What Novas Bio does

Novas Bio, Inc. is a privately held life science consumables manufacturer founded in 2020 and headquartered in Union City, California, with operational and shipping facilities in Hayward, California. The company designs and manufactures PCR (polymerase chain reaction) consumables and adjacent laboratory plasticware, including PCR tubes and caps, PCR plates (96-well, 384-well, and hard-shell variants), sealing films, pipette tips (filter and non-filter), microcentrifuge tubes with snaplock caps, screw cap tubes, and deep well plates with silicone sealing mats. Products are constructed from medical-grade polypropylene and research-grade silicone, certified DNase/RNase/Human DNA free and non-pyrogenic, and engineered for compatibility with 30+ major real-time PCR and sequencing instrument platforms including Bio-Rad, Applied Biosystems, Qiagen, Roche, and Thermo Scientific.

The company operates a direct-to-consumer e-commerce model through novasbio.com, supplemented by a distributor portal for international channel sales. Pricing is unit-based with a perpetual "Buy 9 Get 1 Free" promotion applied across the catalog, free sample packs priced $1-$5, free shipping within the USA/Canada/Mexico, and a $99 flat-rate worldwide shipping option. The website is localized in English, Spanish, and Japanese, and the company supports customer acquisition through a free sample program and a Product Finder/Cross-Reference Finder that maps SKUs to competitor products.

Target customers include life science researchers conducting PCR, real-time PCR, and sequencing workflows, as well as diagnostic and clinical laboratories with high-volume consumable needs. The horizontal go-to-market approach, combined with a 1-10 employee headcount and no disclosed external funding, frames Novas Bio as a small, founder-operated challenger competing on price, instrument compatibility, and agility against entrenched incumbents such as Bio-Rad, Eppendorf, and Thermo Fisher.

Name

Novas Bio

Legal name

Novas Bio, Inc.

Website

https://novasbio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Novas Bio is a privately held California-based manufacturer of PCR and life science laboratory consumables (tubes, plates, tips, sealing mats) sold direct-to-customer via e-commerce to research and diagnostic laboratories globally.

Ownership category

akta.pro rank

Product category

Laboratory Consumables

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Medical & Life Sciences Injection Molding (Devices, Diagnostics, Cleanroom) (IMANAFAC)

Keywords

• PCR consumables
• Laboratory plasticware
• Life science consumables
• PCR plates
• Pipette tips

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Laboratory Consumables Sales: One-time product sales of PCR consumables, pipette tips, microcentrifuge tubes, screw cap tubes, sealing films, and deep well plates through e-commerce platform. Volume-based pricing with Buy 9 Get 1 Free promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Novas Bio designs and manufactures consumable PCR products for life science research and diagnostic laboratories, including PCR tubes and caps, PCR plates (96-well, 384-well, and hard-shell variants), sealing films, pipette tips, microcentrifuge tubes, screw cap tubes, and deep well plates with silicone sealing mats. Products are made from medical-grade polypropylene and research-grade silicone, certified DNase/RNase/Human DNA free and non-pyrogenic, and engineered for compatibility with major real-time PCR instrument platforms.

Product overview

Novas Bio is a life science consumables company offering a comprehensive portfolio of PCR consumables and laboratory plasticware. The product line centers on PCR-related products including tubes, plates, and strip caps, complemented by supporting products such as sealing films, pipette tips, microcentrifuge tubes, screw cap tubes, and deep well plates with sealing mats. The company emphasizes compatibility with major instrument platforms including Bio-Rad, Applied Biosystems, and other major PCR thermocycler manufacturers. All products are manufactured to quality standards with DNase/RNase-free, human DNA-free, and non-pyrogenic certifications.

Differentiator

Problem solved

Functional benefit

Brands

• re-Think™ Pipette Tips: A sustainable pipette tip product line mentioned under the company's sustainability initiative.

Quantifiable outcome

• Broad compatibility with major PCR instruments from vendors including Bio-Rad, Applied Biosystems, Thermo Scientific, Roche, Qiagen, and 30+ other brands

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Starlab Group: Specialist in pipette tips, PCR tubes, plates, and related lab plasticware. Mid-sized consumables pure-play with similar target audience and product breadth to Novas Bio.
• BRAND (BrandTech Scientific): Specialist mid-market supplier of pipette tips, PCR consumables, and lab plasticware with comparable product depth and similar institutional research-lab focus.
• Sarstedt: Manufacturer of microcentrifuge tubes, screw cap tubes, PCR consumables, and general lab plasticware. Closely comparable product portfolio and lab customer base.
• Bio-Rad Laboratories: Major manufacturer of PCR plates, tubes, and consumables, tightly co-marketed with its CFX thermal cyclers. Directly comparable product range to Novas Bio's PCR-focused SKU set.
• Greiner Bio-One: Produces PCR plates, tubes, pipette tips, and sealing films for research and diagnostic labs. Direct product overlap across the full PCR workflow consumables range.
• Mettler-Toledo (Rainin): Rainin-branded pipette tips and liquid-handling consumables are a direct match for Novas Bio's pipette tip line, targeting the same research lab customers.
• Eppendorf: Global leader in PCR consumables (tubes, plates, strip caps) and pipette tips. Directly competes with Novas Bio's core product line, with a deeper catalog and entrenched lab relationships.

Emerging players

• Celltreat Scientific Products: Smaller specialist in lab plasticware including PCR tubes, plates, and culture consumables. Comparable scale and product orientation to Novas Bio with overlapping distribution channels.

Peers

• Thermo Fisher Scientific (Life Sciences):

Broad incumbents

• Corning Life Sciences: Owns the Axygen brand and sells a large portfolio of PCR plates, tubes, and tips. Broader industrial conglomerate, but directly comparable offerings in the PCR consumables category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/novasbio
• LinkedInlinkedin.com/company/novas-bio-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novas Bio