What Synchronicity Theatre does

Synchronicity Theatre is a 501(c)(3) nonprofit theatre company founded in 1997 and headquartered in Atlanta, Georgia. It produces two core seasons — Bold Voices (adult-oriented contemporary plays with social-issue themes) and a Family Series adapted from children's literature — performed in a 138-seat venue at Peachtree Pointe in Midtown Atlanta. The company also operates a secondary Annex space in Piedmont Heights for classes, events, and rehearsals. Beyond productions, it runs an ecosystem of development and outreach programs including the Stripped Bare new play incubator, the SheWrites New Play Festival for women playwrights, the New Stages touring program across the Southeast, Playmaking for Kids (ages 3-18), Playmaking for Girls (serving at-risk teen girls in juvenile justice, group homes, and refugee communities), the Designers of Color Initiative, and Production Boot Camp in partnership with other Atlanta theatres.

The company's underlying technology is conventional live-theatre production infrastructure (lighting, sound, projection, scenic systems) integrated into a fixed-grid 138-seat house, with online ticketing delivered through the Spektrix platform. Programmatic differentiation comes from editorial and curatorial methods — minimal-production incubation for new works, structured mentorships for BIPOC designers, and trauma-informed playwriting curricula — rather than proprietary technology. Distribution is multi-channel: direct box office, online ticketing, venue rental to 90+ outside producers since 2014, school and community-based outreach, and Southeast touring.

Revenue is generated across five streams: ticket sales (general admission starting at $30-$35, reserved/swanky tiers up to $45, plus PWYC and $10 Adventurer pricing), venue rentals ($100-$300/hour nonprofit/corporate rates, $750-$2,150 day buyouts), donations and fundraising (including an annual raffle), educational workshop fees ($1,540-$9,000 per workshop for schools and corporate teams), and corporate sponsorships anchored by the annual Women in the Arts & Business Luncheon. The company is governed by a Board of Directors and led by Co-Founder/Producing Artistic Director Rachel May and Managing Director Celise Kalke; it is not venture-backed and is sustained through earned income, individual donations, corporate sponsorships, and institutional grants (Georgia Humanities, NEA/TCG, Bloomberg Philanthropy Atlanta Cohort).

Name

Synchronicity Theatre

Legal name

Synchronicity Theatre

Website

https://synchrotheatre.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Synchronicity Theatre is a 501(c)(3) nonprofit founded in 1997 in Atlanta, producing contemporary adult and family theatre in a 138-seat venue while running new-play incubation, touring, and outreach programs serving women, girls, and emerging artists.

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Touring Theatre Productions (MPAGABAC), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatre productions
• Theatre education programs
• New play development
• Youth arts outreach
• Venue rental services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from mainstage productions, family series, touring shows, and special performances. Ticket tiers include general admission, swanky/reserved seating, student/senior discounts, and pay-what-you-can options. Group discounts available.
2. Donations and Fundraising: Individual donations, corporate sponsorships, annual raffle events (Dinner for Two Anywhere in the World), and Women in the Arts & Business Luncheon fundraising events.
3. Venue Rentals: Rental income from other arts organizations and community events using Synchronicity's 138-seat theatre. Rates vary by nonprofit/corporate status, day of week, and rental duration (hourly, daily, weekly).
4. Educational Workshops and Programs: Fees from workshops for children, students, adult team-building, corporate teams, and nonprofit organizations. Programs include 2-Day Creation Workshop, 1-Day Playmaking Workshop, Unique Voices Workshop, Audition Workshop, and corporate offerings.
5. Sponsorships and Luncheon Revenue: Corporate sponsorships for Women in the Arts & Business Luncheon at various levels ($150-$2000+), table hosting, and ticket sales for the annual networking event.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Synchronicity Theatre is a 501(c)(3) nonprofit live theatre company in Midtown Atlanta that produces a season of adult contemporary plays (Bold Voices) and family-friendly adaptations (Family Series), develops new works through the Stripped Bare arts incubator and SheWrites festival, runs touring productions to Southeast venues, and operates education/outreach programs including Playmaking for Kids, Playmaking for Girls, Classes & Workshops, Designers of Color Initiative, and Production Boot Camp. The 138-seat theatre is also rented to outside arts organizations and community events.

Product overview

Synchronicity Theatre operates as a live theatre company in Atlanta offering a portfolio of theatrical productions and educational programs. The company presents two main production series: Bold Voices (adult-oriented contemporary plays) and Family Series (family-friendly adaptations of children's literature). Supporting these core offerings are development programs including Stripped Bare (new play incubator), SheWrites (women's playwright festival), and New Stages Tour (touring productions). Education and outreach initiatives include Playmaking for Kids (theatre education for ages 3-18), Playmaking for Girls (empowerment program for teen girls), and Production Boot Camp (technical training). The theatre also offers venue rental services and hosts the annual Women in the Arts & Business Luncheon fundraising event.

Differentiator

Problem solved

Functional benefit

Brands

• Stripped Bare: An arts incubator project that provides research and development time for new theatrical works, allowing emerging artists to test-drive new ideas. It is about theatre at its core—actors, words, passion, movement, and ideas.
• Playmaking for Girls
• Playmaking for Kids
• New Stages Tour
• SheWRITES New Play Festival

Products and services

• Bold Voices Production Series Adult-oriented contemporary mainstage theatre season featuring world premieres and regional premieres that address social issues and uplift diverse voices, with general admission tickets starting at $35, swanky reserved seating starting at $45, and $10 Adventurer Tickets and Pay-What-You-Can Wednesday nights available.
• Frederick Family Series Family-friendly theatrical productions adapted from children's literature (such as Frederick, Catching the Moon, Petite Rouge) designed to entertain and educate young audiences while promoting literacy, with adult tickets starting at $30 and children's tickets at $15 plus gift bundles pairing tickets with plush toys and books.
• Stripped Bare Arts Incubator New play development incubator that provides emerging playwrights with theatre space, a $1,000 grant, marketing support, and professional videography of the final performance; produces 4+ new works per season in stripped-down, minimal-production formats.
• SheWrites New Play Festival Bi-annual festival that brings female playwrights from across the country to Synchronicity to workshop their unproduced plays over 10 days with a director, dramaturg, and cast, in partnership with Playwrights' Center, New Dramatists, and Atlanta's Working Title Playwrights.
• New Stages Tour Touring program that brings Family Series productions such as The Miraculous Journey of Edward Tulane, Where the Mountain Meets the Moon, Mufaro's Beautiful Daughters, and Petite Rouge to theatres across the southeastern United States.
• Playmaking for Girls Outreach Program Theatre outreach program empowering at-risk teen girls in Metro Atlanta through creation workshops, in-school residencies, summer programs, and a culminating public performance; serves girls in the Department of Juvenile Justice system, group homes (e.g., Little Debbie's Second Chance Homes), and refugee communities (e.g., Global Village Project), with 250+ participants annually.
• Playmaking for Kids Education Program Theatre education programs for children ages 3-18, including after-school enrichment, summer and vacation camps, the Playmakers middle school program featuring performances on Synchronicity's stage, and partnerships with schools such as Atlanta International School, Atlanta Montessori School, The Children's School, and YMCA of Metro Atlanta.
• Classes & Workshops Paid educational workshops for children, students, adults, and corporate teams, including the 2-Day Creation Workshop ($3,500-$9,000), 1-Day Playmaking Workshop ($2,500-$6,000), Unique Voices Workshop ($1,540-$3,220), Audition Workshop, and corporate team-building offerings.
• Designers of Color Initiative Success-scaffold initiative providing emerging BIPOC designers and directors with structured mentorships, financial/life-skills/mental health training, professional network access, career fair opportunities, and a hiring pathway to Atlanta-area theatres, in partnership with Multiband Studios, 360 Arts Blvd, and Atlanta Theatre Artists for Justice.
• Production Boot Camp Training program for new and upskilling Atlanta-based technicians covering stage management, electrics, carpentry, and production management, delivered in partnership with Actor's Express, Dad's Garage, Georgia Ensemble Theatre, Theatrical Outfit, and Stage Door Players.
• Venue Rental Service Rental of Synchronicity's 138-seat theatre at Peachtree Pointe (1545 Peachtree St. NE) to performing arts organizations, film festivals, dance companies, and community events; nonprofit rates from $100/hour or $750 daily, corporate rates from $200-$300/hour or $1,150-$2,150 day buyout, weekly rentals up to $9,500, inclusive of sound/lighting/projection systems.
• Women in the Arts & Business Luncheon Annual fundraising luncheon with panel discussions connecting business and arts leaders, with single tickets at $150, sponsorships starting at $1,500, table hosts at $1,250 (4 tickets) or $2,000 (full table of 8). Annual event.

Quantifiable outcome

• Serves 16,000+ patrons annually including 250+ at-risk teen girls through Playmaking for Girls
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• National New Play Network (NNPN)coreStrategic or Co-development PartnerProud member of NNPN enabling rolling world premieres of new plays. Synchronicity produces rolling world premieres in partnership with other NNPN member theatres, such as The Rocket Men with Phoenix Theatre (IN) and Angels Theatre (NE).
• Bloomberg Philanthropy's Atlanta CohortcoreStrategic or Co-development PartnerParticipant in Bloomberg Philanthropy's Atlanta Cohort supporting arts organizations with funding and resources for audience building and organizational development.
• Playwrights' Center (Minneapolis)coreStrategic or Co-development PartnerRegulars member at Playwrights' Center in Minneapolis, enabling access to new play development resources and playwright networks.
• SheWrites Festival PartnerscoreStrategic or Co-development PartnerPartnership with Playwrights' Center (MN), New Dramatists (NYC), and Atlanta's Working Title Playwrights for the bi-annual SheWrites New Play Festival bringing female playwrights from across the country.
• Alpha Kappa Alpha Sorority, Incorporated Tau Epsilon Omega ChaptermajorGTM or Marketing PartnerYear-long partnership exploring themes from Toni Morrison's work, culminating in The Bluest Eye production. Community engagement and cultural programming partner.
• Liberian ConsulatemajorGTM or Marketing PartnerSpecial performances and post-show talkbacks for Georgia's Liberian population during Eclipsed production. Partnership extended to National Center for Civil and Human Rights for race and gender discussions.
• Moms Demand ActionminorGTM or Marketing PartnerCommunity partner for Ripe Frenzy production, hosting roundtable on gun violence in schools with community leaders and experts.
• The Ben Marion Institute for Social JusticeminorGTM or Marketing PartnerCommunity partner for engagement programming around social justice themes in productions.
• JED FoundationminorGTM or Marketing PartnerMental health partnership during Ripe Frenzy production addressing gun violence themes affecting students.
• Little Debbie's Second Chance HomesmajorGTM or Marketing PartnerPartner for Playmaking for Girls program serving girls in group homes. Girls from this facility participate in creation workshops and public performances.
• Global Village ProjectmajorGTM or Marketing PartnerOngoing in-school residency partnership with all-girls middle school for refugee students in Decatur, GA. Weekly sessions throughout school year.
• Georgia State University - Perimeter College Fine Arts DepartmentmajorGTM or Marketing PartnerHost venue partner for Playmaking for Girls Summer Program public performance at Marvin Cole Auditorium on Clarkston Campus.
• 360 Arts BlvdminorStrategic or Co-development PartnerFounded by Taryn Janelle, organization dedicated to uplifting creative entrepreneurship. Community partner for Designers of Color initiative.
• Atlanta Theatre Artists for JusticeminorGTM or Marketing PartnerCommunity partner for Designers of Color initiative focused on creating equitable opportunities for theatre artists of color.
• Actor's ExpressminorStrategic or Co-development PartnerPartner theatre for Production Boot Camp training program for new and upskilling Atlanta-based technicians.
• Dad's GarageminorStrategic or Co-development PartnerPartner theatre for Production Boot Camp training program for new and upskilling Atlanta-based technicians.
• Georgia Ensemble TheatreminorStrategic or Co-development PartnerPartner theatre for Production Boot Camp training program for new and upskilling Atlanta-based technicians.
• Theatrical OutfitminorStrategic or Co-development PartnerPartner theatre for Production Boot Camp training program for new and upskilling Atlanta-based technicians.
• Stage Door PlayersminorStrategic or Co-development PartnerPartner theatre for Production Boot Camp training program for new and upskilling Atlanta-based technicians.
• Leitalift FoundationmajorStrategic or Co-development PartnerPartnership since 2004 supporting two interns each year with $1,000 stipend. Criteria includes financial need, artistic promise, and desire to work long-term in theatre. For young women benefiting from mentorship with women theatre artists.
• Agnes Scott CollegeminorStrategic or Co-development PartnerPartnership launched to train new theatre artists, build professional connections, and develop women leaders through theatre education and internship opportunities.
• Delta Community Credit UnionminorGTM or Marketing PartnerAnnual sponsor of Women in the Arts & Business Luncheon supporting women in the arts community.
• Alston & BirdminorGTM or Marketing PartnerLong-time sponsor of Women in the Arts & Business Luncheon as opportunity to engage with clients and network with Atlanta arts community.
• Atlanta Reggae in the ParkminorGTM or Marketing PartnerPartner for Bob Marley's Three Little Birds production to educate children on Caribbean culture.
• Literacy ActionminorGTM or Marketing PartnerPartner for A Year with Frog and Toad providing family literacy class for parents followed by show attendance.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Stage Door Players: Dunwoody-based community theatre producing plays and small musicals. Direct peer at similar scale; partners with Synchronicity on Production Boot Camp technician training.
• Theatrical Outfit: Downtown Atlanta theatre producing contemporary plays and classics. Direct peer in geography, scale, and producing-theatre model; partners with Synchronicity on Production Boot Camp technical training.
• Georgia Ensemble Theatre: Atlanta-area professional theatre producing a mix of new and classic works. Direct peer in regional scope, scale, and producing-theatre model; partners with Synchronicity on Production Boot Camp.
• 7 Stages Theatre: Atlanta-based alternative theatre producing experimental and socially engaged work. Direct peer in scale and mission orientation; Synchronicity's very first project was staged at 7 Stages in 1996.
• Dad's Garage: Atlanta-based improv and comedy theatre serving a similar mid-market audience. Direct peer in geography, scale, and patron demographic; partners with Synchronicity on Production Boot Camp, and shares venue partner relationships.
• Aurora Theatre: Lawrenceville-based professional theatre producing contemporary and classic plays. Direct peer in scale and programming approach; Rachel May has directed there.
• Essential Theatre: Atlanta-based new play development theatre. Directly comparable mission around new American work; Jennifer Kimball (Synchronicity's Stripped Bare Co-Producer) was previously Managing Director at Essential Theatre.
• Actor's Express: Atlanta-based contemporary theatre producing bold, socially engaged plays. Directly comparable in programming style, scale, and audience overlap; Rachel May has directed there and Synchronicity's Production Boot Camp partners with Actor's Express.
• Alliance Theatre: Atlanta's largest regional theatre, producing a mix of new works, musicals, and classics. Directly comparable as a Midtown-based producing theatre sharing patrons, donors, and corporate sponsors with Synchronicity. Celise Kalke previously led Alliance's New Work programs before joining Synchronicity.

Regional players

• Center for Puppetry Arts: Atlanta-based performing arts venue producing family-oriented puppetry shows. Comparable as an Atlanta family-ticketing arts organization competing for similar family audiences, though with a different core medium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synchrotheatre
• YouTubeyoutube.com/user/SynchronicityTheatre
• Facebookfacebook.com/synchrotheatre
• LinkedInlinkedin.com/company/synchronicity-theatre
• Instagraminstagram.com/synchrotheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synchronicity Theatre