Addis Housewares

What Addis Housewares does

Addis Housewares Ltd is a privately held, independent UK housewares designer, manufacturer, and supplier headquartered in Bridgend, Wales. Founded in 1780, the company has operated continuously for 240 years and serves UK household consumers across cleaning, kitchen storage, laundry, bathroom organization, and waste management categories. Its product portfolio is organized around the parent Addis brand and an expanding set of sub-brands, including Eco Range (100% recycled household plastic, UK-made), Bamboo Range, Comfigrip Range, Clip Tight (air- and liquid-tight food storage safe for freezer, microwave, and dishwasher), Invisifix (drill-free mounting for bathroom accessories), FAIRY (cleaning consumables), Rattan Effect, Pop & Store, and Stack & Store. Core flagship products include the UK-made Kitchen Caddy, rotary airers and Superdry Airers, ironing boards, microfibre cloths, plastic and metal bins (10L–90L), composters and caddies, and bathroom accessories.

The company's competitive positioning rests on a heritage brand, Made-in-UK manufacturing, durability (10-year guarantee on multiple lines), modular spare-parts availability, and distinct mechanical technologies such as the Clip Tight sealing system and the Invisifix adhesive mounting platform. Commercial operations combine a Shopify-based direct-to-consumer e-commerce site (addis.co.uk) with free UK delivery over £30, a network of UK retail stockists, and a dedicated Trade portal (bacapps.co.uk/cloudcart) serving business buyers. Marketing is executed through organic social media (Facebook, YouTube, Instagram, TikTok), a content marketing blog, and email newsletters, with no disclosed paid acquisition or programmatic analytics tooling.

Product prices span from budget items (~£1.79–£5) to mid-range (£10–£30) and premium products (£50–£104.99, e.g., Thermo Pot). Revenue is hardware-driven (one-time sales of physical goods) and is not publicly disclosed. The company is independently owned with no identified parent, institutional investors, or private equity backing. Geographic footprint is UK-only by available evidence, though the company self-describes as an "international" business; no international revenue split or overseas subsidiaries were disclosed.

Name

Addis Housewares

Legal name

Addis Housewares Ltd

Website

https://addis.co.uk

Company type

Private

Founded year

1780

Operating status

Operating

Headcount range

51–100 employees

Short description

Addis Housewares is a privately held, independent UK housewares designer and manufacturer, headquartered in Bridgend, Wales, that produces and sells cleaning, kitchen storage, laundry, bathroom, and waste management products to UK household consumers via DTC e-commerce, retail stockists, and a trade portal.

Ownership category

akta.pro rank

Product category

Housewares Manufacturing

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Small Electrical Appliance Manufacturing (33521)

SIC

Cutlery, Handtools & General Hardware (3420), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

akta.pro secondary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

Keywords

• Housewares manufacturing
• Cleaning products
• Kitchen storage
• Laundry solutions
• Waste management

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales: One-time sale of housewares products including cleaning tools, kitchen storage, laundry products, bathroom accessories, and waste management bins. Products are sold directly to consumers via e-commerce and through retail stockists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Addis Housewares designs, manufactures, and supplies a broad range of physical housewares products for the UK consumer market. The portfolio spans cleaning tools, kitchen and food storage, laundry airers and ironing boards, bathroom accessories, and waste management bins, including sub-branded lines such as Eco Range (recycled plastic), Clip Tight (air-tight food storage), Bamboo Range, Comfigrip, Invisifix (drill-free mounting), FAIRY cleaning consumables, and Rattan Effect storage. Products are made in the UK and sold directly to consumers via addis.co.uk and through UK retail stockists.

Product overview

Addis Housewares is a UK-based housewares company with a 240-year history offering a comprehensive portfolio of home cleaning, storage, and kitchen products. The company operates as a single unified brand with multiple sub-brands including Eco Range (100% recycled plastic products), Clip Tight (air-tight food storage), Bamboo Range (sustainable cleaning tools), Comfigrip (ergonomic cleaning tools), Invisifix (drill-free mounting), FAIRY (cleaning consumables), and Rattan Effect (decorative storage). Core products span kitchen essentials like the bestselling UK-made Kitchen Caddy, food storage containers, waste management bins and composters, laundry solutions including airers and ironing boards, bathroom accessories, and home organization systems. The portfolio is designed for durability and practicality with many products carrying 10-year guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• Eco Range: Products made from 100% recycled household plastic, sustainably sourced and made in the UK.
• Bamboo Range
• Comfigrip Range
• Clip Tight
• Invisifix
• Rattan Effect

Products and services

• Kitchen Caddy Bestselling UK-made kitchen caddy designed for food waste disposal and storage in domestic kitchens. Targeted at UK household consumers for everyday food waste sorting.
• Eco Range Sustainable housewares line made from 100% recycled household plastic, spanning bowls, caddies, drainers, drawers, bins, and laundry products. Manufactured in the UK for environmentally conscious consumers.
• Clip Tight Proprietary 100% air- and liquid-tight food storage solution available in round, rectangular and square containers, safe for freezer, microwave, and dishwasher use. Targeted at consumers seeking reliable fresh food storage.
• Bamboo Range Cleaning products made from renewable bamboo including dish brushes, palm brushes, ostrich dusters, chenille dusters, wool dusters, squeegees, and scrub brushes. Targeted at consumers seeking sustainable cleaning tools.
• Comfigrip Range Complete range of durable, hard-wearing cleaning tools designed with comfort in mind, including tile brushes, bottle brushes, handi scrubs, scourer brushes, microfibre dusters, dustpans and brushes, toilet brushes, and brooms. Targeted at domestic cleaning consumers.
• Invisifix Innovative drill-free mounting solutions providing strong, reliable hold for home storage and bathroom accessories such as bathroom caddies and soap dishes, using proprietary Invisifix sticky pads. Targeted at consumers wanting tool-free installation.
• FAIRY Branded cleaning product line including steel scourers, compostable compressed cellulose sponges, and soap dispensing brushes. Targeted at UK household consumers for routine kitchen cleaning.
• Rotary Airers Sturdy, space-efficient rotary airers providing ample drying capacity, available in 3-arm and 4-arm models with various line lengths up to 50m, including the Superdry Airer premium range. Targeted at UK households for indoor laundry drying.
• Ironing Boards and Covers Wide range of ironing boards including compact, deluxe, and Affinity models with multiple cover options (Shirtmaster, Perfect Fit, Easyfit). Targeted at UK households for garment pressing.
• Laundry Baskets and Hampers Lightweight durable laundry baskets and elegant hampers for laundry organization, available in various materials including rattan effect and Eco Range. Targeted at UK households for laundry sorting and transport.
• Plastic Bins Durable plastic bins in sizes from 10L to 90L including roll top, lift up lid, pedal, and swing bin options for kitchen, bathroom, and office use. Targeted at UK households and small offices.
• Metal Bins Long-lasting metal bins in stainless steel, including pedal bins and swing bins, for kitchen, office, and general waste management. Targeted at UK households and small offices seeking premium finishes.
• Composters and Caddies Kitchen composters and utility caddies for food waste sorting and storage, including the 7L composter recycler and various caddy options. Targeted at UK households practicing food waste recycling.
• Storage Boxes and Organisers Hard-wearing utility storage products with a 10-year guarantee, including Unistore boxes, drawer organizers, under-sink organizers, and underbed storage solutions. Targeted at UK households needing durable long-term storage.
• Rattan Effect Range Stylish rattan-effect baskets, hampers, and bins bringing natural texture to homes while offering durable everyday storage solutions. Targeted at UK households seeking decorative storage.
• Pop and Store Food storage containers designed for practical fresh food storage solutions. Targeted at UK household consumers.
• Stack and Store Nestable and stackable storage containers for efficient kitchen organization. Targeted at UK household consumers seeking space-saving kitchen storage.
• Addis Hangers Clothes hangers available in various styles and materials for laundry and closet organization. Targeted at UK household consumers.
• Smart Tray Kitchen appliance product line for food preparation and cooking. Targeted at UK household consumers.
• Multi Surface Sweeper Manual floor sweeper that cleans all hard floor surfaces and carpets without electricity or fuss. Targeted at UK household consumers.
• Spray Mop Spray and mop cleaning tool for efficient floor cleaning. Targeted at UK household consumers.
• Microfibre Cloths High-performance microfibre cloths for kitchens, bathrooms, and general cleaning, offering superior absorption and streak-free results. Targeted at UK household consumers.
• Bread Bins High-quality stainless steel bread bins forming part of a coordinated kitchen range. Targeted at UK households for bread storage.
• Bathroom Accessories Bathroom products including toilet brushes, bathroom bins, storage solutions, and accessories in various finishes including Diamond Collection and Mode ranges. Targeted at UK household consumers.
• Thermo Pot Stainless steel thermo pot (3.2L) with digital display for hot and cold beverage storage. Targeted at UK household consumers at a premium price point (e.g., £104.99).
• Vacuumware and Cafetieres Vacuum-sealed storage containers and cafetiere coffee brewing products. Targeted at UK household consumers.
• Super Sponge Lynsey Queen of Clean branded 5-pack Super Sponges made from compostable compressed cellulose material. Targeted at UK household consumers seeking sustainable cleaning consumables.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Room Outside UK LtdminorOthersListed as a partner link on the Clip Tight collection page. Room Outside UK Ltd appears to be a UK-based conservatory and outdoor cleaning services company.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dunelm: UK's largest home furnishings retailer with growing own-label housewares ranges across storage, laundry, and cleaning. Comparable as a UK distribution channel and increasingly a competitor in Addis's core categories through own-brand products.
• John Lewis & Partners: UK premium department store with substantial housewares assortment spanning cleaning, kitchen storage, laundry, and bins. Overlaps as a key UK retail stockist for Addis products and a competitor for mid-premium consumer spend on home categories.
• Vileda: Global cleaning products brand owned by Freudenberg, covering mops, cloths, and household cleaning. Broadly overlapping with Addis's Comfigrip and Eco cleaning ranges but with significantly larger marketing budgets and pan-European retail penetration.

Direct peers

• Simplehuman: US-based premium housewares company focused on sensor bins, kitchen storage, and cleaning tools. Direct overlap with Addis's bin and storage categories, with Simplehuman operating at a significantly higher price point and stronger DTC brand.
• Brabantia: Dutch heritage housewares brand specialising in bins, laundry, and kitchen storage. Overlaps directly with Addis's waste management, laundry, and kitchen storage categories and competes in the same European retail channels with similar design-led positioning.
• OXO: US housewares brand known for ergonomic cleaning, kitchen, and storage tools. Directly comparable in cleaning tools and kitchen gadgets, with global retail presence and stronger design-brand recognition at the premium end of the same categories.
• Joseph Joseph: London-based designer and distributor of kitchen and housewares products with strong DTC and global retail presence. Directly comparable product mix (cleaning tools, food storage, bins, laundry) and similar mid-to-premium positioning, but with significantly larger scale and international reach.
• Lakeland: UK homewares retailer selling its own-label and third-party housewares across cleaning, kitchen, and storage. Directly comparable as a UK multi-category housewares destination with strong D2C catalogue model and overlapping customer base with Addis.
• Minky Homecare: UK-based cleaning tools and laundry brand covering mops, brushes, ironing boards, and airers. Most direct head-to-head competitor in Addis's cleaning and laundry categories with similar mass-market UK retailer distribution model.
• Tower Housewares: UK housewares manufacturer offering small kitchen appliances, cleaning, and laundry products. Closest head-to-head UK competitor with similar scale, distribution model (D2C + retail stockists), and product breadth across cleaning, kitchen, and waste categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7mP0Omo7TuB40g3QUKPpVg
• Facebookfacebook.com/AddisHome
• Instagraminstagram.com/addishousewares1780
• TikToktiktok.com/@addishousewares1780
• Xx.com/addishome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addis Housewares