Udinese
- Company typePrivate
- Founded2001
- HeadquartersDiadema, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Udinese does
Udinese is a Brazilian manufacturer of hardware components for aluminum door and window frames (esquadrias), operating as a wholly-owned subsidiary of ASSA ABLOY Brasil within the global ASSA ABLOY Group. Founded in 1966 and headquartered in Diadema, São Paulo, the company specializes in locks (fechos), handles (cremonas), hinges, rollers (roldanas), automation systems, and architectural safety hardware. Its product portfolio is organized into three divisions: Acessórios e Componentes (covering profile compatibility with major Brazilian aluminum systems such as Perfil, Hydro, CDA, Belmetal, and others), Automação (Linha Bolt for integrated shutters and Linha Blind for decorative shutters, awnings, and curtains), and UdiGlass (panic bars, hydraulic closers, and guard-rail components). Notable product lines include the Família Slim of minimalist narrow-profile locks, the Puxador Thalos Multiponto integrated multi-point locking handle, the Fechadura Espelho Navi mirror lock, and the CREMONA E25 EVO anti-false-operation mechanism for sliding doors.
The business model is a B2B hardware sales operation targeting serrallheiros (locksmith professionals) and aluminum frame manufacturers (fabricantes de esquadrias) across all 27 Brazilian states. Udinese distributes through a network of regional sales representatives covering each state, complemented by distributor/reseller channels and a direct website contact channel with a dedicated customer service line (SAUD). Pricing is quote-based per project and not publicly disclosed. The company holds ISO 9001:2015 and ISO 14001:2015 certifications (valid 2025-2028) and has been recognized with Top of Mind awards as part of ASSA ABLOY Brasil's portfolio of seven market-leading brands. Revenue is generated through component sales to SMB fabricators and installation professionals, with marketing focused on the company website, downloadable technical documentation (PDFs, DWGs, test reports), social media presence, and industry trade shows such as Fesqua. Udinese operates exclusively in Brazil, with no disclosed international sales activity, though it benefits from the global R&D and brand backing of the parent ASSA ABLOY Group, which operates in over 70 countries with 63,000 employees worldwide.
Udinese firmographics
Firmographics- Name
- Udinese
- Legal name
- PAPAIZ - UDINESE METAIS INDÚSTRIA E COMÉRCIO LTDA.
- Website
- https://udinese.com.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Udinese industry classification
Industry- Product category
- Aluminum Frame Hardware Components
- NAICS
- Small Electrical Appliance Manufacturing (335210), Blind and Shade Manufacturing (337920)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
- akta.pro secondary industry
- Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)
Keywords
Where Udinese is headquartered
LocationHeadquarters
- HQ city
- Diadema
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Udinese business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Components Sales: Udinese generates revenue through the sale of hardware components and accessories for aluminum door and window frames, including locks, handles, hinges, rollers, and automation systems. Products are sold directly through representatives and distributors to serralchemy professionals and frame manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Direct sales through regional representatives |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Udinese product offering
Product offeringCore offering
Udinese manufactures and sells hardware components and accessories for aluminum door and window frames (esquadrias) in Brazil, including locks (fechos), cremones (handles), hinges, rollers (roldanas), and automation systems for integrated and decorative shutters. Products are organized into Acessórios e Componentes (profiles, handles, locks, specialized fittings), Automação (Linha Bolt and Linha Blind motorization lines), and UdiGlass (panic bars, hydraulic closers, pull handles, guardrail components) divisions, and are sold through a nationwide network of regional sales representatives and distributors to serralheiros and frame manufacturers.
Product overview
Udinese is a Brazilian hardware manufacturer and part of ASSA ABLOY Group, specializing in components and systems for aluminum window and door frames. The company's product portfolio is organized into three main divisions: Acessórios e Componentes (Accessories and Components) offering hardware for aluminum frames including profiles, handles, locks, and specialized fittings; Automação (Automation) providing motorization solutions through the Bolt and Blind lines for integrated and decorative shutters; and UdiGlass delivering safety hardware including panic bars, hydraulic closers, and guardrail components. Key product lines include the Slim Family of slim-profile hardware with multiple tipologies (maxim-ar, giro, correr, fachada), the Puxador Thalos Multiponto integrated locking handle, Fechadura Espelho Navi mirror locks, and CREMONA E25 EVO anti-false operation mechanisms. The company serves serrallheiros (locksmiths) and frame manufacturers through a network of representatives and distributors across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Acessórios e Componentes (Accessories and Components) Comprehensive line of hardware accessories and components for aluminum window and door frames, including profiles, handles, locks, hinges, rollers, and specialized fittings across various Udinese system lines (Perfil, Hydro, CDA, Olga Color, Belmetal, Aluprime, Convencional, ASA, Perfisud, Dinaflex) targeting serralheiros and frame manufacturers in Brazil.
- Automação (Linha Bolt and Linha Blind motorization) Motorization solutions for aluminum shutter projects: Linha Bolt motors and accessories for integrated (built-in) shutters, and Linha Roller Blind (Linha Blind) motors and accessories for decorative shutters, awnings, and curtains, sold to manufacturers of shutters, awnings, curtains and retailers across Brazil.
- UdiGlass Safety Hardware Line Safety hardware product line targeting architectural applications including panic bars for emergency exits, hydraulic door closers, pull handles, and components for glass guardrails (Componentes para Guarda-corpo), sold to serralheiros and architectural-specification channels in Brazil.
- Puxador Thalos Multiponto Premium integrated locking handle for modern aluminum frame systems, combining pull handle and multi-point locking mechanism in a single piece; available in multiple application lines for sliding and swing doors, sold to serralheiros and frame manufacturers.
- Família Slim (Slim Family) Complete slim-profile hardware family of narrow locks and cremones for aluminum frames, covering maxim-ar, giro, correr, and fachada tipologies including Fecho Max-Ar Slim Gold Bag, Gold Inferior, and SL Frontal variants, aimed at minimalist modern aluminum frame projects.
- Fechadura Espelho Navi Aluminum mirror lock that unifies Udinese's Square and Round Cremona lines with the Cremona Euro handle design, producing a single coordinated visual identity across swing and sliding doors in modern aluminum frame projects, sold to serralheiros and frame manufacturers seeking aesthetic unification.
- CREMONA E25 EVO AFM (Anti-False Operation Mechanism) Two-point cremona for sliding door systems featuring an intelligent anti-misoperation (Anti Falsa Manobra) safety mechanism that prevents undesired movements and damage to closing points, operating only when the leaf is fully closed, sold to serralheiros and frame manufacturers for residential and commercial aluminum sliding-door projects.
- Maçaneta Cremona Euro Minimalista 90 Minimalist lever cremona designed for sliding doors with no base and rounded contours, engineered to be compatible with main aluminum-frame market lines and integrate with Udinese's anti-false-operation and bidirectional mechanisms, sold to serralheiros and frame manufacturers for modern minimalist projects.
Quantifiable outcome
- Quality and Innovation - Udinese is positioned as a reference in the frame industry for quality, innovation, and customer satisfaction
Companies that use Udinese
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Udinese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Udinese partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASSA ABLOY GroupcoreUdinese is a Brazilian company that belongs to the ASSA ABLOY Group, the global leader in access solutions. ASSA ABLOY operates in more than 70 countries with 63,000 colleagues worldwide. The group offers solutions ranging from reliable home security to cutting-edge biometric technology for businesses, governments, airports, hospitals, and schools. In Brazil, ASSA ABLOY has 7 market-leading brands recognized for quality and prestige, present in the country since 2001.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Udinese competitors and assessment
Company assessmentBroad incumbents
- Allegion: US-listed global provider of security products and access solutions (Schlage, LCN, Von Duprin brands). Overlaps with Udinese in locks, closers, and panic hardware, serving commercial and residential security markets at scale.
- Dormakaba: Global manufacturer of access solutions, door hardware, automatic doors, and electronic access systems. Overlaps with Udinese's hardware and door automation product lines, though it serves a broader international commercial/institutional market.
- Assa Abloy (Group): Global parent company and broader access solutions conglomerate. While Udinese is a subsidiary, the parent group provides the competitive context: its global scale, R&D, and 70+ country footprint set the strategic and technological benchmark against which Udinese is measured.
Direct peers
- Blum: Austrian manufacturer of furniture fittings, especially hinges and lift mechanisms. Comparable hardware engineering expertise and manufacturer channel model, though focused on cabinetry rather than aluminum window/door frames.
- Pado: Brazilian manufacturer of padlocks, locks, and door hardware. Direct competitor to Udinese in the Brazilian SMB locksmith and frame manufacturer channel, focused on consumer and light commercial security products.
- Häfele: German family-owned hardware manufacturer offering furniture fittings, architectural hardware, and door/window components. Directly comparable to Udinese's hardware portfolio, with similar customer profile of manufacturers and installers, though more focused on furniture and global markets.
- GEZE: German specialist in door, window, and safety technology, including hinges, closers, panic bars, and automatic door systems. Direct overlap with Udinese's UdiGlass safety hardware division and general frame hardware categories.
- ROTO Frank: German manufacturer of hardware for windows and doors, including tilt-and-turn systems, sliding door hardware, and frame components. Direct overlap with Udinese's aluminum esquadrias hardware portfolio, particularly in European-style window mechanisms.
- Papaiz: Brazilian lock and security hardware manufacturer, also part of ASSA ABLOY Brasil. Competes directly with Udinese in the same Brazilian channel and overlaps in product categories, particularly locks for residential doors.
- Siegenia-Aubi: German hardware specialist for windows, doors, and ventilation. Comparable product range in window/door hardware including locks, hinges, and motorization, targeting frame manufacturers and OEMs similar to Udinese's customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Udinese social profiles
Digital presenceUdinese compliance and trust
Trust signalCompliance2 records
Udinese financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udinese leadership team
Management profileNumber of profiles
Udinese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udinese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udinese
What does Udinese do?
Udinese manufactures and sells hardware components and accessories for aluminum door and window frames (esquadrias) in Brazil, including locks (fechos), cremones (handles), hinges, rollers (roldanas), and automation systems for integrated and decorative shutters. Products are organized into Acessórios e Componentes (profiles, handles, locks, specialized fittings), Automação (Linha Bolt and Linha Blind motorization lines), and UdiGlass (panic bars, hydraulic closers, pull handles, guardrail components) divisions, and are sold through a nationwide network of regional sales representatives and distributors to serralheiros and frame manufacturers.
Is Udinese a public or private company?
Udinese is a private company. It is classified as corporate owned and is currently operating.
When was Udinese founded?
Udinese was founded in 2001. It employs 101 to 250 people.
Where is Udinese based?
Udinese is headquartered in Diadema, Brazil, in the Latin America region.
How does Udinese make money?
One revenue line is on record: hardware Components Sales.
Who are Udinese's main competitors?
Broad incumbents on record are Allegion, Dormakaba and Assa Abloy (Group). Direct peers are Blum, Pado, Häfele, GEZE, ROTO Frank, Papaiz and Siegenia-Aubi.
Does Udinese have an API?
No public API is recorded for Udinese.
What industry is Udinese in?
Udinese's product category is Aluminum Frame Hardware Components. Its primary akta.pro industry code is IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices), with a secondary code of CRAIADAJ, Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles). Its NAICS code is 335210 and its SIC code is 3420.