Consumer Safety Technology

What Consumer Safety Technology does

Consumer Safety Technology, now operating as Mindr, is a privately held Iowa-based company founded in 1987 that develops substance detection, monitoring, and safety technology—primarily ignition interlock devices (IIDs) used to prevent intoxicated vehicle operation. The company operates a multi-brand portfolio that includes Intoxalock (market-leading IID brand), Breathe Easy (specialty insurance offered through Progressive's distribution network), Keepr (teen driver safety technology, including the newly launched Keepr Drive), ADS (IID installation and service network), and recenTHC (cannabis detection technology). Across the past decade, the company's technology has prevented approximately 35 million intoxicated driver vehicle startups, including 400,000 since 2020, and has helped more than 1.2 million drivers regain their licenses.

The core technology is a vehicle-mounted breath alcohol sensor and control system that prevents engine start when the driver is intoxicated, combined with ongoing monitoring and calibration infrastructure to support court-mandated compliance reporting. The company has grown this platform into a five-brand portfolio spanning hardware devices, recurring monitoring services, insurance, and adjacent safety technology for teen drivers. Headcount of 501-1000 employees and a 37+ year operating history indicate an established mid-sized operating company that is actively re-positioning, as evidenced by the June 2024 corporate rebrand to Mindr and a series of senior leadership appointments through 2024-2025.

Mindr generates revenue through three primary streams: recurring IID monitoring and calibration services for court-mandated users (Intoxalock), insurance premiums from Breathe Easy Insurance Company distributed through Progressive's Priority 20 program, and hardware sales of safety monitoring devices to consumers, state authorities, and employers. The go-to-market is multi-channel: direct-to-consumer online for individual product purchases, an InstallerNet partnership for IID installation services across multiple states, direct enterprise sales to state government agencies and courts, and Progressive's network for insurance distribution. The company serves three primary customer segments—individual consumers (DUI-mandated users and parents of teen drivers), state authorities (DUI compliance and traffic safety programs), and commercial employers (fleet and workplace safety)—with court-mandated consumer demand and state government contracts forming the core revenue base.

Name

Consumer Safety Technology

Legal name

Consumer Safety Technology Holdings Inc.

Website

https://consumersafetytechnology.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Consumer Safety Technology (operating as Mindr) is a privately-held Iowa-based company founded in 1987 that provides substance detection and safety technology—primarily ignition interlock devices—through its Intoxalock, Breathe Easy, Keepr, ADS, and recenTHC brands to consumers, state authorities, and employers.

Ownership category

akta.pro rank

Product category

Ignition Interlock and Substance Detection Safety Technology

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO)

Keywords

• Ignition interlock devices
• Substance detection technology
• DUI monitoring programs
• Driver safety technology
• Specialty monitoring services

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ignition Interlock Devices (Intoxalock): Intoxalock provides ignition interlock devices that prevent intoxicated individuals from starting vehicles, generating recurring revenue through device monitoring and calibration services for court-mandated users
2. Insurance Products (Breathe Easy): Breathe Easy Insurance Company provides specialty insurance products, operating as part of Progressive's network, generating revenue through insurance premiums
3. Safety Technology Devices: Safety monitoring devices and solutions for consumers and employers including Keepr and ADS products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Consumer Safety Technology (operating as Mindr) designs, manufactures, distributes, and services ignition interlock devices (IIDs) and related substance detection safety products under its Intoxalock brand, which prevents intoxicated drivers from starting their vehicles. The company complements the hardware business with continuous monitoring subscriptions, calibration services, specialty insurance through Breathe Easy, teen driver safety technology via Keepr (including the October 2025-launched Keepr Drive device), THC detection through recenTHC, and installation services through ADS, serving consumers, state authorities, and employers across the United States.

Product overview

Mindr (formerly Consumer Safety Technology Holdings Inc.) operates as a multi-brand portfolio company offering a comprehensive suite of substance detection, monitoring, and safety technology products and services. The portfolio is structured around five core brands: Intoxalock (ignition interlock devices preventing intoxicated vehicle starts), Breathe Easy (insurance services for monitored individuals), Keepr (proactive road safety technology including teen driver safety), recenTHC (THC/drug detection), and ADS (IID installation services). These products work together to serve consumers, state authorities, and employers with innovative technology that helps individuals know where they stand and make safe choices.

Differentiator

Problem solved

Functional benefit

Brands

• Intoxalock: Ignition interlock devices (IID) for DUI offenders, preventing intoxicated individuals from starting their vehicles.
• Breathe Easy
• Keepr
• ADS
• recenTHC

Products and services

• Intoxalock Ignition Interlock Devices (IID) Market-leading ignition interlock device brand that prevents intoxicated individuals from starting their vehicles, with the technology used by consumers with court-mandated IID requirements, employers, and state authorities.
• Breathe Easy Insurance Specialty insurance products serving individuals in the monitoring and interlock space, distributed through Progressive's Priority 20 program.
• Keepr Drive Teen Driver Safety Device Proactive teen driver safety device launched in October 2025 to combat teen crash deaths, with the broader Keepr brand hosting road safety alliance discussions and community engagement.
• recenTHC THC Detection Technology Cannabis detection and monitoring technology addressing drug-impaired driving through substance detection capabilities.
• ADS Ignition Interlock Installation and Services Ignition interlock device installation and service network brand supporting the Intoxalock product line across multiple U.S. states.
• Easy IID Program Simplified installation program offered through the InstallerNet partnership providing ignition interlock device installation and maintenance services across multiple states.

Quantifiable outcome

• 400,000 intoxicated vehicle starts prevented since 2020
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• InstallerNetcoreChannel Partner/ Reseller/ Distributor · 1 June 2025Intoxalock announced expansion of the Easy IID Program with InstallerNet, providing ignition interlock device installation and maintenance services across multiple states including Maryland, New Jersey, and Pennsylvania. InstallerNet serves as the installation and service network for the Easy IID program, enabling wider geographic coverage for customers requiring ignition interlock devices.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Alcohol Countermeasure Systems (ACS): ACS manufactures ignition interlocks and evidential breath alcohol testing equipment for court, workplace, and consumer use globally. Direct product-level peer with comparable technology (alcohol sensors + control unit) and end markets.
• LifeSafer (Alcohol Detection Systems): LifeSafer is one of the largest US ignition interlock providers, operating a similar court-mandated IID model with installer networks across multiple states. Directly comparable to Intoxalock in product, customer (state authorities, courts, DUI offenders), and recurring service revenue model.
• Guardian Interlock Systems: Guardian Interlock is a Tier-1 US ignition interlock device provider serving court-mandated and voluntary drivers. Direct competitor to Intoxalock with shared installers, regulatory relationships, and subscription-style monitoring revenue.
• Monitech: Monitech is an ignition interlock manufacturer with court-mandated and employer programs in the US. Direct technology and channel peer to Intoxalock with comparable device-plus-monitoring subscription model.
• SmartStart Inc. SmartStart is a major nationwide ignition interlock device manufacturer and service provider with comparable court-mandated monitoring revenue streams. Sells through authorized installer networks, targets the same consumer and state-authority segments as Intoxalock.

Broad incumbents

• Drägerwerk AG & Co. KGaA: Dräger is a global industrial and medical safety company whose Dräger Interlock product competes directly in the ignition interlock market alongside law-enforcement breathalyzers. Broader portfolio (gas detection, medical, safety) but the interlock division is a direct competitor to Intoxalock.

Others

• Intoxalock management buyout candidates / newly public IID acquirers: Private-equity-backed holding structures consolidating the fragmented US IID market represent potential strategic consolidators or acquirers in the same regulated substance-monitoring category, useful as a private-market comparable for Mindr.

Emerging players

• Soberlink Healthcare: Soberlink specializes in remote alcohol monitoring with cellular breathalyzers used in family-court, child-custody, and outpatient settings. Emerging player in a partially overlapping monitoring category that could evolve toward court-mandated IID use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clairvoyante

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Safety Technology