Eddie Bauer
Eddie Bauer is an American outdoor apparel and gear retailer founded in 1920, selling men's, women's, and kids' clothing plus accessories through direct-to-consumer e-commerce storefronts in the United States and Canada.
- Company typePrivate
- Founded1920
- HeadquartersGroveport, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Eddie Bauer does
Eddie Bauer is an American outdoor apparel and gear retailer operating since 1920, currently focused on direct-to-consumer e-commerce through two storefronts: eddiebauer.com for the US market and eddiebauer.ca for Canada. The company's core product offering spans men's, women's, and kids' apparel — including tops, bottoms, outerwear, fleece, and dresses — alongside accessories and packs, with technical sub-lines such as the Guide Pro performance hiking collection, the Baja lifestyle collection, and the Travel Essentials range. Owned technology brands include Rainfoil (waterproof outerwear) and RipPac (technical rain jackets), and proprietary gear lines such as the Stowaway packable duffels and daypacks extend the assortment into travel and everyday-carry categories.
The business runs on Shopify's commerce platform, supplemented by the Adventure Rewards loyalty program, which provides a 500-point signup incentive, point accrual on purchases, 2X-points promotions, and free-shipping benefits to drive repeat engagement. Pricing follows a unit-priced model with products ranging from approximately $10 (kids clearance) to $199 (premium outerwear), supported by a promotional cadence that includes Buy More Save More discounts on T-shirts, clearance discounts of up to 60%, and seasonal campaigns. Distribution is single-channel and dual-geography: storefronts ship inventory from retail locations to extend availability, indicating a hybrid e-commerce/retail-fulfillment operational model with marketing concentrated in email/lifecycle, content/collection merchandising, SEO, and promotional campaigns.
Revenue mechanics are entirely transaction-based (one-time purchase of physical apparel and gear through DTC checkout) with no subscription, services, licensing, or wholesale revenue stream documented. Customer segments are horizontally organized by demographic (men, women, kids) and use case (hiking/backcountry, travel, casual everyday), with the men's and women's outdoor/casual apparel segments tagged as primary. The input contains no revenue figures, headcount, management team disclosures, parent-company relationships, M&A activity, or funding events — limiting forward visibility into the company's financial trajectory beyond its ongoing e-commerce operations and product-line refresh cadence.
Eddie Bauer firmographics
Firmographics- Name
- Eddie Bauer
- Legal name
- Eddie Bauer
- Website
- https://eddiebauer.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Eddie Bauer is an American outdoor apparel and gear retailer founded in 1920, selling men's, women's, and kids' clothing plus accessories through direct-to-consumer e-commerce storefronts in the United States and Canada.
- Ownership category
- akta.pro rank
Eddie Bauer industry classification
Industry- Product category
- Outdoor Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hiking & Trail Accessories Retail (CRAMAAAD)
Keywords
Where Eddie Bauer is headquartered
LocationHeadquarters
- HQ city
- Groveport
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eddie Bauer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Apparel Sales: Eddie Bauer generates revenue through direct-to-consumer sales of outdoor apparel, outerwear, and gear via its e-commerce platform (eddiebauer.com) and separate Canadian website (eddiebauer.ca). Products include women's and men's clothing, kids' apparel, accessories, and bags/packs sold at various price points ranging from approximately $10 to $200+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing across apparel categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Eddie Bauer product offering
Product offeringCore offering
Eddie Bauer is a direct-to-consumer retailer of outdoor apparel, outerwear, and gear sold through its own e-commerce websites in the United States and Canada. The catalog spans women's, men's, and kids' clothing (tops, bottoms, outerwear, fleece, dresses) plus accessories such as bags and packs, including proprietary technology lines like Rainfoil waterproof jackets and the Stowaway packable gear series. The Adventure Rewards loyalty program supports customer retention and repeat purchases.
Product overview
Eddie Bauer is an outdoor apparel and lifestyle brand founded in 1920, offering a comprehensive portfolio of clothing and gear across women's, men's, and kids' categories. The core product lines include tops (t-shirts, shirts, tanks, performance tops, sweaters, hoodies), bottoms (shorts, pants, jeans, leggings), outerwear (rainwear, parkas, insulated jackets, vests), fleece, dresses, and accessories (bags, packs, belts). Key sub-brands and collections include the Guide Pro performance hiking line, Baja lifestyle collection, and Travel Essentials. The company also offers packable travel gear including the Stowaway duffel and daypack lines, plus operates an Adventure Rewards loyalty program. Products emphasize outdoor functionality with features like moisture-wicking, UPF protection, waterproofing, and stretch fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Guide Pro Collection A performance hiking and outdoor bottoms collection featuring breathable, water-resistant fabrics designed for extended backcountry use. Includes pants, shorts, and capris engineered for professional mountain guide standards and intended for outdoor enthusiasts needing technical apparel for hiking and backcountry conditions.
- Baja Collection A casual lifestyle collection inspired by Baja California, featuring knit button-up shirts, polo shirts, and print shirts for men, plus dresses and shorts for women in vibrant patterns and colors. Targeted at consumers seeking comfortable, casual lifestyle wear.
- Travel Essentials Collection A travel-focused collection featuring wrinkle-resistant shirts, stretch pants, and packable travel accessories including duffels, daypacks, and slings designed for portability and convenience during travel. Intended for consumers who travel and need easy-care, portable apparel.
- Stowaway 45L Duffel A packable duffel bag with 45-liter capacity that can be folded into its own pocket for easy storage and travel portability. Targeted at travelers and outdoor users needing a compact, stowable duffel.
- Stowaway Packable 20L Daypack A lightweight, packable daypack with 20-liter capacity designed for day hikes and travel, featuring multiple color options and compact storage capability. Intended for outdoor enthusiasts and travelers needing a portable daypack.
- Stowaway Packable Daypack 30L A mid-size packable daypack with 30-liter capacity offering additional storage for longer day trips while maintaining packable convenience. Targeted at hikers and travelers needing more storage for extended outings.
- Stowaway Packable Sling 3.0 A compact, packable sling bag designed for essentials carry with crossbody functionality and lightweight construction. Intended for travelers and outdoor users wanting a small, lightweight carry option.
- Ripstop Sling Pack A durable ripstop fabric sling pack with multiple color options including camouflage patterns, designed for everyday use and light outdoor activities. Intended for consumers seeking a durable, casual sling bag.
- Rainfoil Waterproof Packable Rain Jacket A waterproof, packable rain jacket that stows into its own pocket for easy carrying on outdoor adventures, featuring Rainfoil® waterproof technology. Targeted at outdoor enthusiasts and consumers needing portable, weather-resistant outerwear.
- Adventure Rewards Program Eddie Bauer's customer loyalty program offering points on purchases, an instant 500 points for new sign-ups, and free shipping benefits for members. Intended for individual retail customers to encourage repeat purchases and brand engagement.
Companies that use Eddie Bauer
Customer profileSegments4 records
Ideal customer profiles3 records
Eddie Bauer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eddie Bauer partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Eddie Bauer competitors and assessment
Company assessmentDirect peers
- L.L.Bean: Fellow century-old American heritage outdoor apparel and gear retailer with a comparable mix of men's, women's, and kids' outdoor clothing, outerwear, and packs sold through DTC channels. Highly analogous brand positioning, customer base, and product breadth.
- Patagonia: Premium outdoor apparel brand competing head-to-head in technical hiking, outerwear, and outdoor lifestyle categories. Overlaps Eddie Bauer on outerwear, fleeces, hiking bottoms, and the Guide Pro-style technical use case.
- The North Face: Global outdoor apparel and outerwear leader competing across the same women's/men's outerwear, fleece, hiking, and packable gear categories. Operates DTC plus wholesale, raising the competitive bar on technical performance and brand visibility.
- Columbia Sportswear: Public outdoor apparel company with overlapping product families in jackets, fleeces, hiking pants, and youth/kids outerwear. Comparable price-to-mid-tier positioning and multi-category family-oriented merchandising strategy.
- Lands' End: Heritage American apparel brand with overlapping women's, men's, and kids' categories, strong outerwear and travel clothing lines (Travel Essentials analog), and a primarily DTC/catalog distribution model. Closely comparable go-to-market and customer demographic.
- Mountain Hardwear: Technical outdoor apparel and gear brand competing in hiking, climbing, and backcountry segments. Directly comparable to Eddie Bauer's Guide Pro performance positioning and technical outerwear assortment.
- Helly Hansen: Norwegian heritage outdoor and sailing brand with overlapping outerwear, fleece, hiking, and travel apparel categories. Comparable premium-heritage positioning and breadth across men's, women's, and kids.
Broad incumbents
- REI Co-op: Consumer co-operative and multi-brand outdoor retailer that also sells REI-branded apparel and gear. Competes with Eddie Bauer across hiking apparel, packs, and travel/outdoor accessories, and offers the omnichannel footprint (stores + DTC) that Eddie Bauer currently lacks.
- Backcountry: Multi-brand outdoor e-commerce retailer carrying premium hiking, climbing, and apparel brands that compete with Eddie Bauer's assortment. Provides a channel alternative that Eddie Bauer does not list and serves the same technical outdoor customer.
Emerging players
- Cotopaxi: Mission-driven DTC outdoor brand with strong overlap in packable bags, packs, and adventure apparel. Targets a similar outdoor enthusiast demographic and competes directly in the Stowaway packable category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Eddie Bauer social profiles
Digital presenceEddie Bauer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eddie Bauer leadership team
Management profileNumber of profiles
Eddie Bauer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eddie Bauer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eddie Bauer
What does Eddie Bauer do?
Eddie Bauer is a direct-to-consumer retailer of outdoor apparel, outerwear, and gear sold through its own e-commerce websites in the United States and Canada. The catalog spans women's, men's, and kids' clothing (tops, bottoms, outerwear, fleece, dresses) plus accessories such as bags and packs, including proprietary technology lines like Rainfoil waterproof jackets and the Stowaway packable gear series. The Adventure Rewards loyalty program supports customer retention and repeat purchases.
Is Eddie Bauer a public or private company?
Eddie Bauer is a private company. It is classified as unknown and is currently operating.
When was Eddie Bauer founded?
Eddie Bauer was founded in 1920. It employs 5,001 to 10,000 people.
Where is Eddie Bauer based?
Eddie Bauer is headquartered in Groveport, United States, in the North America region.
How does Eddie Bauer make money?
One revenue line is on record: direct Apparel Sales.
Who are Eddie Bauer's main competitors?
Direct peers on record are L.L.Bean, Patagonia, The North Face, Columbia Sportswear, Lands' End, Mountain Hardwear and Helly Hansen. Broad incumbents are REI Co-op and Backcountry. Cotopaxi is listed as an emerging player.
Does Eddie Bauer have an API?
No public API is recorded for Eddie Bauer.
What industry is Eddie Bauer in?
Eddie Bauer's product category is Outdoor Apparel Retail. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 458110 and its SIC code is 5651.