RugbyPass
- Company typePrivate
- Founded2016
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What RugbyPass does
RugbyPass is a Dublin-based digital media platform founded in 2016 that operates as a comprehensive rugby content and streaming destination for global fans. The platform delivers news, fixtures, results, team and player profiles, statistics, editorial coverage, podcasts, and video across 25+ international and domestic competitions including the Rugby World Cup, Six Nations, The Rugby Championship, Premiership, Top 14, United Rugby Championship, Super Rugby Pacific, Major League Rugby, and women's competitions such as WXV and the Women's Six Nations. Coverage spans men's and women's rugby from age-grade through elite levels, distributed through a responsive website, native iOS/Android/Tablet mobile applications, and the RugbyPass TV streaming service, with regional editions (Northern, Southern, World, NZ, Français) and timezone-aware content delivery supporting a global audience.
The company's technology stack centers on a multi-edition digital publishing and streaming platform with integrated identity management via World Rugby's authentication system (account.world.rugby), enabling federated membership and account management. RugbyPass TV provides live match streaming, on-demand replays, highlights, and original programming, with rights licensed on a market-by-market basis (e.g., exclusive Super Rugby Pacific streaming in the USA). The platform also offers RugbyPass Plus, a premium long-form editorial subscription tier. Headcount is in the 51-100 range, and Neil Martin serves as Chief Executive Officer.
RugbyPass operates a freemium business model combining free editorial and data access (news, scores, fixtures, results) with paid subscription tiers (RugbyPass TV for streaming, RugbyPass Plus for premium editorial). GTM is product-led and consumer-direct via self-serve sign-up through web and mobile app stores, with content marketing, SEO, social/community engagement, and multimedia distribution driving top-of-funnel acquisition. Specific pricing points are not publicly disclosed. The company is privately held with no disclosed funding rounds, ownership structure, or institutional investors in the available data.
RugbyPass firmographics
Firmographics- Name
- RugbyPass
- Legal name
- RugbyPass
- Website
- https://rugbypass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
RugbyPass industry classification
Industry- Product category
- Sports Streaming / Digital Sports Media
- NAICS
- Spectator Sports (71121)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industries
- Sports Live Streaming Platforms (MPACACAF), International Sports Broadcasters & Rights Channels (MPABAEAE)
Keywords
Where RugbyPass is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
RugbyPass business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Membership/Subscription: RugbyPass operates a membership model offering premium content through RugbyPass TV streaming service, with free tier access to news, fixtures, and results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access tier with premium membership option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RugbyPass product offering
Product offeringCore offering
RugbyPass is a digital rugby media platform that delivers OTT live streaming, video highlights, editorial news, fixtures, and results covering more than 25 rugby tournaments globally. Its offering spans a freemium website and mobile apps plus a paid RugbyPass TV streaming tier, organized into a multi-edition platform with regional variants (e.g., UK & Ireland, South Africa, Asia). The platform covers men's, women's, and age-grade rugby from grassroots to elite levels.
Product overview
RugbyPass operates as a multi-platform digital media and streaming company serving as the self-described 'home of rugby' and 'world's largest rugby fan platform.' The core RugbyPass Platform unifies comprehensive rugby coverage including news, live scores, fixtures, results, team and player profiles across men's and women's rugby. The product portfolio includes RugbyPass TV for streaming live matches and video content, the RugbyPass Mobile App for on-the-go access, RugbyPass News for editorial content, and RugbyPass Plus for premium long-form features. The platform covers tournaments including Rugby World Cup, Six Nations, The Rugby Championship, Premiership, Top 14, United Rugby Championship, Super Rugby Pacific, Major League Rugby, and various women's competitions including WXV and Women's Six Nations.
Differentiator
Problem solved
Functional benefit
Products and services
- RugbyPass Platform The RugbyPass digital platform delivers multi-edition coverage of 25+ rugby tournaments across men's, women's, and age-grade levels via web and mobile apps, combining editorial news, fixtures, results, video, and live-streaming access points.
- RugbyPass TV RugbyPass TV is the subscription OTT streaming service offering live coverage of premium rugby matches to consumers, including via the World Rugby authentication partnership.
- RugbyPass Mobile App The RugbyPass mobile app delivers news, video, fixtures, results, and streaming access on iOS and Android devices for rugby fans on the go.
- RugbyPass News RugbyPass News provides editorial coverage of rugby news, analysis, and tournament stories for fans across the platform's regional editions.
- RugbyPass Plus (long-form content) RugbyPass Plus delivers long-form rugby content and features as part of the platform's editorial offering.
- Fixtures & Results Fixtures & Results is a live scores and scheduling service covering more than 25 rugby tournaments across men's, women's, and age-grade competitions.
Companies that use RugbyPass
Customer profileSegments1 record
Ideal customer profiles1 record
RugbyPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RugbyPass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World RugbycoreWorld Rugby authentication system integrated into RugbyPass login. Users authenticate through World Rugby's identity platform (account.world.rugby) for membership and account management. This partnership provides the foundation for RugbyPass's digital membership infrastructure.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
RugbyPass competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RugbyPass social profiles
Digital presenceRugbyPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
RugbyPass leadership team
Management profileNumber of profiles
Profiles1 record
RugbyPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RugbyPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RugbyPass
What does RugbyPass do?
RugbyPass is a digital rugby media platform that delivers OTT live streaming, video highlights, editorial news, fixtures, and results covering more than 25 rugby tournaments globally. Its offering spans a freemium website and mobile apps plus a paid RugbyPass TV streaming tier, organized into a multi-edition platform with regional variants (e.g., UK & Ireland, South Africa, Asia). The platform covers men's, women's, and age-grade rugby from grassroots to elite levels.
Is RugbyPass a public or private company?
RugbyPass is a private company. It is classified as unknown and is currently operating.
When was RugbyPass founded?
RugbyPass was founded in 2016. It employs 51 to 100 people.
Where is RugbyPass based?
RugbyPass is headquartered in Dublin, Ireland, in the Europe region.
How does RugbyPass make money?
One revenue line is on record: membership/Subscription.
Does RugbyPass have an API?
No public API is recorded for RugbyPass.
What industry is RugbyPass in?
RugbyPass's product category is Sports Streaming / Digital Sports Media. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 71121 and its SIC code is 4841.