Crystal Jade
Crystal Jade is a Singapore-headquartered Chinese cuisine restaurant group operating over 100 outlets across 25 cities in 7 Asian countries via a multi-format brand portfolio spanning fine dining, casual, and grab-and-go, with a proprietary loyalty program, e-commerce store, and franchise network.
- Company typePrivate
- Founded1999
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Crystal Jade does
Crystal Jade Culinary Concepts Pte. Ltd. is a Singapore-headquartered, privately-held Chinese cuisine restaurant group operating over 100 outlets across 25 major cities in 7 countries (Singapore, Indonesia, Vietnam, South Korea, Cambodia, Philippines, and Thailand), with a workforce of approximately 4,000 employees. The company runs a multi-format brand portfolio anchored by Crystal Jade Palace and Crystal Jade Golden Palace (MICHELIN One Star, 2016-2018) at the premium tier, mid-tier concepts such as Crystal Jade Pavilion, casual concepts including Crystal Jade Hong Kong Kitchen and Crystal Jade La Mian Xiao Long Bao, and grab-and-go and bakery formats (CJ GO, Crystal Jade My Bread) located in malls, hotels, and transport hubs including Changi Airport.
Revenue is generated through dine-in restaurant operations (the largest stream), takeaway and third-party delivery, a proprietary e-commerce store selling frozen dim sum, ready-to-eat meals, longevity buns, birthday celebration menus, and branded merchandise, corporate events and catering services (customizable menus starting from S$28.80+), and franchise fees/royalties from international partners in Indonesia, Vietnam, Korea, Cambodia, Philippines, and Thailand. Pricing is unit-based and varies by format, with bento sets from S$13.80, frozen products from S$6.60 to S$17.95, and birthday celebration set menus from S$268 to S$465+ per group.
The company operates a Jadeite loyalty program with tiered membership and JPoints redemption, integrates with OCBC Bank for co-branded card acquisition, and pursues brand collaborations (e.g., Lemuel Chocolate mooncake collection in 2024, Chef Taro Takayama four-hands dinner in 2023) to reinforce premium positioning. Distribution is omnichannel: physical storefronts, takeaway, third-party delivery, the proprietary e-store, a mobile app, and corporate sales. Crystal Jade does not publicly disclose revenue, has no parent company, and no disclosed institutional investors beyond a historical Affirma Capital event in 2015.
Crystal Jade firmographics
Firmographics- Name
- Crystal Jade
- Legal name
- Crystal Jade Culinary Concepts Pte. Ltd.
- Website
- https://crystaljade.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Crystal Jade is a Singapore-headquartered Chinese cuisine restaurant group operating over 100 outlets across 25 cities in 7 Asian countries via a multi-format brand portfolio spanning fine dining, casual, and grab-and-go, with a proprietary loyalty program, e-commerce store, and franchise network.
- Ownership category
- akta.pro rank
Where Crystal Jade is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices16 records
Markets served
Crystal Jade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Operations: Crystal Jade generates primary revenue through dine-in services at its multiple restaurant concepts including Crystal Jade Palace (fine dining), Crystal Jade Golden Palace, Crystal Jade Pavilion, Crystal Jade Hong Kong Kitchen, Crystal Jade La Mian Xiao Long Bao, CJ GO, and Crystal Jade My Bread. Each concept targets different price points and dining occasions.
- Takeaway and Delivery: Revenue from takeaway orders across all outlets and delivery through third-party platforms, including specialized takeaway offerings like bento sets and roasted sets.
- E-commerce (Frozen Products and Merchandise): Online sales through Crystal Jade e-store including frozen dim sum, ready-to-eat products, longevity buns, birthday celebration set menus, bento sets, merchandise, and JPoints gift vouchers.
- Corporate Events and Functions: Revenue from catering and hosting corporate events, conferences, and private dining with customizable menus and event planning services.
- Franchise Fees and Licensing: Revenue from franchise partnerships including initial fees and ongoing royalties from franchise operators in Indonesia, Vietnam, Korea, Cambodia, Philippines, Thailand, and other markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Takeaway Bento Sets - $13.80 to $14.80 |
| Unit Pricing | Pay-as-you-go | Birthday Celebration Set Menus - $268 to $465+ |
| Unit Pricing | Multi-year contract | Corporate Event Catering - starting from $28.80+ |
| Unit Pricing | Pay-as-you-go | Longevity Buns Gift Set - S$48.80 |
| Subscription | Pay-as-you-go | JPoints Gift Vouchers - discounted rates |
| Unit Pricing | Pay-as-you-go | Frozen & Ready-to-Eat Products - various price points |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Crystal Jade product offering
Product offeringCore offering
Crystal Jade is a multi-brand Chinese restaurant group that operates fine dining, casual dining, specialty noodle and dim sum, quick-service, and bakery concepts across more than 100 outlets in over 25 cities internationally. Beyond dine-in service, the group sells frozen and ready-to-eat products, bento sets, longevity buns and merchandise through its own e-commerce store, and offers corporate catering for events and functions.
Product overview
Crystal Jade is a Singapore-based culinary group operating over 100 restaurant outlets across 25 major cities globally. The company operates a multi-brand portfolio comprising fine dining concepts (Crystal Jade Palace, Crystal Jade Golden Palace), mid-tier dining (Crystal Jade Pavilion), casual dining (Crystal Jade Hong Kong Kitchen), specialty quick service (Crystal Jade La Mian Xiao Long Bao), grab-and-go (CJ GO), and regional brands across Asia. Beyond restaurant dining, the company offers a digital ecosystem including the Jadeite loyalty program with multi-tier membership, an e-commerce store for takeaway bento sets, frozen dim sum products, longevity buns, birthday celebration menus, and branded merchandise. The group also provides corporate events and catering services with customizable menus and event spaces. Recognized with MICHELIN stars and multiple culinary awards, Crystal Jade's mission focuses on preserving Chinese culinary heritage while delivering modern interpretations of classic recipes.
Differentiator
Problem solved
Functional benefit
Brands
- Crystal Jade Palace: Fine dining Chinese restaurant offering premium Cantonese cuisine with Michelin star recognition.
- Crystal Jade Golden Palace
- Crystal Jade Pavilion
- Crystal Jade Hong Kong Kitchen
- Crystal Jade La Mian Xiao Long Bao
- CJ GO
- Crystal Jade My Bread
- Crystal Jade Jiang Nan
Products and services
- Crystal Jade Palace
Companies that use Crystal Jade
Customer profileSegments3 records
Ideal customer profiles2 records
Crystal Jade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crystal Jade partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Chef Taro TakayamaminorFour-hands dinner collaboration between Crystal Jade Golden Palace Executive Chef Martin Foo and Chef Taro Takayama, creating unique fusion dining experiences at Crystal Jade Golden Palace.
- OCBC BankcoreOCBC Bank partnership provides complimentary Jadeite membership for OCBC cardmembers with exclusive perks. New signups receive complimentary membership with promotional offers including welcome bonuses. This co-branded partnership drives customer acquisition through OCBC's customer base.
- Lemuel ChocolateminorCollaboration with Lemuel Chocolate for snow skin mooncake collection in 2024, featuring Asian-inspired mooncake flavors. This cross-brand collaboration brought unique chocolate-infused mooncake products to Crystal Jade's menu.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Crystal Jade competitors and assessment
Company assessmentBroad incumbents
- Jollibee Foods Corporation: Philippines-headquartered multi-brand F&B conglomerate with global footprint across Asia, North America, and Europe. Comparable to Crystal Jade in Asian-rooted F&B group structure and multi-brand portfolio expansion strategy.
- Tao Group Hospitality: International hospitality and restaurant group operating Asian-inspired dining concepts. Comparable to Crystal Jade in premium Asian cuisine positioning and experiential dining concepts, though focused more on nightlife and Western markets.
- Minor International (Minor Food): Thailand-listed hospitality and F&B conglomerate operating restaurant brands across Asia and globally. Comparable to Crystal Jade in multi-brand Asian F&B operations and franchise/licensing expansion approach.
- Yum China Holdings: Largest restaurant operator in China operating KFC, Pizza Hut, and Taco Bell brands with hundreds of cities covered. Comparable to Crystal Jade as a large-scale Chinese-focused F&B operator but at significantly greater scale and broader cuisine portfolio.
Direct peers
- Imperial Treasure: Singapore-headquartered premium Chinese restaurant group with multiple fine dining concepts and international presence. Closely comparable to Crystal Jade Palace and Golden Palace concepts in premium positioning and Michelin aspirations.
- Din Tai Fung: Taiwanese restaurant chain specializing in xiao long bao and Chinese cuisine with extensive international footprint across Asia, the US, Middle East, and Europe. Closely comparable to Crystal Jade in cuisine category, multi-format strategy, and global expansion approach.
- Paradise Group: Singapore-headquartered multi-brand Chinese restaurant group operating concepts across fine dining, casual, and specialty Chinese cuisine. Directly comparable to Crystal Jade in home market, multi-brand portfolio structure, and customer base.
- Haidilao International Holding: Chinese hotpot restaurant chain with extensive international footprint across Asia, North America, and Europe. Comparable to Crystal Jade in Chinese cuisine focus, large-scale multi-country operations, and strong brand recognition.
- Jumbo Group: Singapore-listed F&B group operating Chinese seafood and casual dining concepts across Asia. Comparable to Crystal Jade in Singapore base, multi-brand Chinese cuisine portfolio, and regional expansion strategy.
- TungLok Group: Singapore-based Chinese restaurant group operating premium and casual Chinese dining concepts across Asia. Direct competitor to Crystal Jade in the mid-to-premium Chinese dining segment in Singapore and regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Crystal Jade social profiles
Digital presenceCrystal Jade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Jade leadership team
Management profileNumber of profiles
Profiles2 records
Crystal Jade funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Jade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Jade
What does Crystal Jade do?
Crystal Jade is a multi-brand Chinese restaurant group that operates fine dining, casual dining, specialty noodle and dim sum, quick-service, and bakery concepts across more than 100 outlets in over 25 cities internationally. Beyond dine-in service, the group sells frozen and ready-to-eat products, bento sets, longevity buns and merchandise through its own e-commerce store, and offers corporate catering for events and functions.
Is Crystal Jade a public or private company?
Crystal Jade is a private company. It is classified as private equity controlled and is currently operating.
When was Crystal Jade founded?
Crystal Jade was founded in 1999. It employs 501 to 1,000 people.
Where is Crystal Jade based?
Crystal Jade is headquartered in Singapore, Singapore, in the Asia region.
How does Crystal Jade make money?
Five revenue lines are on record. Dine-in Restaurant Operations are the primary driver. The others are takeaway and Delivery, E-commerce (Frozen Products and Merchandise), corporate Events and Functions and franchise Fees and Licensing.
Who are Crystal Jade's main competitors?
Broad incumbents on record are Jollibee Foods Corporation, Tao Group Hospitality, Minor International (Minor Food) and Yum China Holdings. Direct peers are Imperial Treasure, Din Tai Fung, Paradise Group, Haidilao International Holding, Jumbo Group and TungLok Group.
Does Crystal Jade have an API?
No public API is recorded for Crystal Jade.