ProAir

What ProAir does

ProAir is a privately held German air broker and aviation company headquartered at Stuttgart Airport in Filderstadt, founded in 1996 by Thomas Godau, Elmar Monreal, and Kim Witschas. The group operates through two legal entities — ProAir-Charter-Transport GmbH (the brokerage arm) and ProAir Aviation GmbH (a separately licensed airline holding German Air Operator Certificate D-150 EG, issued by Luftfahrt-Bundesamt) — and runs additional offices near Berlin and at Istanbul Airport. The company serves enterprise and high-end clients across automotive, industrial, sports, government, entertainment, and VIP verticals, with documented use cases ranging from time-critical component delivery to prevent production-line stoppages to large-scale group charters moving thousands of passengers.

The core service portfolio spans four pillars: Business Charter (private jet and turboprop bookings), Group Charter (sports teams, delegations, fan clubs, orchestras, and corporate groups), Cargo & Logistics (ad-hoc freight, dangerous goods, outsized cargo, live animals, diplomatic goods, ambulance flights, with 15-minute response and 60-minute takeoff capability), and Aviation (own-fleet operations under the German AOC using Citation Jets, Pilatus PC-12, a Bombardier Global 5500, and a HondaJet HA-420). ProAir augments its own fleet with access to over 50,000 aircraft worldwide through an established operator network, and has built the ProAir ONE program and Aircraft Management & Sales line to commercialize third-party-owned aircraft under its AOC. The company was the first ISO-certified airbroker (1998), holds Regulated Agent status for secure cargo (2013), operates climate-neutrally under annual third-party certification (2023), and is a UN Global Compact signatory.

ProAir generates revenue on a transaction-fee / take-rate basis, with quote-based pricing per mission and no published rate cards — typical for bespoke charter logistics. Go-to-market is enterprise field sales, supported by 24/7 phone and email booking channels, dedicated customer-care and flight-care teams, online inquiry forms segmented by service line, and a content-marketing website organized by industry expertise. Travel Consulting (added in 2015) extends the model into end-to-end trip logistics including ground transfers and visa assistance. The ownership is founder/management-held with no disclosed institutional investors, no M&A history, and no funding rounds, and the company maintains 51-100 employees across its three offices.

Name

ProAir

Legal name

ProAir-Charter-Transport GmbH

Website

https://proair.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

ProAir is a German air broker and AOC-licensed aviation operator founded in 1996, providing private jet, group, and time-critical cargo charter services to enterprise clients across automotive, industrial, sports, government, and VIP segments worldwide.

Ownership category

akta.pro rank

Product category

Air Charter Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219), Nonscheduled Air Transportation (48121)

SIC

Air Transportation, Nonscheduled (4522), Air Courier Services (4513)

akta.pro primary industry

Charter Brokerage & Charter Management (Passenger) (THABADAL)

akta.pro secondary industries

Business Jet Charter (On-Demand) (THABAFAA), Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Charter Air Freight Forwarding (Full/Part Charter, ACMI Brokerage) (TLACAAAC), Emergency, Evacuation & Repatriation Charter Operators (THABADAH)

Keywords

• Private jet charter
• Air cargo logistics
• Group charter services
• Aircraft management
• Aviation brokerage

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Charter Services: Revenue from arranging private jet and business aircraft charters for individual passengers and small groups. Services include executive jets, turbo-props, and helicopters for worldwide destinations.
2. Group Charter Services: Revenue from organizing charter flights for larger groups including sports teams, delegations, fan clubs, orchestras, and corporate groups. Includes group bookings on scheduled flights.
3. Cargo & Logistics: Revenue from time-critical freight transport including ad-hoc charters, outsized cargo, dangerous goods, live animal transport, diplomatic goods, and humanitarian aid flights. Features rapid 15-minute response time and 60-minute takeoff capability.
4. Aviation Operations: Revenue from ProAir Aviation's own flight operations under German AOC, including passenger, cargo, and ambulance flights using their owned aircraft fleet.
5. Aircraft Management & Sales: Revenue from managing aircraft for owners under commercial AOC operation (ProAir ONE program) and aircraft brokerage services including purchase, sale, valuation, and expertise.
6. Travel Consulting: Revenue from comprehensive travel logistics services including transfer arrangements, hotel coordination, visa assistance, and full trip management for groups and delegations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ProAir is a full-service air broker and aviation company that arranges private jet charters, group charter flights, and time-critical air cargo for corporate and institutional clients worldwide. Through its subsidiary ProAir Aviation GmbH, the company operates its own fleet under a German Air Operator Certificate (AOC D-150 EG), while also providing access to over 50,000 partner aircraft for comprehensive charter solutions. The group additionally offers aircraft management, aircraft commercialization programs (ProAir ONE), and travel consulting services.

Product overview

ProAir is a full-service air broker offering a comprehensive portfolio of aviation services centered around private jet charter, cargo logistics, and aircraft management. The core offerings include Business Charter (private/business jet charter), Group Charter (group travel organization), Cargo & Logistics (time-critical air freight), and Aviation (ProAir Aviation with its own German AOC fleet). Additional services include ProAir ONE (aircraft ownership/commercialization program) and Management & Sales (aircraft management). The company operates an own fleet under German AOC D-150 EG and has access to over 50,000 aircraft worldwide. Specialized sub-services cover ambulance charters, dangerous goods transport, diplomatic cargo, live animal transport, outsized cargo, concert tour logistics, sports equipment transport, and humanitarian support flights.

Differentiator

Problem solved

Functional benefit

Brands

• ProAir ONE: Program allowing aircraft owners to bring their own aircraft into commercial flight operations under ProAir's German AOC.

Products and services

• Business Charter Private jet charter services for individuals or small groups, offering worldwide access to any destination using private jets, business jets, turbo-props, or helicopters. Targeted at executives and corporate travelers requiring time efficiency and confidentiality.
• Group Charter Charter flight organization for group travel, including planning, organization, and execution of aircraft charters for groups of all sizes such as sports teams, delegations, fan clubs, orchestras, and corporate groups.
• Cargo & Logistics Air freight solutions for time-critical shipments, handling supply chain disruptions and production line stoppages with ad-hoc cargo charters worldwide, including dangerous goods, outsized cargo, and live animal transport.
• Aviation (ProAir Aviation) Independent aviation company under German AOC (D-150 EG) for worldwide passenger, cargo, and ambulance flights, operating its own aircraft fleet including Bombardier Global 5500, Citation Jets, Pilatus PC-12, and HondaJet HA-420.
• ProAir ONE Aircraft ownership program allowing private aircraft owners to bring their aircraft into commercial operations under ProAir Aviation's German AOC, generating revenue through commercial charter operations.
• Management & Sales Private or commercial aircraft management services under German AOC, including aircraft operation, maintenance, and sales support including aircraft brokerage, purchase, sale, valuation, and expertise services for aircraft owners.
• Travel Consulting Comprehensive travel logistics services including transfer arrangements, hotel coordination, visa assistance, and full trip management for groups and delegations.
• Ambulance Charters Medical flight logistics and charters for patient transports, repatriation flights, organ transports, medicine transports, and medical tourism using private jets, turbo-props, helicopters, or specially equipped medical aircraft.

Quantifiable outcome

• 15-minute response time for cargo inquiries
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• myIDTravel / ZED-ID TravelminorChannel Partner/ Reseller/ Distributor · 1 January 2024Crew travel program allowing airline employees to book reduced-rate travel on ProAir aircraft for empty leg flights using ZED/ID-Travel booking system.
• Climate Extender GmbHcoreStrategic or Co-development Partner · 1 January 2023Independent climate certifier that prepares CO₂ balance sheets and determines carbon footprint for ProAir operations. Calculated emissions are compensated annually through Gold Standard climate protection projects supporting UN climate goals.
• 50,000+ Aircraft OperatorscoreTechnology or Integration · 1 January 2018Extensive network of airline partners and aircraft operators providing access to over 50,000 aircraft types worldwide for charter services.
• FacebookminorGTM or Marketing Partner · 1 January 2018Social media presence for brand visibility and customer engagement. Joint controller arrangement in place for data processing.
• InstagramminorGTM or Marketing Partner · 1 January 2018Social media presence for visual brand content and customer engagement.
• XINGminorGTM or Marketing Partner · 1 January 2018Professional networking platform for B2B customer acquisition and business networking in German-speaking markets.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• VistaJet: Global business jet operator with large owned fleet and subscription-based program. A broader incumbent competing with ProAir Aviation in the premium on-demand charter segment across Europe and beyond.
• Jet Aviation: Swiss-headquartered business aviation group offering fleet operations, management, and charter globally. Comparable AOC + management + charter portfolio but at materially larger scale than ProAir.

Regional players

• DC Aviation: German business aviation operator with own fleet, charter and management services. Comparable fleet and service mix but more weighted to managed/fractional ownership than ProAir's broker-led model.
• Fly Aeolus: European-based air charter broker with focus on ad-hoc and time-sensitive missions. Comparable niche European broker profile to ProAir's cargo and business charter offering.

Direct peers

• Air Partner: UK-based global charter broker offering private jet, group, and cargo charter services. Closest direct competitor to ProAir on the broker side, with similar multi-vertical customer base and asset-light plus owned-asset hybrid model.
• Chapman Freeborn: Global charter broker specializing in group charter, cargo, and VIP/government movements. A like-for-like competitor on ProAir's group charter and cargo segments with established EMEA presence.
• PrivateFly: European private jet charter broker (now part of Directional Aviation) blending digital booking with broker-led service. Comparable to ProAir's business charter offering and a relevant benchmark on digital distribution.
• Atlas Air Service: German-based charter broker and aircraft management company with own AOC. Direct German-headquartered peer with overlapping broker + management + AOC business model.
• Air Charter Service: London-headquartered charter broker with private jets, group charters, and cargo desks worldwide. Directly competes with ProAir in European cargo and group charter RFPs and shares a similar full-service, multi-vertical GTM.

Emerging players

• DTV Sharaf Aviation: UAE-based charter and aviation services provider focused on the Middle East and Indian Ocean region. Relevant emerging peer given ProAir's Istanbul office and stated Middle East gateway ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProAirGroup
• Instagraminstagram.com/proairgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAir