Aubree
Aubree is a Bengaluru-based premium eggless patisserie founded in 2011 that produces and delivers cakes, theme cakes, chocolates, and gift hampers to individual consumers and 270+ corporate gifting clients across Bangalore via same-day delivery and 20+ pickup points.
- Company typePrivate
- Founded2011
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aubree does
Aubree (legally Aubree Haute Chocolaterie) is a Bengaluru-based, privately held premium patisserie operating since 2011 under founder Kishore Kumar. The company produces and delivers a fully eggless, vegetarian range of cakes, theme cakes, chocolates, and gift hampers through its own e-commerce storefront at aubree.in, supported by same-day and 3-hour home delivery across Bangalore in four daily time slots (morning through a night slot up to 12 AM) and a network of 20+ store pickup locations including malls (Phoenix Mall of Asia, DLF Hub, Bhartiya City) and café partners (Nirantharam Coffee House). Free delivery is offered on orders above ₹1,499, with individual SKUs priced between ₹300 and ₹1,670.
The product catalog spans Celebration Cakes, Exotic Premium Cakes, Signature Masterpieces, Pull Me Up Cakes, New York Baked Cheese Cakes, Smash & Blast Fun Cakes, themed cakes across 50+ subcategories, Special Occasion cakes (Wedding, Anniversary, Graduation, Baby Shower), desserts (Tres Leches, Pastries, Semi-Freddo, Mason Jars, Doughnuts), Signature Bakes (macarons, cupcakes, cookies, brownies), and a Gift & Hampers line including chocolates, chocolate bars, luxury boxes, and curated hampers. Seasonal Mango Specials (Mango Macarons, Tres Leches, Cakesicles, Alphonso Cake) drive periodic demand spikes during the mango season.
The business operates a dual GTM motion. The primary channel is direct-to-consumer e-commerce for individual consumers buying cakes for personal occasions (birthdays, anniversaries, graduations, baby showers, weddings). A dedicated corporate gifting channel sells customized hampers and bulk orders to 270+ enterprise clients including Accenture, Acer, Apple, and Google. The company holds no disclosed external funding, operates with 11–50 employees, and is restricted to a single city (Bengaluru) with no pan-India shipping footprint. Two industry awards (Best In Class and WOAP Award) are displayed on the website as brand credentials. Technology, AI/ML, integrations, and patents are not disclosed in the source material.
Aubree firmographics
Firmographics- Name
- Aubree
- Legal name
- Aubree Haute Chocolaterie
- Website
- https://shop.aubree.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aubree is a Bengaluru-based premium eggless patisserie founded in 2011 that produces and delivers cakes, theme cakes, chocolates, and gift hampers to individual consumers and 270+ corporate gifting clients across Bangalore via same-day delivery and 20+ pickup points.
- Ownership category
- akta.pro rank
Aubree industry classification
Industry- Product category
- Premium Patisserie
- NAICS
- Baked Goods Retailers (445291), Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Online Bakery & Desserts Delivery (CRAHAIAK), Chocolate & Confectionery Shops (THAFAGAD), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Aubree is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aubree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Cake and Pastry Sales: Direct consumer purchases of cakes, pastries, desserts, and baked goods through e-commerce platform with home delivery or store pickup.
- Corporate and Bulk Gifting: B2B corporate gifting solutions including customized hampers for over 270 corporate clients including Accenture, Acer, Apple, and Google.
- Chocolate and Confectionery: Sale of chocolates, chocolate bars, luxury chocolate boxes, and gourmet chocolate bites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products range from ₹300 to ₹1,670 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Aubree product offering
Product offeringCore offering
Aubree produces and sells premium eggless vegetarian cakes, baked cheesecakes, artisan desserts, themed celebration cakes, chocolates, and curated gift hampers through its own e-commerce platform and a Bangalore store pickup network, with same-day home delivery and a dedicated corporate gifting channel serving over 270 enterprise clients.
Product overview
Aubree Haute Chocolaterie is a premium eggless vegetarian patisserie and cake shop based in Bengaluru, India, operating since 2011. The company offers a unified product portfolio centered on artisan cakes and baked goods, with its core offerings spanning Celebration Cakes, Exotic Premium Cakes, Signature Masterpieces, Pull Me Up Cakes, New York Baked Cheese Cakes, Theme Cakes, Special Occasion Cakes, Desserts, and Signature Bakes. The portfolio also includes seasonal Mango Special products and a Gift & Hampers line featuring artisanal chocolates and corporate gifting services. All products are eggless and vegetarian, with same-day and 3-hour delivery across Bangalore for orders above ₹1499.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebration Cakes Signature eggless cakes designed for personal celebrations including birthdays and family occasions, offered to Bengaluru consumers and corporate clients.
- Exotic Premium Cakes Premium exotic cakes such as Dubai Fusion Cake and Choco-Hazelnut Cake for discerning customers seeking high-end flavors.
- Signature Masterpieces Artisan signature cakes representing the patisserie's most acclaimed creations, including Belgian Mello Coffee.
- Pull Me Up Cakes Interactive pull-me-up reveal cakes such as the Belgium Pull Me Up Cake, designed for a theatrical dessert experience.
- New York Baked Cheese Cakes Authentic New York-style baked cheesecakes such as the Classic New York Caramel Baked Cheese Cake.
- Smash & Blast Fun Cakes Interactive surprise cakes designed to be smashed or blasted, popular for birthdays and celebrations.
- Theme Cakes Customized themed cakes across 50+ categories including Mermaid, Unicorn, Barbie, Superheroes, Travel, Sports, Music, and milestone themes for personalized celebrations.
- Special Occasion Cakes Eggless cakes tailored to formal occasions including weddings, wedding anniversaries, graduations, baby showers, ring ceremonies, and house warmings.
- Mango Special Seasonal mango-themed eggless cakes and desserts, including Mango Macarons, Mango Tres Leches, Mango Cakesicles, Mango Alphonso Cake, Mango Passion Cheese Cake, and Mango-Misu.
- Desserts Artisanal eggless desserts including Tres Leches, Artisan Pastries, Semi-Freddo, Mason Jars, Signature Cheesecake Slices, and Doughnuts.
- Signature Bakes Baked goods including Tea Time Cakes, Artisanal Cupcakes, French Macaron Collections, Cookies, and Fudgy Brownies.
- Gift & Hampers (Chocolates and Corporate Gifting) Chocolate and gift hamper offerings including Decadent Chocolate Bars, Luxury Chocolate Boxes, Gourmet Chocolate Bites, Curated Gift Hampers, and dedicated Corporate Gifting services for 270+ enterprise clients.
Companies that use Aubree
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Aubree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aubree partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Nirantharam Coffee HouseminorStore pickup partner location providing customers alternative delivery option at their Lalbagh and BEL Road cafes.
- Bhartiya CityminorStore pickup location partner at Bellahalli Cross for customer convenience.
- DLF HubminorStore pickup location partner for customer convenience.
- Phoenix Mall of AsiaminorStore pickup location partner at major mall for customer convenience.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aubree competitors and assessment
Company assessmentDirect peers
- WarmOven: Bengaluru-headquartered online cake and baked goods delivery brand. Closely comparable to Aubree on geography (Bangalore), D2C online model, themed celebration cakes, and same-day delivery, and represents the most direct head-to-head competitor in the home market.
- Bakingo: D2C online cake and desserts brand in India with same-day/next-day delivery across multiple cities. Comparable to Aubree on the online cake delivery model, themed/celebration cake catalogue, and Bangalore presence, though with venture backing and broader geographic reach.
- Theobroma: India-based premium patisserie and bakery chain offering celebration cakes, desserts, chocolates, and all-day café fare. Directly comparable to Aubree on premium positioning, cake-and-dessert core, and multi-city presence, but operates at significantly larger scale with institutional backing.
- Sweetish House Mafia: India-based online and offline premium bakery specializing in cookies, cakes, and desserts with strong digital brand. Comparable to Aubree on premium D2C positioning, Instagram-led marketing, and themed/custom desserts, though with a heavier cookie-centric identity.
- CakeZone: Online cake delivery brand serving multiple Indian metros with celebration cakes, theme cakes, and desserts. Directly competes with Aubree on the online same-day cake delivery proposition, themed customization, and Bengaluru coverage, with broader city footprint.
Broad incumbents
- Monginis: Established Indian bakery brand with a wide retail footprint of cakes, pastries, and baked goods. Comparable to Aubree as a cake-and-pastry incumbent in India, but operates at a much larger mass-market scale with offline bakery storefronts rather than a premium D2C focus.
- Flury's: Heritage premium bakery and patisserie brand with cafe locations in India. Comparable to Aubree on premium eggless-leaning patisserie positioning and celebration cakes, though historically Kolkata-rooted and operating a broader cafe format beyond pure cake delivery.
Emerging players
- Ferns N Petals (FNP): Indian gifting and flowers platform that has expanded into cakes, chocolates, and hampers. Comparable to Aubree's corporate gifting and gift-hamper vertical, with overlapping corporate client base and similar occasion-driven purchase occasions, though gifting is the primary focus rather than patisserie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Aubree social profiles
Digital presenceAubree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aubree leadership team
Management profileNumber of profiles
Profiles1 record
Aubree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aubree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aubree
What does Aubree do?
Aubree produces and sells premium eggless vegetarian cakes, baked cheesecakes, artisan desserts, themed celebration cakes, chocolates, and curated gift hampers through its own e-commerce platform and a Bangalore store pickup network, with same-day home delivery and a dedicated corporate gifting channel serving over 270 enterprise clients.
Is Aubree a public or private company?
Aubree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aubree founded?
Aubree was founded in 2011. It employs 11 to 50 people.
Where is Aubree based?
Aubree is headquartered in Bengaluru, India, in the Asia region.
How does Aubree make money?
Three revenue lines are on record. Retail Cake and Pastry Sales are the primary driver. The others are corporate and Bulk Gifting and chocolate and Confectionery.
Who are Aubree's main competitors?
Direct peers on record are WarmOven, Bakingo, Theobroma, Sweetish House Mafia and CakeZone. Broad incumbents are Monginis and Flury's. Ferns N Petals (FNP) is listed as an emerging player.
Does Aubree have an API?
No public API is recorded for Aubree.
What industry is Aubree in?
Aubree's product category is Premium Patisserie. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 445291 and its SIC code is 2050.