City Calling
UK construction-sector recruitment agency founded in 2011 as a Munnelly Group subsidiary, placing on-site operatives through to board-level executives across labour hire, freelance, temporary, and permanent engagements for Tier 1 and 2 contractors in London and Liverpool.
- Company typePrivate
- Founded2011
- HeadquartersHarrow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What City Calling does
City Calling is a UK-based recruitment agency specialising exclusively in the construction industry, providing labour hire, freelance, temporary, permanent, and executive search placements from on-site operatives through to white-collar and board-level roles. Founded in 2011 as a wholly-owned subsidiary of Munnelly Group — a construction business operating for over 40 years — the firm inherits deep sector relationships and a multi-accreditation compliance posture (Constructionline Gold, LRQA, Cyber Essentials Plus, Professional Passport, Builder's Profile). It serves Tier 1 and 2 main contractors, developers, and sub-contracting businesses primarily in London and Liverpool, with stated intent to deliver UK-wide coverage.
The company's product surface combines traditional recruiter-led placement with a 2025-launched mobile application (iOS and Android) that enables candidates to self-register, apply for available shifts, submit availability, upload compliance documents, and receive push-notified job alerts. Online CV upload via the website complements the app. Technology investment appears tactical — focused on candidate-side self-service — rather than on proprietary matching, automation, or analytics layers.
The business model is transaction-fee based: revenue is generated through placement fees on temporary, contract, and permanent hires within construction and allied sectors. Pricing is not publicly disclosed and is negotiated per role. Go-to-market is sales-led and face-to-face with enterprise clients, supplemented by organic digital channels (SEO, LinkedIn, blog content, email) for candidate attraction. The customer base is concentrated within construction, with named enterprise logos spanning Munnelly Group itself, Countryside Partnerships, Severn Partnership, MacRail, and Guardior, alongside minor charity-segment work. Revenue, headcount velocity, and external funding are not disclosed, but a stable 11-50 employee footprint and a single operational vertical suggest a focused, sub-scale specialist rather than a high-growth platform.
City Calling firmographics
Firmographics- Name
- City Calling
- Legal name
- City Calling Ltd.
- Website
- https://citycalling.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK construction-sector recruitment agency founded in 2011 as a Munnelly Group subsidiary, placing on-site operatives through to board-level executives across labour hire, freelance, temporary, and permanent engagements for Tier 1 and 2 contractors in London and Liverpool.
- Ownership category
- akta.pro rank
City Calling industry classification
Industry- Product category
- Construction Recruitment Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Public Works & Municipal Services Labor Staffing (BPACAEAM)
Keywords
Where City Calling is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
City Calling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Recruitment Placement Fees: City Calling operates as a recruitment agency placing candidates in construction roles. Revenue is generated through placement fees for both temporary and permanent recruitment services, covering labour hire, freelance, and permanent positions within the construction industry.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
City Calling product offering
Product offeringCore offering
City Calling is a London-based recruitment agency specializing in the UK construction industry, providing labour hire, freelance, temporary, and permanent placement services across all trades and professions from on-site operatives to board-level executives. The agency operates as part of the Munnelly Group and supplements its traditional recruitment services with a mobile application that enables candidate self-registration, shift applications, document uploads, and job alerts.
Product overview
City Calling is a London-based construction recruitment agency offering a unified staffing service. Their core offering is recruitment services for the construction industry (labour hire, freelance, temporary, and permanent placements), supplemented by a mobile application that allows candidates to register, apply for shifts, manage availability, and receive job alerts. The mobile app complements their traditional agency services by providing a digital self-service channel for job seekers.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Recruitment Services Full-service recruitment agency for the UK construction industry covering labour hire, freelance, temporary, and permanent placement services across all trades and professions from on-site operatives through white collar roles to board-level executives.
- City Calling Mobile App Mobile application for construction job seekers enabling self-service registration, applying for available shifts, submitting availability and hours worked, uploading and updating documents, and receiving push notifications when new jobs go live.
Quantifiable outcome
- Reduced hiring costs through streamlined process and access to pre-vetted candidates
- +3 more outcomes
Companies that use City Calling
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
City Calling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
City Calling partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Munnelly GroupcoreCity Calling has been a proud member of the Munnelly Group since establishment in 2011. This association provides a solid base with access to best practices and extensive industry insights. Munnelly Group has flourished for over 40 years in the construction sector.
- BlissminorCharity partnership working with Bliss to provide recruitment support. City Calling expanded reach of vacancies across multiple new channels and grew talent pool for the baby charity. Placed a Partnerships Officer who passed probation successfully. Emma Imberg led the partnership providing hands-on, communicative recruitment support.
- Bridgehead ConsultancyminorHealth and safety consultancy within the Munnelly Group, associated with City Calling through shared corporate values and the 'Working Safe, Thinking Smart' health and safety campaign.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
City Calling competitors and assessment
Company assessmentDirect peers
- Skilled Careers: A specialist UK construction recruitment agency placing trades, site management, and commercial staff at Tier 1 contractors — a focused peer comparable in size, vertical specialisation, and target client base.
- Reed Construction: One of the largest UK recruitment firms with a dedicated construction sector practice covering permanent, temporary, and freelance trades and white-collar placements, directly overlapping with City Calling's service lines.
- Building Careers: A niche UK construction recruiter focused on permanent and contract placements within the built environment, serving main contractors and developers — closely comparable in target customer and specialisation.
- Hays UK & Ireland: Global recruiter with a dedicated UK Construction & Property division offering permanent, temporary, and contract placements for trades, project management, and executive roles — directly competing with City Calling for the same Tier 1/2 contractor relationships and candidate pool.
Broad incumbents
- Michael Page Construction: Specialist professional recruitment brand under PageGroup with UK white-collar and executive construction placements — comparable on permanent placement and executive search but skewed toward white-collar rather than trades.
- Adecco UK: Global staffing provider with UK construction and trades coverage including temporary labour hire and permanent placement for contractors and developers — comparable in service mix but much broader in sector coverage.
- Manpower UK: Major global staffing firm offering construction trades and labour hire in the UK as part of a wider industrial placement portfolio, providing overlap on temporary labour-hire but with broader sector scope.
- Randstad UK Construction & Property: Large multinational staffing firm with a UK Construction & Property division serving similar Tier 1/2 contractor clients across temporary and permanent placements, but operating as part of a broader industry portfolio rather than a dedicated construction specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
City Calling social profiles
Digital presenceCity Calling compliance and trust
Trust signalCompliance1 record
City Calling financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Calling leadership team
Management profileNumber of profiles
Profiles5 records
City Calling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Calling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Calling
What does City Calling do?
City Calling is a London-based recruitment agency specializing in the UK construction industry, providing labour hire, freelance, temporary, and permanent placement services across all trades and professions from on-site operatives to board-level executives. The agency operates as part of the Munnelly Group and supplements its traditional recruitment services with a mobile application that enables candidate self-registration, shift applications, document uploads, and job alerts.
Is City Calling a public or private company?
City Calling is a private company. It is classified as corporate owned and is currently operating.
When was City Calling founded?
City Calling was founded in 2011. It employs 11 to 50 people.
Where is City Calling based?
City Calling is headquartered in Harrow, United Kingdom, in the Europe region.
How does City Calling make money?
One revenue line is on record: recruitment Placement Fees.
Who are City Calling's main competitors?
Direct peers on record are Skilled Careers, Reed Construction, Building Careers and Hays UK & Ireland. Broad incumbents are Michael Page Construction, Adecco UK, Manpower UK and Randstad UK Construction & Property.
Does City Calling have an API?
No public API is recorded for City Calling.
What industry is City Calling in?
City Calling's product category is Construction Recruitment Services. Its primary akta.pro industry code is BPACAEAM, Public Works & Municipal Services Labor Staffing. Its NAICS code is 56131 and its SIC code is 7361.