What Reach Medical does

Reach Medical, Inc. is a privately held, direct-to-consumer e-commerce retailer of FDA-cleared sexual-health medical devices, headquartered in Collierville, Tennessee. The company's core offering is vacuum erection devices (VEDs), penile tension bands, and related consumables sold primarily to individual male patients in the United States. Reach Medical holds exclusive U.S. dealer rights for Timm Medical's Osbon Erecaid line and authorized dealer rights for PostTVac's BOS and MVP systems, which together anchor the catalog with established, clinically recognized brands in the post-prostatectomy and erectile dysfunction rehabilitation segments.

The company operates on the BigCommerce e-commerce platform and generates revenue through transactional direct-to-consumer sales, with device price points ranging from approximately $149 to $399 and accessory bands priced around $20. Beyond third-party dealer inventory, Reach Medical has developed proprietary branded products including the EDP-MAX Rc (marketed as the first FDA rechargeable medical-grade erection device), the Easy Seal system, and Gentle Flex Tension Bands, indicating some in-house product development capability. The company has extended the catalog into adjacent categories — female sexual health devices, penile injection supplies, and nutritional supplements — broadening the addressable basket per visitor.

Operationally, Reach Medical is a small organization (1-10 employees) led by President Brent Walker, with 15-20 years of operating history and a "physician-recommended" positioning that leverages clinical referrals as a customer acquisition channel. The business has no disclosed external funding, no acquisitions, and operates exclusively within the U.S. market. Revenue concentration is distributed across many small consumer transactions with no enterprise or B2B anchors.

Name

Reach Medical

Legal name

Reach Medical, Inc.

Website

https://reachmedical.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Reach Medical is a Collierville, Tennessee-based direct-to-consumer e-commerce retailer of FDA-cleared vacuum erection devices, tension bands, and related sexual-health medical products, serving U.S. patients through exclusive dealer relationships and proprietary branded SKUs.

Ownership category

akta.pro rank

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Vacuum erection devices
• Erectile dysfunction treatment
• Men's sexual health
• Penile rehabilitation therapy
• Medical devices

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales: Direct sales of vacuum erection devices, penile tension bands, and accessories through e-commerce website and phone orders. Products are one-time purchases with optional accessories.
2. Accessories and Consumables: Sales of replacement bands, lubricants, and other consumable accessories for the VED systems.
3. Gift Certificates: Digital gift certificates sold in denominations from $1 to $1000, emailed to recipients after payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reach Medical manufactures and distributes FDA-cleared vacuum erection devices (VEDs), erection tension bands and rings, penile injection medications, and penile rehabilitation therapy programs for men with erectile dysfunction. It sells its own EDP-branded devices and accessories (including the flagship EDP-MAX Rc rechargeable system) and serves as an exclusive US dealer for Timm Medical Osbon Erecaid and PostTVac VED lines. Products are sold directly to consumers through the company's e-commerce website and phone channel.

Product overview

Reach Medical is an online medical supply retailer specializing in men's sexual health products, primarily focused on erectile dysfunction (ED) treatments. The product portfolio centers around Vacuum Erection Devices (VEDs) as the core offering, along with related accessories and treatments. The main product categories include: (1) VED Systems — including the flagship EDP-MAXRc (first FDA rechargeable medical-grade erection device), EDP Deluxe, Erect Pro Plus, and various Osbon Erecaid and PostTVac pumps; (2) Erection Tension Bands and Rings — including Blue Ultimate Round Rings with Gentle Flex Technology, Ultimate Hex Tension Bands, Silicone Bands, and Gel Rings; (3) Accessories — including Easy Seal lubricant-free system, USB charging blocks, and cylinder replacements; (4) Treatments — including penile injections (bimix/trimix) and penile rehabilitation therapy programs. The company also offers products for female sexual dysfunction and nutritional supplements. Reach Medical operates exclusively as an e-commerce platform with phone/email customer support, not providing a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• EDP-MAX Rc (First FDA Rechargeable Medical Grade Erection Device) The first FDA-cleared rechargeable medical-grade erection device featuring Easy Seal lubricant-free technology, 4 power levels, Gentle Flex Technology bands, and USB charging; includes pump head, cylinder, loading cone, lubricant, 2 Easy Seal sizes, 3 Ultimate Blue Bands sizes, instructions, and carry case. Sold to men with erectile dysfunction for at-home VED therapy.
• VED Pro System Vacuum Erection Device Vacuum erection device for treatment of erectile dysfunction, sold to male consumers for at-home use.
• EDP Deluxe Manual and Battery Operated System Dual-powered erection device supporting both manual and battery operation, for men with erectile dysfunction.
• EDP MOS100 Manual erection device system for at-home ED treatment.
• EDP Manually Operated System Hand-operated erection device system for men with erectile dysfunction.
• Erect Pro Plus Manual & Battery System Versatile erection device offering both manual and battery power options for at-home ED therapy.
• Erect-Pro Battery Operated System Battery-powered erection device system for at-home ED treatment.
• Pos-T-Vac BOS 2000-2 Battery System Battery-powered vacuum erection device from PostTVac, distributed by Reach Medical as an authorized dealer.
• Pos T Vac MVP 700 MANUAL Manual vacuum erection device from PostTVac distributed by Reach Medical.
• PTV Automatic 3000 Bos 3 Twist Automatic vacuum erection device with 3-twist mechanism from PostTVac, distributed by Reach Medical.
• Osbon Erecaid Esteem Manual Manual Erecaid erection device from Timm Medical for treating erectile dysfunction, distributed exclusively in the US by Reach Medical.
• Osbon Erecaid Esteem Battery Battery-operated Erecaid erection device from Timm Medical, distributed exclusively in the US by Reach Medical.
• Blue Ultimate Round Rings with Gentle Flex Technology Erection tension rings featuring Gentle Flex Technology for comfort and to maintain erection by closing veins. Used with VED systems.
• Ultimate Round Rings Erection tension bands for maintaining erection when used with a VED system.
• ULTIMATE HEX TENSION BANDS Hexagonal-shaped tension bands for erection support when used with a VED system.
• Silicone Bands Silicone tension bands for erection support used with a VED system.
• Erecaid Bands Tension bands by Timm/Osbon for erection maintenance when used with Erecaid VED systems.
• Ultimate Gel Rings Gel-filled erection rings for enhanced comfort and support during VED therapy.
• PAL-Penile Adjustable Loop Adjustable penile loop for maintaining erection and addressing venous leak, often used with injections and oral medications.
• Actis-Adjustable Penile Loops Adjustable penile loops for erection support, used as an alternative or complement to VED tension rings.
• Easy Seal - Never Use Lubricant Again Easy Seal system designed to eliminate the need for lubricant and cleanup time during vacuum therapy. Users load the Easy Seal on the cylinder, perform therapy, and finish.
• USB EDP-MAX Charging Block USB charging block for the EDP-MAX Rc rechargeable erection device.
• EDP Large Cylinder Large-sized replacement cylinder for EDP erection devices, for users needing a larger chamber size.
• Penile Injections Self-injection medications for erectile dysfunction treatment, including papaverine, alprostadil, and phentolamine (bimix or trimix combinations). Sold to men with ED who need an alternative to VED or oral therapy.
• Penile Rehab Therapy Comprehensive penile rehabilitation program combining vacuum devices and medications to maintain erectile function after prostate surgery. Targets prostate cancer survivors and other post-surgical patients.
• Escalate Female Enhancing Cream Sexual enhancement topical cream for women, sold direct-to-consumer for personal intimacy use.
• Reach Medical Gift Certificates Digital gift certificates available in denominations from $1 to $1,000, emailed to recipients after purchase. Redeemable on reachmedical.com for any product in the catalog.

Quantifiable outcome

• Over 95% effective for treating erectile dysfunction
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Timm MedicalcoreChannel Partner/ Reseller/ DistributorReach Medical is an exclusive dealer for Timm Medical products including Osbon Erecaid pumps. They are described as the exclusive dealer for the most advanced vacuum therapy devices in the US based on their educational services and length of time in business.
• PostTVaccoreChannel Partner/ Reseller/ DistributorReach Medical is an authorized dealer for PostTVac vacuum erection devices and accessories, including the BOS 2000 and MVP 700 systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hims & Hers Health: Hims & Hers Health is a large DTC telehealth platform offering prescription ED medication, hair loss, weight loss and other men's health products online. It serves the same direct-to-consumer male sexual health buyer as Reach Medical but at much larger scale and through pharmacy fulfillment rather than devices.
• Ro (Roman): Ro operates a portfolio of DTC men's and women's health brands including Roman for ED treatment. It is comparable to Reach Medical as a direct-to-consumer channel for ED care but prescribes oral medication rather than selling medical devices.

Direct peers

• BlueChew: BlueChew is a subscription-based online pharmacy that ships chewable ED medication (Sildenafil/Tadalafil) direct to consumers in the US. It competes head-to-head with Reach Medical's DTC positioning for ED treatment through a different modality (oral medication vs vacuum device).
• Augusta Medical Systems: Augusta Medical Systems manufactures and sells the Augusta Vacuum Erection Device and related accessories directly to consumers and urologists in the US. It is a direct competitive VED manufacturer/distributor serving the same patient base via similar e-commerce channels.
• RexMD: RexMD is an online men's health and telemedicine provider selling prescription ED medication directly to consumers. Like Reach Medical, it captures male ED patients online without a clinic visit, but addresses them with oral drugs instead of mechanical devices.
• MaleMD: MaleMD is a telehealth platform focused exclusively on men's health including ED treatment, selling prescription medications online. Overlaps directly with Reach Medical's target customer (men with ED) and DTC fulfillment model.

Others

• Timm Medical Technologies: Timm Medical is the manufacturer of the Osbon Erecaid line of vacuum erection devices that Reach Medical distributes as exclusive US dealer. It is comparable as the upstream supplier whose IP, regulatory clearances, and brand equity Reach's catalog depends on.
• PostTVac: PostTVac manufactures battery-operated and automatic VED systems (BOS 2000, MVP 700, PTV Automatic 3000) that Reach Medical retails as an authorized dealer. It is the other upstream supplier whose product line anchors a large portion of Reach's catalog and SKUs.

Emerging players

• Dr. B: Dr. B is an online telehealth service that provides ED prescriptions online for cash-pay patients. It addresses the same sensitive-use, direct-to-consumer buying motion as Reach Medical but with prescription oral therapy instead of devices.

Regional players

• Vault Health: Vault Health is a US-based telehealth and men's health brand offering prescription ED treatment delivered online. Comparable to Reach in DTC fulfillment channel and ED patient targeting, though primarily serving the US Northeast and operating with an oral medication model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/reach-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Medical