Physio Logic

What Physio Logic does

Physio Logic NYC is a privately held integrative medicine and wellness center founded in 2002 by Dr. Rudy Gehrman, DC (CEO) and Lynda Salerno Gehrman (Pilates Studio Director), headquartered at 409 Fulton Street in Downtown Brooklyn with a second Pilates and movement center on Manhattan's Upper East Side. The company delivers coordinated, multi-disciplinary care through an in-house team of approximately 40 staff spanning medical doctors, Doctors of Physical Therapy, chiropractors, clinical nutritionists, massage therapists, and BASI Pilates-certified instructors. Services are organized into four clusters: Physical Therapy (conventional and Pilates-based, pelvic floor, vestibular, prenatal/postpartum, hand therapy, shockwave), Chiropractic Care (manipulation, Active Release, Graston, spinal decompression, kinesio taping), Medical Services (interventional pain management with PRP/stem cell via Regenexx, functional medicine with NAD+/HBOT/peptides/genomic testing, integrative nutrition), and Movement Services (sports and medical massage, Basi Pilates Academy NYC).

The clinic operates a direct-to-consumer fee-for-service model, with revenue generated from insurance billing for covered clinical services and patient pay for cash services such as functional medicine and Pilates. Patient acquisition is content-driven—SEO-optimized blog, webinars, the FUNC YOU UP! podcast, email newsletter, and a 4.9 Google rating across 241 reviews—and serves individual patients across Brooklyn (Downtown Brooklyn, Brooklyn Heights, Carroll Gardens, Cobble Hill, Park Slope, Fort Greene, Boerum Hill, Williamsburg, DUMBO) and Manhattan's Upper East Side. The practice has no disclosed parent company, institutional investors, or external ownership, and no information on revenue, funding, or ownership changes is available in the source materials. Recent strategic emphasis has been on adding high-acuity modalities (interventional pain management, shockwave therapy) and cash-pay longevity offerings (NAD+, HBOT, peptides, genomic testing) to broaden the revenue mix beyond traditional insurance-reimbursed PT and chiropractic.

Name

Physio Logic

Legal name

Physio Logic NYC

Website

https://physiologicnyc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Physio Logic NYC is a privately held integrative medicine and wellness center founded in 2002, delivering coordinated physical therapy, chiropractic, interventional pain management, functional medicine, nutrition, massage therapy, and Pilates-based rehabilitation to individual patients across two New York City locations.

Ownership category

akta.pro rank

Product category

Integrative Healthcare & Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Offices of Physicians (except Mental Health Specialists) (621111), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pilates Instruction (Mat & Reformer) (HSADACAB), Trigger Point Therapy & Neuromuscular Massage (HSADAHAF), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Integrative medicine services
• Physical therapy
• Chiropractic care
• Functional medicine
• Sports medicine rehabilitation

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare model providing direct patient care across multiple specialties including physical therapy, chiropractic, functional medicine, massage therapy, and interventional pain management. Revenue generated through insurance billing and patient payments for covered services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Physio Logic operates an integrative medical and wellness center delivering coordinated multi-disciplinary care that combines physical therapy (including Pilates-based rehabilitation), chiropractic care, interventional pain management and sports medicine, functional medicine, integrative nutrition, sports/medical massage therapy, and Pilates instruction. Services are delivered by NYS-licensed physicians, Doctors of Physical Therapy, Doctors of Chiropractic, Clinical Nutritionists, Massage Therapists, and BASI Pilates-certified instructors across two NYC clinic locations, with revenue generated through insurance billing and patient fees.

Product overview

Physio Logic is an integrative medical and wellness center offering a coordinated, multi-disciplinary approach to healthcare in New York City. The center operates as a unified platform providing Physical Therapy, Chiropractic Care, Interventional Pain Management, Functional Medicine, Integrative Nutrition, Sports Massage Therapy, and Pilates services across multiple locations in Downtown Brooklyn and Manhattan's Upper East Side. Key service clusters include: (1) Physical Therapy encompassing conventional/Pilates-based rehabilitation, pelvic floor therapy, vestibular rehabilitation, prenatal/postpartum care, hand therapy, and shockwave therapy; (2) Chiropractic Care including spinal manipulation, Active Release Technique, Graston Technique, spinal decompression, and Kinesio Taping; (3) Medical Services comprising interventional pain management with PRP, stem cell, and injection therapies, functional medicine with IV/nutrient therapies, and integrative nutrition; (4) Movement Services including sports massage and the Basi Pilates Academy. All services are coordinated through a collaborative team approach with medical doctors, doctors of physical therapy, chiropractors, clinical nutritionists, and certified Pilates instructors.

Differentiator

Problem solved

Functional benefit

Brands

• Basi Pilates Academy NYC: Pilates and movement center operated by Physio Logic, offering BASI (Body Arts and Science International) Pilates certification and instruction

Products and services

• Physical Therapy (Conventional & Pilates-Based) One-on-one physical therapy sessions combining traditional evidence-based rehabilitation with Pilates-based movement principles, delivered by NYS-licensed Doctors of Physical Therapy trained in BASI Pilates. Intended for individual patients seeking rehabilitation for musculoskeletal conditions, injuries, and movement dysfunction.
• Pelvic Floor Therapy Specialized physical therapy addressing pelvic floor dysfunction for all genders, including treatment for incontinence, pelvic pain, postpartum recovery, and pelvic organ prolapse, with internal and external assessment techniques. Delivered by Herman & Wallace-certified physical therapists.
• Vestibular Rehabilitation Therapy Specialized physical therapy for vestibular disorders treating vertigo, dizziness, imbalance, and post-concussion symptoms through balance training and head/eye coordination exercises. Delivered by American Institute of Balance-certified practitioners.
• Prenatal & Postpartum Physical Therapy Comprehensive physical therapy for pregnancy and postpartum recovery including diastasis recti treatment, pelvic floor rehabilitation, and safe return to exercise programs. Intended for prenatal and postpartum women.
• Hand Therapy Advanced rehabilitation for hand, wrist, forearm, and elbow conditions including post-surgical recovery, fracture rehabilitation, carpal tunnel treatment, and custom splinting services. Intended for patients with upper extremity injuries or post-surgical needs.
• Shockwave Therapy Non-invasive therapy using high-energy sound waves to treat musculoskeletal pain, promote healing, and accelerate recovery from chronic tendon injuries and sports injuries. Available across both physical therapy and chiropractic service lines.
• Chiropractic Care Evidence-based chiropractic treatment including spinal manipulation, adjustments, and therapeutic modalities for back pain, neck pain, sciatica, and joint dysfunction. Delivered by licensed Doctors of Chiropractic.
• Active Release Technique (ART) Patented soft tissue therapy system treating problems in muscles, tendons, ligaments, fascia, and nerves through combination of examination and targeted manual treatment with patient movement. Offered within chiropractic and massage therapy services.
• Spinal Decompression Therapy Non-surgical procedure effectively treating disabling pain in lower back, neck, and radiating limbs by reducing pressure on spinal discs through distraction and positioning.
• Graston Technique Evidence-based instrument-assisted soft tissue mobilization using stainless steel instruments to identify and treat scar tissue, adhesions, and fascial restrictions.
• Kinesio Taping Rehabilitative taping technique providing support and stability to muscles and joints without restricting range of motion, using latex-free elastic tape for extended soft tissue manipulation.
• Interventional Pain Management & Sports Medicine Non-surgical orthopedic care led by Dr. Tanuj Palvia, offering treatments including stem cell therapy, PRP, cortisone injections, viscosupplementation, nerve blocks, radiofrequency ablation, and spinal cord stimulation. Targeted at patients seeking non-surgical orthopedic and sports medicine care.
• Functional Medicine & Integrated Health Comprehensive functional medicine services including Vitamin IV Therapy, NAD+ Therapy, Genomic Testing, Peptide Therapy, Bioidentical Hormone Evaluation, HyperBaric Oxygen Therapy (HBOT), and Skin Health treatments. Targeted at individuals pursuing root-cause integrative medicine.
• Integrative Nutrition Clinical nutrition services addressing gut health, nutrient optimization, brain health, hormone balancing, and nutritional detoxification programs. Delivered by Clinical Nutritionists for individual patients.
• Sports and Medical Massage Therapy Therapeutic massage including myofascial release, trigger point therapy, deep tissue therapy, and acupressure for sports injuries and medical conditions. Delivered by licensed massage therapists.
• Basi Pilates Academy New York City Professional Pilates studio offering equipment-based Pilates instruction (Reformer, Cadillac, Chair, Barrels) as part of the BASI (Body Arts and Science International) Pilates Teacher Training program. Located at the Manhattan Upper East Side site as a sub-brand of Physio Logic.

Quantifiable outcome

• Google rating of 4.9 based on 241 patient reviews

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• RegenexxcoreTechnology or IntegrationRegenexx partnership enables Physio Logic to offer post-regenerative rehabilitation for patients undergoing PRP (platelet-rich plasma) and stem cell procedures. Dr. Tanuj Palvia has received Regenexx training for regenerative orthopedic treatments.
• Basi Pilates Academy NYCcoreStrategic or Co-development PartnerBasi Pilates Academy is a sister company and key strategic partner. All Physio Logic physical therapists complete BASI (Body Arts and Science International) Pilates Teacher Training. The Manhattan location operates as Basi Pilates Academy New York City.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spear Physical Therapy: NYC-based physical therapy practice offering multi-specialty outpatient rehabilitation including sports, orthopedic, and pelvic health services with multiple Manhattan and Brooklyn locations. Directly comparable to Physio Logic on patient mix, NYC footprint, and multi-specialty PT model.
• Professional Physical Therapy: Northeast-focused physical therapy chain with deep NYC and tristate presence, offering orthopedic, sports, and post-surgical rehabilitation. Directly comparable as a multi-location outpatient PT operator with similar payer mix and clinical scope.
• Finish Line Physical Therapy: NYC-based physical therapy practice focused on orthopedic, sports, and performance rehabilitation with a similar premium brand positioning. Comparable to Physio Logic on patient demographics, location strategy, and clinician-led specialty model.

Broad incumbents

• Ivy Rehab Network: Large private equity-backed outpatient PT and pediatric therapy platform with broad geographic coverage including the Northeast. Comparable as a multi-specialty rehab operator but with significantly broader footprint and capital base.
• Hospital for Special Surgery (HSS): Premier NYC orthopedic specialty hospital with outpatient rehabilitation, sports medicine, and pain management services. Comparable as a NYC-based orthopedic and rehabilitation provider, though at materially larger scale and academic-medical-center scope.
• ATI Physical Therapy: National outpatient physical therapy chain with comprehensive orthopedic, sports, and workers' comp services. Comparable as a multi-site rehabilitation operator, though with a much broader geographic footprint and standardized service model.
• One Medical: Membership-based primary care platform with strong NYC presence and emphasis on integrated, technology-enabled care. Comparable on integrative care positioning and DTC urban consumer model, though focused on primary care rather than rehab.
• NYU Langone Health - Rusk Rehabilitation: Academic medical center outpatient rehabilitation network offering physical, occupational, and speech therapy across Manhattan and Brooklyn. Comparable as a multi-specialty rehabilitation provider in the same NYC geography.

Emerging players

• Luna Physical Therapy: Tech-enabled in-home physical therapy platform operating in NYC and other metros. Comparable on PT service category and NYC market presence, though differentiated by in-home delivery model and technology-first approach.
• Cureative Chiropractic & Wellness: Smaller integrative chiropractic and wellness clinic operating with a comparable multi-modality approach (PT, chiropractic, massage) in a single metro. Relevant as a same-category competitor, though with a smaller footprint and lower brand recognition than Physio Logic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/physiologicnyc
• Facebookfacebook.com/PhysioLogicNYC
• LinkedInlinkedin.com/company/physiologicnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Logic