Next Gen Personal Finance

Name

Next Gen Personal Finance

Legal name

Next Gen Personal Finance

Website

https://nextgenpersonalfinance.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Gen Personal Finance is a 501(c)(3) nonprofit providing free personal finance curriculum and professional development to K-12 educators, reaching 5M+ students annually through 140,000+ teachers across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

K-12 Financial Literacy Education

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG), Banking & Payments (Accounts, Cards, Digital Payments) (EDAAAJAD)

Keywords

• Personal finance curriculum
• Financial literacy education
• K-12 educational resources
• Teacher professional development
• Classroom curriculum platform

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: As a 501(c)(3) nonprofit organization, NGPF operates entirely on donated funds and grants. The organization provides all curriculum and resources completely free to educators, funded by philanthropic contributions.
2. Partnership Programs: Corporate partnerships with organizations like Intuit provide funding and co-marketing opportunities for financial literacy initiatives such as the Hour of Finance Challenge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Next Gen Personal Finance provides a free, web-based personal finance curriculum and professional development program for K-12 educators and school districts in the United States. Its flagship Semester Course contains 67 customizable lessons aligned with National Standards, supplemented by alternative course formats, interactive games and simulations, an educator certification platform, and district implementation support services, all delivered at no cost to teachers or schools.

Product overview

Next Gen Personal Finance (NGPF) is a nonprofit organization providing free personal finance curriculum and professional development for educators across the United States. The platform operates a unified educational ecosystem built around its flagship Semester Course (67 customizable lessons), supplemented by multiple course formats (Trimester, Full-Year, Middle School, Financial Algebra), professional development offerings (NGPF Academy, Virtual PD, On-Demand Modules, FinCamps), and engagement tools (Arcade games, Fincap Friday, Question of the Day, Video Library, Mini-Units). The curriculum spans topics including Banking, Budgeting, Investing, Taxes, Credit, Insurance, Career, Paying for College, Consumer Skills, and Behavioral Economics. NGPF also provides district-level support services to help schools implement financial education programs aligned with state standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Semester Course NGPF's flagship 67-lesson high school personal finance course with customizable lessons, exams, and assessments aligned to National Standards. Designed for high school educators teaching personal finance and used as the primary course offering for district-wide implementations.
• Trimester Course High school personal finance curriculum structured as a trimester course covering core financial literacy topics. Targeted at schools operating on a trimester schedule that need a shorter-duration personal finance offering aligned to National Standards.
• Full-Year Course Comprehensive full-year personal finance curriculum for high school students providing extensive coverage of financial literacy topics. Targeted at schools and districts wanting the most complete year-long personal finance instructional sequence.
• Middle School Course Personal finance curriculum designed specifically for middle school students introducing foundational financial concepts. Targeted at middle school educators seeking age-appropriate financial literacy lessons aligned to standards.
• Financial Algebra Course Mathematics-based curriculum that integrates algebra with financial concepts for high school students. Targeted at high school math teachers seeking to embed personal finance applications within algebra instruction.
• NGPF Academy Professional development platform offering certification courses, virtual professional development sessions, on-demand modules, and a tracking system that lets educators earn credits and achievements. Targeted at K-12 teachers seeking credentialed professional development in personal finance instruction.
• Arcade Gamified learning hub featuring interactive personal finance games and simulations such as the Shady Sam loan game, The Bean Game budgeting exercise, and an online bank simulator. Targeted at K-12 teachers and students seeking engaging, hands-on financial literacy activities; Shady Sam won the 2026 Money Awareness and Inclusion Award.
• FinCamps Free in-person immersive full-day professional development events for teachers, featuring hands-on training in NGPF curriculum and community building with other educators. Targeted at K-12 educators seeking in-person professional development and a $100 participation incentive.
• District Support Comprehensive implementation resources for school districts, including curriculum crosswalks mapping NGPF resources to state standards, identification of grant opportunities, and direct support from NGPF implementation experts. Targeted at school district administrators and curriculum directors responsible for system-wide financial education adoption.
• Hour of Finance Challenge Annual financial literacy challenge delivered through NGPF in partnership with Intuit, providing free resources to educators nationwide for a time-bounded "Hour of Finance" student engagement activity. Targeted at K-12 teachers seeking structured, high-impact financial literacy activities backed by a national sponsor.

Quantifiable outcome

• 5M+ students reached per school year
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• IntuitcoreStrategic or Co-development Partner · 3 February 2026NGPF partners with Intuit for the annual Hour of Finance Challenge, providing free financial literacy resources for educators nationwide. Intuit's Inspire Change initiative and 49ers Foundation collaboration included NGPF resources for the Financial Literacy Forum during Super Bowl LX week 2026.
• NFL Inspire Change InitiativeflagshipGTM or Marketing Partner · 3 February 2026NGPF provided financial literacy resources for the NFL's Inspire Change initiative during Super Bowl LX week, hosting a Financial Literacy Forum for Bay Area high school students alongside Intuit and the 49ers Foundation.
• San Francisco 49ers FoundationflagshipGTM or Marketing Partner · 3 February 2026Co-hosted Financial Literacy Forum with NFL and Intuit during Super Bowl LX week for Bay Area high school students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EVERFI (Blackbaud): EVERFI provides K-12 digital curricula in financial literacy, college and career readiness, and health, often funded by corporate sponsors and offered to schools at no cost — directly comparable to NGPF's free, standards-aligned personal finance curriculum delivered to teachers and districts.
• FoolProof Foundation: FoolProof offers free, web-based personal finance curriculum for K-12 schools and consumers, with teacher resources and modules on credit, budgeting, and insurance — a direct non-profit competitor serving the same educator audience as NGPF.
• Junior Achievement USA: Junior Achievement is a long-standing nonprofit delivering K-12 financial literacy, work readiness, and entrepreneurship programs through teacher- and volunteer-led instruction in schools nationwide, overlapping directly with NGPF's mission and school-based distribution model.
• Dave Ramsey's Foundations in Personal Finance: Ramsey Education offers a widely adopted K-12 personal finance curriculum (with high school and middle school editions) sold to schools, homeschooling families, and individuals — a direct competitor in the same personal finance curriculum category that NGPF serves.
• Practical Money Skills (Visa): Visa's Practical Money Skills provides free personal finance resources, lesson plans, and games for educators and students — a directly comparable free, corporate-sponsored financial literacy program targeting the same K-12 audience.
• Money Smart (FDIC): The FDIC's Money Smart program offers free financial education curricula for K-12 and adults, including instructor guides and student materials — a directly comparable free, standards-aligned financial literacy program distributed to schools.

Broad incumbents

• Khan Academy (Personal Finance): Khan Academy is a large, well-funded nonprofit education platform whose personal finance section offers free videos, articles, and exercises to students and teachers — a broader incumbent in K-12 supplemental education with an overlapping financial literacy offering.

Emerging players

• Zogo Finance: Zogo is a gamified personal finance education app used by credit unions and schools to teach financial concepts to students — an emerging player in K-12 financial literacy that overlaps with NGPF's Arcade gamified learning approach.
• Greenlight Financial Education: Greenlight is a fintech family banking and education platform that has expanded into school and classroom financial literacy content, including partnerships with districts — an emerging player that bridges consumer fintech with K-12 personal finance education similar to NGPF's ecosystem.

Others

• Next Gen Personal Finance's data on state mandates: The Council for Economic Education's biennial Survey of the States and CEE's Gen i Revolution program track state personal finance standards and deliver K-12 financial literacy curriculum — an adjacent nonprofit peer in the standards-and-curriculum ecosystem in which NGPF operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nextgenpf
• Facebookfacebook.com/823259987713968
• LinkedInlinkedin.com/company/next-gen-personal-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Gen Personal Finance