Strasser
Strasser GmbH is a privately held German industrial automation manufacturer founded in 1996, producing modular steel profile systems, patented mechanical safety guards (MecLock), conveyor systems, and linear motion technology for automotive, mechanical engineering, food, and pharmaceutical industry customers.
- Company typePrivate
- Founded1996
- HeadquartersWeingarten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strasser does
Strasser GmbH is a privately held German industrial automation manufacturer founded in 1996 by Karl-Heinz Strasser and currently led by managing director Alexander Thomas Strasser. The company designs, develops, and produces modular automation hardware sold primarily to industrial B2B customers in the automotive and mechanical engineering sectors, with secondary applications in pharmaceutical, chemical, and food and beverage industries. Operations are headquartered in Weingarten, Germany, with HRB 725038 registration at Amtsgericht Ulm, and the company is described as the market leader in mobile machine safety guards serving customers worldwide.
The product portfolio rests on a proprietary modular steel profile system in carbon and stainless steel that serves as the structural foundation for four product lines: MecLock safety systems with a patented purely mechanical contact strip that triggers self-locking without electronics or control signals; steel axis modules for linear motion including the FDA-approved CleanMotion wash-down axis for hygienic environments; modular conveyor systems (transfer chain, accumulation roller, indexing, belt, timing belt, flat top chain, and custom); and base profiles and connectors sold as catalog components. The portfolio is supported by more than 25 patents and TÜV-tested safety certifications to EN ISO 13849-1, IEC 61508 SIL 2, and IEC 62061 SILCL 2. Servo-driven safeguards integrate with PROFINET and PROFIBUS DP via the ServoLink programming tool, and third-party safety components from SICK, Euchner, Pilz, Schmersal, and ifm are configurable inside MecLock assemblies.
Strasser's business model is primarily direct B2B sales of engineered components and complete automation systems to enterprise customers, with quote-based pricing for industrial machinery and a small transactional online shop for standard profiles and connectors. Customer-facing activity is supported by a website with downloadable product catalogs (including the MecLock Safeguards 2025 digital catalog), application pages, newsletter distribution, and embedded YouTube/Vimeo product demonstrations. End-user evidence centers on machine builders and OEMs in automotive manufacturing and general mechanical engineering, with selected applications in food processing, pharmaceutical manufacturing, and clean room production; Festo is named as a practical reference example for pneumatic safety integration. The 11–50 employee headcount and absence of any disclosed funding rounds, acquisitions, or external investors indicate an owner-operated Mittelstand business.
Strasser firmographics
Firmographics- Name
- Strasser
- Legal name
- Strasser GmbH
- Website
- https://strasser-gmbh.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strasser GmbH is a privately held German industrial automation manufacturer founded in 1996, producing modular steel profile systems, patented mechanical safety guards (MecLock), conveyor systems, and linear motion technology for automotive, mechanical engineering, food, and pharmaceutical industry customers.
- Ownership category
- akta.pro rank
Strasser industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
Keywords
Where Strasser is headquartered
LocationHeadquarters
- HQ city
- Weingarten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Strasser business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Product Sales – Steel Profile Systems: Sale of modular steel profile systems including base profiles, connectors, and accessories. Available through online shop for profiles and connectors. Products offered in carbon and stainless steel variants.
- Product Sales – MecLock Safety Systems: Sale of MecLock safety doors, safety lifting columns, and safety systems. Includes vertical safety windows, horizontal safety windows, and vertical safety gates. Pneumatic, electric, and manual actuation options available.
- Product Sales – Conveyor Systems: Sale of conveyor system modules including transfer chain conveyors, accumulation roller conveyors, indexing conveyors, belt conveyors, timing belt conveyors, flat top chain conveyors, and custom conveyors.
- Product Sales – Linear Motion Technology: Sale of linear axis modules, positioning systems, and handling technology. Includes toothed belt and spindle-driven axes in various materials including stainless steel.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Strasser product offering
Product offeringCore offering
Strasser designs, develops, and produces industrial automation products based on a modular steel profile system in carbon and stainless steel. Its portfolio includes MecLock self-locking mechanical safety doors and lifting columns, modular steel profile systems for machine framing, modular conveyor systems, and linear motion technology including the CleanMotion wash-down axis, sold as components, preassembled frames, and complete handling systems to industrial customers.
Product overview
Strasser Maschinenbau offers a comprehensive modular product portfolio for automation technology and machine design, centered on four core product lines: (1) MecLock Safety Systems — self-locking mechanical safety doors with patented MecLock technology featuring purely mechanical contact strip without overrun, including vertical safety windows, horizontal safety windows, and safety gates available with pneumatic or servo-electric drive; (2) Steel Profile Systems — modular systems for machine framing structures and machine guarding, combining steel's mechanical properties with modular flexibility in carbon and stainless steel; (3) Conveyor Systems — modular conveyor modules based on the steel profile system including transfer chain, accumulation roller, indexing, belt, timing belt, flat top chain, and custom conveyors; (4) Linear Motion Technology — steel axis modules and CleanMotion electric wash down axes for flexible motion solutions. All products are designed for industrial automation applications across automotive, mechanical engineering, pharmaceutical, and food industries.
Differentiator
Problem solved
Functional benefit
Brands
- MecLock: Patented mechanical safety system for machine safeguards without overrun. Includes safety doors, safety lifting columns, vertical safety windows, horizontal safety windows, and safety gates.
- Steel Profile Systems
- Conveyor Systems
- Linear Motion Technology
Products and services
- Steel Profile Systems Modular steel profile systems for machine framing structures, machine guarding, and rigid frames with outstanding vibration resistance, available in carbon and stainless steel variants with round, rectangular, or square profiles for industrial automation customers.
- Conveyor Systems Modular conveyor system module including transfer chain conveyors, accumulation roller conveyors, indexing conveyors, belt conveyors, timing belt conveyors, flat top chain conveyors, and custom conveyors for transporting and buffering parts in industrial automation lines.
Quantifiable outcome
- Loading time for gears in broaching machine cut in half using Strasser linear axis program
Companies that use Strasser
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Strasser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature4 records
Strasser partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Strasser competitors and assessment
Company assessmentDirect peers
- RK Rose+Krieger: German manufacturer of aluminum profile systems, linear technology, and modular machine framing components. Directly competes with Strasser's steel profile and linear motion lines for the same mechanical engineering and automation customers.
- item Industrietechnik: Market-leading aluminum profile system maker whose MB Building Kit System is the principal incumbent against which Strasser positions its modular steel profiles. Targets identical machine builders and automation integrators.
- Maytec: German specialist in modular aluminum profile systems and machine framing components. Competes with Strasser's Steel Profile Systems across industrial automation and machine guarding applications.
- ASO Safety Solutions: Manufacturer of safety contact strips, safety edges and safety control systems used in machine safeguards. Closest like-for-like competitor to Strasser's MecLock mechanical anti-trap technology.
- Rollon: Specialist in linear guides, telescopic rails and actuators for industrial automation. Competes directly with Strasser's Steel Axis Modules in linear motion technology applications.
Broad incumbents
- Bosch Rexroth: Global industrial automation incumbent offering linear motion technology, framing systems, conveyor technology and assembly solutions. Overlaps with multiple Strasser product lines but at much broader portfolio and global scale.
- Festo: Global pneumatics and automation giant that supplies pneumatic components referenced in Strasser's MecLock integrations. Competes broadly in factory automation including motion and handling systems.
- Schunk: German specialist in gripping systems, linear technology and automation components. Overlaps with Strasser's linear motion and machine framing offerings for industrial automation customers.
- Phoenix Mecano: Swiss-listed industrial group whose RK Rose+Krieger division is a direct profile system competitor. Operates across enclosures, drive technology and linear systems with global scale beyond Strasser's reach.
Others
- Pilz: Safety automation specialist that supplies non-contact safety switches (PSEN cs3.1) used inside MecLock safeguards. Acts as a component partner rather than direct competitor, but represents the broader electronic safety ecosystem Strasser navigates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Strasser social profiles
Digital presenceStrasser compliance and trust
Trust signalCompliance3 records
Strasser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strasser leadership team
Management profileNumber of profiles
Profiles1 record
Strasser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strasser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strasser
What does Strasser do?
Strasser designs, develops, and produces industrial automation products based on a modular steel profile system in carbon and stainless steel. Its portfolio includes MecLock self-locking mechanical safety doors and lifting columns, modular steel profile systems for machine framing, modular conveyor systems, and linear motion technology including the CleanMotion wash-down axis, sold as components, preassembled frames, and complete handling systems to industrial customers.
Is Strasser a public or private company?
Strasser is a private company. It is classified as family owned and is currently operating.
When was Strasser founded?
Strasser was founded in 1996. It employs 11 to 50 people.
Where is Strasser based?
Strasser is headquartered in Weingarten, Germany, in the Europe region.
How does Strasser make money?
Four revenue lines are on record. Product Sales – Steel Profile Systems are the primary driver. The others are product Sales – MecLock Safety Systems, product Sales – Conveyor Systems and product Sales – Linear Motion Technology.
Who are Strasser's main competitors?
Direct peers on record are RK Rose+Krieger, item Industrietechnik, Maytec, ASO Safety Solutions and Rollon. Broad incumbents are Bosch Rexroth, Festo, Schunk and Phoenix Mecano. Pilz is listed as an others.
Does Strasser have an API?
No public API is recorded for Strasser.
What industry is Strasser in?
Strasser's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines). Its NAICS code is 3339 and its SIC code is 3550.