program.
• Bereaved Parents of the USA: National peer-support organization for parents grieving the death of a child of any age, including infants and pregnancy loss — comparable support group and peer-led programming model.
• MISS Foundation: Provides direct support, counseling, and crisis intervention for families grieving the loss of a baby (miscarriage, stillbirth, SIDS, infant death) — overlapping service mix with Forever Footprints' bereavement and support group offerings.

Broad incumbents

• Compassionate Friends: Large, established national bereavement organization supporting families after the death of a child of any age, including pregnancy and infant loss — overlaps in mission but operates at national scale and serves a broader child-loss remit.
• March of Dimes: National maternal and infant health nonprofit addressing pregnancy loss, prematurity, and infant mortality through research, education, and family support — adjacent mission with much broader funding base and program scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ocwalk
• YouTubeyoutube.com/user/OCwalktoremember
• Facebookfacebook.com/foreverfootprintspage
• Instagraminstagram.com/foreverfootprints
• LinkedInlinkedin.com/company/oc-walk-to-remember

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Footprints