Banca Intesa Beograd

What Banca Intesa Beograd does

Banca Intesa Beograd (legal name: Banca Intesa a.d. Beograd) is the largest bank in Serbia by assets and a wholly-owned subsidiary of Italy's Intesa Sanpaolo Group, one of Europe's leading banking conglomerates. Operating as a universal bank from its Belgrade headquarters under a traditional joint-stock company structure, the bank has held the #1 position in Serbia by deposit volume for over 10 years and serves over 1 million customers across retail individuals, premium banking (MAGNIFICA), small and micro enterprises, farmers (Intesa Farmer programme), women-led businesses, and large corporates.

The bank distributes its products through a multi-channel architecture combining an extensive physical branch and ATM network across Serbia, a contact center, and digital channels including the Intesa Mobi mobile application (available on Android, iOS, and Huawei AppGallery) and the Banca Intesa e-banking platform. Digital capabilities include Apple Pay, Google Pay, NBS IPS QR code instant payments, biometric authentication, and integration with Serbian e-government identity services (eGrađanin, ConsentID, KES). The product portfolio spans current accounts (Intesa Hit Plus, MAGNIFICA, IN youth accounts), housing loans with 7-day approval, consumer and cash loans (including a digital online cash loan), payment cards with installment features, COMBI hybrid savings (combining term deposits with Intesa Invest UCITS funds), the Horizont senior life insurance (in cooperation with Generali osiguranje), and corporate/SME financing including minibond issuance via the Intesa Sanpaolo International Banks platform.

The bank's revenue model is primarily interest-income-driven (NII on retail, SME, and corporate lending, including EBRD on-lent facilities), supplemented by fee and commission income from payment accounts, card transactions, FX operations, investment fund distribution (Intesa Invest a.d. Beograd), equipment/vehicle leasing (Intesa Leasing d.o.o. Beograd), and insurance distribution. Strategic priorities include green and gender-responsive finance (via EBRD's Western Balkans Green Economy Financing Facility III and the EUR 120M women-in-business/SME package), digital transformation (inherited from parent's Isybank/Thought Machine investment), and SME capital markets deepening through minibond issuance across five CEE markets.

Name

Banca Intesa Beograd

Legal name

Banca Intesa a.d. Beograd

Website

https://bancaintesa.rs

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Banca Intesa Beograd is the largest bank in Serbia by assets and a wholly-owned subsidiary of Italy's Intesa Sanpaolo Group, providing universal retail, SME, and corporate banking to over 1 million customers through branches, the Intesa Mobi app, and subsidiaries Intesa Leasing and Intesa Invest.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA), Banking-as-a-Service (BaaS) Neobanks / Neobank Enablers (FSABAFAL)

Keywords

• Retail banking services
• Corporate lending
• Digital banking
• Investment funds
• Payment cards

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Banking: Banca Intesa Beograd generates revenue primarily through interest income on retail lending products including housing loans, consumer loans, cash loans, auto loans, and credit cards. The bank also earns fee income from payment account packages, payment card transactions, and foreign exchange operations.
2. Corporate and SME Banking: Revenue from lending to corporate clients and SMEs, including term loans, working capital facilities, and the on-lending of EBRD-provided credit lines. The bank also participates in EBRD risk-sharing facilities.
3. Investment Fund Distribution: Banca Intesa acts as founder and distributor of Intesa Invest investment funds, earning distribution fees and managing savings products (COMBI savings) that combine deposits with investment fund units.
4. Intesa Leasing: Intesa Leasing (intesaleasing.rs), a wholly-owned subsidiary of Banca Intesa Beograd, provides leasing finance for vehicles, equipment, and property to SMEs and corporates, generating interest and fee income.
5. Insurance Distribution: Banca Intesa distributes insurance products (senior life insurance - Horizont) as a representative in cooperation with Generali osiguranje, earning commission income on insurance premiums.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Banca Intesa Beograd operates as a universal bank providing retail and corporate banking services in Serbia. It offers savings accounts, current account packages, housing loans, consumer and cash loans, credit and debit cards, investment funds via Intesa Invest, life insurance via Generali partnership, leasing via Intesa Leasing, and digital banking via the Intesa Mobi mobile application and e-banking platform.

Product overview

Banca Intesa Beograd operates as a universal bank and the largest bank in Serbia by assets, offering a comprehensive retail and corporate banking portfolio. The product ecosystem centers on the Intesa Mobi mobile banking application as the primary digital channel, supported by extensive branch coverage. Retail offerings include multiple current account tiers (Intesa Hit Plus, MAGNIFICA premium), housing loans (standard, youth-subsidized, Intesa Casa green), consumer loans (online cash, Intermezzo, auto, senior), payment cards with installment capabilities, and investment/insurance products (Intesa Invest funds, Horizont life insurance, COMBI savings). Corporate services encompass SME financing, women-in-business programs, and minibond issuance. Digital banking features include Google Pay, Apple Pay, NBS IPS QR payments, and digital identity integration. The bank is part of Intesa Sanpaolo Group, which is investing EUR 5 billion in digital transformation including the Isybank digital bank launch.

Differentiator

Problem solved

Functional benefit

Brands

• Intesa Mobi: Mobile banking application for digital banking services
• MAGNIFICA
• COMBI štednja
• INTESA FARMER
• Horizont
• Intesa Hit
• Intesa Casa
• Intermezzo

Products and services

• Intesa Mobi Mobile Banking Mobile banking application providing account management, payments, transfers, card controls, and discount gallery (Galerija popusta). Available on Android, iOS, and Huawei AppGallery for retail and small business customers.
• Intesa Hit Plus Payment Account Current account package offering a comprehensive set of banking products, services, and additional benefits for retail customers.
• Housing Loans (Stambeni Kredit) Comprehensive housing loan portfolio including purchase loans, youth subsidized loans, green loans (Intesa Casa), construction/renovation, and refinancing options for retail customers in Serbia.
• Online Cash Loan (Online Keš Kredit) Digital cash loan available entirely online with quick approval. Special offer valid until 30 June 2026.
• COMBI Savings (COMBI Štednja) Hybrid savings product combining term deposits with investment fund units, available in EUR and RSD. Special offer until 30 June 2026 with interest rates up to 3.90% (EUR) and 5.00% (RSD) on 12-month terms.
• Intesa Invest Investment Funds Investment fund family managed by Intesa Invest a.d. Beograd (Banca Intesa as founder and distributor), including cash funds (RSD/EUR), bond funds, balanced funds, and alternative funds such as Gold&Silver Alternative.
• Horizont Senior Life Insurance Senior life insurance product offered in partnership with Generali Osiguranje, providing financial protection with insured sums from 500 to 5,000 EUR and no medical examination required.
• Payment Cards (Platne Kartice) Debit and credit card portfolio including installment purchase capabilities with debit cards, special promotional offers, and platinum privileges.
• Intesa Casa Green Housing Loan Green housing loan supporting energy-efficient and environmentally sustainable residential investments, funded under EBRD's Western Balkans Green Economy Financing Facility III.
• Women in Business Financing Program EBRD-backed financing program providing EUR 20 million specifically for women-led businesses in Serbia under the Women in Business framework, with EU technical assistance and first-loss counter-guarantee under EFSD+.
• SME Loan Portfolio with EBRD Risk-Sharing EUR 100 million SME loan portfolio with EBRD risk-sharing guarantee covering up to 50% of credit risk, backed by EU first-loss counter-guarantee under EFSD+, supporting micro, small, and medium enterprises in Serbia.
• MAGNIFICA Premium Banking Premium banking service for high-net-worth clients offering exclusive products, personalized service, and dedicated relationship management.
• Intesa Farmer Agricultural Banking Specialized agricultural banking service for farmers and agricultural businesses, including tailored credit products and advisory services. Banca Intesa introduced the specialized farmer service model in 2008.
• Minibonds for SMEs SME capital market access through minibond issuances, with approximately EUR 150 million total issued across Central and Eastern Europe over two years through Intesa Sanpaolo's International Banks Division.
• Intesa Leasing Leasing finance for vehicles, equipment, and commercial property to SMEs and corporate clients, distributed through a wholly-owned subsidiary of Banca Intesa Beograd.

Quantifiable outcome

• Housing loan approval within 7 days from application submission
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Generali osiguranje (Generali Insurance)coreChannel Partner/ Reseller/ DistributorBanca Intesa acts as a representative for Generali osiguranje, offering senior life insurance (Horizont) through its branch network. The product requires no medical examination and is designed for seniors aged 65 and above with insured sums ranging from 500 to 5,000 EUR.
• Intesa Invest a.d. BeogradcoreStrategic or Co-development PartnerBanca Intesa a.d. Beograd is the founder and distributor (posrednik u prodaji) of Intesa Invest investment funds including Intesa Invest Alternative, Intesa Invest Comfort Euro UCITS, Intesa Invest Cash Dinar UCITS, Intesa Invest Cash Euro UCITS, and Intesa Invest Flexible Euro UCITS. Banca Intesa also distributes the COMBI hybrid savings-investment product in partnership with Intesa Invest.
• Intesa Leasing d.o.o. BeogradcoreChannel Partner/ Reseller/ DistributorIntesa Leasing (intesaleasing.rs) is a wholly-owned subsidiary of Banca Intesa Beograd providing equipment, vehicle, and commercial property leasing. Through EBRD and EU co-financing lines, Intesa Leasing enables SMEs to finance purchases of facilities, agricultural and production equipment, and commercial vehicles with up to 50% cost recovery.
• Intesa Sanpaolo Group (Parent)flagshipStrategic or Co-development PartnerBanca Intesa Beograd is part of the Intesa Sanpaolo Group, one of Europe's leading banking groups. The group provides digital banking infrastructure (via Thought Machine cloud-based core banking), ESG frameworks (ISP4ESG programme, circular economy funding plafond of EUR 6 billion), financial literacy initiatives, cultural/art projects (Restituzioni, Gallerie d'Italia), and access to international capital markets and minibond platforms across 11 subsidiary territories.
• International Renewable Energy Agency (IRENA)minorStrategic or Co-development PartnerIntesa Sanpaolo Group became the first Italian bank to join the Climate Investment Platform (CIP), a partnership between IRENA, Sustainable Energy for All, UNDP, and the Green Climate Fund, supporting renewable energy project implementation globally.
• RES4Africa FoundationminorStrategic or Co-development PartnerIntesa Sanpaolo Group has been engaged in the RES4Africa Foundation since 2018, an organization bridging members and partners to encourage renewable energy use for African economic development. The group co-leads a task force with the European Investment Bank on the renewAfrica Initiative.
• Ellen MacArthur FoundationminorStrategic or Co-development PartnerIntesa Sanpaolo Group is a global partner for financial services with the Ellen MacArthur Foundation and has committed EUR 6 billion to a circular economy funding plafond, supporting businesses transitioning from linear to circular economic models.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Komercijalna Banka Beograd: Komercijalna Banka is one of Serbia's largest domestically-owned universal banks, competing head-to-head with Banca Intesa across retail deposits, SME lending, and corporate banking, and frequently ranks in the top 3 by total assets.
• Société Générale Srbija: Société Générale Serbia is a French-owned universal bank offering retail, SME, and corporate banking products across Serbia, with a similar foreign-bank value proposition to Banca Intesa and a presence in housing loans and digital channels.
• Erste Bank Serbia: Erste Group's Serbian subsidiary provides universal retail, SME, and corporate banking, including housing loans and digital banking, directly competing for the same affluent retail and SME customers as Banca Intesa.
• UniCredit Bank Serbia: UniCredit Bank Serbia is a direct competitor offering universal retail, SME, and corporate banking across Serbia, with comparable branch network, digital banking app, and EBRD-backed financing programs targeting similar customer segments.
• AIK Banka: AIK Banka is a fast-growing Serbian universal bank with strong retail and corporate presence, often cited among the top Serbian banks by assets and a direct competitor in deposits, lending, and digital banking.
• Addiko Bank Beograd: Addiko Bank (formerly Hypo Alpe Adria) is a foreign-owned bank focused on retail and SME banking in Serbia, competing directly with Banca Intesa in consumer loans, mortgages, and digital banking.
• Raiffeisen Bank Serbia: Raiffeisen Bank Serbia is a major foreign-owned universal bank (Austrian parent) directly competing in retail deposits, mortgage lending, SME, and corporate banking with a similar multi-channel model and comparable digital capabilities.
• OTP Banka Srbija: OTP Bank Serbia is a Hungarian-owned universal bank operating across retail, SME, and corporate segments in Serbia, with comparable digital banking investments and a focus on consumer lending and mortgages similar to Banca Intesa.

Emerging players

• ProCredit Bank Serbia: ProCredit Bank Serbia is a development-oriented bank focused on SME and agricultural lending, partly overlapping with Banca Intesa's Intesa Farmer and SME segments, and a participant in EBRD-backed green and women-in-business programs.

Broad incumbents

• Intesa Sanpaolo (Parent Group): Intesa Sanpaolo is the Italian parent banking group; while not a direct competitor in Serbia, it sets the technology roadmap (Isybank on Thought Machine), ESG frameworks, and product strategy that Banca Intesa Beograd executes on in the local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/banca_intesa
• YouTubeyoutube.com/user/bankabroj1
• Facebookfacebook.com/bancaintesa.rs
• LinkedInlinkedin.com/company/banca-intesa-beograd
• Instagraminstagram.com/bancaintesa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banca Intesa Beograd