Valley Sun

What Valley Sun does

Valley Sun Products, Inc. is a California-based manufacturer of premium sun-dried tomato ingredients and tomato powders, headquartered at 3324 Orestimba Road in Newman, within the Central Valley tomato-growing region. The company operates what it describes as the world's largest sun-drying facility, processing Roma-style tomatoes harvested at peak ripeness and dried using natural sunlight over 4-10 day cycles with elemental sulfur curing for color and preservation. Its product portfolio spans six cut formats (Halves, Julienne, Double Diced, Triple Diced, Finely Diced, Ultra Finely Diced), six flavored powder variants (Tomato, Tomato #3, Salted, Chipotle, Smoked, Sriracha), and four product tiers (Premium, Ambient, Ready-to-Serve, and #3 No Preservatives). Production incorporates electronic color sorting, high-speed slicing machinery, on-line metal detection, paved and fenced drying yards, and an on-site laboratory for moisture, pH, sulfite, salt, and yeast/mold testing. Valley Sun holds Orthodox Union Kosher certification, Dried Fruit Association inspection scores averaging above 1800 of 2000, and operates HACCP and GMP programs exceeding FDA requirements.

The business sells predominantly B2B into two primary customer segments: food manufacturers incorporating sun-dried tomatoes into soups, sauces, dips, dressings, snacks, sausages, bagels, and spice blends, and foodservice operators requiring ready-to-use formats. Distribution runs through direct sales via a dedicated phone line (800-426-5444), regional warehouses with refrigerated shipping throughout North America, and foodservice wholesale channels handling 30lb bag-in-box Ready-to-Serve SKUs. Packaging options span 25lb cases, 30lb cases, and 450lb fiber totes. Pricing is contact-based with no public disclosure. The company also maintains a small direct-to-consumer presence through website recipes and contact sales. Valley Sun claims complete vertical integration from grower contracts through processing and packaging, operates as a wholly-owned subsidiary of Morning Star (a strategic operating company that positions itself as "everything tomato"), and reports 25+ years of continuous production experience alongside a 100+ year brand history.

Name

Valley Sun

Legal name

Valley Sun Products, Inc.

Website

https://valleysun.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Sun Products, Inc. is a Newman, California-based manufacturer of premium sun-dried tomatoes and tomato powders, operating the world's largest sun-drying facility. It supplies cut, powdered, and ready-to-serve tomato ingredients to food manufacturers and foodservice operators across North America, and is a wholly-owned subsidiary of Morning Star.

Ownership category

akta.pro rank

Product category

Dried Tomato Products

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA)

akta.pro secondary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Sun-dried tomatoes
• Tomato powder
• Dehydrated tomato ingredients
• Food ingredient manufacturing
• Tomato processing

Headquarters

HQ city

Newman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sun-Dried Tomato Products Sales: Sale of premium sun-dried tomato products including halves, julienne, diced, and powdered forms to food manufacturers, foodservice operators, and retail consumers. Products are sold in various cuts and packaging options (25lb cases, 30lb cases, 450lb fiber totes).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Valley Sun Products, Inc. manufactures and sells premium sun-dried tomatoes in multiple cut varieties (Halves, Julienne, Double Diced, Triple Diced, Finely Diced, Ultra Finely Diced) and powdered forms (Tomato, Tomato #3, Salted, Chipotle, Smoked, Sriracha), along with Ready-to-Serve and no-preservative (#3) variants packaged in formats ranging from 25lb cases to 450lb fiber totes. Products are sold to food manufacturers, foodservice operators, and retail consumers for use in soups, sauces, dips, dressings, snacks, bagels, sausages, spice blends, and other applications. The company operates complete vertical integration from grower contracts through processing at the world's largest sun-drying facility in Central California.

Product overview

Valley Sun Products, Inc. is a premium sun-dried tomato manufacturer and the world's largest producer of authentically sun-dried tomatoes, operating for over 100 years under the Morning Star family. The company offers a comprehensive portfolio of sun-dried tomato products including six cut varieties (Halves, Julienne, Double Diced, Triple Diced, Finely Diced, Ultra Finely Diced) and multiple powder varieties (Tomato, Tomato #3, Salted, Chipotle, Smoked, Sriracha). Products are available in four tiers: Premium (preserved with salt or sulfur dioxide), Ambient (for dry applications), Ready to Serve (pre-mixed for immediate use), and #3 No Preservatives (sulfite-free option). The company provides complete vertical integration from tomato sourcing through processing and packaging, with California-grown Roma-style tomatoes harvested at peak ripeness.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun Dried Tomatoes – Halves Sun-dried tomato halves cut in half, measuring approximately 1 to 2 inches long. Made from Roma-style tomatoes harvested at peak ripeness and traditionally sun-dried in Central California; intended for food manufacturers, foodservice operators, and home cooks.
• Sun Dried Tomatoes – Julienne Sun-dried tomato strips cut into julienne style measuring 1/4 inch wide by approximately 1 to 2 inches long. Suitable for brined jars, cold salads, and sausages.
• Sun Dried Tomatoes – Double Diced Double diced sun-dried tomatoes measuring 1/4 inch wide and approximately 1/2 to 1 inch long. Ideal for bagels, cheese, hummus, sauces, and tuna.
• Sun Dried Tomatoes – Triple Diced Triple diced sun-dried tomatoes measuring 1/4 inch wide and approximately 1/4 to 1/2 inch long. Suitable for dips, snacks, sauces, soups, and salad dressings.
• Sun Dried Tomatoes – Finely Diced Randomly shaped cubes of sun-dried tomatoes ranging from 1/8 to 1/4 inch. Ideal for dips, rubs, salad dressings, sauces, snacks, soups, and spice blends.
• Sun Dried Tomatoes – Ultra Finely Diced Granulated sun-dried tomatoes ranging from 1/16 to 1/8 inch. Ideal for dips, salad dressings, snacks, sauces, soups, spice blends, and tortillas.
• Sun Dried Tomato Powders Powdered sun-dried tomato products available in multiple varieties including Tomato, Tomato #3, Salted, Chipotle, Smoked, and Sriracha flavors. Used in spice blends, dry mixes, and various food applications.
• Sun Dried Tomato #3 (No Preservatives) No-preservative sun-dried tomatoes dried with warm air and then finished in the sun, for customers wishing to avoid sulfites and salt. A steam-treated option is available for lower microbial load.

Quantifiable outcome

• DFA inspection scores averaging over 1800 out of 2000 possible points
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Valley SeedsminorStrategic or Co-development Partner · 15 April 2026Valley Seeds is mentioned as one of the seed company partners in the Climate Resilient Livelihoods Project backed by the Government of Zimbabwe, Green Climate Fund and UNDP. This appears to be a reference to Valley Sun Products' involvement as a seed partner in agricultural development, distinct from Valley Sun Products' core business of food manufacturing.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Del Monte Foods: Del Monte is a major packaged food company producing canned tomatoes, sauces, and a range of fruit and vegetable products. Comparable as a large-scale producer of processed tomato and vegetable products for retail and foodservice, with overlapping ingredient supply relationships though much broader category footprint.
• Hunt's (Conagra Brands): Hunt's, owned by Conagra Brands, is a leading U.S. brand of canned tomato products (whole, diced, sauce, paste). Comparable as a major tomato-based ingredient and consumer product brand sold through retail and foodservice channels, though operating at significantly larger scale and in canned rather than dried formats.
• Olam Food Ingredients (ofi): ofi is a global food and ingredient supplier with a significant tomato processing and ingredient business serving food manufacturers. Comparable as a large-scale B2B tomato ingredient supplier with broader global reach and a portfolio of value-added tomato products, supplying similar CPG and foodservice customers.
• Muir Glen (General Mills): Muir Glen, owned by General Mills, is a leading brand of organic canned tomatoes, sauces, and pastes sourced from California tomatoes. Comparable as a premium California-sourced tomato product brand with overlapping retail and ingredient customers, though focused on organic canned rather than sun-dried formats.

Direct peers

• Stanislaus Food Products: Stanislaus produces premium tomato-based ingredients (pizza sauces, whole peeled tomatoes, crushed tomatoes) primarily for foodservice operators. Comparable as a B2B foodservice-focused tomato ingredient manufacturer in California with a similar customer base and product positioning.
• Morning Star Company: Morning Star is the parent company of Valley Sun and one of the world's largest industrial tomato processors, producing tomato paste, diced tomatoes, and related ingredients. Directly comparable as a tomato-based ingredient manufacturer operating at significantly larger scale, with shared supply chain and customer overlap.
• Pacific Coast Producers: Pacific Coast Producers is a California-based agricultural cooperative that cans tomatoes, fruits, and vegetables. Comparable as a California-based tomato processor selling bulk B2B ingredients (canned, preserved) to food manufacturers, sharing similar sourcing geography and end-use customers as Valley Sun.
• Red Gold: Red Gold is one of the largest privately held tomato processors in the U.S., producing ketchup, canned tomatoes, juices, and sauces from Indiana-grown tomatoes. Comparable as a tomato-based B2B ingredient and consumer product manufacturer with similar end-use applications to Valley Sun's sun-dried tomatoes.

Emerging players

• Sunsweet Growers: Sunsweet is the world's largest handler of dried prunes and a major producer of dried fruits, juices, and other specialty dried products. Comparable as a category-leading dried fruit/vegetable cooperative manufacturer with similar B2B ingredient supply model, premium product positioning, and Kosher certification.
• Sun-Maid Growers of California: Sun-Maid is a California-based cooperative producing dried fruits (raisins, cranberries) and related snack/ingredient products. Comparable as a California-based dried fruit cooperative with a long brand history, B2B ingredient supply capabilities, and similar CPG and foodservice customers as Valley Sun.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VSPPRODUCTS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Sun