Vitane Pharma

What Vitane Pharma does

Vitane Pharma GmbH is a privately held German healthcare product company headquartered in Wolfratshausen, Bavaria, operating across three core product lines: food supplements, medical devices, and pharmaceuticals. The company traces its origins to the early 1980s and self-reports a workforce of over 1,000 employees supporting active sales operations in more than 25 countries. Its mission, as stated on its corporate website, is to serve mankind with novel healthcare solutions that improve Quality of Life, with a particular focus on nutrition awareness.

The business model is anchored in direct product sales across all three categories. Food supplements and home-medical devices are sold through the company's own e-commerce storefronts on vitanepharma.com, while pharmaceutical product information is restricted to medical and pharmaceutical professionals in compliance with the German Arzneimittel- bzw. Heilmittelwerbegesetz and supported by dedicated adverse-event reporting channels. A relationship-driven sales motion targets doctors, partners and patients across international markets, and distribution is augmented by commercial partners in each country. Pricing is not publicly disclosed and no proprietary software, AI/ML capabilities, or developer-facing APIs are described in the available source material.

The company is registered at Amtsgericht München under HRB169126 as a GmbH (German limited liability company), with Fahad Mohammed listed as Managing Director. The corporate website is GDPR-compliant, does not use cookies, and does not collect server log files. No parent company, institutional investors, funding rounds, subsidiaries, M&A activity, or external awards are disclosed; financial figures including revenue are not publicly available.

Name

Vitane Pharma

Legal name

Vitane Pharma GmbH

Website

https://vitanepharma.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitane Pharma GmbH is a privately held German healthcare product company selling food supplements, medical devices, and pharmaceuticals to doctors, patients, and distribution partners across more than 25 countries, with a workforce of over 1,000 employees.

Ownership category

akta.pro rank

Product category

Healthcare Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)

akta.pro secondary industries

OTC & Consumer Health Distributors (HLAIAJAC), Multivitamins & Daily Packs (CRADAGAC), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Food supplements
• Medical devices
• Pharmaceutical products
• Nutritional supplements
• Home medical equipment

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Product sales (Food supplements): Direct sale of food supplements distributed via the company's product website (vitanepharma.com/products/).
2. Product sales (Medical devices): Sales of medical devices through a dedicated home-medical product line (vitanepharma.com/home-medical/).
3. Product sales (Pharmaceuticals): Sale of pharmaceutical products distributed to medical and pharmaceutical professionals in compliance with German pharmaceutical advertising law (Arzneimittel- bzw. Heilmittelwerbegesetz).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Vitane Pharma GmbH manufactures and distributes three healthcare product lines: food supplements, medical devices, and pharmaceuticals. Food supplements and medical devices are sold through dedicated product websites (vitanepharma.com) supporting direct-to-customer fulfillment, while pharmaceutical product information is restricted to medical and pharmaceutical professionals in compliance with German drug advertising law (Arzneimittel- bzw. Heilmittelwerbegesetz). The company operates with a workforce of over 1,000 employees and runs commercial operations in more than 25 countries.

Product overview

Vitane Pharma GmbH operates as a single integrated healthcare company offering three core product lines rather than a modular software platform: Food supplements, Medical devices, and Pharmaceuticals. The Food supplements and Medical devices lines point customers to external catalogs on vitanepharma.com, while the Pharmaceuticals line is reserved for medical and pharmaceutical professionals under German drug advertising law. Together, the three product lines support the company's mission of providing novel healthcare solutions that improve Quality to Life, served by a team of over 1,000 employees across more than 25 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Food supplements
• Medical devices
• Pharmaceuticals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Stada Arzneimittel AG: German-headquartered specialty pharma and consumer healthcare company offering generics, OTC and consumer health products across Europe — the closest direct peer to Vitane's Rx/wholesale, OTC, and supplements portfolio.
• Hermes Arzneimittel GmbH: German pharma company with consumer healthcare, dietary supplements and medical device products sold via pharmacy and direct channels — directly comparable multi-vertical German healthcare operator.
• Bionorica SE: German phytopharmaceutical company producing plant-based medicines, OTCs and health products sold through pharmacies and healthcare professionals — comparable herbal/OTC orientation and German distribution model.
• Wörwag Pharma GmbH & Co. KG: German mid-sized pharma company specializing in vitamins, minerals and biofactors plus Rx pharmaceuticals — overlapping portfolio of supplements and prescription products distributed to physicians.
• Dr. Wolff Group: German family-owned healthcare group spanning pharma, medical devices and consumer healthcare brands (Alcina, Linola, Plantur) — directly comparable multi-category German OTC/devices/pharma operator.
• Trommsdorff GmbH & Co. KG: German pharmaceutical company producing Rx and OTC products plus dietary supplements — comparable mid-sized German player with physician-channel distribution.
• Hevert-Arzneimittel GmbH & Co. KG: German family-owned pharmaceutical and homeopathic medicines manufacturer selling natural healthcare products globally — comparable mid-sized German pharma with international distribution.

Broad incumbents

• Bayer AG: Global German pharma and consumer health incumbent (Consumer Health division includes OTC, supplements, medical devices) — overlapping categories but operating at vastly larger scale and portfolio breadth.
• Perrigo Company plc: Global consumer healthcare and OTC leader producing store-brand and branded self-care products, supplements and Rx — directly competes with Vitane's supplements and OTC categories at international scale.
• Merck KGaA: German-headquartered science and healthcare company with pharmaceuticals, life science and consumer health (Seven Seas, Neurobion) — broad incumbent with overlapping supplement and OTC franchises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vitane123
• Facebookfacebook.com/VitanePharmaceuticals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitane Pharma