Rowley Properties

What Rowley Properties does

Rowley Properties is a fourth-generation, family-owned real estate development and property management company headquartered in Issaquah, Washington, founded in 1954 by George Rowley Sr. It owns and manages approximately 80 contiguous acres of mixed-use real estate in downtown Issaquah at the gateway to I-90, encompassing Class A, B, and C commercial office space, retail and flex space, the 85-unit Wildwood Apartment Homes residential community, two Hilton-franchised hotels (Hilton Garden Inn and Homewood Suites), the Rowley Storage self-storage facility, and parking assets.

The company's flagship product is the 2005 Poplar Way building — a four-story, ~68,876 sq. ft. mass timber (CLT) Class A office building with LEED Gold-equivalent design, a DOAS HVAC system delivering 100% fresh air, EV charging, and a four-story glass-enclosed staircase. The portfolio additionally features solar arrays sized to deliver 110% of each building's energy needs, LEED Gold-certified buildings at 1505 NW Gilman (John L. Scott) and 1700 NW Gilman (Hyla Crossing), and smart-building amenities at Wildwood including smart thermostats, LED lighting, low-flow fixtures, and app-enabled laundry.

Rowley generates revenue primarily through long-duration triple-net (NNN) commercial leases at rates such as $38/sq ft at 2005 Poplar, monthly residential rents at Wildwood, hotel operations under Hilton franchise agreements, and monthly self-storage rentals. Tenant acquisition combines direct-to-consumer leasing via the company's on-site leasing office and in-house commercial team, enterprise field sales supported by designated brokers (e.g., for the REI Co-op anchor lease), and tenant self-service through AppFolio and Tenant Webaccess portals. The company is entirely family-owned with no institutional investors, no public listing, and operations confined to the Issaquah micro-market.

Name

Rowley Properties

Legal name

Rowley Properties, Inc.

Website

https://rowleyproperties.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowley Properties is a fourth-generation, family-owned real estate developer and property manager in Issaquah, WA, owning ~80 contiguous acres of mixed-use assets including Class A/B/C office, retail/flex, two Hilton hotels, 85-unit Wildwood Apartments, and self-storage, anchored by REI Co-op's headquarters at 2005 Poplar.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Lessors of Miniwarehouses and Self-Storage Units (53113), Rental and Leasing Services (532), Real Estate and Rental and Leasing (53)

SIC

Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Mixed-Use Property Management (BPAJAGAE)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Self-Storage Property Management (BPAJAGAM)

Keywords

• Commercial real estate leasing
• Property management services
• Mixed-use real estate development
• Multifamily residential leasing
• Hospitality property operations

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Commercial Office Leasing: Class A, B, and C office space leasing across multiple properties including 2005 Poplar, Rowley Center, and Hyla Crossing neighborhoods. Revenue generated through monthly rental payments on triple net (NNN) leases. Tenants include small startups to large corporations like REI Co-op.
2. Retail and Flex Space Leasing: Flexible retail and flex space leasing throughout Rowley Center and Hyla Crossing. Spaces range from small retail storefronts to larger flex spaces with showroom, warehouse, and office configurations. Leasing includes drive-up access spaces at Rowley Storage.
3. Residential Rental: Wildwood Apartment Homes provides 85 units of garden-style multifamily housing with mountain views, offering both units with in-unit washers/dryers and shared laundry facilities. Monthly rental income from residential tenants.
4. Hotel and Hospitality: Hilton Garden Inn and Homewood Suites hotels operated under franchise agreements with Hilton. Revenue generated through hotel room rentals, conference space, and hospitality services.
5. Self-Storage: Rowley Storage offers fully enclosed self-storage units with drive-up ground-level access, high ceilings, oversized entry doors, and outdoor RV and boat storage. Monthly rental income from storage unit tenants.
6. Parking Lot Leasing: Commercial parking lot spaces available for lease at properties such as 1850 NW Gilman Blvd, providing additional recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rowley Properties owns, develops, leases, and manages a portfolio of mixed-use real estate across approximately 80 contiguous acres in downtown Issaquah, Washington. Its offering spans Class A, B, and C commercial office space, retail and flex space, two Hilton-franchised hotels (Hilton Garden Inn and Homewood Suites), an 85-unit multifamily apartment community (Wildwood Apartment Homes), and self-storage units (Rowley Storage) including outdoor RV and boat storage. Revenue is generated through recurring monthly leases, with commercial office space structured on a triple net (NNN) basis at $38 per square foot for flagship Class A space at 2005 Poplar.

Product overview

Rowley Properties is a fourth-generation, family-owned real estate development and property management company that owns, develops, and manages approximately 80 contiguous acres in downtown Issaquah, WA. The company's portfolio consists of physical real estate properties and services organized into distinct offerings: commercial properties (Office Space, Retail and Flex Space across Class A/B/C properties), hospitality (Hilton Garden Inn and Homewood Suites hotels), residential (Wildwood Apartment Homes - 85-unit multifamily community), storage (Rowley Storage with self-storage units and RV/boat storage), and tenant services (online payment portals via Tenant Webaccess and Appfolio). Flagship developments include 2005 Poplar Way (REI Co-op headquarters - mass timber LEED Gold building), Rowley Center (urban neighborhood with transit access), and Hyla Crossing (gateway mixed-use development). The company focuses exclusively on Issaquah and has been engaged in real estate development since 1954.

Differentiator

Problem solved

Functional benefit

Brands

• Wildwood Apartment Homes: Residential apartment community with 85 units nestled into forested slopes of Squak Mountain near Issaquah Creek, offering mountain views and trail access. One of the first multifamily communities in the Issaquah area, built in the late 1960s.
• Rowley Storage
• Rowley Center
• Hyla Crossing

Products and services

• Office Space (Class A, B, and C) Full range of Class A, B, and C office space across the Rowley Center and Hyla Crossing neighborhoods, leased to businesses ranging from small startups to large corporate headquarters such as REI Co-op. Class A space at 2005 Poplar is quoted at $38 per square foot on a triple net (NNN) lease basis with monthly billing.
• Retail and Flex Space Flexible retail storefronts, flex/showroom space, and drive-up access space leased to local entrepreneurs, regional retailers, and dealerships such as Evergreen Ford, Chevrolet, Top Pot Doughnut Shop, and Formula Brewing. Featured space at 1875 NW Poplar Way offers 15-foot ceilings, roll-up doors, and an optional 4,200 SF outdoor fenced area.
• Wildwood Apartment Homes Residential rental community of 85 garden-style multifamily units with mountain views, smart thermostats, LED lighting, low-flow fixtures, water-wise landscaping, and a mix of in-unit washer/dryer and shared laundry options. Marketed to individuals, couples, and families seeking housing with trail access near Issaquah Creek.
• Rowley Storage Self-storage facility at 1595 NW Gilman Blvd offering fully enclosed units with drive-up ground-level access, high ceilings, oversized entry doors, and outdoor RV and boat storage. Serves individuals and businesses needing secure storage with convenient ground-level access.
• Hilton Garden Inn Issaquah Full-service hotel operated under Hilton franchise at the gateway to Issaquah with I-90 visibility, including conference space. Named 'Best Hotel for Business Travelers' by 425 Business Magazine.
• Homewood Suites Issaquah Extended-stay hotel operated under Hilton franchise serving business travelers, corporate visitors, and families, with suite-style accommodations adjacent to Hilton Garden Inn Issaquah.
• 2005 Poplar Office Building Flagship Class A office building at the gateway to Issaquah in the Hyla Crossing neighborhood, anchored by REI Co-op (approximately 70,000 sq. ft.) and offering floor plates averaging around 18,672 sq. ft. on levels two through four. Quoted at $38 per square foot on a triple net (NNN) lease basis.
• Rowley Center Mixed-use neighborhood in downtown Issaquah offering Class B and C office, flex space, retail locations, and storage along Gilman Blvd and Mall Street, with walkable access to the Issaquah Transit Center and I-90.
• Hyla Crossing Neighborhood Mixed-use neighborhood at the gateway to Issaquah featuring Class A office space (1700 NW Gilman Blvd - LEED Gold), Hilton Garden Inn, Homewood Suites, retail spaces, and Tibbetts Creek greenway access under the brand theme 'Let Your Nature Begin.'

Quantifiable outcome

• 182.3 MWh of solar energy generated by first installation since mid-2024, equivalent to removing 283,000 pounds of CO2 from atmosphere
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Blossom SolarcoreStrategic or Co-development Partner · 22 April 2026Solar installation partner for commercial solar projects. Completed first installation at 1505 NW Gilman Blvd (mid-2024) and second at 1595 NW Gilman Blvd (April 2026). Partnered on ribbon cutting ceremonies and ongoing solar monitoring.
• REI Co-opflagshipOthersMajor tenant at 2005 Poplar building, leasing approximately 70,000 sq. ft. for satellite office headquarters. REI's first satellite office as part of their reimagined distributed work model.
• VIA ArchitecturecoreStrategic or Co-development PartnerProject architect for 2005 Poplar building. Provided design expertise for mass timber construction and the iconic glass enclosed staircase feature.
• GLY ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral contractor for 2005 Poplar construction project. Built the hybrid steel frame and CLT mass timber structure.
• VIS DesignsminorStrategic or Co-development PartnerInterior design firm engaged for 2005 Poplar lobby design, blending Pacific NW theme with modern building features.
• Hilton (Hilton Garden Inn and Homewood Suites)flagshipChannel Partner/ Reseller/ DistributorFranchise partnership for hotel operations. Hilton Garden Inn and Homewood Suites operated under Hilton brand, both named Best Hotel for Business Travelers.
• Visit IssaquahcoreGTM or Marketing PartnerProud supporter of Visit Issaquah, the destination marketing organization for Issaquah. Partnership supports tourism promotion and community events.
• Issaquah ArtscoreGTM or Marketing PartnerProud supporter of Issaquah Arts organization celebrating community arts and culture.
• Friends of the Issaquah Salmon Hatchery (FISH)coreStrategic or Co-development PartnerActive participant in salmon hatchery preservation since early 1990s. Co-founded with city and Muckleshoot Indian Tribe to save hatchery from closure. Board participation by Kelly (Rowley) Richardson.
• KidVantagecoreOthersProvided free home for KidVantage operations for over 25 years. Major community support initiative.
• Friends of Lake Sammamish State ParkminorStrategic or Co-development PartnerProvided start-up funding for Outdoor for All playground installation. Ongoing environmental restoration support including Tibbetts Creek restoration.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Lincoln Property Company: National diversified commercial real estate owner, operator, and property manager covering office, industrial, retail, and multifamily. Comparable as a broader incumbent offering property management across multiple asset types, though its scale and geographic reach dwarf Rowley's regional Issaquah focus.
• Brookfield Properties: Global commercial real estate owner-operator with significant office, retail, and mixed-use holdings in major U.S. markets. Comparable as a large-scale mixed-use commercial landlord, though scaled and institutional rather than family-owned.
• Kilroy Realty Corporation: West Coast-focused publicly traded office REIT with a portfolio concentrated in California and the Pacific Northwest. Comparable in Class A office ownership in supply-constrained West Coast markets and LEED / sustainability focus.
• Shorenstein Properties: Privately held national office REIT and developer focused on Class A office in select West Coast and gateway markets. Comparable in office leasing/ownership model and Class A trophy-building positioning to Rowley's 2005 Poplar.

Direct peers

• Carr Properties: Mid-Atlantic-based private real estate investment firm focused on mixed-use office and multifamily in urban infill submarkets. Comparable in mixed-use owner/operator thesis and emphasis on tenant experience/sustainability, though concentrated in DC rather than Seattle.
• Extra Space Storage: Largest self-storage REIT in the U.S. with properties nationwide including the Pacific Northwest. Comparable to Rowley Storage's enclosed self-storage and RV/boat offering, with overlap on tenant portal technology (online rentals and bill pay).
• Unico Properties: Seattle-based mixed-use commercial real estate owner-operator managing office, retail, and residential in the Puget Sound region. Highly comparable to Rowley's mixed-use owner-operator model in Issaquah, including the same Issaquah-adjacent submarket dynamics and tenant base.
• Wright Runstad & Company: Seattle-based commercial real estate investment and management firm developing and operating Class A office and mixed-use properties across the Puget Sound. Comparable in business model (owner/operator of trophy office space) and geography to Rowley's Hyla Crossing/Rowley Center portfolio.

Regional players

• Vulcan Real Estate: Paul Allen-founded large-scale real estate developer in greater Seattle/South Lake Union with significant mixed-use, office, and life-science holdings. Comparable as a regional Seattle landowner/developer but at a substantially larger scale and more urban focus than Rowley's suburban Issaquah footprint.

Emerging players

• Phillips Edison & Company: Public REIT focused on grocery-anchored shopping centers with neighborhood retail concentration. Comparable to Rowley's retail/flex leasing and high-traffic neighborhood retail positioning, though pure-play retail rather than mixed-use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RowleyProperties
• Xx.com/RowleyProp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowley Properties