AthletesVoice
AthletesVoice is an Australian digital sports media company founded in 2017 that publishes athlete-led sports storytelling for Australian sports audiences, operating with an 11-50 employee team under founder Kerry McCabe and having acquired The Roar in 2019.
- Company typePrivate
- Founded2017
- HeadquartersThe Rocks, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What AthletesVoice does
AthletesVoice is an Australian for-profit media company focused on rich and relatable sports storytelling, serving sports audiences in Australia through athlete-centric editorial content. Founded in 2017 and headquartered in The Rocks, Australia, the company operates with an 11-50 employee footprint under founder and CEO Kerry McCabe. Its strategic footprint expanded in December 2019 with the acquisition of The Roar, an Australian sports commentary and opinion publication, indicating a consolidation stance in the domestic sports-media niche.
Core products, underlying technology, and platform architecture are not publicly disclosed: the company's website is currently under redevelopment and business enquiries are routed through [email protected]. Pricing, monetisation mechanics, distribution channels, customer or advertiser segments, and partnerships are similarly unstated, and no funding rounds, investors, or ownership details have been disclosed. The copyright line shows 2026, but the website's redevelopment status means that product surface, audience scale, and revenue mechanics cannot be characterised from the available input beyond the positioning as a digital sports-media publisher.
The operating model implied by the data — a small editorial team owning athlete-led sports media assets in Australia, supplemented by an acquired commentary property — is consistent with a niche ad-supported or sponsored-content publisher. However, because the company has not disclosed revenue, headcount cadence, technology stack, ownership, or contractual arrangements with athletes or distribution partners, the business model cannot be evidenced with any further specificity beyond general digital-publisher mechanics.
AthletesVoice firmographics
Firmographics- Name
- AthletesVoice
- Website
- https://athletesvoice.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AthletesVoice is an Australian digital sports media company founded in 2017 that publishes athlete-led sports storytelling for Australian sports audiences, operating with an 11-50 employee team under founder Kerry McCabe and having acquired The Roar in 2019.
- Ownership category
- akta.pro rank
AthletesVoice industry classification
Industry- Product category
- Sports Media
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)
- akta.pro secondary industries
- Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI), Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where AthletesVoice is headquartered
LocationHeadquarters
- HQ city
- The Rocks
- HQ country
- Australia
- HQ region
- Oceania
Markets served
AthletesVoice business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
AthletesVoice product offering
Product offeringCore offering
AthletesVoice is an Australian digital sports media company that publishes rich and relatable sports storytelling content, primarily athlete-authored narratives. It also operates The Roar, a sports media property acquired in December 2019, expanding its portfolio of Australian sports journalism and commentary.
Product overview
No information available. The website is currently under redevelopment, and no product, service, or offering details are provided in the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- AthletesVoice Platform
Companies that use AthletesVoice
Customer profileIdeal customer profiles2 records
AthletesVoice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AthletesVoice partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
AthletesVoice competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
AthletesVoice social profiles
Digital presenceAthletesVoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
AthletesVoice leadership team
Management profileNumber of profiles
Profiles1 record
AthletesVoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AthletesVoice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AthletesVoice
What does AthletesVoice do?
AthletesVoice is an Australian digital sports media company that publishes rich and relatable sports storytelling content, primarily athlete-authored narratives. It also operates The Roar, a sports media property acquired in December 2019, expanding its portfolio of Australian sports journalism and commentary.
Is AthletesVoice a public or private company?
AthletesVoice is a private company. It is classified as unknown and is currently operating.
When was AthletesVoice founded?
AthletesVoice was founded in 2017. It employs 11 to 50 people.
Where is AthletesVoice based?
AthletesVoice is headquartered in The Rocks, Australia, in the Oceania region.
Does AthletesVoice have an API?
No public API is recorded for AthletesVoice.
What industry is AthletesVoice in?
AthletesVoice's product category is Sports Media. Its primary akta.pro industry code is MPAKAMAD, Athlete Brand Management & Public Relations (Image, Media, Crisis), with a secondary code of MPADAEAI, Sports Branded Content (Team/League/Brand Integrations). Its NAICS code is 7113 and its SIC code is 2711.