SEROBA

What SEROBA does

SEROBA is a privately held, family-owned French industrial equipment manufacturer founded in 1963 by Robert BADET and led since 1995 by his children Ghislaine, Thierry, and Didier BADET. The company operates from a single site of more than 11,000 m² in Perrex, in the Rhône-Alpes region of France, where it designs, manufactures, and installs complete mechanization lines and washing equipment for the agri-food industry. Its product portfolio covers moulding, pressing, brining, washing, disinfection, drying, sterilization, robotic stacking/de-stacking, and palletizing, supported by an integrated manufacturing capability that includes a 15-person mechanical engineering design office, electrical/automation/robotics cells, laser and water-jet cutting, metal bending up to 5 metres and 400 tonnes, boilermaking with Yaskawa robotic welding, and surface finishing.

The firm operates across eight sub-verticals: cheese/dairy (its strongest vertical), charcuterie/meat, prepared dishes and catering, pet food, biscuits and chocolate, fruits and vegetables, seafood, and miscellaneous industrial applications including pharmaceutical and insect processing. Revenue is generated on a project basis through detailed techno-economic quotations tied to each client's specifications, with an itinerant industrial sales representative covering the Rhône-Alpes/Bourgogne/Franche-Comté region in France and direct international project delivery to clients in over 30 countries. Named enterprise customers include BEL, Bigard, Fleury Michon, Savencia Group, Marie Frais, and Martinet. Secondary recurring revenue comes from the GTD-branded subcontracting activity (laser cutting, water-jet cutting, bending, and boilermaking for third-party industrial clients, launched in 2004 and sub-branded in 2014) and from after-sales spare-parts and maintenance services.

Name

SEROBA

Legal name

SEROBA

Website

https://seroba.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

SEROBA is a French family-owned industrial equipment manufacturer, founded in 1963 and based in Perrex, that designs, manufactures, and installs custom mechanization lines and washing equipment for the agri-food industry, serving enterprise customers across more than 30 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Perrex

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom machinery and equipment sales: SEROBA designs, manufactures and installs complete mechanization lines for the agri-food industry. Revenue is generated through the sale of custom-built special machines, washing equipment, and related industrial equipment. The sales process follows a project-based flow from client specification through to on-site installation, suggesting a predominantly project/contract-based revenue model.
2. Laser cutting and water jet cutting subcontracting: SEROBA offers subcontracting services in laser cutting, water jet cutting, bending, boilermaking and mechanics. This provides a secondary stream of recurring subcontracting revenue from third-party manufacturing clients.
3. After-sales service and maintenance: SEROBA provides delivery, assembly, on-site commissioning, and after-sales service. A stock of spare parts ensures continuity and reliability of client installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SEROBA designs, manufactures, and installs complete custom mechanization lines and washing equipment for the agri-food industry. The company delivers end-to-end solutions from concept study and 3D/2D design through fabrication (laser cutting, water jet cutting, bending, welding, boilermaking) to on-site installation and commissioning. Its product portfolio spans specialized machinery for cheese, charcuterie, pet food, prepared dishes, seafood, biscuits/chocolate, and fruits and vegetables processing.

Product overview

SEROBA is a manufacturer of special machines and washing equipment for the agri-food industry, founded in 1963. The company operates as a single unified product offering centered on industrial mechanization and robotization solutions for food processing. Their product portfolio includes specialized machinery for fromagerie (cheese production) operations such as pressing tunnels, robotic mold stacking/unstacking systems, mold turners, molding lines, washing lines, demolding systems, conveyors, brining lines, pressing benches, and draining benches. For other food sectors, they provide washing cabinets, disinfection tunnels, palletizing robots, fryers, mixers, dryers, and conveyors. These products are designed for specific applications across eight sectors: fromagerie, charcuterie/salaison, prepared dishes/catering, pet food, fruits and vegetables, seafood, biscuits/chocolate, and miscellaneous. The machinery covers processes including molding, pressing, washing, disinfection, drying, cooking, demolding, palletizing, and conveyor transport. SEROBA designs, manufactures, and installs complete mechanization lines from their facility in Perrex, Rhône-Alpes, France.

Differentiator

Problem solved

Functional benefit

Brands

• GTD: New activity brand established in 2014 with 1400 m2 facility

Products and services

• Custom Mechanization Lines for the Agri-Food Industry Complete custom mechanization lines covering molding, cap placement, turning, draining, pressing/acidification, washing, demoulding, salting, stacking/de-stacking, conveying, sterilization, and palletizing. Built for enterprise cheese, charcuterie, pet food, prepared dishes, seafood, biscuits/chocolate, and fruits & vegetables producers.
• Industrial Washing Cabinets and Disinfection Tunnels Industrial washing cabinets for 200L carts (single and double configurations) and continuous disinfection tunnels for sanitizing products and equipment. Designed for hygiene-critical operations across biscuits/chocolate, prepared dishes, seafood, charcuterie, fruits and vegetables, and pet food processing facilities.
• Robotic Palletizing Systems Automated palletizing robots using Kuka, Fanuc, and Staubli platforms for end-of-line stacking of processed products in fruits and vegetables and other agri-food facilities.
• Robotic Enclaying/Declaying Lines for Pet Food Automated lines for loading (enclayage) and unloading (declayage) of pet food products into sterilization trays, integrated with washing, disinfection, drying/spin-drying, and sterilizer loading/unloading.
• Sterilization Racks and Trays (Claies de stérilisation) Manufactured sterilization racks and trays for heat treatment of pet food and prepared dishes in autoclaves, including sterilization tray manufacturing as part of the pet food portfolio.
• Industrial Fryers Industrial fryers for cooking seafood products in the products-de-la-mer processing sector.
• Industrial Mixers and Elevator-Tippers (Élévateur-basculeur avec mélangeur) Industrial mixers and elevator-tipper units with integrated mixing for blending ingredients in prepared dishes and catering sector processing.
• Laser Cutting Subcontracting Services Subcontracting fiber laser cutting services using automated equipment for rapid, precise production on sheets, tubes and profiles across all materials and thicknesses.
• Water Jet Cutting, Bending, Boilermaking and Mechanics Subcontracting Subcontracting services in water jet cutting, metal bending and rolling (up to 5 meters and 400 tons), boilermaking/welding (including Yaskawa AR 2010 robotic welding cells and laser welding LC-WELD PRO), and mechanics for third-party industrial clients.
• After-Sales Service, Spare Parts and On-Site Installation Delivery, on-site assembly and commissioning, qualified after-sales service (SAV), and spare parts supply for installed equipment, ensuring continuity and reliability of client installations.

Quantifiable outcome

• Complete in-house A-to-Z design and manufacturing reduces project timelines and quality control issues by eliminating external supplier dependencies.

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Clextral: Clextral is a French manufacturer of processing equipment and production lines for food, feed, and other industries, with strengths in extrusion and related food process lines. It is a comparable French mid-sized special machinery peer with multi-vertical agri-food exposure.
• Serac Group: Serac Group is a French family-owned manufacturer of filling and packaging machines for food, dairy, and beverage applications. It is comparable to SEROBA in scale and French mid-cap industrial machinery context, with overlapping customer segments in dairy and prepared dishes.
• Alpma: Alpma is a German manufacturer of special machinery for the dairy, cheese, and food processing industries. It is the most direct competitor to SEROBA, with overlapping capabilities in cheese moulding, pressing, washing, and automated handling lines.
• Mecatherm: Mecatherm is a French industrial bakery equipment manufacturer designing, producing, and installing complete mechanized lines. Like SEROBA it is a French mid-sized special machinery builder serving food processing customers, with similar project-based commercial motion and A-to-Z in-house manufacturing.

Broad incumbents

• GEA Group: GEA is one of the largest suppliers of process technology and equipment for the dairy, food, and beverage industries. Its separation and homogenization, liquid processing, and dairy processing portfolios overlap with SEROBA's cheese mechanization lines, making it the dominant broad incumbent.
• IMA Group: IMA is an Italian global leader in packaging and processing machinery for the food, pharma, and cosmetics industries. It is comparable to SEROBA in its project-based custom machinery motion but at far greater scale and product breadth.
• Marel: Marel is an Icelandic-headquartered global provider of advanced processing equipment, systems, and full-line solutions for the poultry, meat, and fish industries. It serves the same charcuterie and seafood verticals as SEROBA, but with much broader product breadth and global scale.
• JBT Corporation: JBT is a US-listed global technology solutions provider for the food processing and air transportation industries, with broad protein processing, liquid foods, and sterilization offerings. It overlaps with SEROBA in petfood, prepared dishes, and protein-processing customer segments.
• Tetra Pak: Tetra Pak is a global leader in food processing and packaging, with deep strength in dairy and cheese processing equipment. It addresses the same cheese/dairy plant customers as SEROBA but at a much larger scale, alongside its packaging and processing solutions.
• Bühler Group: Bühler is a Swiss global plant equipment and process technology group serving the food, feed, and advanced materials industries. It competes with SEROBA in selected sub-verticals (e.g., grain, biscuits) where it offers broader, larger-scale solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seroba

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEROBA