Karma.agency
- Company typePrivate
- Founded2021
- HeadquartersEtterbeek, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingServices
Karma.agency firmographics
Firmographics- Name
- Karma.agency
- Legal name
- Karma SRL
- Website
- https://karma.agency
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Karma.agency industry classification
Industry- Product category
- Creative Communication Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
Keywords
Where Karma.agency is headquartered
LocationHeadquarters
- HQ city
- Etterbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Karma.agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Communication Services: Karma.agency generates revenue through providing comprehensive 360° communication services including strategy, creation, website development, and outreach campaigns to European organisations. Revenue is derived from project-based engagements and ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Karma.agency product offering
Product offeringCore offering
Karma.agency is a Brussels-based creative communication agency that sells a 360° service portfolio organised into four lines: Strategy (communication strategy, social media strategy, editorial plans, workshops), Creation (branding, visual identity, copywriting, video and photo production), Website (design, UX, development, accessibility, GDPR compliance, maintenance), and Outreach (social media management, events, SEO, Google Ads). Deliverables are project-based and tailored to European organisations focused on positive impact on people and the planet, including EU institutions, NGOs, and advocacy networks.
Product overview
Karma.agency is a Brussels-based creative communications agency offering a 360-degree service portfolio comprising four core service lines (Strategy, Creation, Website, and Outreach) delivered to European organizations focused on positive impact. The agency does not offer a unified software product but rather provides project-based deliverables including website development, visual identity design, social media campaigns, data visualization tools, and content curation platforms. Their key offerings include the European Cancer Pulse interactive data tool, the From Good to Better news curation platform, the Eurocities Monitor, and various campaign-based projects for clients including EASA, Housing Europe, Eurocities, European Cancer Organisation, and Clean Energy Ministerial.
Differentiator
Problem solved
Functional benefit
Brands
- From Good to Better: A content hub curated by karma.agency that highlights European organisations at work and curates positive news stories coming out of the EU bubble
Products and services
- Strategy Services Communication strategy services including global communication strategy, social media strategy, editorial plans, creative consultation, workshops, interviews, and strategy evaluations, delivered to European organisations and EU institutions.
- Creation Services Content creation, visual identity and branding, copywriting and editing services covering newsletters, podcast scripts, infographics, logo design, video production, and photo shoots, for European organisations and EU bodies.
- Website Services Website design and development, wireframing, UX optimization, accessibility standards compliance, GDPR compliance, maintenance, and support services for European organisations and advocacy networks.
- Outreach Services Target audience identification, social media management, event organization, SEO strategies, Google Ads campaigns management, and outreach and dissemination activities for European organisations and EU initiatives.
- From Good to Better Owned content hub curated by karma.agency that highlights European organisations at work and curates positive news stories coming out of the EU bubble, updated twice weekly and shared via LinkedIn.
Quantifiable outcome
- Campaign reached over 6,600 young people for Europe Direct Brussels EU engagement initiative
- +3 more outcomes
Companies that use Karma.agency
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Karma.agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Karma.agency partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Karma.agency competitors and assessment
Company assessmentDirect peers
- Burson: Global communications and public affairs firm with a significant Brussels presence serving EU institutions, NGOs, and advocacy organisations. Direct overlap with Karma.agency's institutional EU client base and policy communications specialism.
- FleishmanHillard: Major global PR and integrated communications agency with a long-established Brussels office focused on EU affairs, public affairs, and purpose-driven campaigns. Comparable service portfolio and client profile in the EU institutional market.
- Hill+Knowlton Strategies: Global public relations and communications firm with deep EU and Brussels public affairs practice, serving corporates, NGOs, and governments. Direct peer given overlap in EU policy communications and advocacy campaign work.
- Purpose: Purpose-driven creative and campaigns agency focused on social and environmental impact communications for NGOs and purpose-led brands. Strongly comparable to Karma.agency's 'people and planet' positioning and Clean Creatives pledge commitment.
Broad incumbents
- Brunswick Group: Global advisory firm focused on critical issues and stakeholder communications, with Brussels public affairs capability. Serves many of the same corporate and institutional clients Karma.agency targets, though at higher-stakes corporate and policy level.
- Publicis Groupe: Global advertising and communications holding company with creative, digital, and PR agencies (including Publicis Brussels and Leo Burnett) serving EU clients. Overlaps with Karma.agency in integrated creative campaigns for European institutions.
- WPP: Largest global advertising and communications services group, with multiple Brussels-based agencies (Ogilvy PR, Hill+Knowlton, Grey, VMLY&R). Competes for the same EU institutional and NGO creative communications budgets as Karma.agency.
- Havas: Global advertising and communications network with Brussels operations serving European clients on creative, health, and public affairs campaigns. Comparable integrated offering though at significantly greater scale.
- Dentsu: Global advertising holding company with European creative and media agencies, including Dentsu Creative, serving brand and institutional clients across the EU. Operates at a much larger scale but in overlapping categories.
- Ogilvy: Global creative and PR network with substantial EU and Brussels public sector experience, serving NGOs and purpose-driven brands on integrated campaigns. Comparable full-service creative and outreach capability to Karma.agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karma.agency social profiles
Digital presenceKarma.agency compliance and trust
Trust signalCompliance1 record
Karma.agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karma.agency leadership team
Management profileNumber of profiles
Profiles1 record
Karma.agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karma.agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karma.agency
What does Karma.agency do?
Karma.agency is a Brussels-based creative communication agency that sells a 360° service portfolio organised into four lines: Strategy (communication strategy, social media strategy, editorial plans, workshops), Creation (branding, visual identity, copywriting, video and photo production), Website (design, UX, development, accessibility, GDPR compliance, maintenance), and Outreach (social media management, events, SEO, Google Ads). Deliverables are project-based and tailored to European organisations focused on positive impact on people and the planet, including EU institutions, NGOs, and advocacy networks.
Is Karma.agency a public or private company?
Karma.agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karma.agency founded?
Karma.agency was founded in 2021. It employs 1 to 10 people.
Where is Karma.agency based?
Karma.agency is headquartered in Etterbeek, Belgium, in the Europe region.
How does Karma.agency make money?
One revenue line is on record: creative Communication Services.
Who are Karma.agency's main competitors?
Direct peers on record are Burson, FleishmanHillard, Hill+Knowlton Strategies and Purpose. Broad incumbents are Brunswick Group, Publicis Groupe, WPP, Havas, Dentsu and Ogilvy.
Does Karma.agency have an API?
No public API is recorded for Karma.agency.
What industry is Karma.agency in?
Karma.agency's product category is Creative Communication Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.