Water Wizz

What Water Wizz does

Water Wizz, operating under the legal name Water Wizz of Cape Cod, is a privately-held seasonal outdoor water park located at 3031 Cranberry Highway in East Wareham, Massachusetts. The firm was founded in 1982 and operates a single site during the summer operating window, drawing families with children, Cape Cod tourists, school and corporate group bookings, and premium cabana purchasers from across Southern New England. The park employs between 11 and 50 people, predominantly seasonal staff — teenagers, college students, teachers, and retirees — supplemented by an expanded Halloween event crew in the fall.

The core product is a portfolio of more than 11 water attractions spanning high-thrill slides (Devil's Peak at 76 feet, billed as New England's tallest water slide; Pipeline Plunge, rebranded and renovated in 2025; Thunder Falls; Hurricane Hill; Squid Row; The Canal, described as one of the longest tube slides on the east coast), a 5-foot wave pool (Mussel Beach), a lazy river (Herring Run River), and family/youth zones (Harpoon Lagoon with lily pad walks, Captain Kid's Island, Little Neck Beach). Supporting amenities include five food and beverage outlets (Wizzy's Surfside Pizza, Gnarly Burger and Stuff, Goodie Vibes, Slurp's Up self-serve soda station, Dippin' Dots), a partner-operated retail store (Freestyle Trading Co), tiered cabana rentals, and the Park Pals Pavilion accommodating groups of 25-56. KultureCity Sensory Inclusive certification and StarGuard ELITE lifeguard training underpin accessibility and safety positioning.

The business model is direct-to-consumer, with revenue generated across multiple streams: date-specific single-day admission ($39.99 online vs. $54 at gate; discounted tiers for guests under 48 inches and seniors; after-3pm same-day tickets), recurring Season Pass memberships at $149.99, the Wizzy Passport add-on at $19.99, F&B and retail spend with 15% season-pass discounts, $5 cooler passes, cabana rentals, and group/pavilion bookings. Distribution is exclusively through the company's own website and physical gate; there is no third-party reseller or wholesale channel. Marketing runs through Facebook, TikTok, Instagram, and the Wizzy e-Club email newsletter. Patricia Kells is identified as President; no parent company, external investors, or institutional capital are disclosed.

Name

Water Wizz

Legal name

Water Wizz of Cape Cod

Website

https://waterwizz.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Water Wizz is a privately-held seasonal outdoor water park in East Wareham, Massachusetts, operating since 1982 under Water Wizz of Cape Cod. It serves families, tourists, and groups with 11+ water attractions, F&B, retail, cabana rentals, and season pass memberships during the summer.

Ownership category

akta.pro rank

Product category

Water Park / Amusement Park Recreation

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Outdoor water park
• Amusement attractions
• Family recreation
• Season pass memberships
• Group event hosting

Headquarters

HQ city

East Wareham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day Ticket Sales: Date-specific single day admission tickets sold online at discounted rates or at gate at full price. General admission online $39.99, gate $54; under 48 inches and seniors online $37.99, gate $44; after 3pm tickets available for purchase same day after 12pm.
2. Season Pass Memberships: Season Pass at $149.99 offering unlimited visits, free parking, 15% food and merchandise discounts, free bring-a-friend ticket, 50% cooler pass discount, and access to exclusive after-hours events. Wizzy Passport add-on at $19.99 for additional perks and early access to Park Pals deals.
3. Cabana Rentals: Private shaded seating areas available in multiple park locations including Devil's Peak (Gold), Grasslands (Bronze/Silver), Harpoon Lagoon (VIP), Island (VIP/Silver/Gold), Main Patio (Silver/Platinum), Thunder Falls (Silver), Wave Pool (VIP/Bronze/Silver), and River Run. Groups up to 15 people accommodated; Park Pals Pavilion for groups of 25-56.
4. Food and Beverage: Multiple dining options including Wizzy's Surfside Pizza, Gnarly Burger and Stuff, Goodie Vibes (fried dough, churros, funnel fries), Slurp's Up self-serve soda station, and Dippin' Dots ice cream. Season pass holders receive 15% discount.
5. Retail Merchandise: Freestyle Trading Co gift shop selling Water Wizz merchandise including t-shirts, hoodies, towels, waterproof phone cases, aqua-socks, keychains, koozies, hats, jewelry, toys, shoes, Cape Cod souvenirs, swim diapers, sunscreen, and bathing suits. Season pass holders receive 15% discount.
6. Cooler Passes: $5 cooler pass allowing guests to bring personal coolers (48qt or smaller) with snacks and beverages. Maximum one cooler per person.
7. Group Bookings and Birthday Parties: Pavilion rentals and group packages for birthdays, field trips, team outings, and reunions. Park Pals Pavilion accommodates 25-56 guests with optional in-house catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Water Wizz operates a seasonal outdoor water park in East Wareham, Massachusetts offering more than 11 water attractions including high-thrill slides (Devil's Peak, Pipeline Plunge, Thunder Falls, The Canal), a 5-foot wave pool (Mussel Beach), a lazy river (Herring Run River), and family activity pools. The park sells date-specific single-day admission tickets, season pass memberships, cabana rentals, the Park Pals Pavilion for groups, on-site food and beverage, and branded merchandise through its own website, gate, and on-site retail outlet.

Product overview

Water Wizz is a family-oriented outdoor water park offering a diverse portfolio of water attractions, dining options, and retail merchandise. The core product consists of water rides and attractions including high-thrill slides (Devil's Peak at 76 feet, Pipeline Plunge, Thunder Falls, The Canal, Hurricane Hill, Squid Row), wave pools (Mussel Beach with 5-foot waves), lazy rivers (Herring Run River), and family activity pools (Harpoon Lagoon with lily pad walks, Captain Kid's Island, Little Neck Beach). Supporting services include on-site food and beverage operations (Wizzy's Surfside Pizza, Gnarly Burger and Stuff, Goodie Vibes, Slurp's Up soda station, Dippin' Dots) and retail shopping (Freestyle Trading Co merchandise store). The park offers multiple admission options including single-day tickets (General Admission, Under 48/Senior, After 3pm), Season Pass memberships ($149.99 with extensive perks), and Wizzy Passport add-ons ($19.99 for discount access). Additional offerings include shaded cabana rentals at various park locations and the Park Pals Pavilion for larger group events.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission (Single Day Ticket) Date-specific single-day admission ticket to the water park priced at $39.99 online (up to 26% off the $54 gate price). Non-refundable and sold online to guarantee park admission on busy days.
• Under 48 inches and Seniors Ticket Discounted single-day admission for guests under 48 inches tall and seniors at $37.99 online versus $44 at the gate. Children ages 2 and under are free.
• After 3pm Ticket Same-day afternoon admission available for purchase after 12pm for all ages.
• Season Pass 2026

Quantifiable outcome

• Save up to 26% on day admission by purchasing tickets online
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KultureCitycoreStrategic or Co-development PartnerKultureCity partnership provides sensory inclusive certification for Water Wizz, making it accessible to guests with sensory sensitivities. The certification includes defined quiet areas and sensory bags available for guests who need them.
• StarGuard ELITEcoreOthersStarGuard ELITE provides lifeguard training and certification for Water Wizz staff. All lifeguards are StarGuard ELITE certified, trained on-site by their own StarGuard ELITE instructor. The program focuses on facility-specific training for highest level of water park safety.
• Freestyle Trading CominorChannel Partner/ Reseller/ DistributorFreestyle Trading Co operates the main gift shop at Water Wizz, selling Water Wizz merchandise, t-shirts, hoodies, towels, Cape Cod souvenirs, and essential items like swim diapers and sunscreen.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Holiday World & Splashin' Safari: Family-owned Indiana theme and outdoor water park complex. Splashin' Safari is one of the largest outdoor water parks in the U.S. with signature water coasters, sharing Water Wizz's standalone outdoor water park model with a mix of thrill rides, wave pools, and lazy rivers serving family guests.
• Water Country USA: Virginia's largest water park, operated in the Busch Gardens Williamsburg market. Operates as a standalone regional outdoor water park with signature slides, wave pools, and lazy rivers on a similarly seasonal calendar—directly comparable in operating model and guest mix to Water Wizz.
• Raging Waters: California-based chain of large outdoor water parks with thrill slides, wave pools, and lazy rivers. Same standalone regional water park positioning as Water Wizz, with a similar seasonal operating model and family/group target guest.
• Idlewild & SoakZone: Family-owned Pennsylvania amusement park with an integrated SoakZone water park featuring slides, a lazy river, and a wave pool. Closely comparable to Water Wizz in scale, family positioning, and combined amusement/water park operating model in a regional tourist market.
• Waldameer Park: Family-owned Erie, Pennsylvania amusement and water park with a complementary water park section. Comparable to Water Wizz as an independent, family-operated regional park combining rides and water attractions on a seasonal calendar.
• Zoombezi Bay: Columbus Zoo-affiliated outdoor water park in Ohio offering slides, a wave pool, lazy river, and kids' areas. Directly comparable in operating model (standalone regional outdoor water park, seasonal, family focus) and guest demographic mix.

Broad incumbents

• Six Flags Hurricane Harbor: Chain of large outdoor water parks operated by Six Flags across multiple U.S. markets. Comparable as a scaled water park operator with signature slides and wave pools, but backed by a public corporate parent with multi-park diversification—broader and better capitalized than Water Wizz.
• Schlitterbahn (Cedar Fair / Schlitterbahn Resorts): Iconic Texas-based outdoor water park resort brand now under Cedar Fair. Closely comparable product mix (tube slides, lazy rivers, wave-style pools) but operates as a multi-park chain within a major regional amusement operator, far larger in scale than Water Wizz.
• Kalahari Resorts & Conventions: U.S. chain of large indoor water park resorts with associated outdoor water attractions. Comparable in core product (water slides, wave pools, lazy rivers) but operates year-round at hotel-resort scale, contrasting with Water Wizz's seasonal outdoor-only model.

Emerging players

• Great Wolf Lodge: Largest indoor water park resort chain in North America with a strong family/guest-of-hotel model. Same family water-park experience category as Water Wizz, but indoor and bundled with lodging, capturing shoulder-season demand that standalone outdoor parks cannot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waterwizz
• Instagraminstagram.com/waterwizzofcapecod
• TikToktiktok.com/@waterwizzofcapecod
• Xx.com/wizzcod
• LinkedInlinkedin.com/company/water-wizz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Wizz