European Automation

What European Automation does

EU Automation (legal name EU Automation; trading as European Automation) is a privately held industrial automation parts supplier founded in 2009 in Staffordshire, United Kingdom. The company sources and sells new, reconditioned, and obsolete automation and control components — spanning PLCs, drives, HMIs, and related equipment from over 100 OEMs including Siemens, ABB, Fanuc, Mitsubishi, Schneider, Omron, and B&R — to manufacturers seeking to avoid or resolve production downtime. Its core value proposition centers on locating hard-to-find, discontinued, and legacy parts through a multilingual global supplier network, backed by local distribution centres across major continents that enable same/next-day dispatch and worldwide delivery. The company reports having supplied over 3 million parts to date to a base cited variously as 50,000-98,000+ customers across up to 177 countries.

Technologically, the business operates a searchable parts catalogue and quote-request platform rather than a proprietary software product; differentiation rests on operational assets including a lifecycle-management calendar that tracks end-of-life and obsolete components from major manufacturers, obsolescence alerts, and distributed inventory/logistics infrastructure. Adjacent services include a Service Exchange program (customers return broken units for working replacements) and a 12-month return-to-base repair warranty offering.

The revenue model is transaction-based and quote-driven: one-time parts sales at market-fluctuating prices (no standard published pricing), transaction-fee-based Service Exchange, and professional repair services. Go-to-market is sales-led and inside-sales driven, using dedicated account managers, phone, live chat, and online enquiry forms with 30-day quote validity, supported by regional contact offices across EMEA, the Americas, Asia Pacific, Africa, and the Middle East. Demand generation is anchored in content marketing via the Knowledge Hub resource centre, the EU Audio podcast series, and an email newsletter with over 250,000 subscribers. Customers are predominantly enterprise manufacturers across automotive, aerospace, food & beverage, consumer goods, and heavy equipment, with named logos including 3M, Volvo, Rolls Royce, Nestle, Tesla, Coca-Cola, General Motors, Caterpillar, General Electric, HP, Unilever, and Procter & Gamble.

Name

European Automation

Legal name

EU Automation

Website

https://euautomation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

EU Automation is a UK-founded global distributor of new, reconditioned, and obsolete industrial automation and control parts, sourcing hard-to-find components from 100+ OEMs to help manufacturers avoid production downtime via quote-based sales and worldwide delivery.

Ownership category

akta.pro rank

Product category

Industrial Automation Parts Distribution

NAICS

Machinery Manufacturing (333), All Other Miscellaneous General Purpose Machinery Manufacturing (333998), Industrial Machinery Manufacturing (3332)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation parts
• Obsolete component sourcing
• Control equipment supply
• PLC spare parts
• Factory automation parts

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Parts Sales: One-time sales of new, reconditioned, and obsolete automation and control components. Pricing is quote-based with fluctuating market values for obsolete parts. Parts sold from inventory or sourced globally on request.
2. Service Exchange: Customers exchange old/broken units for working replacement parts. Customers must return broken part within 7 days of receiving new part. Environmentally and economically beneficial service.
3. Repair Services: Comprehensive repair service for faulty equipment with 12-month return-to-base warranty on repaired items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

European Automation supplies new, reconditioned, and obsolete industrial automation and control components from over 100 leading manufacturers including ABB, Siemens, Mitsubishi, Schneider, Fanuc, and Omron. The company operates a global sourcing network with distribution centers on every major continent, specializing in hard-to-find and end-of-life parts to keep manufacturing lines running. It complements parts supply with a Service Exchange program for swapping broken units and a 12-month warranty repair service.

Differentiator

Problem solved

Functional benefit

Brands

• Knowledge Hub: Free resource centre providing information on automation processes including videos, podcasts, blogs, guides, eBooks, interviews, and infographics.
• EU Audio

Products and services

• Automation Parts Supply (New, Reconditioned, Obsolete)
• Service Exchange Program
• Repair Services

Quantifiable outcome

• 4,268,931 parts supplied to 98,376 customers in 177 countries
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves15 records

Expansion highlights4 records

Direct peers

• Galco Industrial Electronics: Galco buys, sells, and repairs new, used, and surplus industrial controls and automation equipment from manufacturers like Allen-Bradley, Siemens, and ABB. Highly comparable business model of refurbishment-plus-distribution targeting the same downtime-driven buyer.
• Radwell International: Radwell is the closest direct competitor: a global distributor of new, refurbished, and obsolete industrial automation and control parts (PLCs, drives, motors). Both companies operate repair exchanges, lifecycle tracking, and emergency sourcing for end-of-life components, serving identical customer profiles.
• AutomationDirect: AutomationDirect distributes industrial automation products (PLCs, drives, HMIs) directly to customers, competing head-to-head on price and availability for active parts, although less focused on the obsolete-component niche that anchors EU Automation.

Broad incumbents

• Siemens: Siemens is the dominant OEM whose PLCs, drives, and controllers EU Automation most frequently sources and distributes. As an OEM with authorized-channel programs, Siemens is simultaneously supplier, indirect competitor, and a source of obsolescence that generates EU Automation's opportunity.
• ABB: ABB is a major OEM of industrial automation and control equipment, including drives and PLCs. EU Automation distributes ABB-branded parts, and ABB's authorized channel represents both supply and indirect competitive pressure.
• Schneider Electric: Schneider Electric (including its Modicon/Telemecanique lines) is one of the most heavily listed OEMs on EU Automation's catalog. Its global service-and-distribution network competes for the same maintenance-spend budgets.
• Rockwell Automation: Rockwell Automation (Allen-Bradley) is a leading PLC and industrial-controls manufacturer whose legacy installed base creates substantial obsolete-part demand that independent distributors like EU Automation serve. Its Encompass partner program is a competing authorized channel.
• RS Components: RS Components is a large broad-line electronics and industrial-products distributor (owned by Electrocomponents). It overlaps with EU Automation on active industrial parts but operates at vastly larger scale and does not specialize in obsolete/EOL sourcing.
• Farnell / element14: Farnell distributes semiconductors, passives, and industrial automation components globally. Its Newark/element14 brand covers similar active-parts demand but does not match EU Automation's specialty in obsolete/legacy parts.
• Mitsubishi Electric: Mitsubishi Electric is a major OEM of automation components (PLCs, drives, servos). EU Automation explicitly tracks Mitsubishi lifecycle events, and the OEM's authorized channel competes for active-part revenue.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/euautomation
• YouTubeyoutube.com/c/euautomation
• Facebookfacebook.com/europeanautomation
• LinkedInlinkedin.com/company/european-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Automation