Raiffeisen Insurance

What Raiffeisen Insurance does

Raiffeisen Versicherung is an Austrian bancassurance distribution brand operated by UNIQA Österreich Versicherungen AG (itself 99%-owned by UNIQA Insurance Group AG), distributing insurance products exclusively through the Raiffeisenbanken network of approximately 300 independent local banks and over 1,900 branches across all nine Austrian states. Founded in 1969 as Raiffeisen Lebensversicherung AG — the first bancassurer in Austria — the company offers a full-lines product portfolio spanning life and pension insurance, personal accident coverage, private health insurance, motor and home/property insurance, legal protection, corporate pension schemes, and bank-embedded credit protection products (e.g., KontoBasisVersicherung, KreditTopSchutz, WohnkreditSchutz). Products are sold primarily through in-branch advisory under the Allfinanz concept, with supplementary direct-to-consumer channels including the Mein ELBA online banking platform, Mein ELBA App, the corporate website (online accident insurance purchase), and a central 24/7 ServiceCenter at 0800 22 55 88. The technology stack runs on UNIQA Österreich's infrastructure; no proprietary AI/ML capabilities or third-party AI integrations are disclosed. Revenue is generated entirely through recurring insurance premiums (monthly or annual) plus credit-card-bundled and usage-based fees (e.g., KontoBasisVersicherung at 1.5% per year of overdraft balance), with underwriting, claims handling, and policy administration centralized within the UNIQA parent. The brand serves both retail customers (Privatkunden) — including a youth segment via the 4YoungLife bundle — and business customers (Firmenkunden) requiring collective company pensions and severance arrangements.

Name

Raiffeisen Insurance

Legal name

UNIQA Österreich Versicherungen AG

Website

https://raiffeisen-versicherung.at

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Raiffeisen Versicherung is an Austrian bancassurance brand of UNIQA Österreich, distributing life, accident, property, health, legal, and corporate pension insurance exclusively through over 1,900 Raiffeisenbank branches in Austria. It also serves customers via the Mein ELBA digital platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Life Insurance (Lebensversicherung): Traditional and risk life insurance products providing financial protection for families and individuals, including pension provisions and death benefit coverage. Premiums are paid recurring (annual or monthly) and claims settled as lump sums or pensions.
2. Accident Insurance (Unfallversicherung): Personal accident coverage with packages ranging from Basisschutz 100 to Superschutz 600, offering benefits for permanent disability, bone fractures, rescue costs, and travel accidents. Revenue from recurring premiums.
3. Property Insurance (Sachversicherung): Home (Eigenheim), household (Haushalt), and motor (Kfz) insurance covering fire, storm, water damage, theft, and liability. Revenue from recurring premiums. Note: property products are not available in Upper Austria.
4. Corporate Pension & Benefits (Betriebliche Vorsorge): Employer-sponsored pension solutions including Zukunftssicherung, Firmenpension, Kollektive Betriebspension, and Abfertigung (severance) cover. Revenue from employer-paid group insurance premiums.
5. Credit Protection Insurance (KreditTopSchutz, WohnkreditSchutz, KontoBasisVersicherung): Credit-linked insurance products protecting borrowers against death, disability, or unemployment, embedded within Raiffeisenbank lending products. KontoBasisVersicherung costs 1.5% per year of the account overdraft balance.
6. Legal Protection Insurance (Rechtsschutzversicherung): Legal expense insurance covering private, professional, traffic, and employment legal matters. Distributed as standalone policy or bundled with other products.
7. Private Health Insurance (Private Krankenversicherung): Supplementary private health insurance offering free choice of doctors, hospital comfort rooms, and shorter waiting times. Premiums based on age, health status, and chosen coverage modules.
8. Credit Card Insurance (Kreditkartenversicherung): Travel insurance bundled with Raiffeisen Platinum and Gold credit cards, covering trip cancellation, luggage, medical treatment abroad, accident, and personal liability. Premiums bundled with card fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Raiffeisen Versicherung distributes a full-range portfolio of insurance products — life, accident, private health, property (home and motor), legal protection, credit-linked, and corporate pensions — under the Raiffeisen brand exclusively through Austrian Raiffeisenbank branches and the Mein ELBA digital platform. The legal insurer is UNIQA Österreich Versicherungen AG, and Raiffeisen Versicherung functions as the bancassurance distribution brand serving both private individuals and companies of every size.

Product overview

Raiffeisen Versicherung is a bancassurance distribution brand of UNIQA Österreich Versicherungen AG, offering a comprehensive portfolio of insurance products exclusively through Raiffeisenbank branches (over 1,900 locations across Austria). The portfolio spans life insurance (pension, death benefit, funeral cost), personal protection (accident, health, disability), property insurance (home, vehicle), legal protection, and business solutions (company pensions). Key branded products include Meine Unfallversicherung (with Basisschutz 100 and Superschutz 600 packages), Raiffeisen Personenschutz, 4YoungLife (for youth up to 24), Raiffeisen Platinum Kreditkarte, KontoBasisVersicherung, and various credit protection products. Digital services include Mein ELBA online banking platform, the Versicherungsmanager for policy management, AbsicherungsCheck for coverage gap analysis, and Mein VersicherungsPlus for weather alerts. Products are distributed exclusively through Raiffeisenbank branches.

Differentiator

Problem solved

Functional benefit

Brands

• Raiffeisen Versicherung: A brand of UNIQA Österreich Versicherungen AG offering insurance products (life, accident, motor, property, legal expense, health) exclusively through Austrian Raiffeisen bank branches.
• 4YoungLife
• Raiffeisen Personenschutz
• Raiffeisen Platinum Kreditkarte
• Raiffeisen RechtsschutzSoforthilfe
• Raiffeisen FondsPension
• KontoBasisVersicherung
• KreditTopSchutz-Versicherung
• WohnkreditSchutz
• Mein ELBA
• Meine Sicherheitswelt

Products and services

• Private Pensionsversicherung Pension insurance product that helps individual customers build additional retirement savings beyond the Austrian state pension, offered under the private customer (Privatkunden) portfolio.
• Raiffeisen FondsPension Fund-based pension product that invests retirement savings in Raiffeisen funds for private customers seeking market-linked retirement accumulation.
• Ablebensversicherung (Lebensversicherung) Life insurance providing financial protection for named beneficiaries in case of the insured person's death, distributed to private customers.
• Begräbniskostenversicherung Funeral cost insurance covering expenses related to burial and funeral arrangements for private customers.
• Meine Unfallversicherung (Basisschutz 100 & Superschutz 600) Private accident insurance for individuals and families with modular packages ranging from Basisschutz 100 (entry-level) to Superschutz 600 (premium, up to 600% of insured sum for permanent disability), including SofortSchutz immediate payout of up to €100,000 upon claim submission.
• Online-Unfallversicherung Digital accident insurance product that can be purchased entirely online through Mein ELBA and the Raiffeisen Versicherung website.
• Meine Berufsunfähigkeits-Pension Occupational disability pension providing income replacement if the insured becomes unable to work in their profession due to disability, for private customers.
• Meine Überlebensversicherung Survivor insurance providing financial benefits to dependents upon the insured's death, for private customers.
• Raiffeisen Personenschutz Personal protection insurance combining multiple coverage types (death benefit and disability coverage) for comprehensive individual protection under the Kombinationsprodukte portfolio.
• Private Krankenversicherung Supplementary private health insurance offering free choice of doctors and hospitals, shorter waiting times, optional single or two-bed room upgrades, and customizable coverage modules. Awarded the Customer Excellence 2025 seal by MARKET Institute.
• Haushalts- und Eigenheimversicherung Home contents and homeowners insurance protecting against damage to residential property and belongings, covering fire, storm, water damage, theft, and liability. Not available in Upper Austria.
• Kfz-Versicherung Motor vehicle insurance including liability and comprehensive (Kasko) coverage for cars and other vehicles, for private customers.
• Rechtsschutzversicherung Legal protection insurance covering legal costs and providing legal assistance for private, professional, traffic, and employment disputes.
• Raiffeisen RechtsschutzSoforthilfe Immediate legal assistance legal protection insurance providing rapid support in legal emergencies for private customers.
• 4YoungLife Bundled youth insurance package for customers up to 24 years old, combining private liability (Privathaftpflicht), home contents (Wohnungsversicherung), and legal protection (Rechtsschutzversicherung) at favorable rates, with modular add-ons for accident and motor insurance.
• Raiffeisen Platinum Kreditkarte Premium credit card with bundled insurance coverage including travel cancellation, baggage, medical treatment abroad, accident, personal liability, cash robbery within 2 hours of ATM withdrawal, and purchase protection.
• MasterCard/Visa Gold Gold-tier credit card with bundled insurance benefits including travel insurance coverage.
• KontoBasisVersicherung Account base insurance covering the negative balance of a Raiffeisenbank account (up to €10,000) in the event of the account holder's death, for account holders aged 18-65; premium is 1.5% per year of the account overdraft balance (no premium charged if not in overdraft).
• KreditTopSchutz-Versicherung Credit protection insurance ensuring loan repayments can continue during occupational disability, unemployment, or death, embedded within Raiffeisenbank lending products.
• WohnkreditSchutz Housing credit protection insurance for mortgage holders, covering payment difficulties arising from death, disability, or unemployment.
• Kollektive Betriebspension Collective company pension insurance for Austrian businesses, providing group pension coverage for employees.
• Firmenpension Tailored company pension plans for key employees and executives of Austrian businesses of all sizes, under the Firmenkunden portfolio.
• Zukunftssicherung (Firmenkunden) Employer-sponsored future security provision (Zukunftssicherung) offering tax-advantaged employee benefit contributions for Austrian businesses.
• Selbstständigenpension Pension insurance product for self-employed professionals (Selbstständige) in Austria, under the corporate customers (Firmenkunden) portfolio.

Quantifiable outcome

• FMVÖ-Recommender 2026 'Sehr gut' (Very Good) for customer orientation, based on survey of ~8,000 Austrian bank and insurance customers.
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• RVB Raiffeisen-Versicherungs- und Bauspar-Agentur GmbHcoreChannel Partner/ Reseller/ DistributorRVB is the exclusive distribution partner for Raiffeisen Versicherung products in Vienna and Lower Austria. Operates from Friedrich-Wilhelm-Raiffeisenplatz 1, 1020 Wien, and handles sales coordination for the region.
• Raiffeisen Vertriebsservice Burgenland GmbHcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Burgenland, operating from Raiffeisenstraße 1, 7000 Eisenstadt. Handles regional sales and customer service for insurance products.
• Raiffeisenlandesbank Kärnten GmbH (Landesgeschäftsstelle RV Kärnten)coreChannel Partner/ Reseller/ DistributorState-level sales office for Carinthia, located at Raiffeisenplatz 1, 9020 Klagenfurt. Manages distribution and partner coordination for insurance products in Carinthia.
• Raiffeisen-Versicherungsdienst GmbH (Upper Austria)coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Upper Austria (Oberösterreich), operating from Europaplatz 1a, 4020 Linz.
• Raiffeisenverband Salzburg eGencoreChannel Partner/ Reseller/ DistributorDistribution partner for Salzburg, at Schwarzstraße 13-15, 5020 Salzburg. Manages insurance sales coordination in the Salzburg region.
• RVS Raiffeisen Vertrieb und Service GmbH (Styria)coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Styria (Steiermark), at Kaiserfeldgasse 7, 8010 Graz.
• Raiffeisen Landesbank Tirol AG, PM VersicherungcoreChannel Partner/ Reseller/ DistributorInsurance sales division of Raiffeisen Landesbank Tirol, at Adamgasse 1-7, 6020 Innsbruck. Manages insurance product distribution across Tyrol.
• Raiffeisen Versicherungsservice Osttirol GmbHcoreChannel Partner/ Reseller/ DistributorSpecialized distribution partner for East Tyrol (Osttirol), at Johannesplatz 4/2, 9900 Lienz. Operates as a broker service for the region.
• Raiffeisenlandesbank Vorarlberg rGmbHcoreChannel Partner/ Reseller/ DistributorDistribution partner for Vorarlberg, at Rheinstraße 18, 6900 Bregenz. Coordinates insurance sales across Vorarlberg within the Raiffeisenbank network.
• Raiffeisen Bankengruppe (Raiffeisen Banking Group)coreChannel Partner/ Reseller/ DistributorThe Raiffeisen Banking Group is the overarching distribution network. Approximately 300 independent local Raiffeisenbanks with ~1,607 Geschäftsstellen (branches) serve retail, professional, and commercial customers across Austria. Eight Raiffeisenlandesbanken (state-level banks) provide central services. Raiffeisen Bank International AG (RBI) serves as the central institution. The three-tier structure operates on the subsidiarity principle (Subsidiaritätsprinzip).
• UNIQA Österreich Versicherungen AG (Parent Brand)coreOthersRaiffeisen Versicherung is a sales brand of UNIQA Österreich Versicherungen AG. UNIQA provides the insurance products, underwriting, claims processing, and technology infrastructure. UNIQA Insurance Group AG holds 99% of shares in UNIQA Österreich Versicherungen AG; Raiffeisen-Invest-Gesellschaft m.b.H. holds 1%. Founded in 1969 as Raiffeisen Lebensversicherung AG.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• UNIQA Insurance Group AG: Parent group of the operator-of-record (UNIQA Österreich). UNIQA writes all Raiffeisen Versicherung products and shares product, channel and competitive overlap in life, health, and P&C in Austria; providing direct structural comparability on portfolio, pricing, and distribution economics.
• Wiener Städtische Versicherung (Vienna Insurance Group / VIG): Austria's largest domestic multi-line insurer and the lead brand of VIG. Directly competes with Raiffeisen Versicherung across life, health, motor, home, and pensions for the same Austrian retail and corporate customer base.
• Allianz Versicherung Austria: Austrian subsidiary of Allianz Group offering life, health, P&C and pension products through tied agents and direct channels. A directly comparable multi-channel Austrian general insurer competing for the same household wallets.
• Generali Versicherung AG Austria: Austria-based subsidiary of Assicurazioni Generali, offering life, P&C and health insurance to retail and SME customers. Overlaps directly with Raiffeisen Versicherung's product breadth and Austrian retail/SME target market.
• Helvetia Versicherungen AG Österreich: Austrian operation of Helvetia Group selling life, P&C and health insurance through agency, broker and direct channels. A comparable mid-size Austrian multi-line insurer with similar product portfolio.
• ERGO Versicherung AG (Austria): Austrian subsidiary of Munich Re's ERGO; offers life, health, accident and P&C products including bancassurance-style partnerships. Direct multi-line competitor to Raiffeisen Versicherung in the Austrian retail market.
• Zürich Versicherungs-Gesellschaft Austria: Austrian arm of Zurich Insurance Group offering life and P&C products to retail and SME clients. Comparable in product mix and target customer, particularly in motor, home and SME commercial lines.
• Sparkassen Versicherung AG (Austria): Austrian bancassurance carrier tied to the Erste Group/Sparkassen banking network — providing the most direct structural peer to Raiffeisen Versicherung's bank-distribution model within Austria's parallel cooperative banking system.

Broad incumbents

• BNP Paribas Cardif: Global bancassurance market leader partnered with banks in over 30 countries. A relevant adjacent peer for understanding bancassurance unit economics, embedded-protection design, and scaling of bank-tied insurance distribution.
• CNP Assurances: European bancassurance leader with deep ties to retail and postal-banking networks; comparable in life/protection mix and embedded-credit-insurance design, providing international bancassurance benchmarking for the Austrian operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZKaJhDpL9DVXuaWM70hlRw
• LinkedInlinkedin.com/company/raiffeisen-versicherung-ag
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Insurance