What Thursd does

Thursd. B.V. is an independent digital media company founded in 2019 and headquartered in Badhoevedorp, Netherlands. It operates a global online magazine and digital publishing platform dedicated exclusively to the flower and plant industry, distributing daily editorial coverage, in-depth trend reporting, product and variety launches, and international event coverage across more than 40 content categories. The platform serves a horizontal professional audience spanning florists, growers, breeders, retailers, suppliers, and industry organizations, with content created by a global team of industry-embedded editors.

The company's core technology is its digital publishing platform at thursd.com, supplemented by myThursd, a personalized member platform for registered users. It also distributes editorial through a newsletter subscription product. Revenue is generated primarily through an advertising solutions offering (join.thursd.com) and content creation services targeted at brands seeking visibility among professional floriculture audiences, alongside marketing, web development, and SEO services. Pricing tiers and advertiser rate cards are not publicly disclosed, and revenue figures are not reported.

The firm operates with 11-50 employees, is privately held with no disclosed external institutional investment, and is GDPR-compliant with Standard Contractual Clauses supporting international data transfers. Distribution is global and self-serve via owned digital channels, with international event partnerships reinforcing audience reach across key production and consumption regions.

Name

Thursd

Legal name

Thursd. B.V.

Website

https://thursd.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Thursd is an independent global digital magazine and publishing platform founded in 2019, delivering daily editorial coverage, trend reporting, and advertising solutions exclusively for the flower and plant industry, serving florists, growers, breeders, retailers, and suppliers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Thursd operates a global online magazine and digital publishing platform dedicated exclusively to the flower and plant industry, delivering daily editorial coverage, in-depth trend reporting, product and variety launch visibility, interviews, and international event coverage for the professional floriculture sector. Its commercial activities include a newsletter subscription product and advertising/content creation services sold to brands, growers, and suppliers that want visibility among a concentrated, global floriculture audience.

Product overview

Thursd is an independent global magazine and digital platform dedicated exclusively to the flower and plant industry. Founded in 2019 and based in Europe, Thursd operates as a content publishing platform serving florists, growers, breeders, retailers, suppliers, and industry organizations. The core offering is Thursd.com, which provides daily editorial coverage, in-depth trend reporting, product and variety launches, and international event visibility. The platform also includes myThursd (personalized user platform), newsletter subscription services, and advertising solutions (join.thursd.com) for brands seeking to reach the professional floriculture audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Thursd.com A global online magazine and digital publishing platform dedicated exclusively to the flower and plant industry, providing daily editorial coverage, in-depth trend reporting, product and variety launches, interviews, and international event visibility for florists, growers, breeders, retailers, suppliers, and industry organizations.
• myThursd A personalized platform for registered Thursd users to access additional features and personalized content related to the flower and plant industry.
• Thursd Newsletter Subscription Email newsletter service providing subscribers with flower and plant updates and industry news, with a subscription option visible on the website.
• Thursd Advertising Solutions Advertising platform and content creation services sold to brands, growers, and suppliers to build visibility and recognition among global professional floriculture audiences.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThursdOfficial
• LinkedInlinkedin.com/company/thursd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thursd