What NONGHYUP FEED does

Nonghyup Feed (농협사료), legally NONGHYUPFEED CO., LTD., is a privately held South Korean compound feed manufacturer established in 1960 as the feed business division of the National Agricultural Cooperative Federation (Nonghyup). The company produces and sells a comprehensive portfolio of compound feeds for beef cattle, dairy cows, pigs, laying hens, broilers, ducks, organic livestock, and specialty pet breeds across 13 regional branch offices and manufacturing facilities nationwide, supported by an R&D center and three internal subsidiaries (NH-HAY for hay, Busan Bio, and Gunsan Bio).

Name

NONGHYUP FEED

Legal name

NONGHYUPFEED CO.,LTD.

Website

https://nonghyupsaryo.co.kr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

NongHYUP FEED is a South Korean compound feed manufacturer established in 1960 under the National Agricultural Cooperative Federation, producing HACCP-certified feeds for beef, dairy, pig, layer, broiler, duck, and organic livestock across 13 nationwide branches plus three subsidiaries (NH-HAY, Busan Bio, Gunsan Bio) serving cooperative-member livestock farms.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Organic/Non-GMO/Identity-Preserved Custom Formulation (certification-aligned specs) (AFADAMAI), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Compound feed manufacturing
• Livestock nutrition products
• Animal feed production
• Premium beef cattle feed
• Poultry and swine feed

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Feed Manufacturing and Sales: Manufactures and sells compound feed for beef cattle, dairy, pigs, layers, broilers, ducks, and organic livestock. Revenue generated through direct B2B sales to livestock farms via nationwide ordering system and branch offices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NONGHYUP FEED (농협사료) is a South Korean compound feed manufacturer that produces and sells a comprehensive portfolio of animal feeds for beef cattle, dairy cows, pigs, laying hens, broilers, ducks, and organic livestock. The company operates HACCP-certified manufacturing plants across South Korea and develops specialized feeding programs such as HIT (layer hens) and G-Max Care (swine). Products are sold directly to livestock farms via a nationwide phone ordering system and a network of 13 regional branches and factories.

Product overview

NONGHYUP FEED (농협사료) is a South Korean animal feed company offering a comprehensive portfolio of compound feeds organized by livestock type: beef cattle (비육 - 진심 시리즈, 명품안심, TMR), dairy cattle (낙농 - 명품락토), pigs (양돈 - 베이브, 하이윈, 지맥스 케어), laying hens (산란 - 히트산란, 명품골드, 명품스마트), broilers (육계 - 명품프리미엄 series), ducks (오리 - 오리사랑), and organic feeds across species. The company operates through multiple production branches (R&D센터, 강원지사, 충청지사, 전북지사, 전남지사, 경북지사, 경남지사, 울산지사, 경주지사, 원주공장) and subsidiaries including 부산바이오, 군산바이오, and NH-HAY. 지맥스 케어 integrates the Gunsan Bio product Annayo (안뇨) for pig farm odor reduction. The company develops new feeds and feeding management programs while utilizing domestic feed materials and eco-friendly antibiotic-free formulations to advance high-quality domestic livestock production.

Differentiator

Problem solved

Functional benefit

Brands

• NH-HAY: Hay products division of NONGHYUP FEED
• 부산바이오 (Busan Bio)
• 군산바이오 (Gunsan Bio)
• 진심 시리즈 (Jinsim Series)
• 명품안심
• 명품락토
• 베이브 (Beib)
• 하이윈 (Haiwin)
• 지맥스 케어 (G-Max Care)
• 히트산란 (HIT)
• 명품프리미엄 초이M
• 명품프리미엄 전기C
• 명품프리미엄 후기P(C)
• 오리사랑 육용오리
• 오리사랑 산란오리

Products and services

• Beef Cattle Jinsim Series (비육 진심 시리즈) Premium beef fattening feed series developed for optimal slaughter performance and high-quality meat production, used by Korean Hanwoo beef cattle farms.
• Beef Cattle Myeongpum Ansim (비육 명품안심) Premium beef fattening feed focused on producing safe and high-quality beef for consumers, targeting Korean beef (Hanwoo) cattle operations.
• Beef Cattle TMR (비육 TMR) Total Mixed Ration (TMR) feed for beef cattle, providing complete and balanced nutrition in a single feed mix.
• Dairy Cattle Myeongpum Nakto (낙농 명품락토) Premium dairy cattle feed designed to maintain healthy lactating cows and comfortable farm environments for sustainable milk production.
• Piglet Feed Babe (양돈 베이브) Piglet feed supporting early growth and development of young pigs.
• Pig Feed Highwin (양돈 하이윈) Pig feed formulation designed for enhanced pig growth and performance.
• G-Max Care (지맥스 케어) Pig farming care feed addressing three key areas: odor reduction, blood/metabolic health improvement, and disease prevention, utilizing Gunsan Bio's Annayo product for odor reduction and farm management services.
• HIT Layer Feed Program (히트산란) Layer hen feed program with staged raising and laying programs (raising: chicks, pullets, mid-pullet, large pullet, pre-lay; laying: 산란180, 170, 160, 155 for different week ranges) developed for genetically improved high-yielding laying hens.
• Premium Broiler Feed Series (명품프리미엄) Three-stage premium broiler feed line: Myeongpum Premium ChouiM (starter, 0-3 weeks), Myeongpum Premium JeongiC (grower), and Myeongpum Premium HugiP(C) (finisher) for high farmer income and superior meat quality.
• Duck Feed OriSarang (오리사랑) Duck feed for meat duck production (육용오리) and laying duck production (산란오리) with safe feed manufacturing facilities and eco-friendly livestock production environment.
• Organic Feed Line (유기 사료) Organic compound feeds for beef cattle, dairy cattle, pigs, and chickens for antibiotic-free, eco-friendly livestock production and premium organic brand development.
• Specialty Feeds (기타 사료) Specialized feeds for dogs (OK-DOG), premium dogs (양견명품), medicinal plants (약록명품), war horses (적토마), rabbits (토끼사랑), and sheep (양사랑).
• Young Calf Premium Feed (어린송아지 명품 사료) Newly launched premium feed product for young calves (어린송아지) designed to raise them as high-quality animals, launched in April 2026.
• NH-HAY Hay Products Hay product brand (subsidiary division) under Nonghyup Feed for livestock nutrition.
• Busan Bio Functional Feed Ingredients (부산바이오) Busan Bio subsidiary division producing functional feed ingredients and additives for livestock nutrition.
• Gunsan Bio Functional Feed Ingredients (군산바이오) Gunsan Bio subsidiary producing functional feed ingredients and additives, including the Annayo odor reduction product used in G-Max Care pig feed.

Quantifiable outcome

• Proven track record in national livestock competitions - multiple Presidential Awards, Prime Minister Awards, and Minister Awards won by farmers using Nonghyup Feed products
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• ForFarmers: European compound feed leader serving ruminants, swine, and poultry with emphasis on life-stage feeding programs. Comparable in staged feeding approach and multi-species portfolio; primarily European footprint with no direct Korean overlap.
• East Hope Group: Major Chinese feed manufacturer with significant poultry, swine, and ruminant feed operations. Comparable in compound feed production scale; Asia-Pacific peer with limited direct Korean market overlap but similar product category.
• New Hope Liuhe: China's largest animal feed producer with global ambitions, serving swine, poultry, and ruminants. Comparable in compound feed manufacturing scale and multi-species product line; primarily serves China rather than competing head-to-head in Korea.

Emerging players

• Alltech: US-based animal nutrition company focused on specialty feed additives, premixes, and functional feeds. Comparable to Nonghyup Feed's HIT and G-Max Care programs through its emphasis on performance and health outcomes rather than commodity feed.
• Nestlé Purina PetCare (Korea): Global pet food manufacturer with a Korean presence in dog/cat food. Comparable to Nonghyup Feed's specialty OK-DOG and pet feed line; serves the same Korean companion animal segment with greater brand and marketing scale.

Broad incumbents

• Nutreco (Trouw Nutrition): Global animal nutrition company (owned by SHV Holdings) producing compound feeds, premixes, and specialty feed additives across livestock species. Comparable to Nonghyup Feed's HIT and G-Max Care-style staged feeding programs and functional additives.
• De Heus Animal Nutrition: Dutch-headquartered global animal feed producer with strong Asian footprint (including Korea), serving swine, poultry, and ruminants. Comparable in compound feed technology and multi-species offering; competes in the same premium-formulation space as Nonghyup Feed.
• Charoen Pokphand (CP Group) Korea: Asian integrated feed and livestock conglomerate with Korean operations offering compound feed for poultry, swine, and aquaculture. Comparable in scale and multi-species feed manufacturing; backed by larger regional supply chain.
• Cargill Animal Nutrition (Korea): Global animal feed giant with significant Korean operations serving cattle, swine, and poultry producers. Overlaps directly with Nonghyup Feed's product portfolio but operates as a multinational with broader capital and R&D resources.

Direct peers

• CJ CheilJedang (CJ Feed): One of Korea's largest compound feed manufacturers with a full multi-species portfolio (cattle, swine, poultry) and nationwide plant footprint. Directly comparable to Nonghyup Feed in product mix, B2B channel model, and domestic Korean focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NONGHYUP FEED