Eddie Bauer

What Eddie Bauer does

Eddie Bauer is an American outdoor apparel and gear retailer operating since 1920, currently focused on direct-to-consumer e-commerce through two storefronts: eddiebauer.com for the US market and eddiebauer.ca for Canada. The company's core product offering spans men's, women's, and kids' apparel — including tops, bottoms, outerwear, fleece, and dresses — alongside accessories and packs, with technical sub-lines such as the Guide Pro performance hiking collection, the Baja lifestyle collection, and the Travel Essentials range. Owned technology brands include Rainfoil (waterproof outerwear) and RipPac (technical rain jackets), and proprietary gear lines such as the Stowaway packable duffels and daypacks extend the assortment into travel and everyday-carry categories.

The business runs on Shopify's commerce platform, supplemented by the Adventure Rewards loyalty program, which provides a 500-point signup incentive, point accrual on purchases, 2X-points promotions, and free-shipping benefits to drive repeat engagement. Pricing follows a unit-priced model with products ranging from approximately $10 (kids clearance) to $199 (premium outerwear), supported by a promotional cadence that includes Buy More Save More discounts on T-shirts, clearance discounts of up to 60%, and seasonal campaigns. Distribution is single-channel and dual-geography: storefronts ship inventory from retail locations to extend availability, indicating a hybrid e-commerce/retail-fulfillment operational model with marketing concentrated in email/lifecycle, content/collection merchandising, SEO, and promotional campaigns.

Revenue mechanics are entirely transaction-based (one-time purchase of physical apparel and gear through DTC checkout) with no subscription, services, licensing, or wholesale revenue stream documented. Customer segments are horizontally organized by demographic (men, women, kids) and use case (hiking/backcountry, travel, casual everyday), with the men's and women's outdoor/casual apparel segments tagged as primary. The input contains no revenue figures, headcount, management team disclosures, parent-company relationships, M&A activity, or funding events — limiting forward visibility into the company's financial trajectory beyond its ongoing e-commerce operations and product-line refresh cadence.

Name

Eddie Bauer

Legal name

Eddie Bauer

Website

https://eddiebauer.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Eddie Bauer is an American outdoor apparel and gear retailer founded in 1920, selling men's, women's, and kids' clothing plus accessories through direct-to-consumer e-commerce storefronts in the United States and Canada.

Ownership category

akta.pro rank

Product category

Outdoor Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hiking & Trail Accessories Retail (CRAMAAAD)

Keywords

• Outdoor apparel
• Outerwear retail
• Hiking clothing
• Travel apparel
• Packable gear

Headquarters

HQ city

Groveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Apparel Sales: Eddie Bauer generates revenue through direct-to-consumer sales of outdoor apparel, outerwear, and gear via its e-commerce platform (eddiebauer.com) and separate Canadian website (eddiebauer.ca). Products include women's and men's clothing, kids' apparel, accessories, and bags/packs sold at various price points ranging from approximately $10 to $200+.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eddie Bauer is a direct-to-consumer retailer of outdoor apparel, outerwear, and gear sold through its own e-commerce websites in the United States and Canada. The catalog spans women's, men's, and kids' clothing (tops, bottoms, outerwear, fleece, dresses) plus accessories such as bags and packs, including proprietary technology lines like Rainfoil waterproof jackets and the Stowaway packable gear series. The Adventure Rewards loyalty program supports customer retention and repeat purchases.

Product overview

Eddie Bauer is an outdoor apparel and lifestyle brand founded in 1920, offering a comprehensive portfolio of clothing and gear across women's, men's, and kids' categories. The core product lines include tops (t-shirts, shirts, tanks, performance tops, sweaters, hoodies), bottoms (shorts, pants, jeans, leggings), outerwear (rainwear, parkas, insulated jackets, vests), fleece, dresses, and accessories (bags, packs, belts). Key sub-brands and collections include the Guide Pro performance hiking line, Baja lifestyle collection, and Travel Essentials. The company also offers packable travel gear including the Stowaway duffel and daypack lines, plus operates an Adventure Rewards loyalty program. Products emphasize outdoor functionality with features like moisture-wicking, UPF protection, waterproofing, and stretch fabrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide Pro Collection A performance hiking and outdoor bottoms collection featuring breathable, water-resistant fabrics designed for extended backcountry use. Includes pants, shorts, and capris engineered for professional mountain guide standards and intended for outdoor enthusiasts needing technical apparel for hiking and backcountry conditions.
• Baja Collection A casual lifestyle collection inspired by Baja California, featuring knit button-up shirts, polo shirts, and print shirts for men, plus dresses and shorts for women in vibrant patterns and colors. Targeted at consumers seeking comfortable, casual lifestyle wear.
• Travel Essentials Collection A travel-focused collection featuring wrinkle-resistant shirts, stretch pants, and packable travel accessories including duffels, daypacks, and slings designed for portability and convenience during travel. Intended for consumers who travel and need easy-care, portable apparel.
• Stowaway 45L Duffel A packable duffel bag with 45-liter capacity that can be folded into its own pocket for easy storage and travel portability. Targeted at travelers and outdoor users needing a compact, stowable duffel.
• Stowaway Packable 20L Daypack A lightweight, packable daypack with 20-liter capacity designed for day hikes and travel, featuring multiple color options and compact storage capability. Intended for outdoor enthusiasts and travelers needing a portable daypack.
• Stowaway Packable Daypack 30L A mid-size packable daypack with 30-liter capacity offering additional storage for longer day trips while maintaining packable convenience. Targeted at hikers and travelers needing more storage for extended outings.
• Stowaway Packable Sling 3.0 A compact, packable sling bag designed for essentials carry with crossbody functionality and lightweight construction. Intended for travelers and outdoor users wanting a small, lightweight carry option.
• Ripstop Sling Pack A durable ripstop fabric sling pack with multiple color options including camouflage patterns, designed for everyday use and light outdoor activities. Intended for consumers seeking a durable, casual sling bag.
• Rainfoil Waterproof Packable Rain Jacket A waterproof, packable rain jacket that stows into its own pocket for easy carrying on outdoor adventures, featuring Rainfoil® waterproof technology. Targeted at outdoor enthusiasts and consumers needing portable, weather-resistant outerwear.
• Adventure Rewards Program Eddie Bauer's customer loyalty program offering points on purchases, an instant 500 points for new sign-ups, and free shipping benefits for members. Intended for individual retail customers to encourage repeat purchases and brand engagement.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• L.L.Bean: Fellow century-old American heritage outdoor apparel and gear retailer with a comparable mix of men's, women's, and kids' outdoor clothing, outerwear, and packs sold through DTC channels. Highly analogous brand positioning, customer base, and product breadth.
• Patagonia: Premium outdoor apparel brand competing head-to-head in technical hiking, outerwear, and outdoor lifestyle categories. Overlaps Eddie Bauer on outerwear, fleeces, hiking bottoms, and the Guide Pro-style technical use case.
• The North Face: Global outdoor apparel and outerwear leader competing across the same women's/men's outerwear, fleece, hiking, and packable gear categories. Operates DTC plus wholesale, raising the competitive bar on technical performance and brand visibility.
• Columbia Sportswear: Public outdoor apparel company with overlapping product families in jackets, fleeces, hiking pants, and youth/kids outerwear. Comparable price-to-mid-tier positioning and multi-category family-oriented merchandising strategy.
• Lands' End: Heritage American apparel brand with overlapping women's, men's, and kids' categories, strong outerwear and travel clothing lines (Travel Essentials analog), and a primarily DTC/catalog distribution model. Closely comparable go-to-market and customer demographic.
• Mountain Hardwear: Technical outdoor apparel and gear brand competing in hiking, climbing, and backcountry segments. Directly comparable to Eddie Bauer's Guide Pro performance positioning and technical outerwear assortment.
• Helly Hansen: Norwegian heritage outdoor and sailing brand with overlapping outerwear, fleece, hiking, and travel apparel categories. Comparable premium-heritage positioning and breadth across men's, women's, and kids.

Broad incumbents

• REI Co-op: Consumer co-operative and multi-brand outdoor retailer that also sells REI-branded apparel and gear. Competes with Eddie Bauer across hiking apparel, packs, and travel/outdoor accessories, and offers the omnichannel footprint (stores + DTC) that Eddie Bauer currently lacks.
• Backcountry: Multi-brand outdoor e-commerce retailer carrying premium hiking, climbing, and apparel brands that compete with Eddie Bauer's assortment. Provides a channel alternative that Eddie Bauer does not list and serves the same technical outdoor customer.

Emerging players

• Cotopaxi: Mission-driven DTC outdoor brand with strong overlap in packable bags, packs, and adventure apparel. Targets a similar outdoor enthusiast demographic and competes directly in the Stowaway packable category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eddiebauer
• Facebookfacebook.com/eddiebauer
• LinkedInlinkedin.com/company/157346

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eddie Bauer